In this episode, IF CEO Katy Howel is joined by CEO Tim Williams from Onalytica to discuss the current state of the B2B industry. According to our recent poll, 79% of marketers want to engage influencers, but only 13% know how. Listen now to understand how you can benchmark, as well as ideas on getting started. 

On social, everyone loves food content. To cut through, brands in the food industry need to work hard! Join Belle Lawrence with this week’s guest, Swati Deshpande from Fooditude as they dig into some tasty social media best practice.

2021 is coming to an end and it's time to get your brand's social media ready for next year. In this episode of Serious Social, Colin Jacobs, Belle Lawrence and Katy Howell review this year's successes and forecast 2022's triumphs, dissecting and debating everything that has happened this year on social media. 

China is home to the world’s largest social media market, with over 931 million users. In this week's Serious Social episode, Katy Howell is joined by Domenica Di Lieto to discuss social media in China, taking a look at the opportunities, differences, and the trends that are being adopted in the west.

In this episode of Serious Social, Katy Howell and Zoe Gill explore how best to spin all marketing channel plates and how to optimise and create a marketing engine for growth with social as the oil in your engine! Listen now and learn how to fix your wider marketing programmes for 2022, and how social integrates to accelerate and enhance the impact to your business.

In this episode of Serious Social, designers Ollie Farnden and Chantal El Bikai discuss the importance of 'trusting the process'. Tune in to find out what it is and how not trusting it will lead to erroneous results.

In this episode of Serious Social,  Katy Howell explores how we’re shifting back to some old school disciplines and what tactics and approaches from the past are worth revisiting. Listen now to find out some old social that can be dusted down and used again. 

With over 2.6 billion downloads worldwide, TikTok has fast become the social media platform to be. But should brands be on there? And how do you achieve success? In this episode of Serious Social, Sophie Shaw and Belle Lawrence outline best practice tips for both organic and paid TikTok strategies. 

How much do you know about the Apple push for privacy through iOS14 and the effects it's having on Facebook ads? If the answer is "not enough", then this podcast is for you! Tune in to hear from Belle Lawrence as she delves a bit deeper into the subject, exploring the impacts, changes and how you can handle it. 

In this episode of Serious Social, Katy Howell explores how societal change will impact your brand approach social media as restrictions and lockdowns start to lift. Tune in now to find out what will change, the signs and trends you need to look for and how you can adapt and flex to meet expectations as we move into the new normal.