Brand Builders Lab with Suz Chadwick

By Suz ChadwickBusiness Entrepreneurship Marketing

Brand Builders Lab with Suz Chadwick episodes

September 30, 2025420. Stepping into your Creator Era - Content, Community & Brand Deals
Let's be honest, stepping into your content era isn't something that an option these days. If you're a business owner, then it just part and parcel of building your brand, community and clients.
About the Guest: Rom's been a full-time content creator for three years. She went from hating her corporate job to building a creator business that includes brand deals, TV appearances, and consulting gigs. She's all about teaching creators how to actually make money doing this.
In This Episode we're talking about how you can set into your content era & nail your Content Creation Skills
The ONE skill that separates great creators from everyone else
Why lighting and editing are easy - communication is hard
How to capture attention in the first 3 seconds
The 3-part hook structure (visual, verbal, text)
Stop downloading "1000 hooks" templates - do this instead
Check out Rom out on Instagram & TikTok
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⋒ WORK WITH SUZ
Foundations - Brand Builders Academy - https://www.suzchadwick.com/bba
Scale - Amplify Accelerator - https://www.suzchadwick.com/amplify
1:1 Coaching - https://www.suzchadwick.com/bc
Shop - https://www.suzchadwick.com/shop

⋒ My 2025 YouTube Equipment & Tech:
Descript - www.suzchadwick.com/descript
DJI Pocket Osmo 3 - www.suzchadwick.com/DJI
Softbox Lighting - MSKIRA Softbox
DJI Tripod - EUCOS 62' Tripod

⋒ PODCAST LINKS
Listen on Apple: https://suzchadwick.com/applepod
Listen on Spotify: https://suzchadwick.com/spotify
Listen anywhere else: https://kite.link/BrandBuildersLab

⋒ FOLLOW SUZ CHADWICK
TikTok: /suzchadwick Instagram: /suzchadwick
LinkedIn: /suzannechadwick
Join the community: https://www.suzchadwick.com/subscribe

About: I'm Suz Chadwick, a personal brand & business coach and the Creative Director of Bold Vibes Consulting Personal brand agency. I (mainly) work with women to help you build the confidence and strategies to build a brand that sells for you and finally step off the content hampster wheel to sales strategies that work!
45 min
September 30, 2025 419. What if you're the silver bullet?
BONUS EPSIODE - this was an epsiode that I recorded and shared on my substack that I thought I would drop here as a bonus! But the question I'm asking myself and I'm asking you - what if you don't need to look outside of yourself, what you know what to do to create the outcomes that you really want?
10 min
September 23, 2025 418. Building a Confidently Bold Brand & being YOU!
I had to share an instagram live that I did this week because it really came from the heart and something I've been thinking about and working with client on as well.
So enjoy!
20 min
September 18, 2025417. The 4 types of content that get clients, followers & fans
Is your content actually doing the job you need it to do? In this episode, I'm breaking down the four types of content that will position you as the go-to person in your industry - and they're not the same four things everyone else talks about. These content types will help you build authority, tell your story, and convert followers into clients.
Key Points:
Authority Content - Share client results, success stories, and your transformation journey to create conversion storytelling that proves what's possible
Personal Brand Content - Take people behind the scenes of your journey to build real connection and the know, like, trust factor (yes, people do want to know what you're up to!)
Value & Teaching Content - Educational content that stands out by weaving in stories, examples, and unexpected insights instead of generic tips
Commentary Content - Share your hot takes and opinions on industry topics to position yourself as the information curator your audience looks to
Authority and commentary content are goldmines for building your reputation as the expert
Perfect content becomes boring - share the challenges and struggles too
Your brain doesn't know the difference between online and in-person connections
Connect with Suz: @suzchadwick on Instagram and TikTok
DM me and let me know which type of content you're excited to try!
Work with me
Brand Builders Academy
Amplify Accelerator
1:1 Coaching
15 min
September 12, 2025416. It's time to be Audacious in your business
Today we're getting bold! We talked about playing small last week and this week we're diving into what it looks like to be Audacious!
What You'll Learn:
How to become more audacious in your business
The power of mindset audits and thought work
Why energy alignment is crucial for business success
Practical strategies to take bold risks that pay off
How to visualise your big vision and make it reality
Key Takeaways:
Audacious Definition: Showing a willingness to take surprisingly bold risks
The Woo & The Do: You need both energetic alignment AND strategic action
Your Energy is Your Invitation: When you're aligned, you become magnetic
Belief Ladders: Build your belief system to support bigger goals
Visualisation Works: Picture your success in vivid detail
Mentioned Resources:
Brooke Castillo's "The Model" (Circumstance → Thoughts → Feelings → Actions → Results)
Ryan Leak (Leadership Speaker)
Connect with Suz:
Instagram: @suzchadwick
Brand Builders Academy - www.suzchadwick.com/bba
Amplify Accelerator - www.suzchadwick.com/amplify
Share your audacious goals in the comments or DMs!
22 min
September 02, 2025 415. What to do when you realise you're playing small
I did my first Lattes & Lives this week - after such a long time.
If you've been around my world for a while, I used to go live on Intagrams a lot and I would make those epsiodes into podcast episodes, but recently it's not something I've been doing!
So we're back and today I'm doing a little confession....and hopefully it's helpful for you!
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Check out my latestly workshop - Content to Clients where I share with you how you can use the content you're sharing to build your list and get more clients!
Access it here - https://www.suzchadwick.com/C2C
Ready to work together?
Join Brand Builders Academy
VIP - Join the Amplify Accelerator
21 min
August 28, 2025414. Make the SALE using these 4 key things
Today we're diving into one of my favourite topics - SALES!
What You'll Learn:
The 4 essential elements to increase sales in your business (using the SALE framework)
Why having a clear sales strategy is non-negotiable for business success
Daily revenue-generating actions that actually move the needle
How to show up as a leader in your business and community
The role of energy in attracting your dream clients

🔥Access the FREE 7-figure Brand Blueprint Mini Course - https://www.suzchadwick.com/7fbb

⋒ WORK WITH SUZ
Foundations - Brand Builders Academy - https://www.suzchadwick.com/bba
Scale - Amplify Accelerator - https://www.suzchadwick.com/amplify
1:1 Coaching - https://www.suzchadwick.com/bc
Shop - https://www.suzchadwick.com/shop

⋒ My 2025 YouTube Equipment & Tech:
Descript - www.suzchadwick.com/descript
DJI Pocket Osmo 3 - www.suzchadwick.com/DJI
Softbox Lighting - MSKIRA Softbox
DJI Tripod - EUCOS 62' Tripod

⋒ PODCAST LINKS
Listen on Apple: https://suzchadwick.com/applepod
Listen on Spotify: https://suzchadwick.com/spotify
Listen anywhere else: https://kite.link/BrandBuildersLab

⋒ FOLLOW SUZ CHADWICK
TikTok: /suzchadwick Instagram: /suzchadwick
LinkedIn: /suzannechadwick
Join the community: https://www.suzchadwick.com/subscribe

About: I'm Suz Chadwick, a personal brand & business coach and the Creative Director of Bold Vibes Consulting Personal brand agency. I (mainly) work with women to help you build the confidence and strategies to build a brand that sells for you and finally step off the content hampster wheel to sales strategies that work!
17 min
August 19, 2025413. How to think like a Marketer with Zara Jarvis
I can't wait to share today's epsiode with you, because it's a juicy one! Today I'm chatting with Zara Jarvis - the Senior Social Media Specialist at The Digital Picnic, where she leads strategic campaigns for major clients and oversees organic social media and partnerships. With a non-traditional marketing background that includes owning a music studio business and working at Adore Beauty, Zara brings a unique perspective to marketing strategy. She's also the creator of the viral TikTok series "Think Like a Marketer."
Key Topics Covered
Non-linear career paths in marketing
The mindset shift needed to think strategically about marketing
Platform-specific strategies for TikTok, Instagram, and LinkedIn
Creating content series that build audiences
Using AI tools effectively in marketing
The Hero Hub Hygiene marketing framework
Building authentic personal brands online
Key Takeaways
Embrace being a "try hard" - showing you care and putting in effort shouldn't be seen as negative
Think holistically about marketing - it's not about individual posts, but how everything connects
Content series create recognition and growth - Zara gained 3,000 followers from 13 episodes vs minimal growth from 100+ previous videos
Different platforms need different approaches - TikTok is sound-on comfort scrolling, Instagram is visual and sound-off
Use AI strategically - for planning and refinement, but ensure your unique voice and opinions remain central
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🔥Access the FREE 7-figure Brand Blueprint Mini Course - https://www.suzchadwick.com/7fbb

⋒ WORK WITH SUZ
Foundations - Brand Builders Academy - https://www.suzchadwick.com/bba
Scale - Amplify Accelerator - https://www.suzchadwick.com/amplify
1:1 Coaching - https://www.suzchadwick.com/bc
Shop - https://www.suzchadwick.com/shop

⋒ My 2025 YouTube Equipment & Tech:
Descript - www.suzchadwick.com/descript
DJI Pocket Osmo 3 - www.suzchadwick.com/DJI
Softbox Lighting - MSKIRA Softbox
DJI Tripod - EUCOS 62' Tripod

⋒ PODCAST LINKS
Listen on Apple: https://suzchadwick.com/applepod
Listen on Spotify: https://suzchadwick.com/spotify
Listen anywhere else: https://kite.link/BrandBuildersLab

⋒ FOLLOW SUZ CHADWICK
TikTok: /suzchadwick Instagram: /suzchadwick
LinkedIn: /suzannechadwick
Join the community: https://www.suzchadwick.com/subscribe

About: I'm Suz Chadwick, a personal brand & business coach and the Creative Director of Bold Vibes Consulting Personal brand agency. I (mainly) work with women to help you build the confidence and strategies to build a brand that sells for you and finally step off the content hampster wheel to sales strategies that work!
52 min
August 14, 2025412. How to build your pesonal brand strategy using the Brand Umbrella Method
Ready to build you personal brand in a simple and structured way? I got you!
What You'll Learn:
How to create a clear brand umbrella that organises your entire messaging hierarchy
Why specificity in your target audience is crucial (and won't scare away good clients)
The four levels of your brand umbrella framework
How to audit your products and services for brand alignment
Why your messaging needs to make people feel like you're reading their mind
Key Takeaways:
Your brand umbrella is what you want to be known for - not just what you do, but what you're here to do in the world
Get so specific with your ideal client that you could call them out in a crowd
Content themes should blend business expertise with personal insights (70/30 split works well)
If you don't love your product suite, you won't sell it effectively
Train your AI tools with your authentic voice and client problems for better messaging
Resources Mentioned:
Amplify Accelerator (Suz's main programme)
AI tools: Claude and ChatGPT for content creation

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⋒ WORK WITH SUZ
Foundations - Brand Builders Academy - https://www.suzchadwick.com/bba
Scale - Amplify Accelerator - https://www.suzchadwick.com/amplify
1:1 Coaching - https://www.suzchadwick.com/bc
Shop - https://www.suzchadwick.com/shop

⋒ My 2025 YouTube Equipment & Tech:
Descript - www.suzchadwick.com/descript
DJI Pocket Osmo 3 - www.suzchadwick.com/DJI
Softbox Lighting - MSKIRA Softbox
DJI Tripod - EUCOS 62' Tripod

⋒ PODCAST LINKS
Listen on Apple: https://suzchadwick.com/applepod
Listen on Spotify: https://suzchadwick.com/spotify
Listen anywhere else: https://kite.link/BrandBuildersLab

⋒ FOLLOW SUZ CHADWICK
TikTok: /suzchadwick Instagram: /suzchadwick
LinkedIn: /suzannechadwick
Join the community: https://www.suzchadwick.com/subscribe

About: I'm Suz Chadwick, a personal brand & business coach and the Creative Director of Bold Vibes Consulting Personal brand agency. I (mainly) work with women to help you build the confidence and strategies to build a brand that sells for you and finally step off the content hampster wheel to sales strategies that work!
14 min
August 08, 2025411. Creating Content That Builds Your Brand Authority
🔥Access the FREE 7-figure Brand Blueprint Mini Course - https://www.suzchadwick.com/7fbb
Feeling burnt out by the content creation hamster wheel? You're not alone. In this episode, I get real about my own content struggles and share my game-changing approach to creating content you'll actually love making. I break down exactly how to find your content flow, build genuine brand authority, and connect with your audience in a way that feels authentic to you.
Key Takeaways
Why I believe creating from a place of service beats creating to convert every time
How to choose the right platform that matches your natural content style
My content waterfall effect: squeeze all the juice out of one piece of master content
4 types of content that I use to build brand authority and showcase expertise

⋒ WORK WITH SUZ
Foundations - Brand Builders Academy - https://www.suzchadwick.com/bba
Scale - Amplify Accelerator - https://www.suzchadwick.com/amplify
1:1 Coaching - https://www.suzchadwick.com/bc
Shop - https://www.suzchadwick.com/shop

⋒ My 2025 YouTube Equipment & Tech:
Descript - www.suzchadwick.com/descript
DJI Pocket Osmo 3 - www.suzchadwick.com/DJI
Softbox Lighting - MSKIRA Softbox
DJI Tripod - EUCOS 62' Tripod

⋒ PODCAST LINKS
Listen on Apple: https://suzchadwick.com/applepod
Listen on Spotify: https://suzchadwick.com/spotify
Listen anywhere else: https://kite.link/BrandBuildersLab

⋒ FOLLOW SUZ CHADWICK
TikTok: /suzchadwick Instagram: /suzchadwick
LinkedIn: /suzannechadwick
Join the community: https://www.suzchadwick.com/subscribe

About: I'm Suz Chadwick, a personal brand & business coach and the Creative Director of Bold Vibes Consulting Personal brand agency. I (mainly) work with women to help you build the confidence and strategies to build a brand that sells for you and finally step off the content hampster wheel to sales strategies that work!
19 min