Brand Builders Lab with Suz Chadwick

409. Why Your Client Attraction Strategy Is Broken (and how to fix it)

Listen Later

This week on the podcast we're talking about how to think about client attraction right now - and we're going to have an honest conversation about this! 

What You'll Learn:

  • Why the "you don't have to do any work" dream is BS and what actually works
  • The difference between passive and active client attraction (and why you need both)
  • How to update your products so they actually sell in 2024
  • The 10X effort approach that isn't hustle culture
  • Why being assertive in your messaging is non-negotiable
  • Monthly planning strategies that actually generate revenue

    • Key Takeaways:

    1. Product Evolution: If your product hasn't changed since 2017, it's time for an update
    2. Active vs Passive: Content creation is passive; campaigns, ads, and asking for referrals is active
    3. Pay in Time or Money: Choose your investment - networking and relationship building OR targeted ad spend
    4. Monthly Strategy: Every month needs an active marketing offer (MEMO)
    5. Assertive Messaging: Call out your expertise and make the damn offer

      6. Resources Mentioned:

      • Brand Builders Academy final live round
      • The new Brand Accelerator program
      • 10X by Grant Cardone
      • Suz AI tool

        • Action Steps:

        • Audit your current products - are they cutting edge?
        • Plan your active marketing strategy for this month
        • Start asking your network for referrals (seriously, just ask)
        • Set up systems to measure what's working
        • Send regular emails to your list with offers, not just value

          • **********************

          ⋒ WORK WITH SUZ

          Foundations - Brand Builders Academy - https://www.suzchadwick.com/bba

          Scale - Amplify Accelerator - https://www.suzchadwick.com/amplify

          1:1 Coaching - https://www.suzchadwick.com/bc

          Shop - https://www.suzchadwick.com/shop

           

          ⋒ PODCAST LINKS

          Listen on Apple: https://suzchadwick.com/applepod

          Listen on Spotify: https://suzchadwick.com/spotify

          Listen anywhere else: https://kite.link/BrandBuildersLab

           

          ⋒ FOLLOW SUZ CHADWICK

          TikTok: /suzchadwick Instagram: /suzchadwick

          LinkedIn: /suzannechadwick

          Join the community: https://www.suzchadwick.com/subscribe

           

          About: I'm Suz Chadwick, a personal brand & business coach and the Creative Director of Bold Vibes Consulting Personal brand agency. I (mainly) work with women to help you build the confidence and strategies to build a brand that sells for you and finally step off the content hampster wheel to sales strategies that work!

           

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          Brand Builders Lab with Suz ChadwickBy Suz Chadwick
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