Brand Builders Lab with Suz Chadwick

By Suz Chadwick

If you want to be bolder to stand out in the crowd, then this podcast is for you!!

Every week I’ll share all things building a bold Business & Brand, learning to nail your Marketing & Sales a... more

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FAQs about Brand Builders Lab with Suz Chadwick:

How many episodes does Brand Builders Lab with Suz Chadwick have?

The podcast currently has 461 episodes available.

Brand Builders Lab with Suz Chadwick episodes:

May 27, 2025 403. Stop waiting & start building your personal brand
Building Unshakeable Confidence for Your Personal Brand

Welcome back to the Brand Builders Lab podcast!

This week, we're diving into how to build your confidence to show up more online. Whether you're seasoned in your field but new to the online space, or just looking to increase your impact and reach, I'm sharing four key strategies to help you overcome the fears of being visible and judged.

I'll also discuss how to practice self-love over criticism, embrace imperfection, and how courage plays a pivotal role in building lasting confidence. Remember, confidence isn't where you start; it's the result of taking action. Don't wait—start showing up and building your personal brand today.

NEXT STEPS:
READY TO WORK TOGETHER AND TAKE YOUR BUSINESS & BRAND TO THE NEXT LEVEL:
🌟Let's work together 1 on 1 - 1:1 BUSINESS & MINDSET COACHING
🌟Join the Amplify Accelerator & start scaling AMPLIFY ACCELERATOR
🌟Need to get your business organised and working for you? Join BRAND BUILDERS ACADEMY will show you how to put profitable foundations of your business.

RESOURCES
5 powerful strategies to grow your business, brand & revenue
From Unknown to In-demand - Building a brand that sells for you
How to become a paid speaker and get the gig

LINKS:
Website: www.suzchadwick.com
Instagram: www.instagram.com/suzchadwick
TikTok: www.tiktok.com/suzchadwick
...more
19min
May 23, 2025 402. The Essential Step to Building Your Group Program
In this episode, I discuss the importance of being clear on what you want to be known for in building a brand. I highlight the benefits of having a branded method, including how it helps clarify your process and makes your brand more memorable.

I share examples of how branded methods like my 'scalable impact method' can attract clients and create strong associations with your brand, as seen with various creators and coaches on social media.

We're talking about:
- Defining Your Brand
- How to Map Your Method so you can communicate your value
- Branding your method so you become known for it
- How to create strong associations

If you want to go indepth then you can get access the 2 hour workshop I ran recently and start to build your method and model - www.suzchadwick.com/mym

NEXT STEPS:
READY TO WORK TOGETHER AND TAKE YOUR BUSINESS & BRAND TO THE NEXT LEVEL:
🌟Let's work together 1 on 1 - 1:1 BUSINESS & MINDSET COACHING
🌟Join the Amplify Personal Brand Accelerator & start scaling AMPLIFY ACCELERATOR
🌟Need to get your business organised and working for you? Join BRAND BUILDERS ACADEMY will show you how to put profitable foundations of your business.

LINKS:
Website: www.suzchadwick.com
Instagram: www.instagram.com/suzchadwick
TikTok: www.tiktok.com/suzchadwick
...more
16min
May 08, 2025401. How to Give your audience a more personalised experience
Ready to get personal with your audience (in a totally non-creepy way)?
In this episode, I'm breaking down exactly how to segment your audience into different buckets so you can speak their language and give them exactly what they need, when they need it.
No more generic messaging - let's get specific!
What We Cover:
• The 3 audience buckets you NEED to know about:
Your amazing community & followers (the not-yet-buyers)
Customers (hello, small purchases!)
Dream clients (the big-ticket believers)
• My signature ascension model (and why it works like a charm)
• Email segmentation made super simple
• How to use tags like a boss
• Getting clever with your data
• Survey secrets that'll help you understand your people better
Tools I'm Loving:
• Kit (previously ConvertKit) - my go-to email platform
• Brand Builders Academy (my signature program)
• Amplify Accelerator
Your Next Steps:
Take a good look at who's in your audience
Get those email tags sorted (trust me, future you will thank you!)
Create some juicy content for each group
Set up a welcome sequence that actually connects
Keep an eye on those numbers, babe!
Come say hi: Instagram: @suzchadwick

************************
READY TO WORK TOGETHER AND TAKE YOUR BUSINESS & BRAND TO THE NEXT LEVEL:
🌟Let's work together 1 on 1 - 1:1 BUSINESS & MINDSET COACHING
🌟Join the Amplify Personal Brand Accelerator & start scaling AMPLIFY ACCELERATOR
🌟Need to get your business organised and working for you? Join BRAND BUILDERS ACADEMY will show you how to put profitable foundations of your business.

FREE Masterclasses
5 powerful strategies to grow your business, brand & revenue
From Unknown to In-demand - Building a brand that sells for you

LINKS:
Website: www.suzchadwick.com
Instagram: www.instagram.com/suzchadwick
TikTok: www.tiktok.com/suzchadwick
...more
12min
May 01, 2025 400. When you know you're Made for More
I can't believe we've hit 400 episodes! 🎉

In today's show, I'm getting real about something I see constantly in my coaching practice - that nagging feeling of knowing you're meant for bigger things while that annoying voice in your head keeps asking "but who am I to do this?"
I'm sharing:
• My personal trick for dealing with negative self-talk (meet Nelly, my inner critic 😅)
• How to build your internal dream team (think of it as assembling your personal Avengers!)
• Why playing small isn't serving anyone - especially not the people who need what you have
• Real talk about backing yourself, even when it feels scary
• My honest journey with clarity and drive (spoiler: it hasn't always been smooth sailing!)

My favorite quote from this episode: "Your desire to succeed must be greater than your fear of failure." (Shoutout to my amazing client Julia for this gem!)
This one's for you if:
• You're tired of playing small
• That "who am I to do this?" voice won't shut up
• You know deep down you're capable of more
• You're ready to make 2025 your year

If you're ready to scale your impact then check out the Amplify Accelerator where we'll get you growing your impact now!

...more
16min
April 24, 2025399. How to build an audience of buyers
Today I want to dive into one of the hot topics in our community – how to actually build an audience, an email list, and a following of real buyers… not just those people who turn up for the free stuff and disappear when it’s time to invest.
Look, I am all about sharing value – if you know me, you know I love to give you amazing content for free, whether it's via the podcast, socials, or my blog. But if you’re feeling a bit like a content vending machine (just press the button and BOOM! – yet another free resource pops out), then this episode is for you. We’re chatting through strategies so you attract buyers, not just browsers.
Key takeaways from today’s chat:
Free is not always the answer
Value ladders are your best friend
Train your audience to expect sales (And that’s a GOOD thing!)
Action-focused calls to action are key
Position your offers and language for serious buyers
If you're wanting to get the foundation of your business is place head to Brand Builders Academy
If you're ready to scale to your next $100k apply for the Amplify Accelerator
To check out everything else head over to www.suzchadwick.com
...more
20min
April 14, 2025398. 3 things to do to get more sales
Today, we're cutting through the noise and focusing on three simple yet powerful things you need to drive those sales and boost your business. Trust me, these are practical steps you can start implementing right away!
Here's a sneak peek of what's inside this episode:
It's not just about posting online; it's about building trust and repetition. I've kept clients coming back to me because they see me everywhere—emails, social media, podcasts, you name it. This ongoing presence cements my reliability in their minds.
Functional systems streamline your process. Decide what you want to sell, refine your sales message, and automate what you can. My magical trio: simplify what you’re offering, automate with systems like nurture emails, and amplify your message across platforms. This system will be your business's backbone.
Have you ever wondered where your last ten clients came from? Break down how they found you and why they chose to work with you. It could be Instagram, a podcast episode, or a masterclass. Identifying this will help you hone in on what’s most effective and replicate it.
How are you pushing your boundaries and thinking bigger? Whether it’s through trying out new events or brainstorming fresh ways to connect with clients, it all starts with mindset. I’m planning women in business breakfasts and brainstorming new personal branding workshops because trying new things keeps the journey exciting.
This episode will not only help you survive but also thrive in forging meaningful connections and building a remarkable brand that stands out. Remember, the goal here is impact, influence, and income—and you’re totally capable of achieving all three.
NEXT STEPS:
READY TO WORK TOGETHER AND TAKE YOUR BUSINESS & BRAND TO THE NEXT LEVEL:
🌟Let's work together 1 on 1 - 1:1 BUSINESS & MINDSET COACHING
🌟Join the Amplify Personal Brand Accelerator & start scaling AMPLIFY ACCELERATOR
🌟Need to get your business organised and working for you? Join BRAND BUILDERS ACADEMY will show you how to put profitable foundations of your business.

FREE Masterclasses
Confidence to Clients - 3 key strategies to grow you business
Build a Confidently Bold Personal Brand and get paid for what you THINK not just what you do.
How to become a paid speaker and get the gig

LINKS:
Website: www.suzchadwick.com
Instagram: www.instagram.com/suzchadwick
TikTok: www.tiktok.com/suzchadwick
...more
14min
April 10, 2025397. The hard things you're avoiding
Tackling the Hard Stuff: How to Push Through Business Challenges
I recently attended a marketing conference where one of the speakers posed a question.
I've been thinking about it a lot and it's a question that I wanted to share with you today that I think can help us tackle the hard stuff in biz!
In this episode, I discuss the importance of tackling the hard tasks we often avoid in business. How we can be more self-awareness to get us unstuck and how to push through difficult tasks to get the results we really want.
In this episode we're talking about:
A Powerful Question I think is worth writing down and sticking on your computer
The Importance of Coaching and Support
Commiting to doing the things that will move your business forward
The Cost of Avoiding Hard Tasks
We all know that business is self development on crack, so the faster we learn to manage ourselves the faster we'll get to where we want to go.
NEXT STEPS:
READY TO WORK TOGETHER AND TAKE YOUR BUSINESS & BRAND TO THE NEXT LEVEL:
🌟Let's work together 1 on 1 - 1:1 BUSINESS & MINDSET COACHING
🌟Join the Amplify Personal Brand Accelerator & start scaling AMPLIFY ACCELERATOR
🌟Need to get your business organised and working for you? Join BRAND BUILDERS ACADEMY will show you how to put profitable foundations of your business.

FREE Masterclasses
Confidence to Clients - 3 key strategies to grow you business
Build a Confidently Bold Personal Brand and get paid for what you THINK not just what you do.
How to become a paid speaker and get the gig

LINKS:
Website: www.suzchadwick.com
Instagram: www.instagram.com/suzchadwick
TikTok: www.tiktok.com/suzchadwick
...more
15min
March 25, 2025396. Practising Imperfection
In this episode, we're getting a bit real and raw, diving into a conversation that sprouted from some incredible discussions I've had with my coaching clients. It’s all about practicing imperfection when you're building that fabulous personal brand of yours.
Key Takeaways:
Transitioning into a personal brand and getting paid for your thoughts can feel super new and uncomfortable, especially if you've been a high-performing expert in another area. Starting over is hard, but remember, everyone was once a beginner.
Your personality can be the deciding factor for why someone chooses to work with you. Bring that personality to the forefront and let it be your differentiator. Sharing your unique stories, experience, and why you do what you do creates real connection.
Don’t just show the shiny end products. Let people in on the ups, downs, and all-arounds of your journey. People love following a good story, and it might just be the reason someone becomes your biggest cheerleader.
By being transparent and sharing both successes and failures, you build trust with your audience. Talk about what works and what doesn’t, and your followers will appreciate the authenticity.
If you want to connect and grow, you've got to be willing to be imperfect and show up anyway. Perfection isn't relatable; progress is.
We're diving into why showing up as yourself is critical, how to create loyalty and trust through storytelling, and why embracing imperfection just might be your greatest strength. Hope this resonates with you, and remember, let me know if this lands and if you think you can use it!

NEXT STEPS:
READY TO WORK TOGETHER AND TAKE YOUR BUSINESS & BRAND TO THE NEXT LEVEL:
🌟Let's work together 1 on 1 - 1:1 BUSINESS & MINDSET COACHING
🌟Join the Amplify Personal Brand Accelerator & start scaling AMPLIFY ACCELERATOR
🌟Need to get your business organised and working for you? Join BRAND BUILDERS ACADEMY will show you how to put profitable foundations of your business.

FREE Masterclasses
Confidence to Clients - 3 key strategies to grow you business
Build a Confidently Bold Personal Brand and get paid for what you THINK not just what you do.
How to become a paid speaker and get the gig

LINKS:
Website: www.suzchadwick.com
Instagram: www.instagram.com/suzchadwick
TikTok: www.tiktok.com/suzchadwick
...more
12min
March 17, 2025395. The funnels that are working & that you need in your business
Today, I'm chatting with my fabulous friend and biz buddy, Kate McKibbin from Hello Funnels. We're diving deep into the world of funnels that are working right now, even when you're catching some zzz's or taking a break. Kate's the go-to gal for automating sales through smart funnel strategies – no royalty titles needed, she's our awesome "dog's body of funnels."
In this episode, we kick off with Kate sharing all the juicy details from her recent Vegas adventure at Funnel Hackers Live, where she rubbed shoulders with marketing legends. Imagine five days of non-stop learning, strategies, and dancing with glow sticks before breakfast! Pure genius to have people all energised and ready, am I right?
Curious about what's working now in the online funnel world?
Key takeaways:
Get back to basics and refine your offer until it clicks! Kate emphasises the importance of continuously testing offers through regular webinars or funnels. Always aim for that sweet 10% conversion rate from your webinars if you're selling offers between $200 - $3000.
Once you've cracked the code on a live webinar, it's time to go evergreen. Kate shares client success stories where consistent weekly live webinars eventually transformed into automated money-makers. If your live session rocks, your recorded session will follow suit.
Lead magnet to tripwire is making a comeback! Adding a 72-hour discounted offer right after a freebie, followed by a few enticing follow-up emails, helps cover ad costs and keeps the momentum rolling.
In uncertain times, low ticket offers can be a game-changer. They’re not about breaking even on ads but about adding value and building trust. Make them simple yet impactful to encourage those impulse buys.
Both Kate and I love how AI, especially ChatGPT, can streamline the creation process. It’s like your own team brainstorming and executing ideas at lightning speed. Tools like these allow us to work smarter, not harder.
I truly hope you find these nuggets of wisdom helpful. Let me know if you're going to give any of these a go or if you have your own creative twists. Remember, it's all about automating and optimising while keeping it fun and fitting for your market.
Catch you in the next episode, and until then, happy funnel-ing!
Connect with Kate McKibbin - Hello Funnels
Website: https://hellofunnels.co/
Instagram: https://www.instagram.com/hellofunnels
YouTube: https://www.youtube.com/channel/UCSEUE9KC-x35_HYa29mSSgQ

NEXT STEPS:
READY TO WORK TOGETHER AND TAKE YOUR BUSINESS & BRAND TO THE NEXT LEVEL:
🌟Let's work together 1 on 1 - 1:1 BUSINESS & MINDSET COACHING
🌟Join the Amplify Personal Brand Accelerator & start scaling AMPLIFY ACCELERATOR
🌟Need to get your business organised and working for you? Join BRAND BUILDERS ACADEMY will show you how to put profitable foundations of your business.

FREE Masterclasses
From Unknown to In-demand - Building a brand that sells for you
How to become a paid speaker and get the gig

LINKS:
Website: www.suzchadwick.com
Instagram: www.instagram.com/suzchadwick
TikTok: www.tiktok.com/suzchadwick
...more
46min
March 10, 2025394. Email Marketing & a mindset that makes more sales with Peta Serras
This week I'm joined by the fabulous Peta Serras, the genius behind Professional Babe and the creator of Give Good Email. She’s a whiz at what she does, and together, we’re uncovering how you can pump up your sales game.
In this episode, we’re really digging into how Peta uses her knack for anticipating client needs to preempt their questions and boost sales.
Key Takeaways:
Peta reminded us, quite candidly, that sales are a precursor to service excellence. As much as we want to rely on our amazing skills, we’ve got to sell them first! No shame in self-promotion and telling people how great you are.
Peta is the queen of leveraging email marketing. Her journey from hating emails to crafting powerful automations that clone her sales energy is inspiring. If email isn't your thing yet, you might want to rethink that!
Throughout our chat, Peta emphasized the importance of not sitting back passively and just hoping things sell. Get in there! Follow up with potential clients, start meaningful conversations, and nurture those relationships because relationships actually matter big time.
Whether it’s the fast-paced clients who are ready to buy or the slow and steady ones who need more nurturing, both need your attention. This long game can be rewarding if you approach it with patience and strategy.
Peta shared how loving money and being neutral to it makes a difference. Celebrating wins and training your brain to focus on the positives and evidence of your success can transform your business outlook.
Peta’s methods are practical, bold, and easy to implement, whether you're new to sales or a seasoned pro. Plus, they’re pretty fun too!
Don't forget to follow Peta over at Professional Babe and grab her comprehensive audit, 'Hot Business,' to gain insights into your business strengths and areas to improve. And if you find yourself in need of a business oracle, you know who to call!
Connect with Petra
Webiste: https://www.professionalbabe.com/
LinkedIn: https://www.linkedin.com/company/professional-babe/
Instagram: https://www.instagram.com/professionalbabe/

NEXT STEPS:
READY TO WORK TOGETHER AND TAKE YOUR BUSINESS & BRAND TO THE NEXT LEVEL:
🌟Let's work together 1 on 1 - 1:1 BUSINESS & MINDSET COACHING
🌟Join the Amplify Personal Brand Accelerator & start scaling AMPLIFY ACCELERATOR
🌟Need to get your business organised and working for you? Join BRAND BUILDERS ACADEMY will show you how to put profitable foundations of your business.

FREE Masterclasses
From Unknown to In-demand - Building a brand that sells for you
How to become a paid speaker and get the gig

LINKS:
Website: www.suzchadwick.com
Instagram: www.instagram.com/suzchadwick
TikTok: www.tiktok.com/suzchadwick
...more
43min

FAQs about Brand Builders Lab with Suz Chadwick:

How many episodes does Brand Builders Lab with Suz Chadwick have?

The podcast currently has 461 episodes available.

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