Lisa Messenger is back for second time on the podcast. In this one we skip the origin story and go straight to where she is now: no staff, new revenue streams, two books, a baby on the way and a completely reimagined Collective.
Lisa says she's become a beginner again at four things in three years. Motherhood, AI, fiction and retreats. None of them existed in her business before. We get into why she walked away from a business moving 100,000 units a month, and what she built in its place.
Why Lisa shut down a huge revenue business she hated running, and how she replaced the incomeTens of millions in revenue and zero profit, and what she does differently nowRunning a business with zero staff and a co-founder, and what AI does instead of a teamBecoming a certified prompt engineer 23 years into business, and the simple exercise she used to explain AI to her 82 year old mumWhat she's seeing at her retreats after 28 rounds, including who's still resisting AI and who's flyingThe new Collective membership, the rooms model, and her first public word on bringing print backWriting fiction badly, learning the craft, and how Matchstick came out of itListen to Episode 30 with Lisa Messenger, Risk & ResilienceHer fiction book - Matchstick, out OctoberLisa's nonfiction book, out AprilThe Collective membership, free 30 day trial for listeners - https://www.suzchadwick.com/collectiveReady to build a personal brand that actually converts? The Brand Accelerator is my high touch group coaching program for expert women ready to scale. https://www.suzchadwick.com/brand-accelerator