Brand Builders Lab with Suz Chadwick

412. How to build your pesonal brand strategy using the Brand Umbrella Method

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Ready to build you personal brand in a simple and structured way? I got you!

What You'll Learn:
  • How to create a clear brand umbrella that organises your entire messaging hierarchy
  • Why specificity in your target audience is crucial (and won't scare away good clients)
  • The four levels of your brand umbrella framework
  • How to audit your products and services for brand alignment
  • Why your messaging needs to make people feel like you're reading their mind
    • Key Takeaways:
    • Your brand umbrella is what you want to be known for - not just what you do, but what you're here to do in the world
    • Get so specific with your ideal client that you could call them out in a crowd
    • Content themes should blend business expertise with personal insights (70/30 split works well)
    • If you don't love your product suite, you won't sell it effectively
    • Train your AI tools with your authentic voice and client problems for better messaging
      • Resources Mentioned:
      • Amplify Accelerator (Suz's main programme)
      • AI tools: Claude and ChatGPT for content creation

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        ⋒ WORK WITH SUZ

        Foundations - Brand Builders Academy - https://www.suzchadwick.com/bba

        Scale - Amplify Accelerator - https://www.suzchadwick.com/amplify

        1:1 Coaching - https://www.suzchadwick.com/bc

        Shop - https://www.suzchadwick.com/shop

         

        ⋒ My 2025 YouTube Equipment & Tech:

        Descript - www.suzchadwick.com/descript

        DJI Pocket Osmo 3 - www.suzchadwick.com/DJI

        Softbox Lighting - MSKIRA Softbox

        DJI Tripod - EUCOS 62' Tripod

         

        ⋒ PODCAST LINKS

        Listen on Apple: https://suzchadwick.com/applepod

        Listen on Spotify: https://suzchadwick.com/spotify

        Listen anywhere else: https://kite.link/BrandBuildersLab

         

        ⋒ FOLLOW SUZ CHADWICK

        TikTok: /suzchadwick Instagram: /suzchadwick

        LinkedIn: /suzannechadwick

        Join the community: https://www.suzchadwick.com/subscribe

         

        About: I'm Suz Chadwick, a personal brand & business coach and the Creative Director of Bold Vibes Consulting Personal brand agency. I (mainly) work with women to help you build the confidence and strategies to build a brand that sells for you and finally step off the content hampster wheel to sales strategies that work!

         

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        Brand Builders Lab with Suz ChadwickBy Suz Chadwick
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