When the devotees first went to India, Prabhupāda was there, and he invited devotees to come over because he wanted to show what happened. You know, he went alone to America, and he comes back with all these Americans. In India, at the time, people were looking to Americans and go, like, 'How are we going to catch up to these guys? We want what they have.' And then Prabhupāda plays this trick on them, where he comes to America, he gets all these Westerners, and he comes back with a big airplane full of Westerners. 'Here you go. They want what you are supposed to want, which is pure love for God.'

In Surat, devotees went there, and they were having kīrtana, and people came out of their houses, and they were grabbing the dust after the devotees walked there, so much so that there were holes in the road! And devotees were surprised and taken aback, and they asked Prabhupāda later, 'Why were they doing that?' And he said, 'Because you follow the four regulative principles and you chant Hare Kṛṣṇa, anywhere you go in the world, you'll be honored because of them.'

The greatest desire one can have is what Prahlāda Mahārāja showed us: 'Oh my Lord, if I have any desire within my heart, let it be no material desire, only the desire to serve You.' So we have the stark examples: Hiraṇyakaśipu—boo! And then you have Prahlāda Mahārāja, he's worshipable to us. In fact, Lord Caitanya Mahāprabhu, when He would sit with Gadādhara Paṇḍita to hear Śrīmad-Bhāgavatam, He wanted to hear that story over and over again. Śrīla Bhaktisiddhānta told all his disciples to read Prahlāda 108 times. Hear that story over and over and over and over again, and he's famous, Prahlada Maharaja. He's famous all over the world because of that.

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