Brand Builders Lab with Suz Chadwick

409. Why Your Client Attraction Strategy Is Broken (and how to fix it)

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This week on the podcast we're talking about how to think about client attraction right now - and we're going to have an honest conversation about this! 

What You'll Learn:

  • Why the "you don't have to do any work" dream is BS and what actually works
  • The difference between passive and active client attraction (and why you need both)
  • How to update your products so they actually sell in 2024
  • The 10X effort approach that isn't hustle culture
  • Why being assertive in your messaging is non-negotiable
  • Monthly planning strategies that actually generate revenue

    • Key Takeaways:

    1. Product Evolution: If your product hasn't changed since 2017, it's time for an update
    2. Active vs Passive: Content creation is passive; campaigns, ads, and asking for referrals is active
    3. Pay in Time or Money: Choose your investment - networking and relationship building OR targeted ad spend
    4. Monthly Strategy: Every month needs an active marketing offer (MEMO)
    5. Assertive Messaging: Call out your expertise and make the damn offer

      6. Resources Mentioned:

      • Brand Builders Academy final live round
      • The new Brand Accelerator program
      • 10X by Grant Cardone
      • Suz AI tool

        • Action Steps:

        • Audit your current products - are they cutting edge?
        • Plan your active marketing strategy for this month
        • Start asking your network for referrals (seriously, just ask)
        • Set up systems to measure what's working
        • Send regular emails to your list with offers, not just value

          • **********************

          ⋒ WORK WITH SUZ

          Foundations - Brand Builders Academy - https://www.suzchadwick.com/bba

          Scale - Amplify Accelerator - https://www.suzchadwick.com/amplify

          1:1 Coaching - https://www.suzchadwick.com/bc

          Shop - https://www.suzchadwick.com/shop

           

          ⋒ PODCAST LINKS

          Listen on Apple: https://suzchadwick.com/applepod

          Listen on Spotify: https://suzchadwick.com/spotify

          Listen anywhere else: https://kite.link/BrandBuildersLab

           

          ⋒ FOLLOW SUZ CHADWICK

          TikTok: /suzchadwick Instagram: /suzchadwick

          LinkedIn: /suzannechadwick

          Join the community: https://www.suzchadwick.com/subscribe

           

          About: I'm Suz Chadwick, a personal brand & business coach and the Creative Director of Bold Vibes Consulting Personal brand agency. I (mainly) work with women to help you build the confidence and strategies to build a brand that sells for you and finally step off the content hampster wheel to sales strategies that work!

           

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          Brand Builders Lab with Suz ChadwickBy Suz Chadwick
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