Seriously in Business: Brand + Design, Marketing and Business

Free Canva Masterclass: Design Tools to $100k 👉 https://www.whitedeer.com.au/designmasterclass

In today’s episode, we’re flipping the usual business marketing script. Instead of telling you everything you’re doing wrong, I want to celebrate everything you’re already doing right. So much of marketing conditions us to feel like we’re never enough: not posting enough, not strategic enough, not clever enough.

But there’s another way. What if you started noticing your progress... even the tiny things? What if you gave yourself permission to be exactly where you are and STILL grow? This episode is a gentle reminder that your effort matters, your progress counts, even when it doesn’t feel perfect.

What you’ll learn in this episode:

• Why showing up, even when you don’t feel ready, is a huge win
• How allowing your brand to evolve is part of your growth
• Why you’re improving more than you realise
• The mindset shift that turns “failure” into feedback
• One simple reframe to help you stop beating yourself up after posting or launching

Timestamps
Intro 0:00
Show up 3:12
Evolve 4:44
Improving 6:56
Learning 9:49
PSA 11:47

Watch on YouTube: https://youtu.be/J02NPNGSQjM
Read on the Blog: https://whitedeer.com.au/ep247/

WORK WITH JACQUI:
// DIY Design My Biz: The best course for business owners DIYing their own brand and graphics in Canva. Learn more: https://whitedeer.com.au/diy-dmb
// The Co+Creation Design Club: Design WITH the help of a professional designer in this high-touch coaching space: https://whitedeer.com.au/designclub
// Design Studio: If you’re after fully done-for-you design services my studio team can help! https://whitedeer.com.au/designstudio

In this podcast, I chat with the inspiring Tori Kopke, a coach and rural business owner living in the wheat‑belt of Western Australia. Tori shares what a real day looks like when you’re juggling farm life, motherhood and running a profitable coaching business … and how a few simple mindset shifts and smart systems have helped her build a business that fits her life (rather than consumes it).

We dig into how she went from corporate oil & gas to marketing agency to rural business coach, why “value over time” changed everything, and how she built a team and systems to create space, ease, and growth.

Key Takeaways

• Spacious business = respect for life + room to think
• Leave behind hourly-rate thinking and instead charging for the transformation/value you deliver
• Team + systems = the secret sauce
• Start manual, build systems later
• Rural isn’t a disadvantage, it's a strength... making it a space rich with opportunity if you lean into it

Timestamps
Intro 0:00
Interview 1:32
Wrap up 32:36

ABOUT TORI:
Tori Kopke is a business coach and strategist who helps rural and regional women build profitable, sustainable and spacious businesses that fit around the realities of small-town life. Based on the family farm in the Wheatbelt of Western Australia, she’s grown a multi six-figure coaching practice between school runs, harvest, power outages and everything regional life throws her way.

As the founder of The Regional Experts Mastermind, Tori supports women to grow their businesses to six figures and beyond through strategy, systems and marketing. She believes rural women are some of the most capable, resilient leaders in business — they just need the right strategy and support to step into their next level.

CONNECT WITH GUEST:
Website: https://www.theregionalexperts.com
Instagram: https://www.instagram.com/tori.kopke/

Watch on YouTube: https://youtu.be/7xKCwPatY4Y
Read on the Blog: https://whitedeer.com.au/ep246/

WORK WITH JACQUI:
// DIY Design My Biz: The best course for business owners DIYing their own brand and graphics in Canva. Learn more: https://whitedeer.com.au/diy-dmb
// The Co+Creation Design Club: Design WITH the help of a professional designer in this high-touch coaching space: https://whitedeer.com.au/designclub
// Design Studio: If you’re after fully done-for-you design services my studio team can help! https://whitedeer.com.au/designstudio

Free Canva Masterclass: Design Tools to $100k 👉 https://www.whitedeer.com.au/designmasterclass

You might have all the Canva skills or templates in the world, but if you’re designing from a place of doubt… well, those graphics won’t sing. I’m talking about the real behind‑the‑scenes thing that determines whether your brand looks polished, cohesive and like a brand people want to buy from.

You’ll learn:

• Why confidence is MORE important than fancy templates or perfect fonts when you’re building your brand
• The three-step “Confidence Loop” that will transform how you create: Clarity → Design → Publish
• Why clarity (purpose, audience, intention) before designing saves you time, overwhelm and second‑guessing
• How to shift from overthinking to doing
• Why feedback (even from yourself, friends or early clients) is gold

If you’ve ever felt stuck in Canva, or too nervous to post because it’s “not perfect yet”, this episode is for you.

Timestamps
Intro 0:00
The confidence loop 1:25
Find clarity 2:50
Publish your designs 4:05
PSA 7:35

Watch on YouTube: https://youtu.be/Rg5U9emXsaI
Read on the Blog: https://whitedeer.com.au/ep245/

WORK WITH JACQUI:
// DIY Design My Biz: The best course for business owners DIYing their own brand and graphics in Canva. Learn more: https://whitedeer.com.au/diy-dmb
// The Co+Creation Design Club: Design WITH the help of a professional designer in this high-touch coaching space: https://whitedeer.com.au/designclub
// Design Studio: If you’re after fully done-for-you design services my studio team can help! https://whitedeer.com.au/designstudio

Free Canva Masterclass: Design Tools to $100k 👉 https://www.whitedeer.com.au/designmasterclass

Or learn more about DIY Design my Biz 👉 https://diydesignmybiz.com/limited

Ever scrolled past a graphic on Instagram and… instantly forgot it existed? That might be exactly what’s happening with your graphics if they’re missing this one crucial thing: emotion.

In this episode, I’m diving into one of the most underused design strategies in business: using feeling to guide how you design. When your visuals convey emotion, they don’t just look good, they connect. That’s what drives action, clicks and clients

I’ll walk you through how to uncover your brand’s “vibe words”, what they mean for your colours, fonts and layout, and why your graphics should never try to please everyone.

You’ll learn:

• The real reason your graphics might be falling flat
• How to define 3–5 core emotions your brand should express
• What your colour palette and fonts are secretly saying to your audience
• How to attract the right people and repel the wrong ones with intentional design
• A key mindset shift that’ll make every graphic you create so much easier

Timestamps
Intro 0:00
Design with emotion 1:15
Consider your audience's feelings 2:23
Colours to consider 2:54
Tip 1 5:32
Tip 2 6:23
Tip 3 7:15
Tip 4 7:54
PSA 9:33

Watch on YouTube: https://youtu.be/v7sRiledj-k
Read on the Blog: https://whitedeer.com.au/ep244/

WORK WITH JACQUI:
// DIY Design My Biz: The best course for business owners DIYing their own brand and graphics in Canva. Learn more: https://whitedeer.com.au/diy-dmb
// The Co+Creation Design Club: Design WITH the help of a professional designer in this high-touch coaching space: https://whitedeer.com.au/designclub
// Design Studio: If you’re after fully done-for-you design services my studio team can help! https://whitedeer.com.au/designstudio

Free Canva Masterclass: Design Tools to $100k 👉 https://www.whitedeer.com.au/designmasterclass

If you’ve ever opened Canva and felt the urge to add just one more thing... a shadow here, a glow there, maybe a new font “just this once”, you’re not alone. But here’s the truth that most designers won’t tell you: over-designing your graphics might actually be lowering your brand’s perceived value.

In this episode, I’m pulling back the curtain on what I call the Anti‑Design Method. It’s all about creating graphics that feel clear, clean and high-end, without needing to touch every Canva trick in the book.

What you’ll learn:

• Why adding “more” design can make your brand look cheaper
• What the “Science of Simplicity” is
• The #1 principle to apply instead
• How to use size contrast to immediately improve your graphics
• What to strip back in your design (fonts, colours, effects, and more)

Timestamps
Intro 0:00
Making everything simple 2:30
Thoughts on hierarchy 3:19
Don't use too many fonts 6:00
Don't use too many effects 6:26
Final thoughts 8:34
PSA 9:17

Watch on YouTube: https://youtu.be/CCA3QQbAsWw
Read on the Blog: https://whitedeer.com.au/ep243/

WORK WITH JACQUI:
// DIY Design My Biz: The best course for business owners DIYing their own brand and graphics in Canva. Learn more: https://whitedeer.com.au/diy-dmb
// The Co+Creation Design Club: Design WITH the help of a professional designer in this high-touch coaching space: https://whitedeer.com.au/designclub
// Design Studio: If you’re after fully done-for-you design services my studio team can help! https://whitedeer.com.au/designstudio

Joining me is Shay Brown, co‑founder and COO of Bucketlist Bombshells, freedom‑lover and business strategist extraordinaire. We dig into how she’s built a purpose‑driven, multi‑6‑figure business without burning out; how she works roughly 25–30 hours a week; and how you can choose the right business model for your season too.

Whether you’re curious about whether to do a course, a membership or high‑ticket ‘done‑with‑you’, this chat is for you.

What you’ll learn:

• Why your business model should start with “What does your niche want?”
• The trap of low‑ticket courses vs the power of high‑ticket offers
• The “trash - trim - transfer” framework: how to reclaim time and scale your business
• How to map your energetics + lifestyle to your business model
• Boundary setting, rhythms and the beautiful reality of working 25 hours a week on purpose

Timestamps
Intro 0:00
Interview 2:05
Wrap-up 41:27

ABOUT SHAY:
Shay is the Co-Founder and COO of Bucketlist Bombshells, a purpose-driven business coaching company that empowers women to build successful service-based online businesses – specifically in graphic design, branding & website design, digital & content marketing, social media management, public relations, and business operations.

Originally from Vancouver Island, Canada, Shay’s holistic business coaching style blends her expertise in sales, operations, and financial management with a compassionate focus on mindset development.

Over the past 10 years, she has helped grow Bucketlist Bombshells to generate over $6 million in revenue and serve over 10,000 women worldwide, achieving recognition in Forbes, BBC and CNBC. When she’s not coaching women inside their business programs Bucketlist Bombshells Launch Camp™, She’s Fully Booked® and Scale With Purpose Mastermind™, you can find her co-hosting their top-charting podcast, The Freedom Filled Life™ Podcast, inspiring entrepreneurial women. Shay now enjoys a balanced life with a part-time 4-day workweek, allowing her to travel, pursue her hobbies, and focus on her personal wellness!

CONNECT WITH SHAY:
Your FREE Dream Client Playbook to consistently land more clients & grow your revenue: https://bucketlistbombshells.com/seriouslyinbusiness

Get booked out in your business and start generating $5k+ months: https://bucketlistbombshells.com/shesfullybooked

Hit 6 figures and ready to scale? Join our small group coaching program: https://bucketlistbombshells.com/mastermind

Tune into the Freedom Filled Life Podcast: https://bucketlistbombshells.com/podcast/

Connect with Shay directly in the DMs here: https://www.instagram.com/bucketlistbombshells/

Watch on YouTube: https://youtu.be/DxQeWzmH_nQ
Read on the Blog: https://whitedeer.com.au/ep242/

WORK WITH JACQUI:
// DIY Design My Biz: The best course for business owners DIYing their own brand and graphics in Canva. Learn more: https://whitedeer.com.au/diy-dmb
// The Co+Creation Design Club: Design WITH the help of a professional designer in this high-touch coaching space: https://whitedeer.com.au/designclub
// Design Studio: If you’re after fully done-for-you design services my studio team can help! https://whitedeer.com.au/designstudio

Join the Co+Creation Design Club: https://www.diydesignmybiz.com/club

I chat with Jessica, a fellow designer turned business owner, about what really goes on behind the scenes of a rebrand, why even designers struggle to do it for themselves, and how the right support turns brand chaos into clarity and momentum.
We keep it real (kids, beads and all) and talk through the nitty‑gritty of design blocks, DIY frustrations and how to step into a brand you’re proud of.

What we cover:

• Jessica’s story: launching her business in maternity leave, outgrowing her brand, and feeling misaligned.
• The truth about rebranding: why it doesn’t always happen, even when you know design
• The value of external eyes and accountability
• Strategic systems in Canva to save time
• Jessica’s tips for getting started

Timestamps
Intro 0:00
Interview 3:00
Wrap up 26:00

GET IN TOUCH WITH JESSICA:
Free Website Audit: https://jessicahainesdesign.com/website-audit-checklist
Website: https://jessicahainesdesign.com
Free Facebook Group: https://jessicahainesdesign.com/facebook
Instagram: https://www.instagram.com/jessicahainesdesign

ABOUT JESSICA:
Jessica Haines is a website designer and SEO coach for women in service-based businesses. She creates websites that capture your magic, get you found in searches and turn your visitors into clients and subscribers.

Watch on YouTube: https://youtu.be/EkyHfwRlIbY
Read on the Blog: https://whitedeer.com.au/ep241/

WORK WITH JACQUI:
// DIY Design My Biz: The best course for business owners DIYing their own brand and graphics in Canva. Learn more: https://whitedeer.com.au/diy-dmb
// The Co+Creation Design Club: Design WITH the help of a professional designer in this high-touch coaching space: https://whitedeer.com.au/designclub
// Design Studio: If you’re after fully done-for-you design services my studio team can help! https://whitedeer.com.au/designstudio

Join the Co+Creation Design Club: https://www.diydesignmybiz.com/club

Today I’m chatting with Chloe & Vickie of The Movement Perspective, two clever Pilates‑studio owners and coaches who recently created a standout Instagram carousel that blew the roof off their reach. We dig into how the idea came about, how they designed it (with a little help from me), what roadblocks they faced and the exciting results that followed.

Key Takeaways:

• How they transformed raw membership‑statistic data into a visually compelling carousel
• The importance of brand colours, font hierarchy, arrows, movement and design elements in making slides work, not just “look nice”
• How combining strategy (know your audience) + design (make it scroll‑stop) + CTA/coaching content = meaningful results
• The results: ~28,500 views, 89% non‑followers reached, 394 profile visits, 71 new followers from one carousel post
• Why templates, brand asset libraries and on‑brand visuals save massive time and increase consistency (especially for busy business owners)
• The value of ongoing support, feedback and community in the Club

Timestamps:
Intro 0:00
Interview 2:06
Wrap up 26:25

Vickie and Chloe are the co-founders of The Movement Perspective and the powerhouse duo behind the Studio Mastery™ Method; a six-month mastermind helping female boutique Pilates studio owners add $10K+ in monthly revenue, fill their classes on repeat, and finally pay themselves without burning out. After building their own 7-figure studio, Breathe Pilates Studio, they now teach others how to do the same.. with simple systems, smart strategy, and a whole lot of fun.

Follow Vickie and Chloe on @the.movement.perspective

Watch on YouTube: https://youtu.be/GdxJI8YKFTA
Read on the Blog: https://whitedeer.com.au/ep240/

WORK WITH JACQUI:
// DIY Design My Biz: The best course for business owners DIYing their own brand and graphics in Canva. Learn more: https://whitedeer.com.au/diy-dmb
// The Co+Creation Design Club: Design WITH the help of a professional designer in this high-touch coaching space: https://whitedeer.com.au/designclub
// Design Studio: If you’re after fully done-for-you design services my studio team can help! https://whitedeer.com.au/designstudio

Join the Co+Creation Design Club: https://www.diydesignmybiz.com/club

Today I’m chatting with Sarah from the Co+Creation Design Club (and previously the DIY Design My Biz crew) about what happens when your visuals don’t feel like you anymore. We dig into the moment when you know “something’s off”, how to spot it, and how to move from uninspired graphics to a brand you own and love. This one’s for you if you’re showing up in business but your graphics are just… there.

It’s time to make them matter.

Key Takeaways:

• Your brand visuals are doing more than “looking nice”
• That feeling of “something’s off” usually means there’s a misalignment between how you show up and how your visuals make you feel
• A rebrand isn’t always massive, but sometimes you do need to go full‑tilt if the old colours, graphics, templates no longer serve
• Why you should build systems & templates (for social, podcasts, lead magnets, courses) once, reuse them often
• How having support (a coach, design team, community) means you don’t get stuck mid‑carousel or mid‑template
• Your Facebook (or community) space isn’t just an “offer platform”...it’s building relationships

Timestamps
Intro 0:00
Interview 2:13
Wrap Up 24:58

Sarah is a Facebook group strategist and business coach for Christian women. She helps them start, grow and monetize their Facebook groups so they can grow their online businesses with more peace and less overwhelm.

Connect with Sarah in my Facebook Group: https://sarahbeisel.com/community
Grab my free guide - 100 Conversation Starters for Facebook Groups: https://offers.sarahbeisel.com/conversationstarters
Join the Group Growth Club: https://offers.sarahbeisel.com/club

Watch on YouTube: https://youtu.be/zMW_bD2Ba-Y
Read on the Blog: https://whitedeer.com.au/ep239/

WORK WITH JACQUI:
// DIY Design My Biz: The best course for business owners DIYing their own brand and graphics in Canva. Learn more: https://whitedeer.com.au/diy-dmb
// The Co+Creation Design Club: Design WITH the help of a professional designer in this high-touch coaching space: https://whitedeer.com.au/designclub
// Design Studio: If you’re after fully done-for-you design services my studio team can help! https://whitedeer.com.au/designstudio

What if hiring someone isn’t the answer… because you haven’t defined your OWN job yet?

In this episode, I’m joined by Ash Battye - leadership coach, business owner and founder of Emerald HQ - to unpack the not-so-glamorous but super essential reality of hiring in small business.

We dive into what actually needs to happen before you post your first job ad (spoiler: it starts with YOU), how to delegate without micromanaging, and how to recover if a hire isn’t the right fit.

Whether you’re prepping for your first VA or trying to grow your team with intention, this episode will help you step into your leadership role with clarity and confidence.

We chat:

• Why defining your own role is step one before hiring anyone
• What mindset shift helps small business owners become strong leaders
• How to attract the right candidates (and avoid hiring from overwhelm)
• The difference between delegation and micromanagement
• What to do if a hire isn’t working out, and how to handle it with integrity

Timestamps
Intro 0:00
Interview 1:58
Wrap up 41:28

About Ash Battye and Emerald HQ
At Emerald HQ, we support women in business to build teams that actually work - the kind where people share your values, take ownership, and grow with the business. We focus on hiring the right people the first time, HR admin that sets you up for long-term success, leadership support that helps you step out of being the employee and into your role as leader of your business, and defining and embedding culture that attracts and keeps the right people. Everything we do is real-world, people-first, practical, and built for small businesses. Founded by Ash, Chief Hiring Nerd and Hiring & Leadership Partner, our work combines clarity, culture, and confidence to create trusted teams and sustainable success. At Emerald HQ, our focus is ultimately on supporting women to build with intention a business they enjoy and life they love, whatever success looks like for them.

Connect with Ash:
https://www.instagram.com/emeraldhqau/
https://www.linkedin.com/in/ashleighbattye/

Step into your role as leader of your business and join the Emerald Leaders Lounge as a founding member for just $79 per month - https://www.emeraldhq.com.au/emerald-leaders-lounge

Watch on YouTube: https://youtu.be/im279J3cqV8
Read on the Blog: https://whitedeer.com.au/ep238/

WORK WITH JACQUI:
// DIY Design My Biz: The best course for business owners DIYing their own brand and graphics in Canva. Learn more: https://whitedeer.com.au/diy-dmb
// The Co+Creation Design Club: Design WITH the help of a professional designer in this high-touch coaching space: https://whitedeer.com.au/designclub
// Design Studio: If you’re after fully done-for-you design services my studio team can help! https://whitedeer.com.au/designstudio