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In this episode of The Exit: Justin Goodbread, CEO of Financially Simple, reflects on his journey through seven successful business exits, with his most recent venture scaling to an eight-figure exit in just 49 months.

Justin discusses the alarming statistics around business exits, noting that of 11 million businesses expected to attempt selling in the next few years, only one million will successfully transact, and just 4% of those will be pleased with the outcome and exit amount.

He emphasizes the importance of understanding business value and identifying value gaps across eight key areas: planning, leadership, sales, marketing, people, operations, finance, and legal.

His approach focuses on preparing businesses for maximum value through strategic timing and defendable metrics.

Justin also shares how he successfully negotiated valuations by demonstrating historical performance and accurate forecasting.

Currently, Justin helps other business owners through speaking engagements, writing, and his Value Growth Academy.

For more insights on building and selling businesses, listen to the full episode of The Exit.

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Justin Goodbread is a renowned entrepreneur, author, and business coach with over 30 years of experience in scaling and exiting successful businesses. Beginning his entrepreneurial journey at just 15, Justin learned early the transformative power of business ownership and financial independence. His impressive track record includes selling his last business for over $10 million within just 49 months, marking him as a top-tier expert in the business community.

Justin's expertise is particularly valuable for seasoned business owners, especially those in service industries with annual revenues exceeding $500,000. He excels in helping these entrepreneurs break through growth barriers and prepare for lucrative exits. His strategic guidance focuses on enhancing business value and making companies appealing to potential buyers.

Website: https://www.justingoodbread.com/

LinkedIn: https://www.linkedin.com/in/justingoodbread/

YouTube: https://www.youtube.com/@justingoodbread

Check Out Flippa’s Data Insights Tool: https://flippa.com/data-insights

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The Exit—Presented By Flippa: A 30-minute podcast featuring expert entrepreneurs who have been there and done it. The Exit talks to operators who have bought and sold a business. You’ll learn how they did it, why they did it, and get exposure to the world of exits, a world occupied by a small few, but accessible to many. To listen to the podcast or get daily listing updates, click on flippa.com/the-exit-podcast/