Episode 490 of the Sports Media Podcast features Lisa Bluder, the former University of Iowa women’s basketball team coach and one of the most accomplished basketball coaches of her generation. Bluder led Iowa to the national title game in 2023 and 2024 and won 528 games at the school. In this podcast, we discuss how she approached the massive amount of media attention Caitlin Clark received at Iowa; how Bluder and her staff thought about interactions with both the national and local media; the number of media requests for Clark; how she advised players when it came to social media; her thoughts on Clark being on the 2028 U.S. Olympic Basketball team; Bluder’s work this month as an analyst for the Big Ten Network’s coverage of the women's basketball tournament coverage and why she hopes to continue with Big Ten Network; the injury to USC star JuJu Watkins; people wanting Clark to be what they want when it comes to how she answers questions; the women’s basketball final between Iowa and South Carolina in 2024 averaging 18.9 million viewers; the game Iowa basketball played at Kinnick Stadium; what’s next for women’s basketball; her husband, David Bluder, work as a novelist. You can subscribe to this podcast on Apple Podcasts, Spotify, and more.

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