Joining a membership have you intrigued? When I was growing my business in the early years, I knew I could take a course to learn a specific skill, but being somewhat of an introvert, the thought of memberships had me timid. I love the flexibility of courses, but joining a membership always interested me. 

Fast forward to today, and I've been a part of a dozen different membership structures over the years. 

So when I look back on why I joined and why I left certain small business memberships over the years, I share the five questions I came up with to consider before joining a membership.

BRANDING BITES FB COMMUNITY:

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BRANDING BITES INSTAGRAM: 

https://www.instagram.com/stayinyourlanebrand/

BRANDING BITES SHOW NOTES:

https://kristinkornblog.com/episode101

There’s no other subject that I’d rather talk about with you than how to know when it’s time to GO FOR IT and step into a purpose-driven business. 

When it comes to starting a purpose-driven business, it’s not as easy as choosing a skill or interest, doing that thing to make money, and living happily ever after. 

But inside this article, I'm sharing the 5 beginning signs to look for to know that you’re ready to start a purpose-driven business.

BRANDING BITES FB COMMUNITY:

https://www.facebook.com/groups/thebrandinglounge/

BRANDING BITES INSTAGRAM: 

https://www.instagram.com/stayinyourlanebrand/

BRANDING BITES SHOW NOTES:

https://kristinkornblog.com/episode100

When offering an outstanding service or building an exceptional product isn’t enough to stand out in your industry, define your brand with a brand positioning statement. 

In this episode, I explain why every size business (from 1 - 1,000 employees) must declare your positioning statement to guide your messaging and ensure all communication is consistent. Plus I share the exact structure I used to write my own positioning statement!

BRANDING BITES FB COMMUNITY:

https://www.facebook.com/groups/thebrandinglounge/

BRANDING BITES INSTAGRAM: 

https://www.instagram.com/stayinyourlanebrand/

BRANDING BITES SHOW NOTES:

https://kristinkornblog.com/episode99

If there’s one thing, we business owners need less of its stress. I share ways to automate your marketing efforts in most episodes, but I want to discuss another stressor... And that’s the stress of your wardrobe.

With a busy schedule, you’ll save yourself multiple decisions every day by narrowing your wardrobe down to thoughtfully selected articles in what is called a capsule wardrobe.

Inside this episode, I share the benefits of starting a capsule wardrobe, what goes in one, and how to receive a personalized color analysis. 

BRANDING BITES FB COMMUNITY:

https://www.facebook.com/groups/thebrandinglounge/

BRANDING BITES INSTAGRAM: 

https://www.instagram.com/stayinyourlanebrand/

BRANDING BITES SHOW NOTES:

https://kristinkornblog.com/episode98

Getting more brand engagement is a want of every business owner I work with. They don’t want to waste their time on social media if their content goes unnoticed. And in my experience… using my face in my visuals and my story in my copywriting deepens connections and boosts conversions more than any other strategy. 

Inside this episode, I share five straightforward ways to show your face on Instagram to boost your brand engagement. 

And yes, even if you are uncomfortable showing your face on Instagram, these tips will work for you!

BRANDING BITES FB COMMUNITY:

https://www.facebook.com/groups/thebrandinglounge/

BRANDING BITES INSTAGRAM: 

https://www.instagram.com/stayinyourlanebrand/

BRANDING BITES SHOW NOTES:

https://kristinkornblog.com/episode97

If one marketing channel has remained a dominant constant for years, it’s email marketing. Email marketing remains a highly effective way to engage potential clients in 2021. By understanding and implementing these four email open rate tips, your email marketing will stay ambitious.

BRANDING BITES FB COMMUNITY:

https://www.facebook.com/groups/thebrandinglounge/

BRANDING BITES INSTAGRAM: 

https://www.instagram.com/stayinyourlanebrand/

BRANDING BITES SHOW NOTES:

https://kristinkornblog.com/episode96

Hashtags on Instagram remain one of the best free tools to get immediate eyes on your post. And when used correctly for your content can increase viewers on your post by 30-80%. 

Even as a hashtag beginner you can get your content in front of an audience who are already actively looking for posts like yours. 

Inside this article, I share my 3 Part Instagram Hashtag Formula for Beginners to help you get more eyes on your posts.

BRANDING BITES FB COMMUNITY:

https://www.facebook.com/groups/thebrandinglounge/

BRANDING BITES INSTAGRAM: 

https://www.instagram.com/stayinyourlanebrand/

BRANDING BITES SHOW NOTES:

https://kristinkornblog.com/episode95

As an online seller of goods or services, you need to stand out and differentiate yourself from others in your industry. By focusing on your personal branding strategy, you can carve out a unique position in the market.

Your end goal is to create a memorable impression in a customer’s mind, so they associate something specific and desirable with your brand that differentiates you from the rest of the marketplace.

Even though you can't control your customer's mind, you can follow a well-defined brand strategy to positively influence your brand positioning in the eyes of your niche audience. Inside this episode, I share the three steps to create strong brand positioning.

BRANDING BITES FB COMMUNITY:

https://www.facebook.com/groups/thebrandinglounge/

BRANDING BITES INSTAGRAM: 

https://www.instagram.com/stayinyourlanebrand/

BRANDING BITES SHOW NOTES:

https://kristinkornblog.com/episode94

I’ve worked with hundreds of women one on one over the past decade and what I’ve found is that rather than being taught to ask ourselves who we are and what we want… we are trained to ask others for permission?

So why is that, and how can you change your thought process? 

Inside this episode, I dive into why we’ve been trained to ask others for permission and what you need to do today to take back control to make smart, confident decisions in your business and life.

BRANDING BITES FB COMMUNITY:

https://www.facebook.com/groups/thebrandinglounge/

BRANDING BITES INSTAGRAM: 

https://www.instagram.com/stayinyourlanebrand/

BRANDING BITES SHOW NOTES:

https://kristinkornblog.com/episode93

There is so much chatter around sales funnels, sales stages, and strategies. I get it, it can be overly confusing even to someone who deals with marketing every day to keep the lingo all straight.

In this episode, I will share what the SALES FUNNEL for a potential client can look like if you follow my method. There are several generic methods online if you do a simple google search but I think you’ll find mine to be super useful and simple.

Plus, how to get your hands on the exact content to share for each stage that shortens your customer journey!

BRANDING BITES FB COMMUNITY:

https://www.facebook.com/groups/thebrandinglounge/

BRANDING BITES INSTAGRAM: 

https://www.instagram.com/stayinyourlanebrand/

BRANDING BITES SHOW NOTES:

https://kristinkornblog.com/episode92