Served Neat

Get ready for an incredible episode on Served Neat! Our guest is none other than Bridgitte Mallinson, the powerhouse behind Gut Personal, serving up entrepreneurial wisdom and wellness vibes. Brace yourself for a story that goes from gut health struggles to business triumphs!

Bridgitte spills the tea on her personal journey, from battling gut issues to becoming a trailblazer in functional medicine and nutrition. She spills the deets on how GutPersonal came to life, aiming to empower women to level up their health and wealth game.

We're dishing on Gut Personal's secret sauce – personalized solutions that make them stand out in the supplement scene. But that's not all! Bridgitte spills the tea on the marketing magic behind Gut Personal's epic growth. Think affiliate marketing and a killer focus on keeping customers hooked.

In the episode we cover…

• How GutPersonal tailors supplements for a unique gut health journey.
• How customer insights shape the evolution of products.
• The empowering intersection of women and financial independence.
• Approaching raising capital without compromising company values.

 Plus so much more!

Connect with Bridgitte and GutPersonal

Follow her and the business on Instagram: @bridgittemalli and @gut.personal

Follow her and the business on TikTok:  @bridgittemalli and @gut.personal

Follow her on LinkedIn: Bridgitte Mallinson

Visit their website: www.gutpersonal.com

How To Get Involved:

Get ready to elevate your business game with Served Neat - the podcast that's all about taking your business to the next level! We serve up expert advice on sales, marketing, mindset, and business strategies to help you make six-figures and beyond.

Your host, Jen Hartmann, is the mastermind behind Neat The Agency. She's a PR strategist, coach, and marketing expert who helps business owners and their brands grow, scale, and succeed.

When Jen isn't busy leading her team, developing new strategies, or setting goals for her company, she can be found sipping on a glass of bourbon, exploring new places, and hanging out with her sweet pup, Bruin.

So, pour yourself a glass of your favorite bourbon and get inspired! Tune in to Served Neat to gain insider knowledge and learn how to start and grow your business like a pro. With Served Neat, taking your business to the next level has never been more fun!

Looking for more? 

Sign up for our weekly newsletter -  Neat The Agency

Connect with us on Instagram @neat_theagency

Check out our blog

If you’re ready to start using PR for your own business, book a call with us!

In this podcast episode, Jen interviews Jordan, the co-owner of PSW Furnishings, a furniture company they started during the pandemic. They talk about the rapid growth of the business and how they handle customer complaints. Jordan highlights the importance of accepting feedback and using it to drive product improvements. They also touch on the challenges of starting a business and the personal growth that comes with it.

Today we discuss: 

• Why is patience considered a critical attribute when starting a business?
• The importance of recognizing and establishing boundaries when working with your partner. 
• The practice of taking customer feedback and how it contributes to the success and growth of a business.
• Strategies for fostering positive and lasting connections with customers.

Plus much more!

Connect with Jordan

Follow her and the business on Instagram: @jordanalainementor and @pswfurnishings

Follow the business on TikTok: @pswfurnishings

Visit their website: www.pswfurnishings.com

Need help with growing your product-based business? Check out profitableproductacademy.com

How To Get Involved:

Get ready to elevate your business game with Served Neat - the podcast that's all about taking your business to the next level! We serve up expert advice on sales, marketing, mindset, and business strategies to help you make six-figures and beyond.

Your host, Jen Hartmann, is the mastermind behind Neat The Agency. She's a PR strategist, coach, and marketing expert who helps business owners and their brands grow, scale, and succeed.

When Jen isn't busy leading her team, developing new strategies, or setting goals for her company, she can be found sipping on a glass of bourbon, exploring new places, and hanging out with her sweet pup, Bruin.

So, pour yourself a glass of your favorite bourbon and get inspired! Tune in to Served Neat to gain insider knowledge and learn how to start and grow your business like a pro. With Served Neat, taking your business to the next level has never been more fun!

Looking for more? 

Sign up for our weekly newsletter -  Neat The Agency

Connect with us on Instagram @neat_theagency

Check out our blog

If you’re ready to start using PR for your own business, book a call with us!

In this episode of Served Neat, Jen shares a story about her worst sales call ever, highlighting the importance of unique selling propositions (USPs). She discusses the significance of having a strong USP and provides examples of both bad and good ones. Jen also offers tips on how to improve your current USP. You will learn how to improve their own USPs and gain insights into growth strategies.

We talk about:

• My worst sales call ever!
• What is a USP and why do you need to care about it?
• How crafting a compelling USP can elevate your business.

How To Get Involved:

Get ready to elevate your business game with Served Neat - the podcast that's all about taking your business to the next level! We serve up expert advice on sales, marketing, mindset, and business strategies to help you make six-figures and beyond.

Your host, Jen Hartmann, is the mastermind behind Neat The Agency. She's a PR strategist, coach, and marketing expert who helps business owners and their brands grow, scale, and succeed.

When Jen isn't busy leading her team, developing new strategies, or setting goals for her company, she can be found sipping on a glass of bourbon, exploring new places, and hanging out with her sweet pup, Bruin.

So, pour yourself a glass of your favorite bourbon and get inspired! Tune in to Served Neat to gain insider knowledge and learn how to start and grow your business like a pro. With Served Neat, taking your business to the next level has never been more fun!

Looking for more? 

Sign up for our weekly newsletter -  Neat The Agency

Connect with us on Instagram @neat_theagency

Check out our blog

If you’re ready to start using PR for your own business, book a call with us!

In this episode, Jen interviews Emily Bibb, co-founder of Breef, an online marketplace connecting brands with agencies. They discuss the challenges of finding the right agency and how Breef streamlines the process. Emily shares her experience as an entrepreneur and the growth strategies they employed, including organic referrals and paid ads. They also talk about lessons learned, fundraising success, and leading a remote team. 

We cover...

• Which marketing strategies have helped grow Breef so quickly?
• Top tips for female founders who are looking to raise capital.
• Advice to brands who are deciding between hiring an agency or an in-house marketer.
• How slow and steady wins the race. 
• Why is it important to not rush into things without a good strategic plan? 

Connect with Emily and Breef:

Follow her and Breef on Instagram: @emilyebibb  and @breefwork  

Follow her and Breef on TikTok:  Emily Bibb and Breef

Follow her and the company on LinkedIn:  Emily Bibb and Breef.

Visit their website: www.breef.com

How To Get Involved:

Get ready to elevate your business game with Served Neat - the podcast that's all about taking your business to the next level! We serve up expert advice on sales, marketing, mindset, and business strategies to help you make six-figures and beyond.

Your host, Jen Hartmann, is the mastermind behind Neat The Agency. She's a PR strategist, coach, and marketing expert who helps business owners and their brands grow, scale, and succeed.

When Jen isn't busy leading her team, developing new strategies, or setting goals for her company, she can be found sipping on a glass of bourbon, exploring new places, and hanging out with her sweet pup, Bruin.

So, pour yourself a glass of your favorite bourbon and get inspired! Tune in to Served Neat to gain insider knowledge and learn how to start and grow your business like a pro. With Served Neat, taking your business to the next level has never been more fun!

Looking for more? 

Sign up for our weekly newsletter -  Neat The Agency

Connect with us on Instagram @neat_theagency

Check out our blog

If you’re ready to start using PR for your own business, book a call with us!

On this episode of the podcast, Jen Hartmann interviews Mia D'Amato, founder of Boho Basement, a brand that creates unique upcycled NFL and college game day attire. They discuss Mia's journey from starting her business to collaborating with a major car company and even selling an $800 pair of sweatpants. They also touch on the power of viral TikToks, landing her first 100 customers, and the topic of burnout. Tune in to hear Mia's inspiring story and insights into entrepreneurship.

We are talking about:

• Creating organic content and sales strategy.
• Building customer relationships online.
• Is going viral on TikTok effective for driving sales?
• How hiring a team member can help assist in managing the challenges of running a business.
• Key crucial elements for starting a business with limited funds.

Connect with Mia

Follow her on Instagram: @boho_basement

Follow her on TikTok: @boho_basement

Follow the company on LinkedIn: Mia D’Amato

Visit their website: bohobasement.co

How To Get Involved:

Get ready to elevate your business game with Served Neat - the podcast that's all about taking your business to the next level! We serve up expert advice on sales, marketing, mindset, and business strategies to help you make six-figures and beyond.

Your host, Jen Hartmann, is the mastermind behind Neat The Agency. She's a PR strategist, coach, and marketing expert who helps business owners and their brands grow, scale, and succeed.

When Jen isn't busy leading her team, developing new strategies, or setting goals for her company, she can be found sipping on a glass of bourbon, exploring new places, and hanging out with her sweet pup, Bruin.

So, pour yourself a glass of your favorite bourbon and get inspired! Tune in to Served Neat to gain insider knowledge and learn how to start and grow your business like a pro. With Served Neat, taking your business to the next level has never been more fun!

Looking for more? 

Sign up for our weekly newsletter -  Neat The Agency

Connect with us on Instagram @neat_theagency

Check out our blog

If you’re ready to start using PR for your own business, book a call with us!

In this episode of Served Neat, Jen Harmann dives into the world of influencer marketing, discussing the changes and challenges within the industry. They explore how influencers now demand payment for their posts and how content creation has become a job in itself.  Jen predicts that influencer marketing will continue to evolve, with brands expecting more from their partnerships

Today we discuss: 

• Fun things Neat has in the works
• How influencer marketing evolved over the years.
• What are some expectations that brands have from their influencer partnerships?
• How do influencers have the opportunity to enhance their partnerships beyond monetary compensation? 

 Plus more! 

How To Get Involved:

Get ready to elevate your business game with Served Neat - the podcast that's all about taking your business to the next level! We serve up expert advice on sales, marketing, mindset, and business strategies to help you make six-figures and beyond.

Your host, Jen Hartmann, is the mastermind behind Neat The Agency. She's a PR strategist, coach, and marketing expert who helps business owners and their brands grow, scale, and succeed.

When Jen isn't busy leading her team, developing new strategies, or setting goals for her company, she can be found sipping on a glass of bourbon, exploring new places, and hanging out with her sweet pup, Bruin.

So, pour yourself a glass of your favorite bourbon and get inspired! Tune in to Served Neat to gain insider knowledge and learn how to start and grow your business like a pro. With Served Neat, taking your business to the next level has never been more fun!

Looking for more? 

Sign up for our weekly newsletter -  Neat The Agency

Connect with us on Instagram @neat_theagency

Check out our blog

If you’re ready to start using PR for your own business, book a call with us!

In this episode of Served Neat, Jen Hartmann, shares her personal journey of managing her mental health while running a successful agency. She discusses the importance of making schedule changes and building a strong team to alleviate the demands of being an entrepreneur. Jen emphasizes the need for self-care and creating a schedule that prioritizes mental well-being in order to be the best leader for your business. Tune in to gain insights on balancing work and mental health in the world of entrepreneurship.

Today we discuss: 

• Designing a schedule that accommodates breaks and self-care
• Make a schedule that works best for you.
• Why nightly routines are so important. 
• How I avoid overworking.

Plus more! 

How To Get Involved:

Get ready to elevate your business game with Served Neat - the podcast that's all about taking your business to the next level! We serve up expert advice on sales, marketing, mindset, and business strategies to help you make six-figures and beyond.

Your host, Jen Hartmann, is the mastermind behind Neat The Agency. She's a PR strategist, coach, and marketing expert who helps business owners and their brands grow, scale, and succeed.

When Jen isn't busy leading her team, developing new strategies, or setting goals for her company, she can be found sipping on a glass of bourbon, exploring new places, and hanging out with her sweet pup, Bruin.

So, pour yourself a glass of your favorite bourbon and get inspired! Tune in to Served Neat to gain insider knowledge and learn how to start and grow your business like a pro. With Served Neat, taking your business to the next level has never been more fun!

Looking for more? 

Sign up for our weekly newsletter -  Neat The Agency

Connect with us on Instagram @neat_theagency

Check out our blog

If you’re ready to start using PR for your own business, book a call with us!

Having a finance team for your business is essential for success. It can help you manage your finances, plan for the future, and make sure you’re making the right decisions. But what exactly is a finance team? In this episode of Served Neat , Jen Hartmann interviews Adam, a CFO who specializes in helping agency owners with their finances. Adam explains the differences between a bookkeeper, accountant, tax director, and CFO, and the importance of having a finance team for businesses. Adam talks about the importance of cash flow planning, tax strategies, and the Hope Two Strategy. He emphasizes the need to consider culture when making acquisitions, and the importance of speaking the same language when it comes to finances. According to Adam, “It’s important to have a team that understands the language of finance and can help you make the right decisions.”

Today we discuss: 

• Is it essential to hire a bookkeeper from the beginning for proper financial management?
• Why is expertise crucial when it comes to tax strategies for agency owners?
• Why is open communication with clients about payment crucial, especially considering the seasonality of their marketing needs?

Plus so much more!

Connect with Adam

Follow them on Instagram @cfo_adam

Follow them on TikTok @cfoadam

Follow the company on LinkedIn - CFO Adam

Visit their website: adamkae.com

How To Get Involved:

Get ready to elevate your business game with Served Neat - the podcast that's all about taking your business to the next level! We serve up expert advice on sales, marketing, mindset, and business strategies to help you make six-figures and beyond.

Your host, Jen Hartmann, is the mastermind behind Neat The Agency. She's a PR strategist, coach, and marketing expert who helps business owners and their brands grow, scale, and succeed.

When Jen isn't busy leading her team, developing new strategies, or setting goals for her company, she can be found sipping on a glass of bourbon, exploring new places, and hanging out with her sweet pup, Bruin.

So, pour yourself a glass of your favorite bourbon and get inspired! Tune in to Served Neat to gain insider knowledge and learn how to start and grow your business like a pro. With Served Neat, taking your business to the next level has never been more fun!

Looking for more? 

Sign up for our weekly newsletter -  Neat The Agency

Connect with us on Instagram @neat_theagency

Check out our blog

If you’re ready to start using PR for your own business, book a call with us!

In this episode of served neat , Jen shares her thoughts on a TikTok video she came across about a woman offering a masterclass on healing vision for just $11. Only to ultimately discover its a scheme to peddle DoTERRA products. She also discusses her team's experience at Startup Week in Louisville, where they had a great time connecting with others and enjoying each other's company.  Startup Week is where Neat was finally able to soft launch a novel offering, the PR PowerPlay deck. 

EPISODE NOTES 

Today we discuss: 

• Thoughts on a viral TikTok video promoting an $11 masterclass that claims to heal eyesight
• Key takeaways from Startup Week in Louisville
• The idea of swapping services and its potential benefits 
• Thoughts on the soft launch of Neat's first physical product.

How To Get Involved:

Get ready to elevate your business game with Served Neat - the podcast that's all about taking your business to the next level! We serve up expert advice on sales, marketing, mindset, and business strategies to help you make six-figures and beyond.

Your host, Jen Hartmann, is the mastermind behind Neat Marketing. She's a PR strategist, coach, and marketing expert who helps business owners and their brands grow, scale, and succeed.

When Jen isn't busy leading her team, developing new strategies, or setting goals for her company, she can be found sipping on a glass of bourbon, exploring new places, and hanging out with her sweet pup, Bruin.

So, pour yourself a glass of your favorite bourbon and get inspired! Tune in to Served Neat to gain insider knowledge and learn how to start and grow your business like a pro. With Served Neat, taking your business to the next level has never been more fun!

Looking for more? 

Sign up for our weekly newsletter -  Neat The Agency

Connect with us on Instagram @neat_theagency

Check out our blog

If you’re ready to start using PR for your own business, book a call with us!

On this episode of Served Neat, Jen discusses the key strategies for starting a successful agency. She suggests taking on projects to build a portfolio, networking, and hiring roles that make sense for the business. She emphasizes the importance of visibility and networking to increase the number of people who notice your business, such as attending small, intimate events, speaking on podcasts, and building a personal brand on LinkedIn.

We are talking about:

• Can overcharging for services result in missed opportunities?
• Is building relationships and networking through one-on-one interactions considered more effective than attending large conferences?
• Can offering assistance to others without expecting reciprocation potentially pave the way for future opportunities?

Plus so much more!

Favorite Quote: 

"If you're new in business and somebody wants to pay you, gosh dang it, say yes."

How To Get Involved:

Get ready to elevate your business game with Served Neat - the podcast that's all about taking your business to the next level! We serve up expert advice on sales, marketing, mindset, and business strategies to help you make six-figures and beyond.

Your host, Jen Hartmann, is the mastermind behind Neat Marketing. She's a PR strategist, coach, and marketing expert who helps business owners and their brands grow, scale, and succeed.

When Jen isn't busy leading her team, developing new strategies, or setting goals for her company, she can be found sipping on a glass of bourbon, exploring new places, and hanging out with her sweet pup, Bruin.

So, pour yourself a glass of your favorite bourbon and get inspired! Tune in to Served Neat to gain insider knowledge and learn how to start and grow your business like a pro. With Served Neat, taking your business to the next level has never been more fun!

Looking for more? 

Sign up for our weekly newsletter -  Neat The Agency

Connect with us on Instagram @neat_theagency

Check out our blog

If you’re ready to start using PR for your own business, book a call with us!