Join the Co+Creation Design Club: https://www.diydesignmybiz.com/club

I chat with Jessica, a fellow designer turned business owner, about what really goes on behind the scenes of a rebrand, why even designers struggle to do it for themselves, and how the right support turns brand chaos into clarity and momentum.
We keep it real (kids, beads and all) and talk through the nitty‑gritty of design blocks, DIY frustrations and how to step into a brand you’re proud of.

What we cover:

• Jessica’s story: launching her business in maternity leave, outgrowing her brand, and feeling misaligned.
• The truth about rebranding: why it doesn’t always happen, even when you know design
• The value of external eyes and accountability
• Strategic systems in Canva to save time
• Jessica’s tips for getting started

Timestamps
Intro 0:00
Interview 3:00
Wrap up 26:00

GET IN TOUCH WITH JESSICA:
Free Website Audit: https://jessicahainesdesign.com/website-audit-checklist
Website: https://jessicahainesdesign.com
Free Facebook Group: https://jessicahainesdesign.com/facebook
Instagram: https://www.instagram.com/jessicahainesdesign

ABOUT JESSICA:
Jessica Haines is a website designer and SEO coach for women in service-based businesses. She creates websites that capture your magic, get you found in searches and turn your visitors into clients and subscribers.

Watch on YouTube: https://youtu.be/EkyHfwRlIbY
Read on the Blog: https://whitedeer.com.au/ep241/

WORK WITH JACQUI:
// DIY Design My Biz: The best course for business owners DIYing their own brand and graphics in Canva. Learn more: https://whitedeer.com.au/diy-dmb
// The Co+Creation Design Club: Design WITH the help of a professional designer in this high-touch coaching space: https://whitedeer.com.au/designclub
// Design Studio: If you’re after fully done-for-you design services my studio team can help! https://whitedeer.com.au/designstudio

Join the Co+Creation Design Club: https://www.diydesignmybiz.com/club

Today I’m chatting with Chloe & Vickie of The Movement Perspective, two clever Pilates‑studio owners and coaches who recently created a standout Instagram carousel that blew the roof off their reach. We dig into how the idea came about, how they designed it (with a little help from me), what roadblocks they faced and the exciting results that followed.

Key Takeaways:

• How they transformed raw membership‑statistic data into a visually compelling carousel
• The importance of brand colours, font hierarchy, arrows, movement and design elements in making slides work, not just “look nice”
• How combining strategy (know your audience) + design (make it scroll‑stop) + CTA/coaching content = meaningful results
• The results: ~28,500 views, 89% non‑followers reached, 394 profile visits, 71 new followers from one carousel post
• Why templates, brand asset libraries and on‑brand visuals save massive time and increase consistency (especially for busy business owners)
• The value of ongoing support, feedback and community in the Club

Timestamps:
Intro 0:00
Interview 2:06
Wrap up 26:25

Vickie and Chloe are the co-founders of The Movement Perspective and the powerhouse duo behind the Studio Mastery™ Method; a six-month mastermind helping female boutique Pilates studio owners add $10K+ in monthly revenue, fill their classes on repeat, and finally pay themselves without burning out. After building their own 7-figure studio, Breathe Pilates Studio, they now teach others how to do the same.. with simple systems, smart strategy, and a whole lot of fun.

Follow Vickie and Chloe on @the.movement.perspective

Watch on YouTube: https://youtu.be/GdxJI8YKFTA
Read on the Blog: https://whitedeer.com.au/ep240/

WORK WITH JACQUI:
// DIY Design My Biz: The best course for business owners DIYing their own brand and graphics in Canva. Learn more: https://whitedeer.com.au/diy-dmb
// The Co+Creation Design Club: Design WITH the help of a professional designer in this high-touch coaching space: https://whitedeer.com.au/designclub
// Design Studio: If you’re after fully done-for-you design services my studio team can help! https://whitedeer.com.au/designstudio

Join the Co+Creation Design Club: https://www.diydesignmybiz.com/club

Today I’m chatting with Sarah from the Co+Creation Design Club (and previously the DIY Design My Biz crew) about what happens when your visuals don’t feel like you anymore. We dig into the moment when you know “something’s off”, how to spot it, and how to move from uninspired graphics to a brand you own and love. This one’s for you if you’re showing up in business but your graphics are just… there.

It’s time to make them matter.

Key Takeaways:

• Your brand visuals are doing more than “looking nice”
• That feeling of “something’s off” usually means there’s a misalignment between how you show up and how your visuals make you feel
• A rebrand isn’t always massive, but sometimes you do need to go full‑tilt if the old colours, graphics, templates no longer serve
• Why you should build systems & templates (for social, podcasts, lead magnets, courses) once, reuse them often
• How having support (a coach, design team, community) means you don’t get stuck mid‑carousel or mid‑template
• Your Facebook (or community) space isn’t just an “offer platform”...it’s building relationships

Timestamps
Intro 0:00
Interview 2:13
Wrap Up 24:58

Sarah is a Facebook group strategist and business coach for Christian women. She helps them start, grow and monetize their Facebook groups so they can grow their online businesses with more peace and less overwhelm.

Connect with Sarah in my Facebook Group: https://sarahbeisel.com/community
Grab my free guide - 100 Conversation Starters for Facebook Groups: https://offers.sarahbeisel.com/conversationstarters
Join the Group Growth Club: https://offers.sarahbeisel.com/club

Watch on YouTube: https://youtu.be/zMW_bD2Ba-Y
Read on the Blog: https://whitedeer.com.au/ep239/

WORK WITH JACQUI:
// DIY Design My Biz: The best course for business owners DIYing their own brand and graphics in Canva. Learn more: https://whitedeer.com.au/diy-dmb
// The Co+Creation Design Club: Design WITH the help of a professional designer in this high-touch coaching space: https://whitedeer.com.au/designclub
// Design Studio: If you’re after fully done-for-you design services my studio team can help! https://whitedeer.com.au/designstudio

What if hiring someone isn’t the answer… because you haven’t defined your OWN job yet?

In this episode, I’m joined by Ash Battye - leadership coach, business owner and founder of Emerald HQ - to unpack the not-so-glamorous but super essential reality of hiring in small business.

We dive into what actually needs to happen before you post your first job ad (spoiler: it starts with YOU), how to delegate without micromanaging, and how to recover if a hire isn’t the right fit.

Whether you’re prepping for your first VA or trying to grow your team with intention, this episode will help you step into your leadership role with clarity and confidence.

We chat:

• Why defining your own role is step one before hiring anyone
• What mindset shift helps small business owners become strong leaders
• How to attract the right candidates (and avoid hiring from overwhelm)
• The difference between delegation and micromanagement
• What to do if a hire isn’t working out, and how to handle it with integrity

Timestamps
Intro 0:00
Interview 1:58
Wrap up 41:28

About Ash Battye and Emerald HQ
At Emerald HQ, we support women in business to build teams that actually work - the kind where people share your values, take ownership, and grow with the business. We focus on hiring the right people the first time, HR admin that sets you up for long-term success, leadership support that helps you step out of being the employee and into your role as leader of your business, and defining and embedding culture that attracts and keeps the right people. Everything we do is real-world, people-first, practical, and built for small businesses. Founded by Ash, Chief Hiring Nerd and Hiring & Leadership Partner, our work combines clarity, culture, and confidence to create trusted teams and sustainable success. At Emerald HQ, our focus is ultimately on supporting women to build with intention a business they enjoy and life they love, whatever success looks like for them.

Connect with Ash:
https://www.instagram.com/emeraldhqau/
https://www.linkedin.com/in/ashleighbattye/

Step into your role as leader of your business and join the Emerald Leaders Lounge as a founding member for just $79 per month - https://www.emeraldhq.com.au/emerald-leaders-lounge

Watch on YouTube: https://youtu.be/im279J3cqV8
Read on the Blog: https://whitedeer.com.au/ep238/

WORK WITH JACQUI:
// DIY Design My Biz: The best course for business owners DIYing their own brand and graphics in Canva. Learn more: https://whitedeer.com.au/diy-dmb
// The Co+Creation Design Club: Design WITH the help of a professional designer in this high-touch coaching space: https://whitedeer.com.au/designclub
// Design Studio: If you’re after fully done-for-you design services my studio team can help! https://whitedeer.com.au/designstudio

Ever opened Canva and immediately wanted to close your laptop again?

Maybe it’s the 47 unnamed files…

Or that logo you swear you uploaded but can’t find anywhere…

Or just the time-suck of starting from scratch every single time.

In this episode, I’m walking you through the exact system I use to organise my Canva like a pro, and save HOURS of design time every month.

Here’s what you’ll learn:

• Why your Canva chaos isn’t about the app
• 5 must-do steps to organise your Canva for good
• How naming files and using folders can literally save you hours
• The sneaky search feature inside Canva most people don’t use
• Why your Brand Kit is the key to consistency (even if it’s not perfect yet!)

💜 Ready to finally make Canva your shortcut, not your stress? Join me for The Canva Shortcut: Canva Made Simple for Busy Business Owners: a 2-hour live virtual workshop happening Nov 10! 🎨

Get your free ticket: https://www.whitedeer.com.au/canvashortcut

Or join me in person: https://www.whitedeer.com.au/unboxed

Try Canva Pro 👉 https://partner.canva.com/whitedeer

Timestamps
Intro 0:00
Tip 1 4:53
Tip 2 6:56
Tip 3 9:24
Tip 4 11:17
Tip 5 12:36
Wrapping up 14:29

Watch on YouTube: https://youtu.be/ddbOUBt6PA4
Read on the Blog: https://whitedeer.com.au/ep237/

WORK WITH JACQUI:
// DIY Design My Biz: The best course for business owners DIYing their own brand and graphics in Canva. Learn more: https://whitedeer.com.au/diy-dmb
// The Co+Creation Design Club: Design WITH the help of a professional designer in this high-touch coaching space: https://whitedeer.com.au/designclub
// Design Studio: If you’re after fully done-for-you design services my studio team can help! https://whitedeer.com.au/designstudio

If Canva could talk, it would probably throw some serious sass your way...

In this cheeky but wildly helpful podcast episode, I share what your Canva chaos is actually trying to tell you about your brand, your systems, and your mindset. Because the truth is... how you use Canva reflects how you run your business.

From version 87 logos to Untitled 45 file names, I’m walking you through how to fix the mess, streamline your system, and make Canva your biz bestie again.

Here’s what you’ll learn:

• Why chaotic Canva files signal deeper biz issues
• The importance of your Brand Kit (and how to finally set it up)
• How inconsistent colours + fonts destroy trust
• When to stop tweaking designs and JUST POST IT 💜
• Why Canva is a mirror, not the problem

💜 Ready to finally make Canva your shortcut, not your stress? Join me for The Canva Shortcut: Canva Made Simple for Busy Business Owners: a 2-hour live virtual workshop happening Nov 10! 🎨

Get your free ticket: https://www.whitedeer.com.au/canvashortcut

Or join me in person: https://www.whitedeer.com.au/unboxed

Timestamps
Intro 0:00
Tip 1 2:46
Tip 2 6:53
Tip 3 10:10
PSA 11:52

Watch on YouTube: https://youtu.be/BiqiQCmls74
Read on the Blog: https://whitedeer.com.au/ep236/

WORK WITH JACQUI:
// DIY Design My Biz: The best course for business owners DIYing their own brand and graphics in Canva. Learn more: https://whitedeer.com.au/diy-dmb
// The Co+Creation Design Club: Design WITH the help of a professional designer in this high-touch coaching space: https://whitedeer.com.au/designclub
// Design Studio: If you’re after fully done-for-you design services my studio team can help! https://whitedeer.com.au/designstudio

So many women in business get tangled up in all the things they “should” be doing with design. But I firmly believe: mindset (your brain) will always override skills. In this episode, I walk you through three mindset traps I see over and over: perfectionism, comparison, and fear of visibility...plus a bonus mindset shift you can start applying today.

Key Takeaways

• Perfectionism: Why chasing “perfect” stops you from ever showing up
• Comparison: The sneaky way comparing yourself to others paralyzes creativity (and what to do instead)
• Fear of Visibility: Why you might avoid showing up, and how stepping into the spotlight is a muscle you can grow
• Bonus: You are creative even if you don’t feel like it

Get your free ticket to the Design Masterclass 👉 https://www.whitedeer.com.au/designmasterclass

Timestamps
Intro 0:00
Tip 1 2:30
Tip 2 6:04
Tip 3 9:23
Bonus Tip 12:26
Extra things you should know 14:22
Wrapping up 17:36

Watch on YouTube: https://youtu.be/O8DLs_YdE8E
Read on the Blog: https://whitedeer.com.au/ep235/

WORK WITH JACQUI:
// DIY Design My Biz: The best course for business owners DIYing their own brand and graphics in Canva. Learn more: https://whitedeer.com.au/diy-dmb
// The Co+Creation Design Club: Design WITH the help of a professional designer in this high-touch coaching space: https://whitedeer.com.au/designclub
// Design Studio: If you’re after fully done-for-you design services my studio team can help! https://whitedeer.com.au/designstudio

I chat with Trang Nova, a speaking coach, storyteller, and founder, about one of the most powerful tools in your business toolkit: storytelling.

In our conversation, she walks us behind the scenes of her own daily routines, shares her journey from a shy immigrant kid to TEDx speaker, and gives actionable tips for transforming your stories into marketing, content, and connection.

If you’ve ever felt stuck trying to sound “real” in your posts, stressed about how much backstory to share, or unsure where to drop a story in your emails/website, you’re going to love this episode.

We discuss:

• How your morning routine is non-negotiable
• Using storytelling to build trust, curiosity, and emotional connection
• How to convert a bland summary into a compelling story
• Starting lessons with a story, whether in emails, social media, workshops, or pages on your website

ABOUT TRANG:
Trang Nova is a speaking coach for entrepreneurs who want to speak with confident authority so they can be recognised as visible leaders in their businesses and on stages. Through Trang’s lifelong journey from being a withdrawn introvert to now being featured on global platforms like TEDx and Medium, she realised that speaking is a skill that can be mastered by anyone, not just those to whom it comes naturally. So now, she is on a mission to help others harness the power of their voice. Trang believes that when more visionaries speak up, then more leaders will successfully fulfil their potential and lead powerful movements to make this world better for us all and future generations. When she’s not on stage or coaching others, you’ll probably find her hiking on a mountain somewhere, giving her dogs forced cuddles, or stuffing her face with ice cream!

CONNECT WITH TRANG:
Instagram: https://www.instagram.com/trang_nova/
LinkedIn: https://www.linkedin.com/in/trang-nova-a887aba0/
Website: https://www.trangnova.com
Podcast: https://open.spotify.com/show/60IpvCPgc4amSdwhcatUpm?si=6ae13a26e03f4f37
Email: [email protected]

Watch on YouTube: https://youtu.be/Q8DjUze63IA
Read on the Blog: https://whitedeer.com.au/ep234/

WORK WITH JACQUI:
// DIY Design My Biz: The best course for business owners DIYing their own brand and graphics in Canva. Learn more: https://whitedeer.com.au/diy-dmb
// The Co+Creation Design Club: Design WITH the help of a professional designer in this high-touch coaching space: https://whitedeer.com.au/designclub
// Design Studio: If you’re after fully done-for-you design services my studio team can help! https://whitedeer.com.au/designstudio

You don’t have to be on Instagram to grow a business, but if your people are there, it’s a goldmine. The pressure around Insta is real: content, consistency, algorithm, what to post, when to post, how much to sell … it’s overwhelming.

In this episode, I bust myths around Instagram and walk you through the three essential ingredients to posts that actually work... ones you won’t dread creating.

What we’re covering:

• Myth of consistency alone: Posting regularly isn’t enough if your content is off-brand or directionless
• Ingredient 1: Strategic Content Pillars: five content pillars (Conversion, Authority, Proof, Engagement, Perspective shift) you can lean into
• Ingredient 2: On-Brand Content: your branding (fonts, colours, aesthetic) helps people recognise you and stop the scroll
• Ingredient 3: Ease of Use: systems, templates, repeatable structure mean you don’t burn out
• How to use these together to create a content engine (bonus: I explain my 30-day Socials Kit and how it solves all three)

Offer alert: Between Oct 3–9, you can grab the 30-Day Socials Kit (templates + tutorials + planning system + extra resources) at a steeply discounted price

Bundles that Benefit has expired...BUT, since you’re here I’m going to give you a sneak code for $400 off my templates. Just use the code TEMPLATETREAT at the checkout: https://www.whitedeer.com.au/30day

Or, if you’d like to purchase my 30-Day Socials Kit separately: https://www.whitedeer.com.au/30day

Timestamps
Intro 0:00
PSA 2:08
Ingredient #1 4:47
Ingredient #2 5:18
Content Pillar #1 5:39
Content Pillar #2 7:04
Content Pillar #3 7:52
Content Pillar #4 8:46
Content Pillar #5 9:24
Ingredient # 12:45
Wrap up 13:50

Watch on YouTube: https://youtu.be/5UXvF86rkGA
Read on the Blog: https://whitedeer.com.au/ep233/

WORK WITH JACQUI:
// DIY Design My Biz: The best course for business owners DIYing their own brand and graphics in Canva. Learn more: https://whitedeer.com.au/diy-dmb
// The Co+Creation Design Club: Design WITH the help of a professional designer in this high-touch coaching space: https://whitedeer.com.au/designclub
// Design Studio: If you’re after fully done-for-you design services my studio team can help! https://whitedeer.com.au/designstudio

I’m pulling back the curtain on what’s really been going on behind the scenes in life and business lately. From building our dream home to launching my course again, winning an award I never thought I’d even enter, and hosting a retreat with my baby in tow, there’s been a lot.

If you’re a fellow business owner trying to do big things while living a full life, this episode’s for you.

What I share in this episode:

• The heart (and chaos) behind building our family home
• How I finally re-recorded my 6-year-old course... and why I almost didn’t
• What winning an award taught me about worthiness
• Hosting my first retreat (with baby + exhaustion!)
• Finally hitting 10k on Instagram after YEARS of showing up
• Why delegation is the secret in this season

Timestamps
Intro 0:00
House build 1:37
DIY Course 4:17
Business Award 10:19
Retreat 16:20
Instagram 18:30

Watch on YouTube: https://youtu.be/0SVK0dIwXQA
Read on the Blog: https://whitedeer.com.au/ep232

WORK WITH JACQUI:
// DIY Design My Biz: The best course for business owners DIYing their own brand and graphics in Canva. Learn more: https://whitedeer.com.au/diy-dmb
// The Co+Creation Design Club: Design WITH the help of a professional designer in this high-touch coaching space: https://whitedeer.com.au/designclub
// Design Studio: If you’re after fully done-for-you design services my studio team can help! https://whitedeer.com.au/designstudio