Serious Social from immediate future

In this episode Katy Howell, alongside Joel Harrison, Editor in Chief at B2B Marketing dissect the major trends shaping B2B marketing as we approach 2025. From the rise of ABM and influencer marketing to the strategic use of first-party data in a cookieless world. This discussion is essential for marketers aiming to pivot and thrive in a rapidly changing environment.

In this episode, we explore how AI is transforming creative workflows, from speeding up mood boards to automating repetitive tasks. Our experts discuss the balance between human creativity and AI tools, and how the right blend can unlock massive productivity gains. Whether you’re curious about AI’s role in ideation, content creation, or customer service, this is a conversation packed with insights to help your team work smarter and faster.

In this episode, we dive into the seismic shift in digital marketing as third-party cookies crumble and data privacy laws tighten. Join industry experts as they unpack the challenges and unveil innovative strategies to keep your brand ahead of the curve. If you're looking to stay sharp in the evolving landscape of social media marketing, this is the conversation you can't afford to miss!

Welcome to the Growth on Fire podcast! Katy Howell, is joined by Tejal Patel previously from Cisco, Microsoft and Nokia; and Scott Stockwell previously from IBM and PwC, two industry experts who will share their takeaways from the big B2B event of the year: B2B Ignite. If you’re a B2B marketer looking to stay ahead in a crowded and competitive market, this episode is for you.

Why do only 15% of decision-makers find thought leadership content excellent, despite its high trust among buyers? Tune in to discover the secrets behind creating truly impactful thought leadership that stands out and drives success, with expert insights from Katy Howell and Karen Cuthbert.

Have you noticed a new video tab on LinkedIn yet? Let’s talk about short-form videos on LinkedIn and how it's transforming the way businesses connect with their audience. Join us as we explore this impact on brand marketing and uncover actionable strategies. Welcome to another episode of Serious Social, where we decode the latest trends—so you don’t have to!

• Learn how to embrace this new format and reap the rewards.
• Discover the surprising statistics behind the rise of short-form video content on LinkedIn.
• Explore the dos and don'ts of creating effective short-form video content for your LinkedIn audience.
• Gain insights into the psychology behind why short-form videos are capturing the attention of B2B audiences.
• Find out how to measure the impact of your video marketing efforts and optimise your strategy for maximum results.
• Uncover insider tips on how businesses can leverage TikTok-style videos to boost brand awareness and engagement.

A whopping 50% of B2B marketers struggle to measure the ROI of their lead and demand gen efforts. Time to change the game - well for social. 

In "No Fluff, Just Stuff," we're not just talking theories; we're revealing the nuts and bolts of a Social lead gen campaign that slashed CPC by 58% and doubled CTR. Cut through the clutter and get ready for take-off. 🚀

The game is changing with the rise of de-influencing. But how will this impact the way brands work with influencers? In this episode, Katy Howell and Belle Lawrence are joined by writer/performer duo Yellow Square (Bec & Sam) to discuss all your burning questions.
Get an insider's perspective on whether the de-influencing trend will topple the influencer marketing industry and discover how brands can best work with content creators and what to do when brand guidelines start to restrict creativity.

With 240M active users and the World Cup about to make a splash, is it time for brands to decide about their presence on Twitter. In this episode of Serious Social, Colin Jacobs and Katy Howell debate the ‘Musk’ debacle, the brand safety concerns, the issues over data, and the alternative social platforms for companies to consider. CJ and Katy bring 30 years of social media marketing expertise to this Serious Social session. Listen now and get advice on the direction you should be taking now, and how to plan for an unpredictable future with Twitter.

In this episode, IF CEO Katy Howel is joined by CEO Tim Williams from Onalytica to discuss the current state of the B2B industry. According to our recent poll, 79% of marketers want to engage influencers, but only 13% know how. Listen now to understand how you can benchmark, as well as ideas on getting started.