Brand Builders Lab with Suz Chadwick

413. How to think like a Marketer with Zara Jarvis


Listen Later

I can't wait to share today's epsiode with you, because it's a juicy one!  Today I'm chatting with Zara Jarvis - the Senior Social Media Specialist at The Digital Picnic, where she leads strategic campaigns for major clients and oversees organic social media and partnerships. With a non-traditional marketing background that includes owning a music studio business and working at Adore Beauty, Zara brings a unique perspective to marketing strategy. She's also the creator of the viral TikTok series "Think Like a Marketer."

Key Topics Covered
  • Non-linear career paths in marketing
  • The mindset shift needed to think strategically about marketing
  • Platform-specific strategies for TikTok, Instagram, and LinkedIn
  • Creating content series that build audiences
  • Using AI tools effectively in marketing
  • The Hero Hub Hygiene marketing framework
  • Building authentic personal brands online
  • Key Takeaways
    1. Embrace being a "try hard" - showing you care and putting in effort shouldn't be seen as negative
    2. Think holistically about marketing - it's not about individual posts, but how everything connects
    3. Content series create recognition and growth - Zara gained 3,000 followers from 13 episodes vs minimal growth from 100+ previous videos
    4. Different platforms need different approaches - TikTok is sound-on comfort scrolling, Instagram is visual and sound-off
    5. Use AI strategically - for planning and refinement, but ensure your unique voice and opinions remain central
    6. ***************

      🔥Access the FREE 7-figure Brand Blueprint Mini Course - https://www.suzchadwick.com/7fbb

       

      ⋒ WORK WITH SUZ

      Foundations - Brand Builders Academy - https://www.suzchadwick.com/bba

      Scale - Amplify Accelerator - https://www.suzchadwick.com/amplify

      1:1 Coaching - https://www.suzchadwick.com/bc

      Shop - https://www.suzchadwick.com/shop

       

      ⋒ My 2025 YouTube Equipment & Tech:

      Descript - www.suzchadwick.com/descript

      DJI Pocket Osmo 3 - www.suzchadwick.com/DJI

      Softbox Lighting - MSKIRA Softbox

      DJI Tripod - EUCOS 62' Tripod

       

      ⋒ PODCAST LINKS

      Listen on Apple: https://suzchadwick.com/applepod

      Listen on Spotify: https://suzchadwick.com/spotify

      Listen anywhere else: https://kite.link/BrandBuildersLab

       

      ⋒ FOLLOW SUZ CHADWICK

      TikTok: /suzchadwick Instagram: /suzchadwick

      LinkedIn: /suzannechadwick

      Join the community: https://www.suzchadwick.com/subscribe

       

      About: I'm Suz Chadwick, a personal brand & business coach and the Creative Director of Bold Vibes Consulting Personal brand agency. I (mainly) work with women to help you build the confidence and strategies to build a brand that sells for you and finally step off the content hampster wheel to sales strategies that work!

      ...more
      View all episodesView all episodes
      Download on the App Store

      Brand Builders Lab with Suz ChadwickBy Suz Chadwick

      • 5
      • 5
      • 5
      • 5
      • 5

      5

      14 ratings


      More shows like Brand Builders Lab with Suz Chadwick

      View all
      The Amy Porterfield Show by Amy Porterfield

      The Amy Porterfield Show

      4,583 Listeners

      The Goal Digger Podcast | Top Business and Marketing Podcast for Creatives, Entrepreneurs, and Women in Business by Jenna Kutcher

      The Goal Digger Podcast | Top Business and Marketing Podcast for Creatives, Entrepreneurs, and Women in Business

      12,068 Listeners

      She Means Business Show by Carrie Green

      She Means Business Show

      313 Listeners

      The Marie Forleo Podcast by Marie Forleo

      The Marie Forleo Podcast

      1,663 Listeners

      The Diary Of A CEO with Steven Bartlett by DOAC

      The Diary Of A CEO with Steven Bartlett

      8,434 Listeners

      Feel Better, Live More with Dr Rangan Chatterjee by Dr Rangan Chatterjee: GP & Author

      Feel Better, Live More with Dr Rangan Chatterjee

      4,046 Listeners

      On Purpose with Jay Shetty by iHeartPodcasts

      On Purpose with Jay Shetty

      27,904 Listeners

      the bossbabe podcast by Natalie Ellis

      the bossbabe podcast

      2,015 Listeners

      She's On The Money by Victoria Devine

      She's On The Money

      140 Listeners

      The Imperfects by Hugh van Cuylenburg, Ryan Shelton & Josh van Cuylenburg

      The Imperfects

      394 Listeners

      Body Bites With Bec by Bec Miller, Health with Bec

      Body Bites With Bec

      32 Listeners

      Chill & Prosper with Denise Duffield-Thomas by Denise Duffield-Thomas

      Chill & Prosper with Denise Duffield-Thomas

      215 Listeners

      The Mel Robbins Podcast by Mel Robbins

      The Mel Robbins Podcast

      20,362 Listeners

      BigDeal by Codie Sanchez

      BigDeal

      789 Listeners

      MID by Mamamia Podcasts

      MID

      89 Listeners