Emotion can drive spending in many ways.  But since it's the Halloween Season, we thought we would focus on one very powerful emotion... fear.

Our study shows how fear might impact the sales of candy.

With so many opinions on Climate Change, it's nice to hear some healthy, non-confrontational research on this topic... it's a breath of fresh air!!!  Listen to this episode and follow us on Social Media to learn more.

Also, you should feel inspired and leave us a review on Apple Podcasts!!! Thank You!

We look at all aspects of marketing behavior and research at the Shadûf Institute.  Design can have strong impact on our research when it comes to our cognitive abilities.  Listen to how you can use this to your advantage!

When it comes to marketing, influencers can be an effective tool... BUT HOLD ON... Listen to this before you dump a bunch of money into the first duck-face with 500,000 followers you see on Instagram!

Do you love sitting through award ceremonies?  Sitting and watching other people receive the acknowledgment that you only wish you could receive?  If you answered "Yes", our research suggests you are one of the few.

In this episode we show you how recognition can potentially demotivate rather than inspire.

Have you ever bought something that you were committed to learning, only to leave it in a corner to collect dust?  This new study gives us a window into why consumers do this so often and how it applies to business and marketing.