Scott Blair is the creator, host, and an instructor at T.R.A.C.K. Auto Training and Network. He is also Managing Partner of 2U Tire of Alabama and Co-founder of 2U Mobile Solutions. His automotive journey began in 1993, diving into the industry with American Racing Custom Wheels. In the late ‘90s, Scott developed and patented the Wheel Fit, a specialized aluminum jig for measuring custom wheels. He prides himself as someone who is always learning as he continues to shape his diverse career in the automotive world.

In this episode…

As more and more automotive employers look to address their onboarding needs, can they be confident that new employees can receive thorough training in a relatively short amount of time? Fortunately, Scott Blair says, training programs in the automotive industry have made significant advancements over the past two decades. 

Scott's approach combines adaptability, bite-sized content, and real-world applicability, enabling seasoned technicians to experience substantial knowledge gains within 15 minutes. His program starts with a prerequisite class of seven videos, branching into specialized paths for technicians and salespeople. The content caters to both the front and back of the house, and aligns with the demand for immediate and accessible learning. 

In this episode of Gain Traction, co-hosts Mike Edge and Matt Peters delve into the challenges of auto industry training with Scott. They explore the evolution of training programs and the urgent need for tailored content which addresses both technical aspects and sales. Scott shares valuable perspectives on adapting training methods to novices’ needs and availability, ultimately ensuring consumer confidence in aspiring automotive professionals.

Here’s a glimpse of what you’ll learn: 

• Scott Blair recalls his entry into the automotive industry, working with American Racing Custom Wheels
• The significance of training to ensure consumer confidence through quality service
• Scott elaborates on the development and patenting of the Wheel Fit
• How a lack of industry standards and budget constraints contribute to the hiring of inexperienced personnel
• Scott shares T.R.A.C.K. Auto Training's four distinct stages of training programs
• Why Scott’s interactive training program is uniquely beneficial for aspiring auto pros

Resources mentioned in this episode:

• Scott Blair on LinkedIn 
• T.R.A.C.K. Auto Training and Network 
• The Wheel Fit  
• Mike Edge on LinkedIn
• Matt Peters on LinkedIn
• Tread Partners

Sponsor for this episode...

This episode is brought to you by Tread Partners. 

At Tread Partners, we provide digital marketing for multi-location tire dealers and auto repair shops. 

By using our strategy, branding, and marketing services, we help shops sell more tires and put more cars in bays.

We’ve helped companies like Action Gator Tire, Colony Tire and Service, and Ulmer’s Auto Care Center bring extreme growth in paid leads, ROI, and searches. 

So, what are you waiting for?

Visit www.treadpartners.com or email [email protected] to learn more.