Brand Builders Lab with Suz Chadwick

By Suz ChadwickBusiness Entrepreneurship Marketing

Brand Builders Lab with Suz Chadwick episodes

October 30476. Do these 3 things, if you want to grow your business in the next 90 days
Let's talk about the three core things I see behind almost every client problem I coach. By the end, you’ll know what to refine so you attract the clients you want, speak directly to the right person and have a system that brings clients in.
In this episode:
How to talk about your clients’ transformation instead of only educating
Why my ideal client persona runs to 19 pages, and how to go that deep
How to build a system that attracts new people and converts them
Three questions to ask yourself this week
Resources mentioned:
Free ideal client persona resource: FREE RESOURCE
Work with me:
Get your Foundations in place through Brand Builders Academy
Scale your business beyond 100k in the Amplify Brand Accelerator
10 min
October 28475. What to post when you think you've said it all
I share the one thought that holds experienced business owners back from showing up: “They’ve heard this before.” I walk you through why repeating yourself works, how to say the same thing in fresh ways, and a simple thought audit to get you creating again.
In this episode:
Why people need to hear your message about 10 times
Why you get bored of yourself faster than your audience does
How to use current examples and your own perspective to refresh old ideas
The “wipe the board clean” exercise I use when I’m procrastinating
Why shifting your environment, energy and outcomes changes your results
Work with me:
I created the Amplify Brand Accelerator for experienced women who want a personal brand that sells for them. You get a content library, monthly planning and coworking sessions, and feedback on your content from me and the coaches. https://www.suzchadwick.com/amplify
11 min
October 27474. Your Expertise Should Pay You More Than Once (Here's How)
I share revenue stacking, the idea I created 10 years ago for earning in multiple ways from your thought leadership. I walk you through how my first coaching offer grew into workshops, a book, Brand Builders Academy and retreats, then give you five income streams to consider.
In this episode:
How I turned my methods into my first coaching offer
How my workshops grew from five people to 100
Five income streams: coaching, digital products, speaking, Substack and brand partnerships
How to reuse the content you already create
A mind map exercise to choose your own streams
Resources mentioned:
Brand Builders Academy
Substack
Work with me:
I created Amplify Brand Accelerator for established founders who want to get known, booked and paid. If you want me in your corner, start here: https://www.suzchadwick.com/amplify
9 min
October 26473. Revenue Generating Activities: Spin the Wheel to Get More Clients
I share my free revenue generation roulette wheel with 32 actions you can do in under 30 minutes to bring in leads, clients and sales. I walk you through the core six I think you should run every week and month, plus ideas for email, partnerships, offers and LinkedIn.
In this episode:
The core six: a weekly email with an offer, weekly offers in IG stories, weekly brand-building content, and monthly LinkedIn outreach, lead follow-up and conversion events
How to fix your email list and nurture sequence so people hear about your offers sooner
Partnership and referral ideas, from podcast pitching to joint workshops
Sales activities like limited-time bonuses and last-chance emails
How to find your own mix of daily revenue generating activities
Resources mentioned:
The Revenue Generation Roulette Wheel (free): https://www.suzchadwick.com/Revgenwheel
Work with me:
I created Amplify Brand Accelerator for established founders who want to get known, booked and paid, without carrying all of it on their own. If you want me in your corner, start here: https://www.suzchadwick.com/amplify
19 min
October 25471. Why No One’s Buying From You (Your Free Content Is Too Good) with Shelly Janes
I sit down with Shelley Janes, who holds a master’s in psychology and has 20 years in sales. She breaks down why people scroll your content, love it and still don’t buy. We also cover how to run a discovery call that feels like a chat, and how to follow up without feeling pushy.
In this episode:
Why your phone is your sales development rep, and how personal branding gives you warmth and reach at once
The one-line “why you” positioning that does more work than you think
Why giving away the how can work against you, and where to draw the line
How to find your buyer’s exact words (DMs, comments, Reddit, Answer The Public)
A discovery call structure that keeps you in your intuition
Say the number, then stop talking
Simple reactivation and follow-up systems
Resources mentioned:
Answer The Public
Instagram: @shelley.janes
Work with me:
I built the Brand Accelerator for established women who want a personal brand that brings clients in, plus a sales system that makes the close easier. https://www.suzchadwick.com/amplify
34 min
October 22470. The To-Do List Trap That’s Frying Your Brain
I share why a long to-do list leaves you overwhelmed, and the five habits I teach my clients to save hours, get more done and focus on the work that matters.
In this episode:
Why your brain freezes when you hand it a giant list
How to map your list into your week so today only holds what is relevant
Why anything under 15 minutes goes to the top
How to work out what only you can do and what to outsource
Why one source of truth saves you time
Resources mentioned:
Claude (I use projects to keep my content and sales pages in one place)
Notion (where my content ideas and repurposed pieces live)
Work with me:
I help you build a confidently bold brand that sells for you, and I help you get out of your own way. If you want me in your corner, work with me inside the Brand Accelerator: https://www.suzchadwick.com/amplify
9 min
October 21469. Why Your Content Isn’t Attracting Clients (You Skipped Step One)
I share why your best content gets scrolled past by the clients you want, and how to fix it by going back to basics. You’ll learn how to map every step between where your client is now and where you are, and how to turn those steps into content that keeps people following you.
In this episode:
Why the curse of knowledge makes you skip the first steps
Three moves to find the steps you’ve forgotten
The one question that finds your forgotten steps: “What did I do before that?”
How to turn each step into a piece of content that points to the next
Why repeating the basics works for beginners and experienced people
Resources mentioned:
10 Things You Can Do to Build a Brand That Sells for You
Podcast Brand Plan - how to launch your podcast in 30 day!
Work with me:
If you want help building an authority content engine that brings the right clients in, I created the Brand Accelerator for experienced business owners ready to do exactly that. Apply here: https://www.suzchadwick.com/amplify
9 min
October 20468. 10 Rules to Build a Bold Personal Brand (That Actually Get You Clients)
I share 10 things you can do to build a confidently bold personal brand and attract the clients you want, especially if you feel like you’re posting and creating but nothing is landing. I also share what I’d do differently if you hear this and still don’t act on it.
In this episode:
Why you need an opinion, and how to find the hill you’ll die on
How your brand story makes people remember you
Why your message can only be honed when it’s witnessed
How to speak at a 15-year-old comprehension level
Why sounding like a broken record means it’s working
How to sell more with the drive-by offer
How to build sexy, profitable systems
How to keep your creativity in the age of AI, and why saying yes brings opportunities
Resources mentioned:
My Spicy Opinions GPT (free)
Work with me:
If you want help building a brand that sells for you, I created the Brand Accelerator for experienced business owners ready to do exactly that. Apply here: https://www.suzchadwick.com/amplify
15 min
October 19467. How to build your coaching business & revenue streams
I share how I built my coaching business on the side while I was still in corporate, and the three steps you can follow whether you’re employed, on a break or running a creative business and ready to get off the tools. You’ll hear how a dining room table and a glass of wine turned into my coaching business.
In this episode:
How I started while working four days a week, then three, then on long service leave
How to create your method: who you help, the problem, the transformation and the process
Why I started with a three-month package, and why my first few clients paid less
How to decide what you want to be known for and build a personal brand around it
The systems that help you scale, and why we get 30% of our clients through the podcast
Resources mentioned:
My previous video on communicating your value online with confidence
Work with me:
If you want help building your method, your personal brand and the systems behind your coaching business, I created the Brand Accelerator for experienced business owners ready to do exactly that. Apply here: https://www.suzchadwick.com/amplify
17 min
October 18466. How to sound more confident online (even when you're scared)
Ever watch other women show up online and wonder how they do it? I share how I coach women to communicate with more confidence on video, audio and in writing. You’ll leave with four practical steps you can start today.
In this episode:
Why confidence is a skill you build, not a trait you’re born with
How to get clear on your message and your opinions
Why you need a rep schedule (and how to build one)
How to say your message in different ways and test it against head and heart buyers
How to break through the fear of showing up
Resources mentioned:
Spicy Opinions GPT (free): https://www.suzchadwick.com/spicy
Work with me:
I created the Brand Accelerator for experienced women who want a personal brand that sells for them. If you want to step into your voice with support, come and join me: https://www.suzchadwick.com/amplify
14 min