By White Deer, Jacqui Naunton
5
33 ratings
The podcast currently has 186 episodes available.
Let's tackle the age-old question: Are Facebook groups still worth it? Spoiler alert: They absolutely are, and this week's guest expert, Sarah Beisel, shares her tried and tested strategies to show you how. From savvy growth hacks to engaging your audience with minimal time investment (15 minutes a day, anyone?), Sarah unpacks everything you need to know to build a buzzing online community (that helps your business to grow).
Discover why Sarah ditched Instagram and focused her energy on Facebook, how she keeps 2,000+ members active in her group, and the secrets behind creating engaging content that keeps your community coming back for more. Plus, we chat about why choosing the social media platform that aligns with your preferences and where your audience hangs out is a game-changer.
Join us for this lively episode as Sarah equips us on effectively leveraging Facebook groups for business.
ABOUT SARAH:
Sarah Beisel is a Facebook groups coach for Christian Entrepreneurs who want to create engaged online communities. She helps them launch and grow their Facebook groups so they can build relationships with their audience.
Sarah hosts a top 2% podcast, Simple Facebook Group Strategy, and is the founder of the Facebook Group Strategy for Christian Entrepreneurs community on Facebook.
She believes Facebook groups are the best way to build community online and one of the most successful ways to create impact and income.
CONNECT WITH SARAH:
Facebook Group: https://www.facebook.com/groups/sarahbcommunity
Podcast: https://sarahbeisel.com/podcast
Grab the Facebook Group Launch Checklist: https://sarahbeisel.com/checklist
WORK WITH JACQUI:
// DIY Design My Biz: The best course for business owners DIYing their own brand and graphics in Canva. Learn more: https://whitedeer.com.au/diy-dmb
// The Co+Creation Design Club: Design WITH the help of a professional designer in this high-touch coaching space: https://whitedeer.com.au/designclub
// Design Studio: If you’re after fully done-for-you design services my studio team can help! https://whitedeer.com.au/designstudio
Imagine this: toting a baby around while having your most successful launch in your 10 years in business. Sounds like a wild dream, right? Well, six months into juggling a new-born and a thriving business, I’m living proof that it’s possible.
In this episode, I’m sharing the real-deal insights of living this beautiful, chaotic dream *chaotic being the key word*. If you’re thinking about balancing a thriving business with the joys (and chaos) of motherhood, I'd be honoured to share some of my experience with you.
Six months into this mum-of-two life, I've had some big realisations. Imagine finishing a presentation at 11pm the night before you're presenting it to the biggest online audience of your life, with a 4 month old you'll then be up feeding during the night—yep, that happened—and it was amazing!
We’ll chat about why I chose the stay-at-home mum and biz owner combo, and I'll share some critical questions I’ve been asking myself to make sure my business stays sustainable—things like limiting client intakes and re-evaluating my social media strategy.
To all the business mothers (and mothers-to-be) out there, this episode is for you!
MATERNITY LEAVE PODCAST: https://whitedeer.com.au/maternity-leave/
WORK WITH JACQUI:
// DIY Design My Biz: The best course for business owners DIYing their own brand and graphics in Canva. Learn more: https://whitedeer.com.au/diy-dmb
// The Co+Creation Design Club: Design WITH the help of a professional designer in this high-touch coaching space: https://whitedeer.com.au/designclub
// Design Studio: If you’re after fully done-for-you design services my studio team can help! https://whitedeer.com.au/designstudio
Why are short-form videos such a big deal? Alisha from The Social Impact joins me on the podcast this week and all I can say is - be prepared to be inspired by how you can use Instagram Reels to make you money in your business.
Alisha walks us through her powerful "Reels that Bank" framework, showing us how to captivate, convert, and cash in through strategic Reels that genuinely drive action.
She shares her journey of shifting focus from merely racking up views to smashing her sales goals by creating content that speaks directly to her target audience. We explore practical tips on producing impactful Reels, whether you’re batch-creating or flying solo, and how to avoid the endless trap of chasing trends.
If you’re looking to elevate your Reels game and turn those views into real business results, this episode is a must-listen.
ABOUT ALISHA:
Meet Alisha Marfatia, the 'Reels Queen' and Instagram's first officially announced 'Reels Pro,' a visionary strategist transforming female entrepreneurs into leaders with her unique blend of cinematic storytelling and digital mastery. A filmmaker and coach, she's built two 7-figure businesses on Instagram, proving her techniques in propelling brands to amplify their audience, enhance their online presence, and boost profits.
Beyond coaching, Alisha's insights resonate globally through her podcast, highlighting her collaboration with Instagram and Meta as a recognized content creation expert. Her approach transcends conventional mentoring, advocating for joy in the entrepreneurial journey, merging strategy with creativity, and redefining success.
As an in-demand speaker and mentor, Alisha empowers you to embrace a vibrant, wealth-creating future where business and creativity unite. Join her in this adventure, where fun and fortune are your reality, and success is both unstoppable and joyously fulfilling.
CONNECT WITH ALISHA:
Instagram: www.instagram.com/thesocialimpact.co
Get FREE access to Alisha's 5-day reels to clients training series (usually worth $111): https://alisha-marfatia.mykajabi.com/offers/2uxRzX4j?coupon_code=FREEREELSTOCLIENTS
WORK WITH JACQUI:
// DIY Design My Biz: The best course for business owners DIYing their own brand and graphics in Canva. Learn more: https://whitedeer.com.au/diy-dmb
// The Co+Creation Design Club: Design WITH the help of a professional designer in this high-touch coaching space: https://whitedeer.com.au/designclub
// Design Studio: If you’re after fully done-for-you design services my studio team can help! https://whitedeer.com.au/designstudio
Do you ever find yourself stuck in the loop of making things perfect before you share them? You're tweaking that design for the 273rd time, or you've got an idea for a course but just can't seem to finish it to absolute perfection? If you nodded along furiously, this episode is for you!
We're dropping into the world of perfectionism and how it might be holding back your business.
Spoiler alert: perfectionism can stifle creativity and slow your progress to a crawl! I’m sharing some real-life examples from my own journey and giving you actionable tips to break free from the perfectionism trap.
We’ll chat about:
So, grab a cup of tea, sit back, and let’s get you past those perfectionist tendencies and toward a more productive, creative, and successful you!
Ready to design your brand together? Join my DIY Brand and Design course! Doors now open: https://whitedeer.com.au/diy-dmb
Gravity timer: https://www.becstewart.net/products/productivity-timer-cube-1 (Use the code JACQUI10 for 10% off - not an affiliate, I just got you a code!)
Ever wondered how to make a membership model work like magic in your business? Get ready for an exciting episode where I chat with the incredible Leonie Dawson. She's figured out the code to success and is ready to share her secrets, all while working only 10 hours a week!
Leonie has created a hugely successful membership, the Brilliant Biz & Life Academy, boasting around 5,000 members and generating a jaw-dropping $11-12 million! She'll let you in on the wonders of the membership approach: offering massive value, creating from joy, and skipping the stress of constant launches. Plus, we'll dive into how aligning your membership with your personality and strengths can lead to phenomenal success.
So, if you're dreaming of building a thriving membership or simply want to optimize your business hours for maximum joy and productivity, this episode is packed with the insights you need. Tune in and get ready to be inspired by Leonie Dawson’s magical membership journey!
ABOUT LEONIE:
Leonie Dawson is an internationally best-selling author of the 2024 My Brilliant Year workbooks (formerly known as the Goal Getter workbooks) which have been used by over 500,000 people worldwide.
A multi-passionate entrepreneur, Leonie has generated over $14 million in revenue while only working 10 hours a week. Leonie has been recognised for her business acumen by winning Ausmumpreneur’s People’s Choice Business Coach, Global Brand & Businesses Making A Difference Awards.
Leonie has spent the last 10 years living in some of the most beautiful places around Australia. She currently lives with her two daughters and husband on the Sunshine Coast.
GET IN TOUCH:
Website: https://leoniedawson.com/
Podcast: https://leoniedawson.com/podcast/
Did you know a simple logo change, combined with a strategic visual rebrand, has the potential to more than double—or even triple—your revenue? Just look at the success of Old Spice after their iconic rebrand, which led to a 125% increase in sales.
But on the flip side the wrong rebrand can cost you sales... Tropicana's redesign led to a 20% drop in sales, costing the company $30 million in just a few weeks. They quickly reverted to the original design after realizing the new look did not resonate with customers.
Before you get all jittery, know that a well-executed rebrand can bring immense success. I’m here to ensure you're in the Old Spice category and not tripping over Tropicana-type errors.
Join me in this episode, as I walk you through the must-know steps of rebranding, from understanding why you need to rebrand, to doing your niche-specific research, all the way to testing and getting feedback before that exciting launch.
Plus, I spill the beans on how you can get hands-on support in my Co+Creation Design Club.
So, if you're ready to craft a brand that not only looks stunning but strategically boosts sales and connects deeply with your audience, hit play now! Let’s make your rebrand a smashing success together. If you want to rebrand RIGHT and have fun while doing it I think you'll love The Co+Creation Design Club: www.whitedeer.com.au/club
Past episodes in the rebranding series:
1. How to rebrand the right way: https://whitedeer.com.au/rebranding-your-business-the-right-way/
2. Steps BEFORE you rebrand: https://whitedeer.com.au/rebranding-foundations/
3. How do design a logo: https://whitedeer.com.au/rebranding-logo/
4. Rebranding Mistakes: https://whitedeer.com.au/rebranding-mistakes/
Full Youtube Playlist: https://youtube.com/playlist?list=PLlkZ8zWZqkWaE2XLtdJCQ2zyDaKZ48EUh&si=GpTAvQcqHqQTIwTU
How to launch new brand: https://whitedeer.com.au/brand-launch/
Feeling like your current brand just isn't hitting the mark anymore? Maybe you jumped into a rebrand too quickly, or perhaps your business has evolved and your branding hasn't caught up. Trust me, you're not alone!
In this episode, I'm sharing common rebranding mistakes that could cost you time and money—and even leave your business looking unprofessional. Don’t worry, I've got some golden nuggets of wisdom to help you avoid these pitfalls and get your rebranding journey on the right track!
From understanding the importance of clarity in your brand vision to the significance of not overcomplicating your design, and why you should never just blindly follow trends—I'm covering it all. Plus, I’ll share why it’s crucial to focus on more than just your logo and how strategic planning can make all the difference in a successful relaunch.
If you're ready for some real talk on rebranding and want to ensure you do it right this time, then this episode is for you.
P.S. If the whole DIY rebranding thing feels a bit overwhelming, don’t worry—you don’t have to go it alone. Join me in The Co+Creation Design Club where we can design your logo (and ALLL the graphics your business needs) together! FIND OUT MORE: www.whitedeer.com.au/club
Are you feeling stuck in the mud when it comes to designing your new logo? Whether you're DIYing it or working with a designer, I know that creating a logo can sometimes feel like you're trying to solve a Rubik's Cube blindfolded. But don’t worry, I got you!
In this third instalment of our rebranding series, we're diving right into the nitty-gritty of brainstorming a strategic (and beautiful) logo for your business. Logos are like the faces of our brands, and getting them right is crucial because, believe it or not, we don't get second chances when it comes to first impressions!
Listen to episode 176: Guide to Rebranding Your Business the RIGHT Way
Listen to episode 177: First 5 Steps BEFORE Rebrand – Setting the Foundations for a Lasting and Impactful Brand
In this super actionable episode, I'm sharing the exact steps I take as a professional designer to help my clients, and even my students, craft logos that are versatile, simple, conceptual, and unique. We’ll break down the essential four parts of a good logo, chat about the importance of research and mind mapping, and even get our hands a bit dirty (figuratively speaking) with some sketching before diving into the design software.
So grab your favourite sketchpad and let's turn that logo dream into reality! And remember—simplicity and versatility are your new best friends.
Catch you in the episode!
P.S. If the whole DIY logo thing feels a bit overwhelming, don’t worry—you don’t have to go it alone. Join me in The Co+Creation Design Club where we can design your logo (and ALLL the graphics your business needs) together! FIND OUT MORE: www.whitedeer.com.au/club
Feeling like your brand could use a little more *pizazz*? Maybe things are starting to feel a bit stale, or perhaps your biz has grown and evolved, and it's time your branding reflected that. Whether you're just not feeling proud of your brand anymore or you're itching for a fresh, sophisticated look, it's definitely time for a rebrand!
But rebranding isn't just about splashing some new colours on your website or tweaking your logo, it's so much more than that. In this episode, I’m breaking down the 5 foundational steps you *absolutely* need to tackle before diving into a rebrand.
We’ll chat about everything from knowing your business inside out with my WOW brand model, to talking to your target audience the *right* way, and even how to create that perfect Pinterest mood board to nail the vibe you're going for.
Trust me, rebranding can cost time and money, and you want to do it right!
If you're ready for you brand to effortlessly attract, seamlessly convert, and professionally deliver client experiences your people rave about through strategic branding then you'll want to come along to my free masterclass August 22 2024. Get your ticket: whitedeer.com.au/moneymakingmasterclass
Or, join me inside The Co+Creation Design Club. diydesignmybiz.com/club
Find out more about the WOW Brand Model here: https://www.whitedeer.com.au/podcast/wow-model
Ever look at your brand and think... it's just not hitting the mark anymore? Maybe your business has evolved, or maybe it wasn’t quite right from the start? It might be time to rebrand time!
But HOW do you dive into a successful rebrand without wasting time and money? Because rebranding is an expensive and time-consuming endeavour you definitely don't want to be doing again any time soon.
Let's dive into the 5 essential steps for rebranding your business the *right* way. From nailing down the foundational work to ensuring the visual aspects are spot-on - let’s make sure your new brand truly resonates with you and your audience.
Join me as we explore:
- The crucial questions to ask before diving into a rebrand.
- Key differences between a rebrand and a brand refresh – which one do you need?
- How to align your visuals so they connect with your target audience.
- Practical strategies and tools (including mood boards and concept drafts) to bring your rebranding vision to life.
(PLUS I've got a free brand audit checklist you can go through yourself to work out which parts of your brand need some TLC before you can be a successful, high-demand brand! Download here: www.whitedeer.com.au/YTbrandauditchecklist)
PS. Like the sound of The Co+Creation Design Club? Find out more here: www.whitedeer.com.au/club
The podcast currently has 186 episodes available.
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