Before launching iNNBEAUTY Project, Alisa Metzger spent over a decade inside some of the world’s biggest beauty companies—L’Oréal, Procter & Gamble, and Coty—learning exactly how the industry worked from the inside out. But after years of seeing the same patterns repeat—sky-high markups, confusing claims, and a lack of true transparency—she decided to build something different. Alongside her co-founder Jen Shane, Alisa created INNBeauty Project: a brand that delivers clinically effective, clean skincare without the luxury price tag.

Vegan, cruelty-free, and fragrance-free, iNNBEAUTY was designed to be as inclusive as it is high-performance—bridging the gap between clean formulas and results-driven science. The brand’s bright packaging and straightforward messaging cut through the noise, offering products that actually work and make you feel good using them. Today, iNNBEAUTY Project is one of the fastest-growing clean skincare brands in the U.S., with Alisa recently named to Inc.’s 2025 Female Founders 500 list. Under her leadership, INNBeauty continues to redefine what modern beauty looks like—smart, accessible, and radically transparent.

In this episode, Alisa also discusses:

• How she’s bridging the gap between efficacy and fun in skincare
• Creating formulas backed by clinical results, proven to perform at the highest level
• Why Extreme Cream rivals (and often beats) $300+ luxury moisturizers
• What it meant to be one of the first clean brands at Sephora to prioritize affordability
• How they merge science-backed formulas with playful, dopamine-boosting packaging
• The meticulous approach behind crafting products for all skin types, tones, and ages
• Why building a brand takes time and why patience is key

We hope you enjoy this episode and gain valuable insights into Alisa's journey and the growth of iNNBEAUTY Project. Don't forget to subscribe to the Glam & Grow podcast for more in-depth conversations with the most incredible brands, founders, and more.

Be sure to check out iNNBEAUTY Project at www.innbeautyproject.com and on Instagram at @innbeautyproject

Rated #1 Best Beauty Business Podcast on FeedPost

This episode is brought to you by Wavebreak

Leading direct-to-consumer brands hire Wavebreak to turn email marketing into a top revenue driver.

Most eCommerce brands don’t email right... and it costs them. At Wavebreak, our eCommerce email marketing agency helps qualified brands recapture 7+ figures of lost revenue each year.

From abandoned cart emails to Black Friday campaigns, our best-in-class team manage the entire process: strategy, design, copywriting, coding, and testing. All aimed at driving growth, profit, brand recognition, and most importantly, ROI.

Curious if Wavebreak is right for you? Reach out at Wavebreak.co