She Built This®

I recently announced the closing of the She Built This Facebook group which will be officially closing on August 11th, 2023.

After a little feeling of the ol' feelings... I wanted to share a little story about how much She Built This has meant to me and why I made the decision I did, and how we're evolving together.

I wasn't able to fully iterate a lot of feelings and emotions in my announcement video, and I created this mini-weekend episode as a little love note from my heart to yours. 

With endless gratitude, thank you for being here and please keep spreading the sparks of community and making the impact that you're meant to make in this world as we move into this next season together. 

Ways to Stay Connected Outside Facebook: 

My Website

LinkedIn 

Instagram 

Content with Character Podcast

Join my email list to be the first to hear about whatever I got up my sleeve for you! 

"What else is possible?" Tanessa Shears' life changed when she got curious and began asking herself that question. 

In this episode, Tanessa (a listener favorite and return guest!), inspires and encourages us all to look at our own lives from that perspective as we consider what our next level and showing up as our best might be. 

I've personally been working in my own life on getting MORE healthy each and every year and stronger every week. I believe that it's possible for me to feel more vibrant and energetic and to start, I've stopped accepting "blah" and "meh" as my normal and started getting curious in asking myself what might be possible for ME. 

I hope this conversation inspires you to do the same as Tanessa and I talk about: 

• What Tanessa means by "Becoming Limitless" 

About Tanessa Shears

Tanessa Shears is a Kinesiologist, Certified Sleep Science Coach, and health consultant who helps entrepreneurs double their energy and focus so they can make more money in their business with her 12 Becoming Limitless Protocols. She works closely with business owners to eliminate brain fog and wake up well rested so they can get more done in less time, maintain consistent, stable energy throughout the day and feel better than they have in years. Tanessa is also the host of The Becoming Limitless Podcast, sharing her expertise on optimizing health and focus for business success.

Links Mentioned:

Tanessa's Website

Connect with Tanessa on Instagram 

Tanessa's Becoming Limitless Podcast

Twelve Ways to Biohack Your Energy

Book: Boundless by Ben Greenfield

About the Host, Content Copywriter Emily Aborn

Emily Aborn is a Content Copywriter, Podcast Host of Content with Character and the She Built This podcast, and Founder of the She Built This community for women entrepreneurs. She’s been an entrepreneur since 2014 and has experience in running brick-and-mortar as well as online businesses. She’s worked with over 96 different industries and loves helping those with a big mission increase their visibility, connect with their clients, and bring their dreams and visions to life. For fun, Emily enjoys nerdy word games and puzzles, reading, listening to podcasts like they're going outta' style, and tromping about in the woods with her husband, Jason, and their dog, Clyde.

Connect with Emily: 

Connect with Emily

Website

Instagram

LinkedIn 

Content with Character Podcast

Join the FREE She Built This Community online

Did you know there's more than one way to rest? 

Ok, maybe you knew because you're already impressively smart if you're a listener of this podcast... but did you know there are actually SEVEN different types of rest? 

Rest is a crucial factor for happiness, joy, productivity, relationships, and our overall well-being (not to mention how we operate our businesses!). In this week's She Built This episode, we're diving into the seven types of rest and how to REALLY fill your cup for a better life. 

Dr. Saundra-Dalton Smith and I discuss the seven types of rest and dive into: 

• Why so many of us as entrepreneurs, business owners, and professionals are so darn tired

About Dr. Saundra Dalton-Smith

Dr. Saundra Dalton-Smith is a Board-Certified internal medicine physician, speaker, and award-winning author. She is an international well-being thought-leader featured in numerous media outlets including Prevention, MSNBC, Women’s Day, FOX, Fast Company, Psychology Today, INC, CNN Health, and TED.com. She is the author of numerous books including her bestseller Sacred Rest: Recover Your Life, Renew Your Energy, Restore Your Sanity, including insight on the seven types of rest needed to optimize your productivity, increase your overall happiness, overcome burnout, and live your best life. Over 250,000 people have discovered their personal rest deficits using her free assessment at RestQuiz.com. 

Website: DrDaltonSmith.com

Instagram: @DrDaltonSmith

Resources Mentioned

Rest Quiz

The Ruthless Elimination of Hurry

Karen Kenney's Storytime Hypnosis LIVE 

Karen Kenney's Storytime Hypnosis Audio Shop

About the Host, Content Copywriter Emily Aborn

Emily Aborn is a Content Writer, Podcast Host of Content with Character and She Built This, and Founder of the She Built This community for women entrepreneurs and professionals.

She’s been an entrepreneur since 2014 and has experience in running brick-and-mortar as well as online businesses.

She’s worked with over 96 different industries and loves helping those with a big mission increase their visibility, connect with their clients, and bring their dreams and visions to life.

For fun, Emily enjoys nerdy word games and puzzles, reading, listening to podcasts like they're going outta' style, and tromping about in the woods with her husband, Jason, and their dog, Clyde.

Connect with Emily

Website

Instagram

LinkedIn 

Content with Character Podcast

Join the FREE She Built This Community online

Do you know your numbers enough to know how much money you need to pay yourself to keep the lights on and vehicles registered? 

Do you know how much your business needs to cover its expenses? 

Do you even know what your business expenses are?

We don’t always take time to pause and ask ourselves these questions or dive into the numbers enough to know what's really going on under the hood in our businesses. 

Furthermore, the online space perpetuates a whole lot of loose advice and notions that we THINK we should be going along with, rather than sharing the behind-the-scenes of:

• What it really looks like to achieve / attain a goal

For this week's episode on whether or not $100K is the ticket to sunshine, unicorns, and rainbows, I brought in Sarah Young, host of the Profit + Prosper Podcast and Founder of Young + Co., a virtual CFO agency. Sarah’s life work is to help business owners find financial peace and generate freedom and wealth. 

In this conversation, Sarah Young and I get into: 

• How to determine how much to pay yourself from your business

Connect with Sarah Young: 

Episode #55) Profit and Prosper: An Honest Behind the Scenes of Scaling My Business

Episode #50) Profit and Prosper: Creating Highly Profitable Offers

All Podcast Episodes

Website

Instagram

Linkedin

YouTube

Facebook

About the Host, Emily Aborn Content Copywriter, Podcaster, and Founder of She Built This 

Emily Aborn is a Content Writer for women entrepreneurs, Podcast Host, and Founder of She Built This, a community for women entrepreneurs and professionals. She’s been an entrepreneur since 2014 and has experience in running brick-and-mortar as well as online businesses. She’s worked with over 93 different industries and loves helping those with a big mission increase their visibility, connect with their clients, and bring their dreams and visions to life. For fun, Emily enjoys nerdy word games and puzzles, reading, listening to podcasts like they're going outta' style, and tromping about in the woods with her husband, Jason, and their dog, Clyde. 

Connect with Emily on her website 

Connect with Emily on Instagram 

Connect with Emily on LinkedIn 

Join and participate in She Built This (a FREE online community for women entrepreneurs)

BLOG: "What to Do When My Business is Slow" 

Today’s podcast guest changed my life. 

In addition to being my friend and changing my life that way, Alesia also changed it by showing me how to use metrics to inform strategy when it came to my podcast.

I hired Alesia Galati of Galati Media to do a podcast audit of the She Built This podcast back in early March 2023. We sat down and went through all the numbers, and Alesia dug in and asked me about my goals for the show. 

It was in learning more about podcast performance metrics and having Alesia make sense of them for me that I was able to use the metrics to inform my strategy moving forward. 

In this episode, Alesia and I get into the importance of tying things that you measure in your business (metrics you track) to your goals, and how doing so can help you make clear decisions and inform your strategy. 

In this episode on how to use metrics to inform strategy, Alesia Galati and I cover: 

• Why metrics are important in your business

About Alesia Galati of Galati Media: 

Alesia Galati is the owner of Galati Media and has been listening to podcasts since 2015. As you can imagine, with all that time put in, she knows what goes into creating a standout podcast that captures your audience’s attention even before they press “play”. 

Alesia’s helped coaches and thought leaders launch and maintain over 50 podcasts and has developed a signature, thorough system for launching and managing podcasts so you don’t have to stress about anything falling through the cracks! 

Alesia lives in sunny North Carolina with her two kiddos and husband. When not helping her clients, Alesia can be found reading over 200 books a year, hiking, and exploring the zoo with her boys. 

Favorite podcast: Alesia’s ears have been fine-tuned for high-quality audio and she can only tolerate impeccable podcasts. 

She enjoys listening to heavily produced storytelling podcasts like “Greeking Out” by National Geographics Kids when she takes long road trips with her kids.

Website

Instagram

LinkedIn 

Podcast: Listeners to Leads with Alesia Galati 

About the Host, Emily Aborn Content Copywriter and founder of She Built This: 

Emily Aborn is a Content Copywriter, Podcast Host of She Built This and Content with Character, and Founder of She Built This, a community for women entrepreneurs and professionals. She’s been an entrepreneur since 2014 and has experience in running brick-and-mortar as well as online businesses. She’s worked with 90+ industries and loves helping those with a big mission increase their visibility, connect with their clients, and bring their dreams and visions to life.  

For fun, Emily enjoys nerdy word games and puzzles, reading, listening to podcasts like they're going outta' style, and tromping about in the woods with her husband, Jason, and their dog, Clyde. 

Connect with Emily: 

Content with Character Podcast

Website

Instagram

LinkedIn

Join the FREE Community on Facebook

Today's episode is a result of my own curiosity to become a better speaker, presenter, and podcaster! I always want to learn as much as I can about how to clearly express my thoughts and ideas to others. 

My desire is to speak in a clear and effective way so that I share information and exchange ideas with my listeners and participants. 

The idea was sparked after reading an article written by Alan Alda on BigThink.com called "3 Rules to Express Your Thoughts so That Everyone Will Understand You" and it uses the power of three in three different ways for you to start applying in your own communication efforts. 

If you want to learn for yourself how to clearly express your thoughts, this framework using the power of threes is a great place to start! 

In this episode: 

• The three guideposts for clearly expressing your thoughts 

Links mentioned in the episode: 

Article) 3 Rules to express your thoughts so that everyone will understand you

She Built This Episode) I Feel Like I'm Repeating Myself: Why Repetition is Effective 

Mignon Fogarty's The Grammar Girl Episode with Valerie Fridland of Like Literally Dude (YouTube Link)

Content with Character: Emily Aborn's NEW podcast! 

She Built This Community 

About the host, Content Copywriter Emily Aborn

Emily Aborn is a Content Copywriter, Podcast Host, and Founder of She Built This, a community for women entrepreneurs and professionals. She’s been an entrepreneur since 2014 and has experience in running brick-and-mortar as well as online businesses. She’s worked with over 92 different industries and loves helping those with a big mission increase their visibility, connect with their clients, and bring their dreams and visions to life. For fun, Emily enjoys nerdy word games and puzzles, reading, listening to podcasts like they're going outta' style, and tromping about in the woods with her husband, Jason, and their dog, Clyde.

Connect with Me: 

Emily Aborn Instagram 

She Built This Instagram 

Emily Aborn LinkedIn 

Website 

Engaging content ideas are all around us in everyday stories, client experiences, and conversations on LinkedIn and Facebook! All you have to do is attune your eyes and ears to scooping it up and turning it into great content. 

In this episode of She Built This, Jessica Terzakis and I get into the art and science of content creation as we talk about connection and storytelling in content marketing and how to come up with engaging content ideas for your business. 

This episode of She Built This is full of engaging content ideas as Jessica Terzakis and I talk about: 

• Where Jessica sees people get in their way and struggle the most when it comes to content creation, coming up with engaging content ideas, and general marketing 

Guest Bio: 

Jessica Terzakis, a content creator with Terzakis & Associates, helps service-based entrepreneurs monetize their expertise. For the past seven years, she’s supported clients in creating lucrative courses and programs allowing them to break out the 1-1 client work, create unlimited income potential for their business, and spend more time doing the things they want to do. As a former teacher, she’s taken her teaching and presentation skills to the stage, having been featured on premier podcasts, spoken on dozens of in-person and virtual stages, and led her own virtual training program showing entrepreneurs how to add multiple revenue streams to their businesses.  

Connect with Jessica Terzakis on Facebook

Connect with Jessica Terzakis on LinkedIn 

Connect with Jessica Terzakis on her Website 

Get Jessica's FREE Guide: 5 Things You Need to Create a Profitable Group Coaching Program 

She Built This Podcast Host Bio: 

Emily Aborn is a Content Copywriter for Women Entrepreneurs, Podcast Host of She Built This and Content with Character, and Founder of She Built This, a community for women entrepreneurs and professionals. She’s been an entrepreneur since 2014 and has experience in running brick-and-mortar as well as online businesses. She’s worked with over 92 different industries and loves helping others increase their visibility, connect with their clients, and bring their dreams and visions to life. For fun, Emily enjoys nerdy word games and puzzles, reading, listening to podcasts like they're going outta' style, and tromping about in the woods with her husband, Jason, and their dog, Clyde. 

Connect with Emily Aborn on her Website

Learn More About Content with Emily Aborn on the Content with Character Podcast

Connect with Emily Aborn (and see cute pics of her dog Clyde) on Instagram

Connect with Emily Aborn on LinkedIn

Join the FREE She Built This Community on Facebook

Find She Built This on Instagram

Content creation & artificial intelligence seem to go hand-in-hand for many entrepreneurs and small business owners as of late.

I spend a lot of time observing the many uses and applications of ai-generated content creation, listening to podcasts, and reading articles on how people are using it as a tool to ideate, improve writing, and more. 

I still have some questions and a few concerns. 

My curiosity this month is around the benefits, limitations, and cautions when it comes to content creation using artificial intelligence and I brought in fellow copywriter, Erin Ollila to talk about it with me! 

Erin is an SEO copywriter who knows her stuff as it relates to using ai content creation tools like Chat GPT to generate ideas, save time, improve accuracy, and even use as a springboard for conversations with our clients. 

In our conversation about Content Creation & Artificial Intelligence, Erin Ollila and I cover: 

• What’s been changing in the world of SEO and how AI impacts the internet/search landscape as a whole 

About my Guest, SEO Copywriter and Copywriting Coach Erin Ollila 

Conversion copywriter. Copy Coach. Wing Woman. Word slinger. No matter what you call her, Erin Ollila believes in the power of words and how a message can inform—and even transform—its intended audience. 

When she’s not working with big brands and small businesses to marry strategy, storytelling, and SEO, you can find her hosting the Talk Copy to Me podcast or exploring southeastern MA with her family and friends. Erin graduated from Fairfield University with an M.F.A. in Creative Writing and then co-founded Spry Literary Journal, which celebrates undiscovered and established writers' concise, experimental, hybrid, modern, vintage or just-plain-vulnerable writing. 

Instagram

Website

Podcast: Talk Copy to Me  

About the host, Emily Aborn Content Copywriter for Women Entrepreneurs 

Emily Aborn is a Content Writer, Podcast Host, and Founder of She Built This, a community for women entrepreneurs and professionals. She’s been an entrepreneur since 2014 and has experience in running brick-and-mortar as well as online businesses. She’s worked with over 92 different industries and loves helping those with a big mission increase their visibility, connect with their clients, and bring their dreams and visions to life. For fun, Emily enjoys nerdy word games and puzzles, reading, listening to podcasts like they're going outta' style, and tromping about in the woods with her husband, Jason, and their dog, Clyde.

Instagram 

LinkedIn 

Website 

Emily's NEW Podcast: Content with Character

She Built This FREE Online Community 

You might want to buckle up your seatbelt for today’s episode and turn your podcast player off 1.5x speed if it’s set there because I’m fired up and full steam ahead in this one! I’ll be sharing some little secrets I’ve been keeping which were a result of some of the things I learned by repeating myself. 

In this She Built This episode, I share why repetition is effective for your message and your business as I give you five lessons learned from my most loquacious (and most repetitive) month ever. 

Do you ever get tired of talking about the same thing over and over again in your business? Do you feel like you’re repeating yourself? 

In the month of April 2023, I repeated myself more than ever in my messaging as I approached the same topic from different angles. It helped me understand deeply why repetition is effective both for us the creators and those receiving the work on the other side. 

For me, all that repeating ended up being my most prolific and loquacious month ever and the ideas just kept on coming! Repetition led to my next BIG idea which I’m sharing and announcing for the first time in this episode. 

5 Reasons Why Repetition is Effective: 

1. People may not have seen it the first time and need multiple touchpoints

Links Mentioned

The Content Compass Workshops with Emily Aborn and Karen Kenney 

A Content Bank for Every Occassion - Blog Article 

About Host Emily Aborn (the one always repeating herself)

Emily Aborn is a Content Writer, Podcast Host, and Founder of She Built This, a community for women entrepreneurs and professionals. She’s been an entrepreneur since 2014 and has experience in running brick-and-mortar as well as online businesses. She’s worked with 92 different industries and loves helping those with a big mission increase their visibility, connect with their clients, and bring their dreams and visions to life. 

 For fun, Emily enjoys nerdy word games and puzzles, reading, listening to podcasts like they're going outta' style, and tromping about in the woods with her husband, Jason, and their dog, Clyde. 

 Connect with Emily: 

 Email: [email protected]

Website: www.emilyaborn.com

Instagram: www.instagram.com/emilyaborn

LinkedIn: www.linkedin.com/in/emilyaborn

The Content with Character Podcast (COMING MAY 16th!) 

Join the FREE Community on Facebook: www.facebook.com/groups/shebuiltthis

Find She Built This on Instagram: www.instagram.com/shebuiltthisgroup

Did you enjoy this episode on Why Repetition is Effective? I’d love a five-star review on Apple podcasts with your positive words and what you enjoyed about today’s episode!

Have you ever wondered how personality types affect communication? 

In this She Built This episode about the Enneagram in relationships, my guest Christina Granahan and I dive into the communication styles of each Enneagram type and talk about how our personality types impact our communication with others. 

We discuss how learning about how communication styles differ from personality type to personality type, we can become more empathetic and understanding. We also cover how, for each of us, our greatest gifts and assets can also be our greatest liabilities in our personality types. 

In this conversation about how personality types affect communication, we cover: 

• The body, mind, and heart triads of the Enneagram and what each are seeking as they move about the world

Connect with Christina Granahan: 

Christina has been curious about people her entire life. In elementary school, she told her teacher she wanted to be a social worker so it was a surprise to no one when she graduated with her MSW at 22. 

She has spent much of her career working with teens and adults living at the intersection of one or more marginalized identities including LGBTQ, BIPOC, people with AIDS, people with substance use disorder, and those who are undocumented, living in the US.

About 15 years ago she expanded her work to include coaching and consulting with staff groups, supervisors, and directors around clinical issues, leadership development, and team building. 

Since then, Christina’s deeply focused in on the Enneagram in hopes of getting clarity on some important relationships in her life. Through the learning, she discovered that she was the problem. More accurately, she was a problem and the only one she could change. 

Since that first course, Christina has been immersed in the Russ-Hudson tradition, attending the Enneagram Institute, participating in a 15-month course on the Enneagram and conscious living, and is currently completing a certification course in teaching the Enneagram to beginners as well as advanced learners.

Christina is an expert in personality development, developmental trauma, and the Enneagram and is committed to helping others live more consciously, make more informed decisions in their lives, and tell the truth. 

Website

Instagram

Mighty Networks 

About the Podcast Host, Emily Aborn, Content Writer, Leader and Founder of She Built This: 

Emily Aborn is a Content Writer, Podcast Host, and Founder of She Built This, a community for women entrepreneurs and professionals. She’s been an entrepreneur since 2014 and has experience in running brick-and-mortar as well as online businesses. She’s worked with over 90 different industries and loves helping those with a big mission increase their visibility, connect with their clients, and bring their dreams and visions to life. 

For fun, Emily enjoys nerdy word games and puzzles, reading, listening to podcasts like they're going outta' style, and tromping about in the woods with her husband, Jason, and their dog, Clyde. 

Connect with Emily: 

Website: www.emilyaborn.com

Instagram: www.instagram.com/emilyaborn

LinkedIn: www.linkedin.com/in/emilyaborn

Join the FREE Community on Facebook: www.facebook.com/groups/shebuiltthis

Find She Built This on Instagram: www.instagram.com/shebuiltthisgroup