You don’t have to be on Instagram to grow a business, but if your people are there, it’s a goldmine. The pressure around Insta is real: content, consistency, algorithm, what to post, when to post, how much to sell … it’s overwhelming.

In this episode, I bust myths around Instagram and walk you through the three essential ingredients to posts that actually work... ones you won’t dread creating.

What we’re covering:

• Myth of consistency alone: Posting regularly isn’t enough if your content is off-brand or directionless
• Ingredient 1: Strategic Content Pillars: five content pillars (Conversion, Authority, Proof, Engagement, Perspective shift) you can lean into
• Ingredient 2: On-Brand Content: your branding (fonts, colours, aesthetic) helps people recognise you and stop the scroll
• Ingredient 3: Ease of Use: systems, templates, repeatable structure mean you don’t burn out
• How to use these together to create a content engine (bonus: I explain my 30-day Socials Kit and how it solves all three)

Offer alert: Between Oct 3–9, you can grab the 30-Day Socials Kit (templates + tutorials + planning system + extra resources) at a steeply discounted price

Bundles that Benefit has expired...BUT, since you’re here I’m going to give you a sneak code for $400 off my templates. Just use the code TEMPLATETREAT at the checkout: https://www.whitedeer.com.au/30day

Or, if you’d like to purchase my 30-Day Socials Kit separately: https://www.whitedeer.com.au/30day

Timestamps
Intro 0:00
PSA 2:08
Ingredient #1 4:47
Ingredient #2 5:18
Content Pillar #1 5:39
Content Pillar #2 7:04
Content Pillar #3 7:52
Content Pillar #4 8:46
Content Pillar #5 9:24
Ingredient # 12:45
Wrap up 13:50

Watch on YouTube: https://youtu.be/5UXvF86rkGA
Read on the Blog: https://whitedeer.com.au/ep233/

WORK WITH JACQUI:
// DIY Design My Biz: The best course for business owners DIYing their own brand and graphics in Canva. Learn more: https://whitedeer.com.au/diy-dmb
// The Co+Creation Design Club: Design WITH the help of a professional designer in this high-touch coaching space: https://whitedeer.com.au/designclub
// Design Studio: If you’re after fully done-for-you design services my studio team can help! https://whitedeer.com.au/designstudio