Eric talks with Shane Shevlin, co-founder and CEO of Bedrock Platform, about Bedrock's launch of the industry's first containerized DSP running directly on Index Cloud. They unpack what containerization means for buyers, how collapsing latency from 200ms to under 1ms reshapes bidder economics, and why the DSP moat is shifting from infrastructure to decisioning and data. Plus: building ad tech from London, lessons from Possible, and what's next for Bedrock in the US.