She Built This®

You play a role in all aspects of your relationships, life, and business. You are responsible for taking responsibility and being accountable for what's yours to own. 

AND it's not all your fault. There's also another side to every story, a lot of circumstances outside of our control, and a lot of chemical reactions we just can't take all the responsibility for when it doesn't go as planned. 

This episode is all about taking responsibility for what's yours and leaving the rest, letting it go, and giving yourself a lot of grace along the way. 

Join me, Emily Aborn, for a few real-life stories, and a simple process for looking at what's the cause of the friction in your life by getting really honest with what's really holding you back and how to move forward.  

About the Podcast Host, Emily Aborn, Content Writer, Leader and Founder of She Built This: 

Emily Aborn is a Content Writer, Podcast Host, and Founder of She Built This, a community for women entrepreneurs and professionals. She’s been an entrepreneur since 2014 and has experience in running brick-and-mortar as well as online businesses. She’s worked with over 90 different industries and loves helping those with a big mission increase their visibility, connect with their clients, and bring their dreams and visions to life. 

Connect with Emily: 

Website: www.emilyaborn.com

Instagram: www.instagram.com/emilyaborn

LinkedIn: www.linkedin.com/in/emilyaborn

Join the FREE Community on Facebook: www.facebook.com/groups/shebuiltthis

Find She Built This on Instagram: www.instagram.com/shebuiltthisgroup

The phrase, "You’re the creator of your own reality" changed JJ Flizanes' life. 

In this episode, my guest JJ and I talk about the law of attraction as it relates to business and manifesting and creating the life, dreams, and reality that you desire. 

JJ turns a lot of what you may have heard about the law of attraction and manifestation upside down and unpacks it in a way that's easy to understand and wrap your mind around.

She gives us a clear path forward to matter where we are in relation to manifestation and gives tons of resources to start diving into right away. 

In this episode, JJ and I discuss: 

• People-pleasing and how it's not as "nice" as you think 

Quote from JJ in this episode, "The only reason you want what you want is because you think you’ll feel better when you get it."

About JJ and Connect with JJ Flizanes online and on her Podcast:

An Empowerment Strategist and the creator of the Empowering Minds Network. JJ Flizanes works with conscious, spiritual truth seekers who want to remove emotional blocks to success. She helps people identify sabotaging patterns and transmute struggle into joy. Through a series of clarifying exercises, she is able to curate a personalized roadmap to emotional healing.  JJ is passionate about empowering people with the knowledge and awareness of how they can live the life of their dreams. Website: http://jjflizanes.com

Podcasts: Spirit Purpose Energy (and more!) 

Instagram: https://www.instagram.com/jjflizanes/

About the Podcast Host, Emily Aborn, Content Writer, Leader and Founder of She Built This: 

Emily Aborn is a Content Writer, Podcast Host, and Founder of She Built This, a community for women entrepreneurs and professionals. She’s been an entrepreneur since 2014 and has experience in running brick-and-mortar as well as online businesses. She’s worked with over 90 different industries and loves helping those with a big mission increase their visibility, connect with their clients, and bring their dreams and visions to life. 

For fun, Emily enjoys nerdy word games and puzzles, reading, listening to podcasts like they're going outta' style, and tromping about in the woods with her husband, Jason, and their dog, Clyde. 

Connect with Emily: 

Email: [email protected]

Website: www.emilyaborn.com

Instagram: www.instagram.com/emilyaborn

LinkedIn: www.linkedin.com/in/emilyaborn

Join the FREE Community on Facebook: www.facebook.com/groups/shebuiltthis

Find She Built This on Instagram: www.instagram.com/shebuiltthisgroup

What defines success? According to the dictionary, success is defined to mean, “The accomplishment of an aim or purpose.” 

But today, we’re digging a little deeper into what defines success for YOU and being unapologetic in your pursuit of whatever that looks like. 

"Marketing is the tool to help you succeed but if you don't know what success means to you, you'll be on the hamster wheel forever." - Amanda McKinney 

My guest, Amanda McKinney breaks down the concept of defining success for yourself into two concise action/feeling steps and helps us redefine the buzzword, “success” in a way that’s meaningful to us. 

We get into some of the entrepreneurial buzzwords and unpack their meaning including re-defining success, pivoting, and even the pressure of what to title or label yourself.

You’ll walk away from this conversation with two simple steps you can take TODAY to determine what defines success for YOU. 

In this conversation with Amanda McKinney on how success is defined, we cover: 

• How Amanda became an accidental entrepreneur and has navigated the changes and shifts in her business as she’s grown 

About Amanda McKinney, author, marketing coach, and host of the Unapologetic Entrepreneur Podcast: 

Amanda McKinney is an author, podcast host, and coach. She navigated her own accidental entrepreneur journey and built a successful business by defining success on her terms.

Once experiencing this freedom, Amanda fell in love with helping other entrepreneurs follow their passion and build their successful businesses. She’s a natural-born encourager who shares stories of triumph and hardship because she never wants you to feel alone in this journey. Her mission is to help accidental entrepreneurs unapologetically chase their definition of success.

For more information, you can connect with Amanda on her website at amandamckinney.com Her podcast: The Unapologetic Entrepreneur 

Instagram at @theamandamckinney

About the Host, Content Writer for Women Entrepreneurs, Emily Aborn 

Emily Aborn is a Content Writer for women entrepreneurs, Podcast Host, and Founder of She Built This, a community for women entrepreneurs and professionals. She’s been an entrepreneur since 2014 and has experience in running brick-and-mortar as well as online businesses. She’s worked with over 86 different industries and loves helping those with a big mission increase their visibility, connect with their clients, and bring their dreams and visions to life. For fun, Emily enjoys nerdy word games and puzzles, reading, listening to podcasts like they're going outta' style, and tromping about in the woods with her husband, Jason, and their dog, Clyde. 

Connect with Emily on her website 

Connect with Emily on Instagram 

Connect with Emily on LinkedIn 

Join and participate in She Built This (a FREE online community for women entrepreneurs)

There’s no shortage of difficult people in the world. You can find difficult people in the workplace, groups and organizations, in your relationships, and who knows... maybe you even live with a difficult person! 

Learning how to deal with difficult people is a tool we need in our toolbox because it helps us to navigate these situations with more ease each and every time they come up. 

As we learn how to deal with difficult people, we create better habits and scripts so we can stress less, use less energy, and create stronger boundaries for ourselves.

Relationships are a wonderful part of life but can also be one of the most challenging when we find ourselves encountering difficult people. 

In this episode, with Andrea Bonior, Ph.D, host of the Baggage Check podcast, we talk about how to deal with difficult people and be less of one yourself: 

• The categories/types of difficult people in our lives

Guest Bio:

Andrea Bonior, Ph.D., is a licensed clinical psychologist on the faculty of Georgetown University, and the best-selling author of “Detox Your Thoughts: Quit Negative Self-Talk for Good and Discover the Life You’ve Always Wanted.” 

She is the host of the mental health talk and advice podcast “Baggage Check,” based on the mental health brand she built at the Washington Post. Dr. Bonior’s blog for Psychology Today has been read more than 25 million times, and she has several popular courses on work-life balance and cognitive skills on the LinkedIn Learning platform. She appears regularly in national media, including contributing frequently to CNN’S The Lead with Jake Tapper. 

Connect with Dr. Andrea: 

Website 

The Baggage Check Podcast

Baggage Check Instagram @baggagecheckpodcast

Dr. Andrea's Instagram @drandreabonior

Detox Your Thoughts Book

About the Host, Content Writer for Women Entrepreneurs, Emily Aborn 

Emily Aborn is a Content Writer for women entrepreneurs, Podcast Host, and Founder of She Built This, a community for women entrepreneurs and professionals. She’s been an entrepreneur since 2014 and has experience in running brick-and-mortar as well as online businesses. She’s worked with over 86 different industries and loves helping those with a big mission increase their visibility, connect with their clients, and bring their dreams and visions to life. For fun, Emily enjoys nerdy word games and puzzles, reading, listening to podcasts like they're going outta' style, and tromping about in the woods with her husband, Jason, and their dog, Clyde. 

Connect with Emily on her website 

Connect with Emily on Instagram 

Connect with Emily on LinkedIn 

Join and participate in She Built This (a FREE online community for women entrepreneurs)

For those of us who haven't dove headfirst into Reels and still love sharing images on social media, what are the best practices when it comes to the pictures we post online?

How can we take better pictures for social media that allow us to show up as the authentic, trustworthy, professionals we are? 

In this episode of She Built This, my guest, Bonnie Dickson, Business Visibility Strategist, and Photographer gives us a snapshot of how to take good pictures for social media and create a scroll-stopping first impression online. 

Bonnie Dickson hears a common problem amongst entrepreneurs and business owners that they don't know how and when to use images on social media and online. 

A good image can work for you and your business while you sleep, and in this episode, Bonnie shows us how to take good pictures for social media that are authentic, consistent, and on-brand. 

In our conversation, we discuss: 

• Common struggles business owners have when it comes to taking and sharing good pictures for social media and online 

Links Mentioned in Today's Episode: 

Jessica Terzakis of Terzakis and Associates 

The Podcast Guest Collaboration Community 

Bonnie Dickson's Business First Impression Checklist 

About Bonnie Dickson, Business Visibility Strategist and Photographer who believes first impressions are the key to profitable businesses. 

She helps her clients stand out in the busy online marketplace, consistently attract the types of clients they want to work with, and convert Google searches into potential customers that walk through the door.

Her strategic, creative, and artistic approach to business photography has guided clients to use images that are scroll-stopping, approachable, and best of all create an immediate sense of trust because they look just like they do in the photos!

With over 30 IMDB film and commercial credits to her name and 15 years of digital photography experience, Bonnie’s knowledge spans multiple industries. She will make any business owner feel immediately at ease in front of the camera. 

Connect with Bonnie: 

Website 

LinkedIn 

Instagram

About the Host, Emily Aborn Content Writer and Founder of She Built This 

Emily Aborn is a Content Writer for women entrepreneurs, Podcast Host, and Founder of She Built This, a community for women entrepreneurs and professionals. She’s been an entrepreneur since 2014 and has experience in running brick-and-mortar as well as online businesses. She’s worked with over 86 different industries and loves helping those with a big mission increase their visibility, connect with their clients, and bring their dreams and visions to life. For fun, Emily enjoys nerdy word games and puzzles, reading, listening to podcasts like they're going outta' style, and tromping about in the woods with her husband, Jason, and their dog, Clyde. 

Connect with Emily on her website 

Connect with Emily on Instagram 

Connect with Emily on LinkedIn 

Join and participate in She Built This (a FREE online community for women entrepreneurs)

How do we create sparks of interest in our marketing and invoke curiosity through our content?

How do we get our readers and listeners to want MORE? 

In this podcast episode, we get into the five questions to ask yourself when creating content to create more curiosity and excitement for those consuming it. 

You want potential clients and customers to land on your website and be intrigued enough to take action. 

You want them to read your social media post or your email newsletter and say, “I must learn MORE!” Or hear your podcast and feel delighted by the new thoughts and ideas flooding into their minds so they feel inspired to take action. 

This episode will give you tips and ideas on how to do this in the content you're sharing! 

I cover: 

• What is the “curiosity gap” and why it matters in our content creation 

Take the Next Action Step: Links Mentioned in Today’s Episode

Mignon Fogarty’s “Six Steps to Get Your Guests to Promote Your Podcast” blog 

Jasmin Haley and my conversation on the Legacy Speaker Show on “How to Turn a Speaking Engagement into More Content for Your Business” 

Karen Kenney’s appearance on the She Built This podcast: https://bit.ly/SBTWhyCuriosityisImportant

Mignon Fogarty’s appearance on the She Built This podcast: https://bit.ly/SBTMignonFogarty

Keep Learning on the Blog! “Curiosity Marketing: How to Get People to Consume Your Content” Examples of curiosity marketing and creating the curiosity gap in your emails, blogs, website, copy, and more! 

About the Host of She Built This, Content Writer and Copywriter for Creative Women Entrepreneurs: Emily Aborn 

Emily Aborn is a Content Writer, Podcaster, and Owner/Founder of She Built This. She lives in New Hampshire with her husband, Jason, and their rescue dog, Clyde. For fun, Emily likes things that don’t involve cold weather, hiking, reading, and being a Jeopardy contestant from her couch. Learn more and connect with Emily at: www.emilyaborn.com

Looking for a content writer or copywriter? I can ask you questions like the ones in today’s episode and help you get unstuck where you’re overcomplicating your message! I write in simple, understandable terms, and in your voice!

Connect with Emily on social media and keep the conversation going!: 

Instagram

LinkedIn 

Facebook 

Join the She Built This Facebook Group! 

I often get asked by clients and fellow business owners questions like, 

“Is blogging still relevant?” 

“Isn’t blogging dead?” 

“Who should start a blog?” 

“How often should I blog?” 

And of course, “What should I blog about?” 

Starting a blog is an exciting journey and can come with a lot of questions. It’s important to set up your blog in a way that helps to grow your business and expand your reach. 

In this episode of the She Built This podcast, my guests Amy Reinecke and Jennifer Draper of The Ultimate Blog Podcast, we answer your business blogging questions and help you get clarity around why to blog and what to blog about. 

We get into what businesses make a good fit to start a blog and how we can add in more elements of curiosity to spark more interest in our blogging content. 

This conversation about whether or not blogging is still relevant includes: 

• How you just never know what magic will come from following your curiosity and courage

About Amy Reinecke and Jennifer Draper, Spark Media Concepts and The Ultimate Blog Podcast

With over 14 years of combined blogging experience, Amy Reinecke and Jennifer Draper are passionate about helping women create the blogs they desire to build a business that allows them to live the life they desire.

They started Spark Media Concepts to help women use their stories, passion, expertise, and perspectives to share content that adds value to others via their blog.

Connect with Amy and Jennifer Online: 

Website

Links Mentioned in the Episode: 

Jansen’s Everyday Reading Blog

About the Host, Emily Aborn Content Writer and Founder of She Built This 

Emily Aborn is a Content Writer for women entrepreneurs, Podcast Host, and Founder of She Built This, a community for women entrepreneurs and professionals. She’s been an entrepreneur since 2014 and has experience in running brick-and-mortar as well as online businesses. She’s worked with over 86 different industries and loves helping those with a big mission increase their visibility, connect with their clients, and bring their dreams and visions to life. For fun, Emily enjoys nerdy word games and puzzles, reading, listening to podcasts like they're going outta' style, and tromping about in the woods with her husband, Jason, and their dog, Clyde. 

Connect with Emily on her website 

Connect with Emily on Instagram 

Connect with Emily on LinkedIn 

Join and participate in She Built This (a FREE online community for women entrepreneurs) 

Affect vs Effect: Using Curiosity to Improve Your Writing with Mignon Fogarty

Calling all word nerds, grammar-lovers, and content creators who want to improve your writing! This episode with The Grammar Girl, Mignon Fogarty -queen of quick and dirty grammar tips that’ll elevate your writing and feed your curiosity about the English language. 

In this episode, Mignon shares her own story of entrepreneurship and how she started The Grammar Girl podcast, some grammar tips in response to what I often struggle to remember when writing (and maybe you have too), as well how to improve your writing through curiosity. 

We also discuss content creation and the practice of reviewing goals and direction regularly to ensure you’re on the right track, and so much more! 

Highlights of this episode: 

• How Mignon got asked to fact-check Oprah Winfrey’s grammar on The Oprah Winfrey Show 

Want a quick and dirty grammar tip prior to listening to the episode? 

If you're a fellow word nerd always looking to improve your writing, this one's for YOU.

When you stumble across a grammar rule or Grammarly suggestion you aren't sure of, ie. affect vs. effect, whom vs. who, and how long is TOO long for a sentence... stop and get CURIOUS about WHY. Why is it a rule? When does it apply? 

Look it up and find out the reason behind the suggested change.

• WHY do we say whom vs. who? 🤷🏻‍♀️

This two-minute research project helps to cement the principle and makes it more easily remembered the next time it comes up. With curiosity, you can improve your writing faster and more effectively! 

About Mignon Fogarty:

Connect with Mignon Fogarty: 

Grammar Girl Podcast - check out the latest episode of the Grammar Girl for tips on How to Actually Improve Your Grammar and Why Parallelism is Important 

Website: https://www.quickanddirtytips.com/grammar-girl/

https://www.linkedin.com/in/grammargirl/

https://www.facebook.com/GrammarGirl

https://www.instagram.com/thegrammargirl/

Quick and Dirty Tips Newsletter

LinkedIn Learning Grammar Girl

About the Podcast Host, Emily Aborn, Content Writer, Leader and Founder of She Built This: 

Emily Aborn is a Content Writer, Podcast Host, and Founder of She Built This, a community for women entrepreneurs and professionals. She’s been an entrepreneur since 2014 and has experience in running brick-and-mortar as well as online businesses. She’s worked with over 90 different industries and loves helping those with a big mission increase their visibility, connect with their clients, and bring their dreams and visions to life. 

For fun, Emily enjoys nerdy word games and puzzles, reading, listening to podcasts like they're going outta' style, and tromping about in the woods with her husband, Jason, and their dog, Clyde. 

Connect with Emily: 

Website: www.emilyaborn.com

Instagram: www.instagram.com/emilyaborn

LinkedIn: www.linkedin.com/in/emilyaborn

Join the FREE Community on Facebook: www.facebook.com/groups/shebuiltthis

Find She Built This on Instagram: www.instagram.com/shebuiltthisgroup

Why is curiosity important for success? Where does curiosity come from? And is there such a thing as too much? 

In this episode of She Built This, my guest, Karen Kenney, and I get curious about curiosity and why it’s important. 

Karen’s a unique, engaging, and inspiring speaker and in my opinion, always brings a perspective that’s counter to all the shoulds, due to her own level of curiosity and looking at things in a different way. 

She identifies as a super curious person, I identify as curious person, and in this episode, we’re going to talk all about how curiosity can pave the way, lead the way, and inspire your next step.

Key takeaways from the episode: 

• How Karen Kenney got to where she is today by way of Route Curiosity 101

Karen Kenney Bio: 

Karen Kenney is known for her signature storytelling, sense of humor, and her no BS approach to Spirituality. She’s a sought-after speaker, podcast guest, spiritual teacher, and workshop presenter. An entrepreneur for 20+years, Karen brings a down-to-earth and practical approach to spiritual concepts -it’s like a combo of strategy and soul that can be powerfully applied in both people’s personal and professional lives. She’s a Certified Spiritual Mentor, multiple time Certified Hypnotist, certified life coach, writer, speaker, and the host of The Karen Kenney Show Podcast, as well as the founder of the community: THE NEST.

Karen supports her clients, communities, and audiences to deepen their connection to themselves and the Divine in tangible, relatable, and accessible ways. She leads by example and shows that you can do deep, transformative, and healing work while still laughing and having fun!

Connect with Karen Kenney through her Website

Connect with Karen Kenney on Instagram 

Connect with Karen Kenney on Facebook

The Karen Kenney Show Podcast

Karen Kenney’s NEST community

Karen Kenney’s QUEST offering

Karen Kenney’s Own Your Magic Retreat on April 14-16th in Whitefield, NH

Karen Kenney’s EXPERIENCE

About the Host, Emily Aborn Content Writer and Founder of She Built This 

Emily Aborn is a Content Writer, Podcast Host, and Founder of She Built This, a community for women entrepreneurs and professionals. She’s been an entrepreneur since 2014 and has experience in running brick-and-mortar as well as online businesses. She’s worked with over 90 different industries and loves helping others increase visibility, connect with clients, and bring their dreams and visions to life. For fun, Emily enjoys nerdy word games and puzzles, reading, listening to podcasts, and tromping about in the woods of New Hampshire with her husband, Jason, and their dog, Clyde. 

Connect with Emily on her website 

Connect with Emily on Instagram 

Connect with Emily on LinkedIn 

Join and participate in She Built This (a FREE online community for women entrepreneurs)

Why Does Customer Experience Matter? 

Investing time, energy, and money into considering what our clients are experiencing on the other end can be the difference between your brand being like everyone else's and being UNFORGETTABLE. 

In this week's episode, with my dear friend and pro-business collaborator, Lindsay Taylor, we get into that and more! 

Lindsay is one of my favorite people and bestest friends! Our friendship is such a great example of one of those connections I was talking about in last week’s episode. You truly have NO idea how the next person you meet will change your life. You never know where you'll meet them and spoiler alert: if you haven't listened to last week's episode yet, it doesn't need to be at a formal networking event! 

Lindsay Taylor is a genuine true blue human being with a huge heart. She’s always checking in on me, supporting me through thick and thin, and cheering me on. We talk more about what it’s taken to sustain a business friendship in this episode and I think you’ll really appreciate the honesty and authenticity. We share that it hasn’t always been poppy fields and apple orchards. We’ve had to have really difficult conversations and work through stuff, and it's been entirely uncomfortable at times. 

In addition to sharing the secrets of our friendship in this episode, we get into a few other great topics around CONNECTION and Customer Experience: 

• How brands can evolve and shift over time

Oh, and of course… we’re sharing something that we’re cooking up together!! Visit UnforgettablyYou.net to learn more and be the FIRST to get in on it! 

Unforgettably You is a one-day event in Candia, NH taking place on Wednesday, April 5th from 10am-4pm. 

It's an entire day devoted to building your brand and crafting a memorable customer experience. We'll help you tap into what makes you UNFORGETTABLE, how to create more of a connection with your customers and soon-to-be clients, and clearly show your one-of-a-kind value so you can share it with the world.

Connect with Lindsay Taylor, Brand Designer

Lindsay is the owner of Taylored Image, a branding studio where she brings over 25 years of graphic design and creative direction experience to her clients. She is also the owner of NaughtyGood Bites, a gourmet chocolate company whose mission is to honor and celebrate the women in our lives, and the men who support us. Whether it be with her brand clients, or with her chocolate lovers, Lindsay is passionate about diving deep into the heart and soul of any business and creating that good-golly, gosh-darn-it brand experience people won’t soon forget.

Website: www.tayloredimage.com

Instagram: https://www.instagram.com/taylored.image/

Facebook Page: https://www.facebook.com/tayloredimagenh

Connect with the Host, Emily Aborn Content Writer for Creative Women Entrepreneurs

Emily Aborn, aka yours truly, is a Content Writer, host of the She Built This, and leader of the She Built This community for women entrepreneurs. I help women entrepreneurs creatively express themselves in their businesses and brands through website copy, blogs, and other pieces of the customer experience. I'm also one of those people who cannot screw the top off most containers to save my life. You can learn more than you ever wanted to know about me as a human HERE: www.emilyaborn.com

Connect with me on Instagram: https://www.instagram.com/emilyaborn/

Connect with She Built This on Instagram: https://www.instagram.com/shebuiltthisgroup/

Join us over in She Built This: www.facebook.com/groups/shebuiltthis