The new challenge for marketers is making messages that are compelling that people will say they're going to pass it around. If the story doesn’t interest people, it is forgotten.

On this episode, we are here with Jonas Sachs. He’s an entrepreneur, author, journalist, and a social change strategist. He created the YouTube sensation, The Meatrix and The Story of Stuff and wrote Winning the Story Wars and Unsafe Thinking.

Jonas shares how making your own authentic story can make people resonate with you and believe in you. He also enumerates five elements of a story that can help any marketer make sure that they're staying on track.

Stories don’t necessarily have to be based on facts because facts can be disbelieved. What’s important is how your story can create personal relationships and prop people up and give them a positive explanation about life and about who they are. Get all the resources for this episode and listen to more at http://www.drdonmacdonald.com/