Serious Social from immediate future

    | Social has turned what was once opaque to clear glass. as employees’ tweet and snap and Tik Tok their view of your business. It means your leadership is centre stage, your practices under scrutiny and your behaviours spotlighted. And today more than ever that public sharing of your company culture cannot be wallpapered over with some nice marketing. Katy Howell's joined by the amazing, Jo Geraghty, partner at the Culture Consultancy and best-selling author to talk about how to shine on the inside and bring your employees to the fore on social.

In our latest Serious Social Live we discussed the hidden complexity of social media copywriting, covering everything from accessibility concerns to tone of voice. Belle Lawrence is joined by IF Account Manager, Laurens Grisel, and self-confessed word nerd Vanessa Souris, taking you through their top tips and what to avoid when crafting thumb-stopping social copy.

Copyright: immediate future

Website: http://www.immediatefuture.co.uk 

Social profiles: 

·       YouTube: https://www.youtube.com/user/IFTubes 

·       Facebook: https://www.facebook.com/ImmediateFuture/ 

·       LinkedIn: https://www.linkedin.com/company/immediate-future/ 

·       Twitter: https://twitter.com/iftweeter 

·       Instagram: https://www.instagram.com/ifinstas/ 

In this week’s Serious Social Live, Colin Jacobs will be getting into the nitty-gritty of paid social media. Tune in to discover how everything from customer journeys, touch points and algorithms, will help you smash your paid social media campaigns this year.

Copyright: immediate future

Website: http://www.immediatefuture.co.uk 

Social profiles: 

·       YouTube: https://www.youtube.com/user/IFTubes 

·       Facebook: https://www.facebook.com/ImmediateFuture/ 

·       LinkedIn: https://www.linkedin.com/company/immediate-future/ 

·       Twitter: https://twitter.com/iftweeter 

·       Instagram: https://www.instagram.com/ifinstas/ 

It seems you cannot go a day without companies making missteps on social. From inappropriate covid responses, to BLM virtue signalling – this last year has been a playbook on how to miss fire with your messaging, alienate customers and garner awareness for all the wrong reasons. No one wants to purposefully upset customers. So how can you stop being tone deaf?

Copyright: immediate future

Website: http://www.immediatefuture.co.uk 

Social profiles: 

·       YouTube: https://www.youtube.com/user/IFTubes 

·       Facebook: https://www.facebook.com/ImmediateFuture/ 

·       LinkedIn: https://www.linkedin.com/company/immediate-future/ 

·       Twitter: https://twitter.com/iftweeter 

·       Instagram: https://www.instagram.com/ifinstas/ 

In this week’s Serious Social Live we’ll be looking at best practice when it comes to design on social, particularly when a brand needs to change perception or communicate sustainability values.

Belle Lawrence is joined by IF Senior Designer, Chantal El Bikai and OSP Design Director, Sharon Wallace.

Copyright: immediate future

Website: http://www.immediatefuture.co.uk 

Social profiles: 

·       YouTube: https://www.youtube.com/user/IFTubes 

·       Facebook: https://www.facebook.com/ImmediateFuture/ 

·       LinkedIn: https://www.linkedin.com/company/immediate-future/ 

·       Twitter: https://twitter.com/iftweeter 

·       Instagram: https://www.instagram.com/ifinstas/ 

Right now, Clubhouse is the talk of the town - quite literally. But should brands be on there? Join Katy Howell in this week's Serious Social as she explores the value Clubhouse can bring to brands and why you should be paying attention to this new social network.

Copyright: immediate future

Website: http://www.immediatefuture.co.uk 

Social profiles: 

·       YouTube: https://www.youtube.com/user/IFTubes 

·       Facebook: https://www.facebook.com/ImmediateFuture/ 

·       LinkedIn: https://www.linkedin.com/company/immediate-future/ 

·       Twitter: https://twitter.com/iftweeter 

·       Instagram: https://www.instagram.com/ifinstas/

For full show notes, view our podcast page: http://immediatefuture.co.uk/podcasts/

In this episode of Serious Social, Katie Patterson, Senior Account Manager at IF, is joined by Lois Engstrand, Senior Global Marketing Manager at ClauseMatch, to discuss the challenges that start-ups face when getting their marketing off the ground.

Tune in to our latest podcast ‘Big Brand Secrets to Creating Audacious, Killer Social Content’ where Katy Howell chats to McDonald’s Director of Digital, Karl Boyce, and Auto Trader UK’s Head of Content & Social Media, Laura McNally about being bold, brave, and daring on social! Hear real stories of how an audacious approach to content creation can help your brand stand out on social! They’ll also offer advice on how to find inner-courage, squash anxiety about taking risks, and how to manage failure!

With customer trust at its lowest, your branding on social is more important than ever. In this week's Serious Social, Katy Howell is joined by Founder of Dawn Creative, David O'Hearns, sharing best practice tips and brand stories to help you set yourself apart and show you why branding on social is a must. 

Copyright: immediate future

Website: http://www.immediatefuture.co.uk 

Social profiles: 

·       YouTube: https://www.youtube.com/user/IFTubes 

·       Facebook: https://www.facebook.com/ImmediateFuture/ 

·       LinkedIn: https://www.linkedin.com/company/immediate-future/ 

·       Twitter: https://twitter.com/iftweeter 

·       Instagram: https://www.instagram.com/ifinstas/

For full show notes, view our podcast page: http://immediatefuture.co.uk/podcasts/

A lot happened in 2020, and the same is true for the paid media landscape. In this week's Serious Social, Belle Lawrence will be looking at the latest news and updates to help you navigate your paid strategy this year, and helping you understand the priorities for paid social.

Copyright: immediate future

Website: http://www.immediatefuture.co.uk 

Social profiles: 

·       YouTube: https://www.youtube.com/user/IFTubes 

·       Facebook: https://www.facebook.com/ImmediateFuture/ 

·       LinkedIn: https://www.linkedin.com/company/immediate-future/ 

·       Twitter: https://twitter.com/iftweeter 

·       Instagram: https://www.instagram.com/ifinstas/

For full show notes, view our podcast page: http://immediatefuture.co.uk/podcasts/