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Seriously in Business: Brand + Design, Marketing and Business
Seriously in Business: Brand + Design, Marketing and Business episodes
- 267: The brand shift that could take you to $100k
Free Canva Masterclass: Design Tools to $100k 👉 https://www.whitedeer.com.au/designmasterclass
You've got a great offer, know your stuff and you’re working hard. So why aren't the right clients finding you, following you, buying from you?
A lot of the time the answer isn't your pricing, your confidence, or even your copy. It's your visual brand. And specifically, it might be quietly signalling to your dream client that you're not the one for them, before they've even read a word of what you've written.
If that sounds confronting, it's actually really good news. Because it means there's something concrete you can fix.
I walk through the key reasons your visual branding might be getting in the way of your growth and what you can actually do about it today, even if you're not a designer.
What’s covered:
- Why humans decide if something is "for them" based almost entirely on what they see first
- What a full visual brand actually is
- How inconsistency in your graphics is silently telling your audience you're not a professional
- Why your clients aren't just buying your offer
- How design principles like hierarchy, contrast, and white space actually build credibility
Timestamps:
Intro 0:00Tip 1 3:52Tip 2 6:06Tip 3 9:12Wrapping up 12:14Watch on YouTube: https://youtu.be/aClsaQEOtWI
Read on the Blog: https://whitedeer.com.au/ep267/WORK WITH JACQUI:
// DIY Design My Biz: The best course for business owners DIYing their own brand and graphics in Canva. Learn more: https://whitedeer.com.au/diy-dmb// The Co+Creation Design Club: Design WITH the help of a professional designer in this high-touch coaching space: https://whitedeer.com.au/designclub// Design Studio: If you’re after fully done-for-you design services my studio team can help! https://whitedeer.com.au/designstudio15 min - 266: Who You Surround Yourself With Matters More Than You Think
Business can be lonely. Like, genuinely, surprisingly lonely. You're in your office, making things happen, and unless you've got the right people around you, it can feel like nobody quite... gets it.
In this podcast, I’m joined by my biz bestie and marketing business coach Hazal Ozturk for a really honest, unscripted chat about the rooms and relationships that have shaped both of our businesses. We talk about what emotionally safe friendships in business actually look like, how being around people doing more than you raises what you think is possible, and why group programs surprise almost everyone who joins them (including what surprised us most). Plus, we chat about the things we disagree most about on our business retreats.
Key takeaways:
- What makes a business friendship genuinely safe
- How surrounding yourself with people ahead of you shifts what you think is possible
- The difference between inspiration and jealousy, and what to do if you feel the latter
- Why "healthy comparison" is a real thing and how to use it without losing yourself
- What genuinely surprised both of us about being inside group programs
Timestamps:
Intro 0:00Question 1 3:40Question 2 6:04Question 3 9:12Question 4 11:46Question 5 18:43Question 6 22:58Question 7 26:08ABOUT HAZAL:
Hazal is a marketing genius turned powerhouse coach for brilliant women who feel like they're blending in when they were born to stand out.With over a decade of experience in corporate marketing, including supporting multi-billion-dollar businesses, Hazal founded Hey Hazal and created The Self-Makers Mastermind, the home for talented entrepreneurs who want to own their brilliance, carve out their unique edge, and build a sales system that positions them as the leader they were meant to be.
Inside her mastermind, Hazal’s clients aren’t just growing their businesses, they’re booking out offers months in advance, creating offers that sell themselves, 13x’ing their revenue, and building businesses that feel FUN to run.
She's also the host of the top-charting Self-Makers Podcast, where she reminds you: You don’t need to change who you are to be seen as the absolute best at what you do.
CONNECT WITH GUEST:
https://www.instagram.com/hey.hazal/Watch on YouTube: https://youtu.be/tysBJYKV72k
Read on the Blog: https://whitedeer.com.au/ep266/WORK WITH JACQUI:
// DIY Design My Biz: The best course for business owners DIYing their own brand and graphics in Canva. Learn more: https://whitedeer.com.au/diy-dmb// The Co+Creation Design Club: Design WITH the help of a professional designer in this high-touch coaching space: https://whitedeer.com.au/designclub// Design Studio: If you’re after fully done-for-you design services my studio team can help! https://whitedeer.com.au/designstudio32 min - 265: Stop Repurposing Until You Have These 6 Brand Building Blocks
Sign up for the Co+Creation Desing Club - https://www.whitedeer.com.au/club
You're posting more content than ever. Repurposing, showing up, being consistent. And yet... something's off. The content isn't landing the way it should.
Here's what most people don't say out loud: repurposing with a weak visual brand doesn't give you more reach. It just gives you more evidence that something isn't working. In this podcast, I get honest about what a solid visual brand actually looks like, and give you a practical checklist to audit where you're at right now.
This one is genuinely useful whether you're two years in or ten. Because most established business owners are quietly operating with a brand they threw together in Canva back in 2019... and wondering why their content feels like it's going nowhere.
I cover:
- Why repurposing amplifies your brand (for better or worse)
- The 6 visual brand building blocks every business needs, starting with your logo suite
- How to know if your colour palette, font system, and templates are actually working
- The 4 tests to audit your brand honestly
- What to do next depending on where your gaps are
Timestamps:
Intro 0:00Logo Suit 3:21Colours 5:57Font Systems 7:50Photos 10:54Templated 12:07Style guide 14:14PSA 20:30Watch on YouTube: https://youtu.be/6Xky4Qqw0hs
Read on the Blog: https://whitedeer.com.au/ep265/WORK WITH JACQUI:
// DIY Design My Biz: The best course for business owners DIYing their own brand and graphics in Canva. Learn more: https://whitedeer.com.au/diy-dmb// The Co+Creation Design Club: Design WITH the help of a professional designer in this high-touch coaching space: https://whitedeer.com.au/designclub// Design Studio: If you’re after fully done-for-you design services my studio team can help! https://whitedeer.com.au/designstudio25 min - 264: Why Your Team Can't Do Great Design Without This One Thing
Ready to get design support for your business and your team? The Co+Creation Design Club is open now: https://whitedeer.com.au/designclub
If you've ever looked at your team's graphics and thought "it's not quite right... but I can't explain why", I sat down with Sarah Greener, business coach for ambitious women who want thriving businesses and full, well-rounded lives, to chat about what changed to help her team stop guessing designs.
Sarah is not a designer. She'd be the first to tell you that. But her business doubled the year after her rebrand, and clients are now signing at $12,000 USD simply from seeing her brand and resonating. Before they've downloaded a freebie. Before they've booked a call. Just from first impression alone.
We pull back the curtain on exactly what her content operation looks like, how she went from "just put something out" to having a professional creative director in her corner, and what changed when her team started getting real design support through the Co+Creation Design Club.
We cover:
- Why "good enough" branding quietly caps your growth, and what Sarah did about it
- The difference between delegating and abdicating design
- What Sarah's content approval process looked like before and after joining the club
- How the club plugged directly into her existing team structure without adding extra load
- Why consistent, professional visuals carried her business through a difficult personal season
- What she'd tell any business owner sitting on the fence about this kind of investment
Timestamps
Intro 0:00Sarah’s Rebrand 3:15Sarah’s Content Creation Process 5:15The Missing Piece in Sarah’s Business 7:15Difference between Delegating and Abdicating 7:47What being a Good Boss Looks Like 13:15The Co+Creation Design Club Onboarding Process 16:00Importance of Strategic Design 25:00Value of a Consistent Brand 29:13Attracting Ideal Clients 32:15Importance of Consistency 34:15Value of Design Support 40:37What Sarah would tell someone about the Club 45:50More about Sarah 48:30Wrap Up 52:07ABOUT SARAH:
Sarah Greener is a business consultant, founder of The Moxie Movement, and the author of The Off Switch. She has spent 20 years building, buying, and selling businesses across multiple industries — including a boat charter company, a restaurant, retail, ecommerce and an Airbnb — while raising a family and relocating internationally. Her work is built on one plainly stated premise: the business advice most women are following was designed for someone without a second full-time job called parenting. Through The Moxie Movement, Sarah helps established business owners rebuild the structure of their business and their life so that both run properly, at the same time, without one costing the other. She works with women building businesses strong enough to run without them, profitable enough to pay them properly, and designed to outlast them.CONNECT WITH SARAH:
https://www.instagram.com/sarahgreenercoach
https://the-moxie-movement.captivate.fm
https://themoxiemovement.comWatch on YouTube: https://youtu.be/69Cz9iVmZQk
Read on the Blog: https://whitedeer.com.au/ep264/WORK WITH JACQUI:
// DIY Design My Biz: The best course for business owners DIYing their own brand and graphics in Canva. Learn more: https://whitedeer.com.au/diy-dmb// The Co+Creation Design Club: Design WITH the help of a professional designer in this high-touch coaching space: https://whitedeer.com.au/designclub// Design Studio: If you’re after fully done-for-you design services my studio team can help! https://whitedeer.com.au/designstudio58 min - 263: Sloppy Design Is Quietly Costing You Money
Join the Hero Design System Masterclass: https://whitedeer.com.au/hero
Have you ever spent three hours producing a podcast episode, handed it to your team... and watched the graphics fall completely flat? No DMs, no click-throughs, maybe a handful of likes if you're lucky.
There’s something a lot of business owners quietly suspect but don't want to deal with: sloppy design isn't just a branding problem. It's a revenue problem. And it might be the quiet reason your podcast content isn't building the momentum your business deserves.
If you already have a podcast, a team helping you repurpose content, and a feeling that something's not quite working, this one is for you.
We cover:
- Why your audience makes a split-second decision based on design before reading a single word you've written
- How inconsistent graphics are unconsciously signalling an inconsistent business to your higher-ticket prospects
- The hidden time drain
- Why the answer isn't hiring a designer
Timestamps:
Intro 0:00Effects of deprioritising design 2:37Tip 1 4:38Tip 2 6:38Tip 3 8:12Track your time 9:32Building blocks 14:09PSA 15:18Watch on YouTube: https://youtu.be/z0tozn6qBVs
Read on the Blog: https://whitedeer.com.au/ep263/WORK WITH JACQUI:
// DIY Design My Biz: The best course for business owners DIYing their own brand and graphics in Canva. Learn more: https://whitedeer.com.au/diy-dmb// The Co+Creation Design Club: Design WITH the help of a professional designer in this high-touch coaching space: https://whitedeer.com.au/designclub// Design Studio: If you’re after fully done-for-you design services my studio team can help! https://whitedeer.com.au/designstudio19 min - 262: The Canva System That Helped Sarah Stop Starting From Scratch
Watch the Hero Design System Masterclass: https://whitedeer.com.au/hero
If you've ever finished recording a podcast episode and thought, right, now I just have to figure out what to post about it... this one's for you.
In this guest podcast, I’m joined by Sarah Beisel, a Facebook group strategist and business coach, for an honest conversation about what content creation actually looks like for a busy business owner without a big team, unlimited childcare, or hours to spare.Sarah walks through exactly how she used my Content Multiplier system to go from scattered posts, lost Canva files, and content that never made it out the door, to writing 30 pieces of content in around 90 minutes at a coffee shop.
We cover:
- Why design was the thing holding Sarah back from showing up on Instagram
- What changes when everything lives in a design system
- The mindset shift that helped Sarah start treating content like a business task
- Why posting the same template repeatedly is actually strategic
- How having the basics handled frees you up to try fun stuff
Timestamps
Intro 0:00Interview 2:29Wrapping up 45:15ABOUT SARAH:
Sarah Beisel is a Facebook group strategist and business coach for female entrepreneurs who want to run a profitable Facebook group in under 4 hours per week. She’s the host of the Facebook Group Revival Podcast and Profitable Facebook Groups community, where she helps thousands of women create Facebook groups people actually want to be part of.CONNECT WITH SARAH:
Connect inside the free Facebook group: Facebook.com/groups/sarahbcommunitySay hi on instagram: instagram.com/sarah.beiselGo deeper with the free masterclass, How to Create a Profitable Facebook Group (even if you’re starting from scratch!): offers.sarahbeisel.com/masterclassWatch on YouTube: https://youtu.be/gaBKquKA1_I
Read on the Blog: https://whitedeer.com.au/ep262/WORK WITH JACQUI:
// DIY Design My Biz: The best course for business owners DIYing their own brand and graphics in Canva. Learn more: https://whitedeer.com.au/diy-dmb// The Co+Creation Design Club: Design WITH the help of a professional designer in this high-touch coaching space: https://whitedeer.com.au/designclub// Design Studio: If you’re after fully done-for-you design services my studio team can help! https://whitedeer.com.au/designstudio49 min - 261: The Design System Every CEO Needs for Scalable Content
Watch the Hero Design System Masterclass: https://whitedeer.com.au/hero
If you’ve ever tried to “just resize” your content across platforms… you already know the truth, it doesn’t work.
What performs on Instagram won’t perform on YouTube. What works on LinkedIn won’t land on Pinterest. And when you try to force the same design everywhere? Your content flops… or worse, you burn HOURS redesigning everything from scratch.
I’m breaking down the biggest lie in content repurposing and introducing you to my Hero Design System. This is the exact system my team and I use to turn one podcast into 14+ pieces of strategic, high-performing content… without the overwhelm.
I cover:
- Why resizing your content is NOT repurposing (and what to do instead)
- The 3 biggest mistakes keeping you stuck and overwhelmed
- How to create platform-specific content without starting from scratch
- The power of templated design systems for speed + consistency
- How to scale content with your team (without becoming the bottleneck)
Timestamps
Intro 0:00How it works 1:40PSA 3:10PSA 2 5:58Managing your posts 7:15Templates 10:30Wrapping up 11:45Watch on YouTube: https://youtu.be/k0LI02FoKHs
Read on the Blog: https://whitedeer.com.au/ep261/WORK WITH JACQUI:
// DIY Design My Biz: The best course for business owners DIYing their own brand and graphics in Canva. Learn more: https://whitedeer.com.au/diy-dmb// The Co+Creation Design Club: Design WITH the help of a professional designer in this high-touch coaching space: https://whitedeer.com.au/designclub// Design Studio: If you’re after fully done-for-you design services my studio team can help! https://whitedeer.com.au/designstudio14 min - 260: What I’d Do Differently If I Rebranded Today
Special Xero offer: Get 90% off for 6 months using this link: https://referrals.xero.com/jacquinaunton_Rebranding Terms & Conditions apply.*
If you’re thinking about rebranding… this is your sign to STOP before you open Canva.
Because the biggest mistake I see?
It’s not bad design… it’s bad strategy.
I’m walking you through exactly how to rebrand your business the right way… so you’re not back here in 3 months wondering why it didn’t work. We’re going beyond colours, logos and fonts… and diving into the strategy that actually makes your brand attract the right clients, feel aligned, and grow with your business.
I cover:
- Why most rebrands fail
- The 5 real reasons you feel the urge to rebrand
- The exact 5-step process to rebrand strategically
- How to attract better clients (and repel the wrong ones)
- Why your backend systems matter just as much as your visuals
If you’re ready to rebrand once… and do it properly… press play.
Timestamps
Intro 0:00Why you're rebranding 1:15PSA 5:43Steps to follow 8:00Wrapping up 14:32Watch on YouTube: https://youtu.be/Se6uhtNkGh4
Read on the Blog: https://whitedeer.com.au/ep260/WORK WITH JACQUI:
// DIY Design My Biz: The best course for business owners DIYing their own brand and graphics in Canva. Learn more: https://whitedeer.com.au/diy-dmb// The Co+Creation Design Club: Design WITH the help of a professional designer in this high-touch coaching space: https://whitedeer.com.au/designclub// Design Studio: If you’re after fully done-for-you design services my studio team can help! https://whitedeer.com.au/designstudio17 min - 259: Why Your Content Takes So Long (It’s NOT What You Think)
https://whitedeer.com.au/multiplyGrab your FREE Canva repurposing system: https://whitedeer.com.au/mutiply
Last year, I shared something slightly embarrassing… I had published nearly 200 podcast episodes, and barely repurposed any of them.
Which meant hundreds of hours of valuable content were basically sitting there… unseen.
Today I’m pulling back the curtain on what actually changed everything for me. Because spoiler: the problem wasn’t what I thought it was… and it’s probably not what you think either.
If content creation feels overwhelming, messy, or inconsistent, this is going to shift everything for you.
I cover:
- Why content isn’t actually hard (and what the real problem is)
- The hidden bottleneck slowing down your business
- Why your visuals might be costing you clients
- The system I built to repurpose content without overwhelm
- The exact results I saw after implementing it (they’re BIG)
Timestamps
Intro 0:00Making content 2:25Why does making content feel hard 4:16Stat breaking 6:30Insight 8:00PSA 13:52Wrapping up 14:39Watch on YouTube: https://youtu.be/6oS1VXczzuE
Read on the Blog: https://whitedeer.com.au/ep259/WORK WITH JACQUI:
// DIY Design My Biz: The best course for business owners DIYing their own brand and graphics in Canva. Learn more: https://whitedeer.com.au/diy-dmb// The Co+Creation Design Club: Design WITH the help of a professional designer in this high-touch coaching space: https://whitedeer.com.au/designclub// Design Studio: If you’re after fully done-for-you design services my studio team can help! https://whitedeer.com.au/designstudio17 min - 258: You Don’t Need More Content… You Need THIS Repurposing System
Grab your FREE Canva repurposing system: https://whitedeer.com.au/repurpose
If you’ve ever felt like you’re putting SO much effort into your content… and barely seeing results, this video is going to hit home.
Because it’s not that your content isn’t good enough. It’s that you’re not fully USING it.
I’m sharing the exact shift I made about 50 episodes ago with my podcast that completely changed how I approach content... and how I turned one podcast into 20+ pieces of strategic content without adding more to my workload.
What we cover:
- Why not repurposing your content is capping your reach
- The “hero content” strategy that simplifies everything
- How to turn ONE idea into a week (or more) of content
- The real reason social media feels hard (and how to fix it)
- My Canva-based system that makes repurposing EASY
Timestamps
Intro 0:00Creating for social media 1:40Hero content 5:30Design issues 7:40Freebie 9:10Walkthrough 9:45Summary 12:30Watch on YouTube: https://youtu.be/-7y5sQNe5NQ
Read on the Blog: https://whitedeer.com.au/ep258/WORK WITH JACQUI:
// DIY Design My Biz: The best course for business owners DIYing their own brand and graphics in Canva. Learn more: https://whitedeer.com.au/diy-dmb// The Co+Creation Design Club: Design WITH the help of a professional designer in this high-touch coaching space: https://whitedeer.com.au/designclub// Design Studio: If you’re after fully done-for-you design services my studio team can help! https://whitedeer.com.au/designstudio17 min
About Seriously in Business: Brand + Design, Marketing and Business
From the publisher's feed
(Previously: "Design Hacks for DIYers") The podcast for all things branding, design, marketing and business strategy for your small biz. Hosted by Jacqui Naunton, pro graphic designer and coach at White Deer Graphic Design.
This is the podcast for small biz owners (aka, entrepreneurs) who love to have fun AND take their biz seriously.
We'll be diving into DIY graphic design and the crucial role it plays in building a successful business... a business that is not only your passion but is taken seriously by the world.
You'll also get to learn key branding insights from yours truly, as well as glean marketing, strategy and business advice from epic industry experts.
I’ve supported HUNDREDS, if not thousands of women over the last 10 years to transform their brand & design, and in doing so helping them to build successful and sustainable businesses while living the life they love. And in this podcast, I get to do the same for you.
Join us every week for a new episode ready to fuel you with inspiration, equip you to thrive, and get you looking "seriously in business".