Shadûf

Shadûf

By Westin SmithSociety & CultureBusinessEducationMarketing
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Shadûf episodes

  • 6. Screaming Sweets

    Emotion can drive spending in many ways.  But since it's the Halloween Season, we thought we would focus on one very powerful emotion... fear.

    Our study shows how fear might impact the sales of candy.

    15 min
  • 5. The One About Climate Change

    With so many opinions on Climate Change, it's nice to hear some healthy, non-confrontational research on this topic... it's a breath of fresh air!!!  Listen to this episode and follow us on Social Media to learn more.

    Also, you should feel inspired and leave us a review on Apple Podcasts!!! Thank You!

    17 min
  • 4. Think of Me Fontly

    We look at all aspects of marketing behavior and research at the Shadûf Institute.  Design can have strong impact on our research when it comes to our cognitive abilities.  Listen to how you can use this to your advantage!

    12 min
  • 3. Fluency of Influence

    When it comes to marketing, influencers can be an effective tool... BUT HOLD ON... Listen to this before you dump a bunch of money into the first duck-face with 500,000 followers you see on Instagram!

    19 min
  • 2. Recognition for the Common Good

    Do you love sitting through award ceremonies?  Sitting and watching other people receive the acknowledgment that you only wish you could receive?  If you answered "Yes", our research suggests you are one of the few.

    In this episode we show you how recognition can potentially demotivate rather than inspire.

    17 min
  • 1. Sell them on Renting

    Have you ever bought something that you were committed to learning, only to leave it in a corner to collect dust?  This new study gives us a window into why consumers do this so often and how it applies to business and marketing.

    12 min
  • Customers & Covid part B
    In this next part we discuss how team are adjusting their goals and how team leaders can take a more active role in guiding their team through these uncertain times.
    12 min
  • Customers & Covid: part A
    Have you noticed customers hesitating during this the recent pandemic?  Sales people need to maintain good relationships with clients through the good and the bad.  In this episode we discuss ways they can do this.
    13 min
  • Meetings Meetings Meetings
    Have you found yourself holding more meetings than ever before?  Today we discuss how you might rethink the prioritization of meetings, as well as what your team meetings consist of to help you become a better leader.  As always, we are using academic...
    15 min

About Shadûf

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How should you run your business? Let's look at some actual data and figure it out together. While we rely primarily on research, we have Professors, Business Professionals, and Industry Leaders to…