Seriously in Business: Brand + Design, Marketing and Business

241: Why Rebranding Alone Never Works (Here's What You're Missing)


Listen Later

Join the Co+Creation Design Club: https://www.diydesignmybiz.com/club

I chat with Jessica, a fellow designer turned business owner, about what really goes on behind the scenes of a rebrand, why even designers struggle to do it for themselves, and how the right support turns brand chaos into clarity and momentum.
We keep it real (kids, beads and all) and talk through the nitty‑gritty of design blocks, DIY frustrations and how to step into a brand you’re proud of.

What we cover:

  • Jessica’s story: launching her business in maternity leave, outgrowing her brand, and feeling misaligned.
  • The truth about rebranding: why it doesn’t always happen, even when you know design
  • The value of external eyes and accountability
  • Strategic systems in Canva to save time
  • Jessica’s tips for getting started

Timestamps
Intro 0:00
Interview 3:00
Wrap up 26:00

GET IN TOUCH WITH JESSICA:
Free Website Audit: https://jessicahainesdesign.com/website-audit-checklist
Website: https://jessicahainesdesign.com
Free Facebook Group: https://jessicahainesdesign.com/facebook
Instagram: https://www.instagram.com/jessicahainesdesign

ABOUT JESSICA:
Jessica Haines is a website designer and SEO coach for women in service-based businesses. She creates websites that capture your magic, get you found in searches and turn your visitors into clients and subscribers.

Watch on YouTube: https://youtu.be/EkyHfwRlIbY
Read on the Blog: https://whitedeer.com.au/ep241/

WORK WITH JACQUI:
// DIY Design My Biz: The best course for business owners DIYing their own brand and graphics in Canva. Learn more: https://whitedeer.com.au/diy-dmb
// The Co+Creation Design Club: Design WITH the help of a professional designer in this high-touch coaching space: https://whitedeer.com.au/designclub
// Design Studio: If you’re after fully done-for-you design services my studio team can help! https://whitedeer.com.au/designstudio

...more
View all episodesView all episodes
Download on the App Store

Seriously in Business: Brand + Design, Marketing and BusinessBy White Deer, Jacqui Naunton

  • 5
  • 5
  • 5
  • 5
  • 5

5

3 ratings


More shows like Seriously in Business: Brand + Design, Marketing and Business

View all
Build Your Tribe | Grow Your Business with Social Media by Brock Johnson

Build Your Tribe | Grow Your Business with Social Media

2,627 Listeners

Social Media Marketing Podcast by Michael Stelzner, Social Media Examiner

Social Media Marketing Podcast

1,443 Listeners

The Amy Porterfield Show by Amy Porterfield

The Amy Porterfield Show

4,597 Listeners

Lunar Lover: The Podcast by Jordanna Levin

Lunar Lover: The Podcast

118 Listeners

The Goal Digger Podcast | Top Business and Marketing Podcast for Creatives, Entrepreneurs, and Women in Business by Jenna Kutcher

The Goal Digger Podcast | Top Business and Marketing Podcast for Creatives, Entrepreneurs, and Women in Business

12,069 Listeners

The Diary Of A CEO with Steven Bartlett by DOAC

The Diary Of A CEO with Steven Bartlett

8,969 Listeners

Brand Builders Lab with Suz Chadwick by Suz Chadwick

Brand Builders Lab with Suz Chadwick

15 Listeners

Pizza and Property by P&P Media

Pizza and Property

10 Listeners

My Business Playbook by Laura Higgins

My Business Playbook

17 Listeners

Good Content with Shannon McKinstrie by Shannon McKinstrie

Good Content with Shannon McKinstrie

125 Listeners

High Scrollers by Nova Podcasts

High Scrollers

18 Listeners

Big Business with Brittney Saunders by Nova Podcasts

Big Business with Brittney Saunders

9 Listeners

Success School by TBC Studios

Success School

0 Listeners

Begin Again with Davina McCall by Begin Again

Begin Again with Davina McCall

512 Listeners

This Social Cottage by Gemma Watts

This Social Cottage

6 Listeners