She Did It Her Way

She Did It Her Way

By Amanda BoleynBusinessEntrepreneurshipEducationSelf-ImprovementMarketing
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She Did It Her Way episodes

  • SDH 169: How to Stay Focused and Protect What Serves You with Host, Amanda Boleyn
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    Today I'm sharing the three things to help you stay focused and protect the things that serve you, or what I like to call, "Anchors."

    What is an anchor? An anchor is something that when you do that ONE THING (or maybe 2 or 3 things) it will impact everything else in your day for good. That might be eating healthy, getting enough sleep, limiting your alcohol intake, hanging out with the RIGHT people. What are your anchors?

    After you understand your anchors it is good to know how to keep them in place. Humans motivation in life is because we either want to gain pleasure or avoid pain. Everything we do, decisions we make it either because we want to gain pleasure or avoid pain. Think about procrastination. In the moment we get more pleasure by pushing off the things we need to do than the pain we get from not doing them. Until it gets closer to our deadline and the pain of not doing what we need to do is greater than the pleasure of pushing it off.

    Figure out what is stuff + noise vs. energy in your life. What gives you energy and what is just STUFF? Stuff could be daily tasks, people, environment, thoughts. Audit your daily life. Toggl is a great tool to track time and everything you do to provide a snap shot to help you become aware of those activities. 

    Also, for today's episode I partnered with Hello Fresh!  You guys have heard me talk about Hello Fresh before and how much I love them! Earlier this week I made one of the veggie options, so quick, easy and flavorful. 

    They now offer family size boxes, lighter menu and breakfast options! They make cooking fun, easy and convenient. 

    For first time users of Hello Fresh, use promo code

    HERWAY30

    to receive $30 off your first order!

    26 min
  • SDH168: How to Gain Clarity & Take Action with Kerry Petsinger
    Have you sat back and thought about what truly matters to you in life? How much time do you spend nurturing that? In what ways can you focus on it to reach fulfillment?
    This was the predicament of Kerry Petsinger, a mindset and performance coach, a few years ago when she was a physical therapist. As she looked at the four walls of her office, she felt that she could be doing more with her life but she wasn't sure what it was. So she began a weekly newsletter, Your Streamlined Life, that chronicled her journey of finding what mattered most in her life, and how she could streamline those things so she could have more time for her priorities and passions.
    41 min
  • SDH168: How to Gain Clarity & Take Action with Kerry Petsinger
    Have you sat back and thought about what truly matters to you in life? How much time do you spend nurturing that? In what ways can you focus on it to reach fulfillment?
    This was the predicament of Kerry Petsinger, a mindset and performance coach, a few years ago when she was a physical therapist. As she looked at the four walls of her office, she felt that she could be doing more with her life but she wasn't sure what it was. So she began a weekly newsletter, Your Streamlined Life, that chronicled her journey of finding what mattered most in her life, and how she could streamline those things so she could have more time for her priorities and passions.
    To her surprise, her newsletter had picked up an audience from 167 countries! To develop her platform further, she reached out to some of her readers to figure out what resonated with them about her newsletter, what they struggled with, and what they hoped to gain from her posts.
    What she found was that a lot of her readers weren't fulfilled by their jobs. They were successful according to societal standards, but they felt stuck, and as though they didn't have enough time to spend with their family, friends, and on their health. This was a result of their failure to balance their lives by having one area prosper, while another suffered.
    From there, she developed online courses and programs that helped them find and align their purposes, priorities , and passions. In addition, she coached her clients in learning to think in a larger sense and become high performers in what mattered most to them.
    She starts her clients off with reading Strengths Finder 2.0 by Tom Rath and has them take the Fascination Advantage Assessment by Sally Hogshead. With this test, her clients are able to discover what about them shines the most and draws people to them. Once her clients are able to find their strengths and their 'wow' factor, they are able to begin to rebuild their lives based off of these discoveries, and eventually live more fruitfully.
    Come and learn more about how Kerry says we can eliminate empty activities through delegation, how to organize you day, and other tips to reaching clarity through action!
    In this episode you will...
    Know how to start to align your life with passions and values
    Learn what characteristics you have that fascinate others
    Figure out what are the empty distractions in your life and how to get rid of them
    Learn how to design a tentative schedule for your day and wake up with intention
    Realize what can be delegated in your personal and professional life
    Be able to find people who are pioneers in your field and know what to take away from their journey
    INSIGHTS
    "Clarity comes from taking action. So if you're at a point in your life or your business...where you're not quite sure where to go...or where to focus all your efforts...the more that you get out there, get those ideas out of your head and into the world the more you learn about yourself...who you can help...what your strengths are...[and] what you're really passionate about." -Kerry Petsinger
    "When you can do those things where you bring out the way that you fascinate, I feel you can make a bigger impact and just shine brighter because you're doing those things that really resonate with people" -Kerry Petsinger
    "No matter where a person is at in their life with whatever your priorities...goals...[and] big dreams are, it's about being intentional. So where do you want to spend your time, where do you want to put your effort, where do you want to spend your money...so you can truly make the difference that you want to make and be a high performer in what matters to you." -Kerry Petsinger
    "A lot of times when you're in your business, or in your personal life, anytime you're working on reaching a big goal...and working on leaping towards something, you're going to have...self doubt. And if your thoughts are clouded by all of these people's...advice and they haven't even done it, it's very easy for you to let the mindset stuff overtake you. So to really say I'm going to be super intentional about who I'm learning from...that can help you so much." -Kerry Petsinger
    RESOURCES
    Your Streamlined Life Website
    Your Streamlined Life Facebook
    Kerry Petsinger Facebook
    Strengths Finder 2.0 by Tom Rath
    HowToFascinate.com (Fascination Advantage Test by Sally Hogshead)
    The Magic of Thinking Big by David J. Schwartz
    41 min
  • SDH167: Trusting Your Intuition & Going for It with Sarah Ashley Schiear, Founder of Salt House Mkt
    How do you plan on submersing your audience with your brand? Is that even on the agenda?
    When today's guest, Sarah Schiear, first started the e-commerce site Salt House Market in 2014, all she knew was that she loved throwing dinner parties and wanted to sell custom designed aprons. Now, Salt House Market includes kitchen and home products like fondue sets, cookware, coffee tables, stools, chandeliers, and so much more! Plus it acts as a lifestyle guide featuring cooking recipes like Coconut Eggnog Brulee French Toast and Sarah's morning coffee. Also, she has tips on entertaining with how-to's on throwing, 'The Ultimate Rose Dinner Party' and a 'DIY Soba Noodle Bar' party.
    44 min
  • SDH167: Trusting Your Intuition & Going for It with Sarah Ashley Schiear, Founder of Salt House Mkt
    listen via itunes
    listen via stitcher


    How do you plan on submersing your audience with your brand? Is that even on the agenda?

    When today's guest, Sarah Schiear, first started the e-commerce site Salt House Market in 2014, all she knew was that she loved throwing dinner parties and wanted to sell custom designed aprons. Now, Salt House Market includes kitchen and home products like fondue sets, cookware, coffee tables, stools, chandeliers, and so much more! Plus it acts as a lifestyle guide featuring cooking recipes like Coconut Eggnog Brulee French Toast and Sarah's morning coffee. Also, she has tips on entertaining with how-to's on throwing, 'The Ultimate Rose Dinner Party' and a 'DIY Soba Noodle Bar' party.

    Her newest business venture includes translating her website into a brick-and-mortar store, but she desires to still include the site's interactive and lifestyle elements. Her plan is for her store to be a hybrid of a retail store, concept studio, and event space so it can connect consumers to influencers and brands. She plans to do so with in-house cooking classes, multiple demo sites, events centered around influencers in the home and food realm, and anything else that gives consumers a richer shopping experience and tells the stories behind brands and products.

    Sarah's love for the food and entertainment industry began when she graduated college and started cooking for her then boyfriend and hosting dinner parties. Ignited by her innovative recipes, her friends and peers wanted to know how she put them to together and managed these large home events. She soon started a food blog that showcased these recipes and featured how-to videos on YouTube.

    What took her to the next level in her food career was when she decided to apply for the ABC show, the Taste. The show was a cooking competition that had cooks across various experience levels proving who could cook the best tasting food. Sarah made it to third place in the finale, and from that experience, she learned how to work in a professional kitchen and where the food industry could take her.

    From there, she opened a pop-up restaurant in New York with a fellow contestant that combined fine dining with a relaxed dinner party atmosphere. The restaurant was a success and through a contact of her partner's, she landed a job as a caterer for the Olson twins for various events, amongst other A-list clients.

    Relax, and let Sarah tell you all about where she sees Salt House Market going in the future and how it all came to be!

    In this episode you will...

    • Learn how to grow an e-commerce business
    • Know which area of your market fits you the most and how you could combine some fields with your brand
    • Figure out how to transition your brand from an e-commerce site to a brick and mortar
    • Learn to trust your gut and not be influenced by others
    • Understand how to balance and prioritize your ideas if you are a creative person
    • Find out how to allocate your energy so you don't wear yourself down


    INSIGHTS

    "Everybody's got opinions..[but] nobody actually knows anything. This is mostly true if you're doing something that is obviously new and never existed...Yes, these people can give you great advice. Yes, there's many things to learn from their breadth of experience...[but] the fake it 'til you make it is very much a thing." -Sarah Schiear

    "If you're a creative or someone who's an idea person...you kind of have to say, these ideas are great and just because I'm not doing this one right now doesn't mean it's never going to happen...stick it in your idea parking lot for another time and just [be] really diligent about that." -Sarah Schiear

    "If you happen to be an over achiever...which is great because you love what you do and you're passionate about it so it doesn't feel like work...then it's really easy to try and do too many things at once....you don't realize how much energy goes into all that stuff." -Sarah Schiear

    RESOURCES

    Sarah Ashley Schiear LinkedIn

    Salt House Market Website

    Salt House Market Facebook

    Salt House Market Instagram

    Salt House Market Twitter

    The Alchemist by Paul Coalhoe

    A Return to Love by Marianne Williamson

     

    44 min
  • SDH166: How to Find Your Brand's Voice and Aesthetic with Tracy Nour, Founder of She Just Knows
    How do you cultivate a significant following for your social media? Are you spreading yourself too thin across platforms? Is the quality in your posts showing so? Is the message and aesthetic across your account consistent?
    Tracy Nour, founder of She Just Knows, takes all of this off of fashion brands and budding entrepreneurs hands with her social media managing business.  Her services range across all social media platforms, but her specialty is posting and engaging audiences on Instagram.
    38 min
  • SDH166: How to Find Your Brand's Voice and Aesthetic with Tracy Nour, Founder of She Just Knows
    How do you cultivate a significant following for your social media? Are you spreading yourself too thin across platforms? Is the quality in your posts showing so? Is the message and aesthetic across your account consistent?
    Tracy Nour, founder of She Just Knows, takes all of this off of fashion brands and budding entrepreneurs hands with her social media managing business.  Her services range across all social media platforms, but her specialty is posting and engaging audiences on Instagram.
    She said a common mistake that a lot of brands make is having multiple social media platforms, because a lot of brand's are taught that they need to be accessible at every point of contact. By doing so, Tracy said she sees the content depreciating, and useless platforms that don't match a brand's objective and are empty. She said a brand should find a social media platform that reaches their audience quickly, effectively, and in the most visually stimulating way. Right now, she said Instagram is the best way for brand's to share their products and for entrepreneurs to showcase themselves.
    Once a brand has landed on their key social media accounts, she said they should do their research on the voice of their target follower and consumer, and replicate that with their posts, aesthetics, and images. After that's been determined, they should choose one person to be in charge of a social media account. This allows a brand to create a consistent voice, because followers can tell differences in writing styles.
    Next is developing a cohesive photo style, especially if a brand has chosen Instagram as a platform. She first asks her clients to send her the links to five other brand's social media accounts that they like and carry similar products. She then tries to replicate their photos using a combination of their aesthetics to see what fits her client's brand and if it makes their products look appealing.
    When using filters for your photos, she said to avoid using Instagram's filters, andto use an outside program, like VSCO instead. Instagram filters lower the resolution on what could have been a clear photo, and makes photos look cheesy.
     Tracy also said to only choose one filter and use it for all of your photos with minor adjustments to brightness and contrast. This allows a brand's photo to not look so edited and create a cohesive account. By practicing this, she said that it creates a signature look and feel as well, and allows followers to know an image belongs to a specific brand without them even seeing the name.
    After all these steps have been taken, the most important thing for a brand to do is to keep up with their posting. Tracy said this is key to stimulating engagement and should ideally be done once a day. Brand's should also open their posts up for comments to create interaction amongst followers.
    Along with handling other brand's social media accounts, she has developed herself into a fashion influencer with her own social media. Once a month, she posts a trend forecaster featuring her knowledge on the retail fields of home, beauty, and fashion.
    Get cozy and listen to more about how Tracy ended up as social media manager, and other tips to cultivating a significant social media following!
    In this episode you will...
    Learn how to tailor you business venture based off of of the needs of your market
    Find out how to stimulate engagement with you social media account
    Know how to choose and use filters for your Instagram pictures
    Figure out what social media accounts work best for your business and only nourish a few of them
    Understand how to create a consistant voice and cohesive aethetic with your social media platforms
    Know what organization methods and work tactics suit your business the best
    INSIGHTS
    "You could have a really good idea but if nobody is doing it or wants it, it doesn't really matter. You have to listen to the feedback that you're getting." - Tracy Nour
    "I think that it's important to treat people with respect and to not forget that everybody is still figuring stuff out...most people want to help and I want to help others also." -Tracy Nour
    "[Keep] doors open...and be confident in what you do...The more confident you are in talking about what you do, people aren't going to question you." -Tracy Nour
    "I think you have to be really postive in your own head and not let yourself get down about mishaps and setbacks that happen in your business." -Tracy Nour
    RESOURCES
    She Just Knows Website
    Tracy Nour LinkedIn
    She Just Knows Instagram
    She Just Knows Facebook
    She Just Knows Pinterest
    VSCO
    The Universe has your Back by Gabrielle Bernstein
    The Game of Life and How to Play it by Florence Scovel Shin
    38 min
  • SDH165: How to Stop Getting Ready to Get Ready and Just Start with Shayna Rattler
    As a growing business, it goes without saying that need funds to do so. But how do you gain sponsors? Better yet, how do gain corporate sponsors? Is your business even attractive to corporate sponsors? What does that entail?
    Well Shayna Rattler has the answers to all of those questions with her business, Corporate Attraction, where she coaches businesses on how to land corporate sponsors and teaches business owners how to be productive, effective, and efficient.
    44 min
  • SDH165: How to Stop Getting Ready to Get Ready and Just Start with Shayna Rattler
    As a growing business, it goes without saying that need funds to do so. But how do you gain sponsors? Better yet, how do gain corporate sponsors? Is your business even attractive to corporate sponsors? What does that entail?
    Well Shayna Rattler has the answers to all of those questions with her business, Corporate Attraction, where she coaches businesses on how to land corporate sponsors and teaches business owners how to be productive, effective, and efficient.
    When Corporate Attraction started in 2009, her clientele consisted of individual buyers and small businesses. Unfortunately, she found that her services and products weren't in their price range. This caused her business to start sinking and she found herself on the verge of foreclosure on her home and almost having to file bankruptcy.
    However, Shayna didn't consider quitting her business as an option and instead shifted her customer base. She decided to market towards management and corporations because they had the money to pay her. The only problem was that there was no one to tell her how to take on such a task; but Shayna figured it out on her own through trial and error.
    She developed a three step system to attracting corporate sponsors: Position, Package and Pitch.
    The first step has to do with determining your company and brand's position in the marketplace. If your presence isn't known, a corporation won't care about your proposal or sales script.
    She evaluates your position and determines your company's package through a 360 Degree Activation assessment. This consists of finding all the ways online and offline you're engaging your target market throughout the year, and how you are able to package these platforms for a corporation's access and profitability. If you are able to show corporations how many ways you are able to market their business, and your status in those platforms, you are seen as a more attractive candidate.
    If you want to reach out to a corporation, she suggests you find the person in charge of the department that correlates to the direction of your business and reach out to them. In that initial contact, you should let them know you have noticed the audience they've been trying to reach, you have access to that audience and their trust, and you connect with them in unique and successful ways.  Then simply suggest that you should "support one another" and leave discussion of a partnership for when it's been decided that this is a fruitful collaboration.
    This aspect is extremely powerful because Influencer Marketing has become the best way to advertise and reach consumers in this new generation. If you show that you have access to their target audience and that the audience trusts what you tell them it let's corporations know that consumer is more likely to buy from them based on your recommendation. Also, you can give them direct access and engagement to this audience.
    Get comfortable and soak up as much as Shayna Rattler has to say about obtaining corporate dollars in today's episode!
    In this episode you will...
    Know if changing your target customer will change the success of your business
    Learn how to establish yourself in a marketplace to create a notable presence
    Figure out how to increase the visibility of your brand in order to appear more attractive to corporate sponsors
    Find a price point that reflects your quality of service and demands that your business be taken seriously
    Understand how to build a personal relationship with someone in a corporation you'd like to sponsor your business
    Know how to make your clients feel special and set your business to a higher standard
    INSIGHTS
    "I really just became committed to how [I would] teach other small business owners, especially women, [on] how to change the trajectory of their businesses in their lives by going after those big boys who have those big checks." -Shayna Rattler
    "You can actually reach out to people that are in your backyard tomorrow...that's still going to be a revenue stream that you didn't have access to and give you the confidence and the past performance to go after the Coca-Colas in six to nine months" -Shayna Rattler
    "Don't worry about your proposal and your deck until you know that this is a sound business case to be made...stop proposing products and services and solutions until people tell you what they want and need" -Shayna Rattler
    "As women we need to stop telling ourselves that we're too small...that we haven't been in business long enough, we don't have it all figured out. So what, just start. Stop getting ready to get ready and just start." -Shayna Rattler
    "The biggest thing I have learned in my eight years is that I have to keep going even when I don't feel like it and even though what I know I've been promised and what I know is possible is not actually evidence that I see right now." -Shayna Rattler
    RESOURCES
    Corporate Attraction's Website
    Corporate Attraction Facebook
    SPIN Selling by Neil Rackham
    44 min

About She Did It Her Way

From the publisher's feed

Welcome to the She Did It Her Way Podcast where we dive into all of your most important questions about starting a business and when to make the leap of going full-time as an entrepreneur. Every week, host, Amanda Boleyn delivers fresh content on productivity hacks, different business strategies, how to confidently transition out of your 9-5 and become a full-time business owner. Along with sharing her business savvy tips, she interviews women who have also gone out and done it their way (Amy Porterfield, Jenna Kutcher, Julie Solomon, Lori Harder and many more).