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During this interview, Rachael and Jeff are talking all things regarding the tech and marketing industry. They dive into the hierarchy within the social media professional ladder…should people call themselves social media gurus? How about social media ninjas? Jeff shares his thoughts on these questions and more.
Further, Jeff hypes up some of his favorite professionals in the industry, sharing who inspires him and who he feels deserves more recognition. Jeff shares his thoughts on what is currently lacking within the social media community- where can we do better? And where are we headed looking toward the future? And a pro tip: listen till the end; Rachael challenges Jeff with some epic questions for the lightening question round.
We hope you enjoy this episode as much as we enjoyed recording it.
It’s that time of week again. Today we are sitting down with Rachael Kay Albers, a self proclaimed marketing-hating marketer. As founder of RK Ink, she has helped entrepreneurs reach their dreams without compromising themselves in the process.And as host of Awkward Marketing, a business comedy show, Rachael sheds light on how to create epic brands online. Rachael is a pro at reverse-niching…which follows the notion that we can only know who we are and what we value by knowing who we are not. What can you not see yourself doing in your day-to-day work life? What kind of environment can you not see yourself working in? Getting clear on these ideas can lead us to the right places with the right people, instead of wasting time and energy on experiences and people that do not fully serve us. We dive into these questions and more, as Rachael explains her experiences as an out-of-the-box person and marketer, sharing how her personality has shaped her career. Further than that, she shares how we can share all sides of our personalities in our field of work- our opinionated side, our playful side, our goofy side, you name it…Rachael says all of these traits have a place in our lives and work. Take a listen below and apply this amazing info to your next career move!
Melanie Deziel is sitting down with us this week and man, is she a force to be reckoned with. She has combined her original love for journalism with her innovate eye for marketing to revolutionize the brand content of companies from Huffington Post to New York Times to TIME Inc. She is the founder of StoryFuel, which consults with brands looking to create, expand or optimize their branded content teams, processes and practices. Also a public speaker, Melanie travels the world giving keynotes and corporate workshops that teach marketers, publishers, creators and companies how to create the best possible brand storytelling. Melanie’s experiences offer crazy insights on both journalism and advertising within media- the ins and outs, the ups and downs, the expectations, and the unique potential each has in creating a more informed and more conscious world. She’s sharing how we can be the best communicator possible in both sectors, in today’s world when credibility and reliability is everything. For those listeners considering either of these career tracks, this episode is an absolute gem. Take a listen and let us know what you think!
SHOW DETAILS
Running time: 47:56
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SHAREABLES What’s one book everyone should read?
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It’s mic swap time! I sat down with Anu Vora. We talk about my experiences and lessons throughout my journey in finding my place within the the intersection of people and technology that by now, ya’ll know I am very passionate about.
I’m sharing my ideas on company culture and the many gray areas that can exist within it. Here’s some questions we touch on: Are we talking the talk AND walking the walk? Do our employees genuinely feel heard, seen, and supported? How does empathy truly fit within that culture? And beyond that, can we consciously own up to when we don’t project that empathy in business and in life?
We’re diving into how money impacts our world and the decisions we make while moving through it.
Further, we’re diving into aspirations vs. expectations and how we can change our relationship to these things in order to effectively reach our goals without being too hard on ourselves.
Anu allowed me to sit down and think about my next goals- what I am working on and thinking about- in business, in marketing, and in life. She offered some amazing insights and thought provoking questions…take a listen and investigate these points of reflection in your own life.
Don’t forget to follow us on Instagram at @shareablepodcast!
This week’s episode may in fact be the most timely one we have ever had the pleasure of hosting. In the wake up of the recent college admission scandals, we are all being forced to confront the inequalities on all levels within our country’s higher education system. The truth is, there were 56 families indicted in this current scandal, but the problem doesn’t end there. The question remains, how massive really is this problem? There’s few better people to talk about such an issue than Anu Vora. As a recent graduate, Anu is the founder and CEO of AdmitAlly, a tool that is revolutionizing the college application process for high school students. It matches them to current undergrads for 1-on-1 mentorship in the college application process. She’s sharing what this scandal means for students and where we stand moving forward. Further, we’re diving into the college system in and of itself. What Anu offers to the world is admirable- she went out on a whim to change the lives of high school students. And to think, she’s only just getting started. We’re hitting on why we start start-ups in the first place- what motivates us? What does success in terms of start ups even mean, especially in today’s world? This episode is a gem and sheds light on so many of the issues coming up in society today; take a listen below… we don’t think you’ll regret it.
This week we’re sitting down with Jane Wilson, and wow is she giving us some amazing insights. All too often, we forget how powerful our individuality is. It can feel like we don’t have a unique voice, especially in today’s world. Jane reminds us of the power in our potential. She is an expert in helping women to feel strong, empowered and confident. She is the founder of PoleFit Nation – a pole dancing for fitness company. She is the creator of Reclaim Your Spark Podcast, as well as a two-time Canadian Masters Pole Fitness Champion and two-time nominee for Oakville Chamber of Commerce, Entrepreneur of the Year 2011 and 2017. She’s in the process of writing a book- sharing everything she has learned about feeling confident, sexy and strong based on the past 10 years of owning a pole dancing studio and teaching over 11,000 people. Jane shares with us how you can use our personal story and experiences to build your business and your authentic self. Jane’s story and experiences remind us that we all have something to share and the time to share is now. This week, we are reminded to show up for ourselves through all of life’s ups and downs,and maybe, just maybe be ok with not having it all figured out. It was a pleasure to sit down with Jane; do yourself a favor and take a listen below!
In today’s world, many things are changing. We are opening ourselves up to new ways of being mindful, being present, and being engaged in our own lives. This is translating in a million different ways in how we act in life and in work. One thing is for sure, we are waking up. This is exactly what has helped our next guest Jeanette Bronee get to where she is today. We’re talking mindfulness, self-care, and how technology fits into our lives and experiences. Jeanette is a Performance & Culture Strategist, International Keynote & TEDx Speaker, Author & Founder of Path for Life Inc. She is passionate about creating a Culture of C.A.R.E. that integrates tech and humanity so that we can unlock what truly drives performance, engagement and motivation from the inside out. This episode is amazing, if we do say so ourselves. Jeanette is deeply passionate about her work, and it shines through in this episode. Take a listen below!
This is the first Solo episode of Shareable. In this episode, I (Jeff) go through what I think is the secret to being a great podcast host. This is the simple ingredient that I think allows me to conduct interviews regardless of whether or not I know my guest particularly well.
If you’ve been thinking of starting a podcast, or just want to learn the skills of productive conversation and interviewing, don’t miss this episode.
This week on Shareable, we’re joined by Thom Singer. We’re talking everything from technology, vulnerability, and success, hearing personal stories and experiences from Thom’s own life. A lot of varying factors go into being “successful,” and we’re talking all that and more this week. And there’s no better guest to learn from- Thom is a sales-and-marketing-pro-turned-leadership-speaker. He is the author of 12 books and also a fellow podcaster, as host of the “Cool Things Entrepreneurs Do” podcast. On his show, he has interviewed over 350 entrepreneurs, solopreneurs, business leaders and others with a focus on discovering how the most successful people get farther across the gap between potential and results. It was a privilege to sit down and chat with him, and we hope you enjoy it as much as we did. Take a listen below and don’t forget to subscribe!
Jeff here; this week we’re sitting down with Bob Burg, talking about giving and why it’s so crucial to your life and business. Bob shares what being a go-giver means and how we can all embody it within ourselves. He explains where our focus should be and how to reach the “reward” we tend to focus on. Bob is a sought-after speaker at company leadership and sales conferences sharing the platform with everyone from today’s business leaders and broadcast personalities to even a former U.S. President. He is the author of a number of books on sales, marketing and influence, with total book sales of well over a million copies. His book, The Go-Giver, is one I recommend to everyone. Seriously, read it. Co-authored with John David Mann, it has sold over 850,000 copies and it has been translated into 21 language. The newest parable in the Go-Giver Series is The Go-Giver Influencer. Bob is a great guy and had a lot of great stuff to say; take a listen and let us know what it means to you to be a go-giver!
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