In the marketing world, shaking the fence means taking those warm hot leads who are sitting on the fence and shaking it until you get them all to buy. But what is shaking the fence really? It's creating a shift!

In this episode, Nicole dives into what it really means to shake the damn fence! She talks about her experience shaking the fence in her own life when she quit drinking. When you have the skill set to shake your own damn fence, it's easier to shake the fence in your marketing!

Push play now to hear:

✨ How to identify fence shaking behaviors.

✨ The order of operations for fence shaking.

✨ The strategy for shaking the fence.

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And as always, for more trouble go to Real Unicorns Don't Wear Pants!