Back for his 3rd appearance on the show - New York Times best-selling author and entrepreneur, Seth Godin, joins Brian this week to talk about his upcoming book, "What Does It Sound Like When You Change Your Mind?" (3:00). You can preorder Seth's book by clicking here. To start things off, Seth and Brian discuss the concept of "certainty" in creation (11:00), whether or not writer's block really exists (20:00), and why Seth used to ask the question "How many gas stations are there in the United States?" when interviewing potential employees (36:00). To round out the conversation, the two reflect on different artists and how they approached creating their art (40:00) and why fear is signal that you're doing something right (54:00). 

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