Brand Builders Lab with Suz Chadwick

By Suz ChadwickBusiness Entrepreneurship Marketing

Brand Builders Lab with Suz Chadwick episodes

July 30, 2025410. Clarity to Confidence - How to become a confident communicator
Grab my new FREE Mini Course - 7-figure Brand Blueprint

If you're struggling with confidence in your business, I'm willing to bet it's actually a clarity problem. In this episode, I'm breaking down the clarity to confidence gap that I see with 9 out of 10 women I coach - and exactly how to bridge it so you can show up with magnetic energy in your business.
What You'll Learn
Why clarity always comes before confidence (and capability)
The research methods I used in my recruitment days that built my entire business foundation
How interviewing 100 women gave me crystal clear messaging that converts
Where to find your dream clients when you have no idea where to look
How to use your current clients as goldmines for even more clarity
The metrics that will boost your business confidence instantly
Why 70% of your business should be "tried and true" (and how to play with the other 30%)
The energy shift that happens when you get clear (and why it's magnetic)
Key Takeaways
The Two Reasons You Lack Confidence:
Clarity - What exactly am I supposed to do?
Capability - Do I have the skills yet?
The Three Elements of True Clarity:
What you are here to do
What problem you solve
Who you are serving (not demographics - deep understanding)
The Payoff for Getting Clear:
More consistent clients
Speaking in language they understand
Messaging that actually lands with your audience
Easier to build community and sell
Magnetic energy that attracts dream clients

Work with me - www.suzchadwick.com/bba
1:1 coaching - www.suzchadwick.com/bc
20 min
July 23, 2025409. Why Your Client Attraction Strategy Is Broken (and how to fix it)
This week on the podcast we're talking about how to think about client attraction right now - and we're going to have an honest conversation about this!
What You'll Learn:
Why the "you don't have to do any work" dream is BS and what actually works
The difference between passive and active client attraction (and why you need both)
How to update your products so they actually sell in 2024
The 10X effort approach that isn't hustle culture
Why being assertive in your messaging is non-negotiable
Monthly planning strategies that actually generate revenue
Key Takeaways:
Product Evolution: If your product hasn't changed since 2017, it's time for an update
Active vs Passive: Content creation is passive; campaigns, ads, and asking for referrals is active
Pay in Time or Money: Choose your investment - networking and relationship building OR targeted ad spend
Monthly Strategy: Every month needs an active marketing offer (MEMO)
Assertive Messaging: Call out your expertise and make the damn offer
Resources Mentioned:
Brand Builders Academy final live round
The new Brand Accelerator program
10X by Grant Cardone
Suz AI tool
Action Steps:
Audit your current products - are they cutting edge?
Plan your active marketing strategy for this month
Start asking your network for referrals (seriously, just ask)
Set up systems to measure what's working
Send regular emails to your list with offers, not just value
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⋒ WORK WITH SUZ
Foundations - Brand Builders Academy - https://www.suzchadwick.com/bba
Scale - Amplify Accelerator - https://www.suzchadwick.com/amplify
1:1 Coaching - https://www.suzchadwick.com/bc
Shop - https://www.suzchadwick.com/shop

⋒ PODCAST LINKS
Listen on Apple: https://suzchadwick.com/applepod
Listen on Spotify: https://suzchadwick.com/spotify
Listen anywhere else: https://kite.link/BrandBuildersLab

⋒ FOLLOW SUZ CHADWICK
TikTok: /suzchadwick Instagram: /suzchadwick
LinkedIn: /suzannechadwick
Join the community: https://www.suzchadwick.com/subscribe

About: I'm Suz Chadwick, a personal brand & business coach and the Creative Director of Bold Vibes Consulting Personal brand agency. I (mainly) work with women to help you build the confidence and strategies to build a brand that sells for you and finally step off the content hampster wheel to sales strategies that work!
21 min
July 04, 2025 408. The messaging shift you need to make right now!
In this episode, I discuss the shift from pain point marketing to positive, desire-based messaging. I explain how focusing on what's possible, using empowering language, and presenting growth opportunities can help you attract empowered, action-taking clients.
I also share practical examples for business coaches and nutritionists, and provide frameworks and strategies for updating your messaging to align with your dream clients.
Lastly, I offer a free positive messaging guide that includes tips, questions for client interviews, and a copywriting prompt to help you craft your new, positive messaging.
00:00 Introduction and Podcast Welcome
00:06 The Shift from Pain Point Marketing
01:24 Desire-Based Marketing: The 70/30 Rule
02:25 Empowering Messaging Examples
04:33 Three Core Transformations in Messaging
05:13 Frameworks for Positive Messaging
14:00 Interviewing Clients for Better Messaging
18:13 Using AI for Positive Messaging
19:20 Conclusion and Final Thoughts
Grab your positive messaging guide now www.suzchadwick.com/messaging
NEXT STEPS:
READY TO WORK TOGETHER AND TAKE YOUR BUSINESS & BRAND TO THE NEXT LEVEL:
🌟Let's work together 1 on 1 - 1:1 BUSINESS & MINDSET COACHING
🌟Join the Amplify Accelerator & start scaling AMPLIFY ACCELERATOR
🌟Need to get your business organised and working for you? Join BRAND BUILDERS ACADEMY will show you how to put profitable foundations of your business.

RESOURCES
5 powerful strategies to grow your business, brand & revenue
From Unknown to In-demand - Building a brand that sells for you
How to become a paid speaker and get the gig

LINKS:
Website: www.suzchadwick.com
Instagram: www.instagram.com/suzchadwick
TikTok: www.tiktok.com/suzchadwick

20 min
June 25, 2025 407. The Secret to Brand Growth that no one is talking about
In today's episode, I'll discuss incremental innovation and its importance in building a successful brand.
As we approach the end of the financial year, I've been reconsidering my business's trajectory and focusing on innovative strategies.
As business owners, we must continually ask ourselves how we can innovate. By doing so, we ensure long-term growth and relevance in a rapidly evolving market. Join me in exploring these strategies to build a more profitable and fulfilling business.
00:00 Introduction to Brand Builders Lab
00:26 Excitement for Today's Episode
00:46 Planning for the Future
01:29 The Importance of Incremental Innovation
02:50 Learning from Industry Leaders
04:35 Why Innovating Matters
07:00 Creating Incremental Innovation Shifts
07:51 Refining Your Brand
09:24 Building Demand and Delivery
10:55 Consistency and Evolution
12:30 Conclusion and Call to Action
www.suzchadwick.com/messaging
NEXT STEPS:
READY TO WORK TOGETHER AND TAKE YOUR BUSINESS & BRAND TO THE NEXT LEVEL:
🌟Let's work together 1 on 1 - 1:1 BUSINESS & MINDSET COACHING
🌟Join the Amplify Accelerator & start scaling AMPLIFY ACCELERATOR
🌟Need to get your business organised and working for you? Join BRAND BUILDERS ACADEMY will show you how to put profitable foundations of your business.

RESOURCES
5 powerful strategies to grow your business, brand & revenue
From Unknown to In-demand - Building a brand that sells for you
How to become a paid speaker and get the gig

LINKS:
Website: www.suzchadwick.com
Instagram: www.instagram.com/suzchadwick
TikTok: www.tiktok.com/suzchadwick

14 min
June 16, 2025 406. Authentic Personal Branding in an Ai world with Chris Do
In this episode, I sat down with the incredible Chris Do—creative genius, brand builder, and all-around deep thinker—where we dove into what personal branding really means today (especially with AI in the mix).

Chris shares how his own personal brand journey started, how he found inspiration in the bold and brilliant Aaron Draplin, and what it really takes to build a brand that’s rooted in you. We talked about how authenticity isn’t just a nice-to-have—it’s non-negotiable. It’s not just about what you post. It’s about who you are and how willing you are to show that.

We also jammed on:
✨ Why asking better questions is a superpower in the 21st century
✨ How to develop taste and why it’s the secret sauce to creative confidence
✨ The tension between speed and intention in a noisy digital world
✨ How AI can support your brand—but why it’ll never replace your soul
✨ What it really means to trust yourself and let people see the real you

Chris dropped so many mic-drop moments in this chat. If you're building your personal brand, navigating the overwhelm of content, or wondering how to stand out in a world full of noise and algorithms—this one’s a must-listen.

What you'll walk away with:
💡 A fresh perspective on how to build a personal brand that actually feels like you
💡 Clarity on why trust, taste, and self-acceptance matter more than ever
💡 Practical mindset shifts to navigate branding in the age of AI (without losing your magic)

This episode is your permission slip to slow down, get intentional, and build a brand that’s built to last—because you are the magic behind the message.

Chapters
00:00 The Journey into Personal Branding
02:24 Radical Transparency and Authenticity
04:59 AI and Personal Branding: A New Frontier
10:11 The Impact of AI on Authenticity
14:58 Navigating Trust in the Age of AI
20:14 The Future of Personal Branding with AI
27:46 Adapting to Change: The Shift in Business Models
33:13 Harnessing AI: Creative Potential and Practical Applications
36:45 The Importance of Taste in the Age of AI
41:03 Learning from Others: The Value of Curiosity and Storytelling
52:36 Self-Love and Personal Branding: Embracing Imperfection

NEXT STEPS:
READY TO WORK TOGETHER AND TAKE YOUR BUSINESS & BRAND TO THE NEXT LEVEL:
🌟Let's work together 1 on 1 - 1:1 BUSINESS & MINDSET COACHING
🌟Join the Amplify Accelerator & start scaling AMPLIFY ACCELERATOR
🌟Need to get your business organised and working for you? Join BRAND BUILDERS ACADEMY will show you how to put profitable foundations of your business.

RESOURCES
5 powerful strategies to grow your business, brand & revenue
From Unknown to In-demand - Building a brand that sells for you
How to become a paid speaker and get the gig

LINKS:
Website: www.suzchadwick.com
Instagram: www.instagram.com/suzchadwick
TikTok: www.tiktok.com/suzchadwick

58 min
June 10, 2025 405. The 3 things you need to build scale your impact
Today, we're diving into the three key things you need to build if you're looking to scale your impact. We've touched on different elements in past episodes, and now it's time to go deeper into these three core areas.

I'll be sharing key strategies for advanced business owners, emphasising the importance of combining brand building, demand creation, and efficient delivery to achieve greater profitability and freedom. How to create a signature framework, develop a strategic offer suite, and craft an authority content engine for consistent visibility and conversion.

00:00 Introduction to Brand Builders Lab
00:56 Shifting Focus: Advanced Strategies for Established Entrepreneurs
03:22 Building a Personal Brand: The Key to Online Success
05:15 The Amplify Scalable Impact Method: An Overview
10:03 Creating Demand Without Burnout
13:13 Scaling Delivery for Maximum Impact
16:03 Conclusion and Call to Action

NEXT STEPS:
READY TO WORK TOGETHER AND TAKE YOUR BUSINESS & BRAND TO THE NEXT LEVEL:
🌟Let's work together 1 on 1 - 1:1 BUSINESS & MINDSET COACHING
🌟Join the Amplify Accelerator & start scaling AMPLIFY ACCELERATOR
🌟Need to get your business organised and working for you? Join BRAND BUILDERS ACADEMY will show you how to put profitable foundations of your business.

RESOURCES
5 powerful strategies to grow your business, brand & revenue
From Unknown to In-demand - Building a brand that sells for you
How to become a paid speaker and get the gig

LINKS:
Website: www.suzchadwick.com
Instagram: www.instagram.com/suzchadwick
TikTok: www.tiktok.com/suzchadwick
18 min
June 02, 2025 404. Stop Overthinking. Start Serving.
In this episode, we tackle the common pitfall of overthinking that can paralyse content creation and business growth.

I share practical strategies to shift from a scarcity mindset to a service-oriented, creative approach. By dedicating focused time to resolve business issues and adopting an abundant mindset, you can enhance your business operations and create impactful, valuable content.

Highlighting the importance of giving generously, I illustrate how sharing high-quality information establishes trust and attracts ideal clients, ultimately leading to business success.

Join me as I outline the steps to liberate your creative energy, serve your audience better, and build a thriving personal brand.

NEXT STEPS:
READY TO WORK TOGETHER AND TAKE YOUR BUSINESS & BRAND TO THE NEXT LEVEL:
🌟Let's work together 1 on 1 - 1:1 BUSINESS & MINDSET COACHING
🌟Join the Amplify Accelerator & start scaling AMPLIFY ACCELERATOR
🌟Need to get your business organised and working for you? Join BRAND BUILDERS ACADEMY will show you how to put profitable foundations of your business.

RESOURCES
5 powerful strategies to grow your business, brand & revenue
From Unknown to In-demand - Building a brand that sells for you
How to become a paid speaker and get the gig

LINKS:
Website: www.suzchadwick.com
Instagram: www.instagram.com/suzchadwick
TikTok: www.tiktok.com/suzchadwick
12 min
May 27, 2025 403. Stop waiting & start building your personal brand
Building Unshakeable Confidence for Your Personal Brand

Welcome back to the Brand Builders Lab podcast!

This week, we're diving into how to build your confidence to show up more online. Whether you're seasoned in your field but new to the online space, or just looking to increase your impact and reach, I'm sharing four key strategies to help you overcome the fears of being visible and judged.

I'll also discuss how to practice self-love over criticism, embrace imperfection, and how courage plays a pivotal role in building lasting confidence. Remember, confidence isn't where you start; it's the result of taking action. Don't wait—start showing up and building your personal brand today.

NEXT STEPS:
READY TO WORK TOGETHER AND TAKE YOUR BUSINESS & BRAND TO THE NEXT LEVEL:
🌟Let's work together 1 on 1 - 1:1 BUSINESS & MINDSET COACHING
🌟Join the Amplify Accelerator & start scaling AMPLIFY ACCELERATOR
🌟Need to get your business organised and working for you? Join BRAND BUILDERS ACADEMY will show you how to put profitable foundations of your business.

RESOURCES
5 powerful strategies to grow your business, brand & revenue
From Unknown to In-demand - Building a brand that sells for you
How to become a paid speaker and get the gig

LINKS:
Website: www.suzchadwick.com
Instagram: www.instagram.com/suzchadwick
TikTok: www.tiktok.com/suzchadwick
19 min
May 23, 2025 402. The Essential Step to Building Your Group Program
In this episode, I discuss the importance of being clear on what you want to be known for in building a brand. I highlight the benefits of having a branded method, including how it helps clarify your process and makes your brand more memorable.

I share examples of how branded methods like my 'scalable impact method' can attract clients and create strong associations with your brand, as seen with various creators and coaches on social media.

We're talking about:
- Defining Your Brand
- How to Map Your Method so you can communicate your value
- Branding your method so you become known for it
- How to create strong associations

If you want to go indepth then you can get access the 2 hour workshop I ran recently and start to build your method and model - www.suzchadwick.com/mym

NEXT STEPS:
READY TO WORK TOGETHER AND TAKE YOUR BUSINESS & BRAND TO THE NEXT LEVEL:
🌟Let's work together 1 on 1 - 1:1 BUSINESS & MINDSET COACHING
🌟Join the Amplify Personal Brand Accelerator & start scaling AMPLIFY ACCELERATOR
🌟Need to get your business organised and working for you? Join BRAND BUILDERS ACADEMY will show you how to put profitable foundations of your business.

LINKS:
Website: www.suzchadwick.com
Instagram: www.instagram.com/suzchadwick
TikTok: www.tiktok.com/suzchadwick
16 min
May 08, 2025401. How to Give your audience a more personalised experience
Ready to get personal with your audience (in a totally non-creepy way)?
In this episode, I'm breaking down exactly how to segment your audience into different buckets so you can speak their language and give them exactly what they need, when they need it.
No more generic messaging - let's get specific!
What We Cover:
• The 3 audience buckets you NEED to know about:
Your amazing community & followers (the not-yet-buyers)
Customers (hello, small purchases!)
Dream clients (the big-ticket believers)
• My signature ascension model (and why it works like a charm)
• Email segmentation made super simple
• How to use tags like a boss
• Getting clever with your data
• Survey secrets that'll help you understand your people better
Tools I'm Loving:
• Kit (previously ConvertKit) - my go-to email platform
• Brand Builders Academy (my signature program)
• Amplify Accelerator
Your Next Steps:
Take a good look at who's in your audience
Get those email tags sorted (trust me, future you will thank you!)
Create some juicy content for each group
Set up a welcome sequence that actually connects
Keep an eye on those numbers, babe!
Come say hi: Instagram: @suzchadwick

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READY TO WORK TOGETHER AND TAKE YOUR BUSINESS & BRAND TO THE NEXT LEVEL:
🌟Let's work together 1 on 1 - 1:1 BUSINESS & MINDSET COACHING
🌟Join the Amplify Personal Brand Accelerator & start scaling AMPLIFY ACCELERATOR
🌟Need to get your business organised and working for you? Join BRAND BUILDERS ACADEMY will show you how to put profitable foundations of your business.

FREE Masterclasses
5 powerful strategies to grow your business, brand & revenue
From Unknown to In-demand - Building a brand that sells for you

LINKS:
Website: www.suzchadwick.com
Instagram: www.instagram.com/suzchadwick
TikTok: www.tiktok.com/suzchadwick
12 min