Your pet business content your way

Seven things to consider if you're running a free challenge


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Have you ever taken part in an online challenge?

Or thought of doing one of your own?

There are challenges for everything from fitness and weight loss to dog training and learning skills to boost your business.

Particularly in lockdown there have been so many taking place online.

And challenges can be a great way to get fresh eyes on your business too.

In this episode I talk about seven things to consider if you're thinking of running a challenge.

This episode is ahead of my free publicity for pet businesses challenge taking place live from April 26th - 30th 2021.

Each day you have a task which will help you get publicity and former participants have used the challenge and been featured in newspapers, magazines, on the radio and on TV.

You can sign up here: https://publicityforpetbusinesses.mykajabi.com/PublicityChallenge

Key topics and timings in this episode:

0.39 - Challenges and what my publicity one is all about.

1.43 - Intro to challenges and what they're about

3.18 - Why do a challenge and how it can help your business

4.09 - Why your challenge should lead naturally to a paid product

5.18 - How to research ahead of your challenge

7.43 - Ways to get expert advice on your challenge - it's FREE!

10.11 - Why it's key not to focus on numbers and overwhelm yourself on your first challenge

12.11 - Preparing your challenge and making sure your diary is clear so you can focus on the tasks

17.11 - How cheerleaders can help you feel more confidence and create a buzz in your challenge group

20.52 - Consider having prizes in your challenge to motivate people

22.32 - Why you should show up and give your all with no expectation of anything in return

25.19 - Reflecting on my challenge experiences in the last two years

27.08 - Why you should join in the publicity challenge if getting publicity is what you'd like to do

27.28 - Keep it simple and try to enjoy your challenge

Links mentioned in this episode:

If you’d like to join my free publicity challenge it’s taking place on 26th - 30th April 2021, you can sign up here.

Find Phil on Facebook here

Join Phil's challenge here. (Affiliate link)

Get leads from LinkedIn with Helen Pritchard

Supercharge Your Website Vicki Jakes

Captions and subtitles - I order these from rev.com and use Kapwing to add them to the video.

Courageous Content Janet Murray

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Your pet business content your wayBy Rachel Spencer

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