August 19, 2025

413. How to think like a Marketer with Zara Jarvis

51 minutes

I can't wait to share today's epsiode with you, because it's a juicy one! Today I'm chatting with Zara Jarvis - the Senior Social Media Specialist at The Digital Picnic, where she leads strategic campaigns for major clients and oversees organic social media and partnerships. With a non-traditional marketing background that includes owning a music studio business and working at Adore Beauty, Zara brings a unique perspective to marketing strategy. She's also the creator of the viral TikTok series "Think Like a Marketer."

Key Topics Covered

Non-linear career paths in marketing

The mindset shift needed to think strategically about marketing

Platform-specific strategies for TikTok, Instagram, and LinkedIn

Creating content series that build audiences

Using AI tools effectively in marketing

The Hero Hub Hygiene marketing framework

Building authentic personal brands online

Key Takeaways

Embrace being a "try hard" - showing you care and putting in effort shouldn't be seen as negative

Think holistically about marketing - it's not about individual posts, but how everything connects

Content series create recognition and growth - Zara gained 3,000 followers from 13 episodes vs minimal growth from 100+ previous videos

Different platforms need different approaches - TikTok is sound-on comfort scrolling, Instagram is visual and sound-off

Use AI strategically - for planning and refinement, but ensure your unique voice and opinions remain central

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About: I'm Suz Chadwick, a personal brand & business coach and the Creative Director of Bold Vibes Consulting Personal brand agency. I (mainly) work with women to help you build the confidence and strategies to build a brand that sells for you and finally step off the content hampster wheel to sales strategies that work!

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