In this episode of She Built Success, join host Claudia as she sits down with Keshia White, the innovative CEO/Founder behind White House Branding. With a focus on transparency and branding, Keshia shares her journey from corporate realms to the helm of her agency, offering insights on navigating challenges, networking strategies, and the pivotal role of clear communication in design processes.
Exploring the nuances of UX design, client management, and financial strategies, their conversation unveils the essence of entrepreneurship in today's landscape. From the importance of LLC registration to the delicate balance of client expectations and contractual agreements, Keshia's experiences offer invaluable lessons for aspiring entrepreneurs. Together, they underscore the significance of having a great networking community in fostering business growth.
Tune in with Claudia and Keshia, and gain actionable insights and tips into the transformative power of transparency and branding in the entrepreneurial journey!
KEY POINTS:
- Keshia’s definition of success
- The journey of the White House Branding agency
- On transitioning from corporate job to entrepreneurship
- The importance of networking strategies for business growth
- On various UX design processes and client differences
- On business challenges and financial management strategies
- The importance of registering for LLCs
- The pivotal role of transparency and clear communication in the design process
- Challenges of balancing clients’ expectations and the value of having a contract
- Factors to consider in hiring a web designer for small businesses
QUOTES:
“Success is not just about the financial monetary aspect for me. I have work-life balance and financially stable if I had to summarize.” — Keshia White
“A lot of people were spending less last year, I think with inflation, because I worked with a lot of small startup people just getting their businesses started. I guess that's essentially what my network is.” — Claudia
GUEST RESOURCES
Keshia White
Website | whitehousebrandingstudio
LinkedIn | @keshiamwhite
IG | @whitehousedesignstudio
YouTube | @whitehousebrandingstudio
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RESOURCES
Claudia
LinkedIn | @claudia
IG | @boldlyclaudia
She Built Success is produced by EPYC Media Network