Brand Builders Lab with Suz Chadwick

417. The 4 types of content that get clients, followers & fans

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Is your content actually doing the job you need it to do? In this episode, I'm breaking down the four types of content that will position you as the go-to person in your industry - and they're not the same four things everyone else talks about. These content types will help you build authority, tell your story, and convert followers into clients.

Key Points:
  • Authority Content - Share client results, success stories, and your transformation journey to create conversion storytelling that proves what's possible
  • Personal Brand Content - Take people behind the scenes of your journey to build real connection and the know, like, trust factor (yes, people do want to know what you're up to!)
  • Value & Teaching Content - Educational content that stands out by weaving in stories, examples, and unexpected insights instead of generic tips
  • Commentary Content - Share your hot takes and opinions on industry topics to position yourself as the information curator your audience looks to
  • Authority and commentary content are goldmines for building your reputation as the expert
  • Perfect content becomes boring - share the challenges and struggles too
  • Your brain doesn't know the difference between online and in-person connections

    • Connect with Suz: @suzchadwick on Instagram and TikTok

    DM me and let me know which type of content you're excited to try!

    Work with me

    • Brand Builders Academy
    • Amplify Accelerator
    • 1:1 Coaching
      • ...more
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      Brand Builders Lab with Suz ChadwickBy Suz Chadwick
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