Serious Social from immediate future

This episode of Serious Social is all about moment marketing in social media. The people and brands that capitalise in the moments are rarely being agile and doing it off cuff. It can all be done ahead of time. Join CJ and discover how to make moment marketing meaningful for your brand on social with our 5 top tips!

In this week's Serious Social Live, Belle Lawrence covers off all mistakes you can avoid making with Facebook marketing, from not setting up a Business Manager, to getting locked out of your account! Tune in and discover some of the best practices for social media and avoid putting your brand at risk.

In this week's Serious Social Live,  Colin Jacob is joined by Graeme Stoker, Integrated CX Senior Campaigns Manager at NUTANIX and contributor of our CMO Outlook Report, to explore and debate the insights of the report and how it will influence our thinking and actions moving forward. Tune in to find out key takeaways about the future of B2B marketing. 

To celebrate the launch of our Technology CMO outlook report, Katy Howell joins forces with co-author, Kathryn Strachan, MD at Copy House, to share highlights from interviews with technology marketers and talk about some of the trends, tactics and plans from brands including Adobe, Siemens, SAP and WorldPay.

It’s BBQ season! And we’ve uncovered some sizzling opportunities for brands who want to reach the grilling parties - from equipment to meat-free choices, Brandwatch has come through for us and we’re ready to share some with you. In this episode of Serious Social Belle Lawrence explores how to utilise data to create relevant, meaningful content for social, and why it’s so important to listen to understand what audiences want to hear.

Crafting thumb-stopping social creatives is hard, but it’s even harder if your briefs are too vague, or even worse, too prescriptive. IF Account Manager Laurens Grisel is joined by Digital Designer Ollie Farnden, taking you through the do’s and don’ts of briefing for social media, with an example of how we approach briefing as well. 

Are you getting questions from the boardroom around the impact and value of social media? Are you being challenged on your reporting? Are you being pushed whether it contributes meaningfully towards business goals? If all that sounds rather too familiar then listen to Colin Jacob's latest  Serious Social Podcast as he explores how to prove the value of social to your boardroom. 

The way brands interact with their audiences on social media has noticeably changed. Consumers are demanding more and will no longer put up with a lack of response or engagement from brands. Whether you're scaling up your organisation or team, or just shoring up your processes, then tune in to Serious Social live this week with Belle Lawrence, and gain practical advice about engaging well on social.

Yes, we think your social customer journey is like the map in Jumanji, welcome to the jungle. In this week’s episode, Katy Howell makes no apology for drawing parallels with the hit movie to explain the complexity and shifting landscape you need to navigate, to uncover customer touchpoints across social.  

In this episode of Serious Social, Colin Jacobs will be exploring how to drive sales qualified leads through better marketing qualified leads on social media. Listen now to discover what a successful demand generation campaign looks like and why demand-gen is much more sophisticated than just selling on social.