She Built This®

We hear so much about making a personal connection with clients and customers, especially when it comes to the content we're creating. But how do you really do that? What even is connection, anyway? 

There's so often stuff going on behind the scenes around here that I want to share with you and pull out little nuggets and takeaways from, and having just FOUR podcast publishing Wednesdays in February isn’t enough… 

Especially when you bite off a topic that's just a little too big to chew like Connection (which turns out just gets my wheels spinning into idea overdrive). 

In this episode, I share a personal story and the takeaways behind it about how to build a bridge between you and those interacting with your content so you can build a connection with your clients and customers in the way only YOU can.

I get into: 

• How to overcome some of the negative self-talk that stops you from sharing personal stories and getting vulnerable 

Links Mentioned

She Built This Peer Groups - kick off the week of February 27th and go for six weeks: www.shebuiltthis.org/peergroups

Mondays 2pm (ET) with Jamie Chapman 

Wednesdays 3pm (ET) with Emily Aborn 

Connect with the host, Content Writer for Women Entrepreneurs, Emily Aborn: www.emilyaborn.com 

Instagram: www.instagram.com/emilyaborn

LinkedIn: www.linkedin.com/in/emilyaborn

Blog with more Content Writing Tips for Entrepreneurs

Join the FREE She Built This Community for Women Entrepreneurs: www.facebook.com/groups/shebuiltthis

• How to pick and choose networking opportunities that are right for YOU as an entrepreneur

For more tips and a thorough blog related to this episode: www.emilyaborn.com/articles

Connect with the host, Emily Aborn: Content Writer for Creative Women Entrepreneurs 

Instagram: www.instagram.com/emilyaborn

LinkedIn: www.linkedin.com/in/emilyaborn

FREE She Built This Facebook Community: www.facebook.com/groups/shebuiltthis

Links Mentioned: 

Episode 178 with Daniel Sih: Tech-Healthy Humans https://bit.ly/SBTDanielSih

Julie Brown's This Shit Works: A no-nonsense guide to networking your way to more friends, more adventures, and more success.  

She Built This Peer Groups, kick-off week of February 27th, 2023! Learn more and register HERE: www.shebuiltthis.org/peergroups

ADHD Coach, Shelly Lyons takes a holistic approach, strengths-based approach to her work with ADHD business owners and entrepreneurs. Shelly helps individuals hone their skills and implement strategies to navigate all areas of life - personally, professionally, and academically. 

In this episode: 

• Shelly shares her experience as an entrepreneur with ADHD

Tips In Episode: 

1. Get Curious

2. Recognize that by not being accessible for those who are neuro-divergent you may be missing out/missing the mark. 

3. Make it easy to schedule with you and reach out.

4. Ensure that information is easy to find

5. Extend an invitation to work with you 

6. Set aside time to educate yourself

Connect with Shelly Lyons, ADHD, Life, and Career Coach and Neurodiversity Business Consultant and Speaker

Website: https://www.shellylyonscoaching.com/

Email: [email protected]

Instagram: @ShellyLyonsCoaching

LinkedIn: https://www.linkedin.com/in/shellylyons/

Connect with the Host, Emily Aborn

Content Writer for Creative Women Entrepreneurs 

Leader of She Built This Women's Entrepreneurship Community 

Email: [email protected]

Instagram: @shebuiltthisgroup @emilyaborn

My guest this week, Milton Stewart is the host of the "Do it for the Gram Podcast" I discovered his show on my own seemingly endless quest to determine and learn about my Enneagram type. 

We cover: 

• Why the Enneagram is important in our lives and relationships

About Milton Stewart: 

Milton Stewart, MBA, the founder of Kaizen Careers, Coaching and Consulting LLC and loves facilitating the Enneagram in helping people feel seen, heard and safe. He is one of the very few African-American male Enneagram teachers in the world. Milton believes the Enneagram is more than just a personal tool but a map of how to truly honor the humanity of others. He uses the Enneagram in many ways but the most powerful way he uses it is in spaces of diversity, equity, and inclusion.

Milton hosts “Do It For The Gram: An Enneagram Podcast”, which teaches the Enneagram from a very practical standpoint. Milton is the first African-American male International Enneagram Association Global Board Member.

Connect with Milton: 

Email: [email protected]

Website: kaizencareers.com

Connect with the Host, Emily Aborn

Content Writer for Creative Women Entrepreneurs 

Leader of She Built This Women's Entrepreneurship Community 

Email: [email protected]

Instagram: @shebuiltthisgroup @emilyaborn

Resources Mentioned: 

The Wisdom of the Enneagram book 

The Complete Enneagram by Beatrice Chestnut book

Emotional Wheel 

If you've been doing this entrepreneurship thing for any length of time now... 

...You’ve probably got more content than you even realize hiding all sorts of places. 

And still, you probably sit down some days, ready to create content and you feel like you have NOTHING to say and share. 

It's high time for a content overhaul! In this episode, we’re going to take stock of what you already have so you can reuse and repurpose it into MORE and effectively get your message out into the world. 

This episode will help you locate and track down all the content you have floating about and show you how to put it to good use, starting TODAY!

Shownotes: 

Emily Aborn Website 

She Built This Community 

Download "Three Places Your Content Might Be Hiding" PDF 

Repurposing Blog: Easy Steps to Turn One Piece of Content into SEVEN

Today we're getting into everyone's favorite and least favorite topic of all time... social media! 

My guest Andréa Jones, social media strategist and host of the Savvy Social podcast brings a fresh perspective to help you reframe your relationship to social media, take out some of the confusion, and make nice with the dreaded algorithm! 

Andrea shares her inspiring backstory about perseverance and sticking with something as well as busts myths about social media that will help YOU grow your presence online. 

We dive into: 

• Keys to Andréa's success and how her business has evolved alongside her 

About Andréa: 

Andréa Jones is the social media strategist who helps coaches and experts go from stuck to strategic, passion-led powerhouses and visionary thought leaders with her simple approach to social media: “take one little step each day. Build your social media savvy over time.” You can find her online at onlinedrea.com or @onlinedrea on Instagram.

Podcast

Website 

Instagram 

FREEBIE: Social Media Rockstar Framework free course

Connect with the host, Emily Aborn: 

Is 2023 your year?

Are you considering starting your own podcast, guesting on others' podcasts, and want to learn all you can before diving in? 

There's no better way to gain insight than from those who've walked the path before you! In this collaborative episode, you'll get insight and advice from three experienced podcasters giving their two cents on the obstacles they've faced and successes they've had along the way!

 In this episode, I'm joined by two familiar faces: Alesia Galati and Lisa Zawrotny to provide you with some answers to the questions I get asked all the time about hosting and being a guest on podcasts! 

What does it really take? You'll learn in this episode! 

We get into: 

• Our biggest podcasting lessons in 2022 and how we plan to apply these lessons as we enter into 2023

Your podcast is unique to you and your audience. Don’t be afraid to put yourself out there, experiment with new things, and stick to what works for YOU. 

Links Mentioned

Emily Aborn Website

She Built This Website 

Email me your thoughts on email introductions: [email protected]

Alesia Galati Bio, Website, and Social Media:

Alesia Galati runs a full-service podcast management company called Galati Media. She's also the host of the Listeners to Leads Podcast. She helps business owners launch and maintain lead-generating podcasts.

She lives in sunny North Carolina with her husband, two small boys, and a rescue pup. When she’s not working, you can find her either hiking, chasing her kids around, or watching the latest Star Wars with her husband.

Website

Podcast

Instagram

LinkedIn

Facebook

Lisa Zawrotny Bio, Website, and Social Media:

Lisa Zawrotny is the founder of Positively Productive Systems, host of the Positively Living Podcast, and a Productivity + Organizing Coach certified in time and stress management. 

She uses simplicity, self-awareness, and systems to help multi-passionate creatives boost productivity, balance business and family, and avoid burnout. When she’s not sharing the wonders of decluttering and habits, she’s playing music, drinking iced coffee, and watching movies with her husband and kiddos, or reading while trapped under a cat.

Website

Podcast

Instagram

LinkedIn

Facebook

I think often about my upcoming transition to the next decade. At the time of recording this, I'm three and some change years away and I've already put a lot of thought into what I want the big celebration to 4-0 to look like! I also have a little list of things (shocker, I know) started that I'd like to accomplish before I hit the milestone. 

But until recently, I hadn't considered any sort of countdown ritual or project. My guest today, Stephanie McLaughlin, host of the Forty Drinks podcast and owner of Savoir Faire Marketing got me thinking up some ideas! 

As you listen, think about how you could creatively adapt this to a project that would memorialize something meaningful for you. Maybe it’s a milestone, a transition point, or an entire YEAR of something. 

In this episode, you'll hear: 

• What Stephanie's countdown to forty project consisted of and how it changed her life unexpectedly

Connect with Stephanie: 

Websites:

www.savoirfaire-us.com

www.fortydrinks.com

Social Media Links:

Stephanie's Full Bio: 

In 2022, Stephanie McLaughlin celebrates 15 years of small business ownership. Not one to rest on her laurels, she launched a podcast based on the passion project she’s worked on for 10 years.

Savoir Faire is a marketing agency based in New Hampshire that serves small- and medium-sized businesses. The rapid evolution of the web – and how people use it – has empowered consumers. But keeping up with the pace of change frustrates and overwhelms many business owners. That’s where Stephanie and Savoir Faire come in.

The Forty Drinks Project is something Stephanie did when she turned 40. She celebrated the big “four oh” having 40 drinks with 40 friends in 40 different places – and each drink had a thematic connection to the friend. What began as a wacky way to celebrate her birthday extended into a yearlong adventure and turned into something else entirely. 

Stephanie had no idea this “just for fun” project would change her life – but it did!

Ever since, she’s been captivated by turning 40 and how other people handle the milestone. This year, the project came to life as The Forty Drinks Podcast, conversations with people about their life experience around turning 40. This birthday often comes wrapped in larger life changes, whether it’s a newfound search for meaning, accepting your mortality, or shedding all those things you did because some external authority said you “should.”

Stephanie lives in Manchester, NH, with her husband Patrick, and a rambunctious black cat named Quinn. Professionally, she’s confident and optimistic. Personally, she’s sassy and a little ridiculous.

Ever look forward to a break, holiday, or vacation SO MUCH only to have it let you down and not go as planned?

That's what happened to me this past holiday season and I decided to share the behind-the-scenes story about the entrepreneur who couldn't take a break. Or at least, not the one she'd planned for. 

I hope you enjoy and get some side-splitting (not LITERAL side-splitting, leave that to me...) laughter out of this one, as well as glean some insights and takeaways. 

Links Mentioned: 

Marketing Momentum Lab

She Built This Website 

Mel Robbins Podcast Episode, "3 Lessons from One of the Hardest Years of My Life" 

The last She Built This episode of 2022! 

I'm popping in to share a few final thoughts before the New Year. And don't worry, these are relatively evergreen a-ha's and will be applicable no matter when you listen!

I wanted this episode to feel like we’re having a cozy conversation over a hot beverage and roaring fire and chat with you about: 

• Three tiny takeaways from the past year 

Links Mentioned: 

Emily Aborn Website

She Built This Website

Marketing Momentum Lab