You're on social media but is it really working for you? Perhaps you post occassionally but without a specific goal? And what kind of content should you post anyway?

In this episode, Steve Randall is joined by Liz Harmon to talk about social media strategy including how to decide which platforms you should be on, how to share your values, and how to avoid the common social media mistakes that businesses make.

Find out more at https://elizabethharmon.co.uk/

Listen to more episodes at shareyourdifference.com or on your favourite podcast app.

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Created by Communication Generation - communicationgeneration.co.uk

Hosted on Acast. See acast.com/privacy for more information.

Marketing in the post-lockdown world is a unique challenge in many ways but lots of the trends that were already growing before the pandemic are now even more important.

These include addressing your audience's needs and sharing your values and purpose.

Natalie Welch is a director of The Typeface Group, based in Hampshire UK, and in this informative episode she talks with Steve Randall about the importance of not being afraid to tell people what you - and your business - stand for.

She also talks about diversity, sustainability, even gardening at one point!

Find out more at www.thetypefacegroup.co.uk

Listen to more episodes at shareyourdifference.com

Created by Communication Generation - communicationgeneration.co.uk

Hosted on Acast. See acast.com/privacy for more information.

In this episode, Steve Randall is joined by Nicola Webster to talk about brand licensing.

Maybe you have a great product but don't know how to make it, or an established brand that you want to add new product lines to, or scale into new markets. Brand licensing may be the answer.

Nicola can help you with the process.

Find out more at njwebster.com

Listen to more episodes at shareyourdifference.com

Created by Communication Generation - communicationgeneration.co.uk

Hosted on Acast. See acast.com/privacy for more information.

What makes a great logo? How can you make sure yours stands out and what should you look for in a logo designer?

In this episode of Share Your Difference, Steve Randall is joined by logo designer and marketer Kate Rose of Twenty Seven Digital to discuss the dos and don'ts of logo design, what the current trends are, and how to manage the process of updating a logo for the digital age.

Kate's website is twentysevendigital.co.uk

Listen to more episodes at shareyourdifference.com

Created by Communication Generation - communicationgeneration.co.uk

Hosted on Acast. See acast.com/privacy for more information.

Networking may have been forced online recently but as we return to face-to-face events, how can you make the best use of them to share your difference?

Steve Randall is joined by Joanne Dewberry who combines running her business and family life with holding her networking events and she shares her tips and insights to help you maximise the networking experience. Spoiler Alert: It's not all about selling!

Joanne's book is Networking A Successful Small Business: https://amzn.to/2YurYt9
Her website is: www.joannedewberry.co.uk

Listen to more episodes at shareyourdifference.com

Created by Communication Generation - communicationgeneration.co.uk

Hosted on Acast. See acast.com/privacy for more information.

Have you ever thought about writing a book? There's a good business case for doing so as it can help you become an authority, grow your reputation, and build your business.

Karen Williams is a book mentor and publisher and shares insights into getting started as an author with Steve Randall.

Karen's website is librotas.com

Listen to more episodes at shareyourdifference.com

Created by Communication Generation - Your Podcast Partners. communicationgeneration.co.uk

Hosted on Acast. See acast.com/privacy for more information.

Your employees - and those you would like to have on your team - want more than just a job. They want an experience and to buy-in to your business' values. But how do you identify and share that?

CG founder Steve Randall talks with Alex Marshall of employee engagement and internal comms firm Spot The Gap to find out.

Visit Alex's website: www.spotthegap.com

A podcast is a great way to share your business values, engage employees, and attract talent. Find out more at www.communicationgeneration.co.uk

Hosted on Acast. See acast.com/privacy for more information.