She Did It Her Way

She Did It Her Way

By Amanda BoleynBusinessEntrepreneurshipEducationSelf-ImprovementMarketing
Download on the App Store

She Did It Her Way episodes

  • SDH159: How to Disrupt a Market with a Clear Purpose with Katerina Schneider, Founder of Ritual
    How do you spice up a monotonous market with your product? How do you gain the resources for these innovations?
    Today's guest, Katerina Schneider, wanted to bring a new spin to the vitamin industry by providing transparency about ingredients in her women's vitamin line, Ritual. When she was pregnant with her daughter, Katerina's  conscious about what she put in and on her body was even more heightened. Already health-conscious, she began to take a deeper look into the ingredients in her family's foods , body products, and cleaning supplies. She found  they were filled with poor quality ingredients, and  a lot of those ingredients were in her prenatal vitamins, such as: blue coloring, titanium dioxide, carrageenan and other questionable products tested on rodents and humans.
    37 min
  • SDH159: How to Disrupt a Market with a Clear Purpose with Katerina Schneider, Founder of Ritual
    How do you spice up a monotonous market with your product? How do you gain the resources for these innovations?
    Today's guest, Katerina Schneider, wanted to bring a new spin to the vitamin industry by providing transparency about ingredients in her women's vitamin line, Ritual. When she was pregnant with her daughter, Katerina's  conscious about what she put in and on her body was even more heightened. Already health-conscious, she began to take a deeper look into the ingredients in her family's foods , body products, and cleaning supplies. She found  they were filled with poor quality ingredients, and  a lot of those ingredients were in her prenatal vitamins, such as: blue coloring, titanium dioxide, carrageenan and other questionable products tested on rodents and humans.
    She started to ask her friends and peers about the vitamins they took and if they knew better quality brands. She discovered most people did not pay attention to the ingredients and never really saw a difference in brands. She even noticed how hard it was to find all the ingredients in vitamins and where they came from.
    She decided should start her own vitamin line. And she wanted her product to be based an evidence based company that was rooted in science. She hired Dr. Luke Bucci, head of research for the Airborne vitamin, to be a part of her team.
    They spent a year looking at studies on vitamins on the market and narrowed their nutrients to nine ingredients.
     Some of those ingredients include: a fourth generation folate from Italy that women can process and utilize, vitamin D3 from lichen instead of sheep's wool or Omega 3 from algae instead of fish oil. Ritual's vitamins also have a vegan capsule that is made of non-GMO corn protein instead of TALE shellac protein and PDP!
    All of Ritual's ingredients and nutrients are listed on their website and informs consumer's of their origins and features interviews with the company's suppliers. What sets Ritual apart even more is their in-house team of scientists that are available to answer questions from consumers about their vitamins, and nutrition in general through their social media platforms.
    Join us with a healthy boost of entrepreneurship  and learn more about Ritual!
    In this episode you will...
    Know how to set your product or business apart from others in your market
    Figure out how to find quality ingredients for your product
    Learn how to set a price point and a selling strategy
    Discover how to create a customer service and marketing strategy that appeals to your target audience
    Understand how to develop a strong pitch for investors
    Learn to create innovation from the "noes"
    INSIGHTS
    "Going through childbirth makes you a stronger founder [and] leader; you feel like you can take on anything and there's more purpose behind what you do." -Katerina Schneider
    "As a founder you have to be a really good storyteller. It's what inspires investors..hiring a team, and gets you through the hard times. Having a story that tells your vision really well is really important." - Katerina Schneider
    "We're not just a vitamin company. We're really going to transform women's lives and make them feel their best every single day." -Katerina Schneider
    "All the 'noes' that we got forced us to create something radically different. One of our values at the company is  'we like noes.' It means it's never been done before." -Katerina Schneider
    "You have to start a company when you think you'll be excited about your idea 10-20 years from now. You start a company for the long haul.There's a lot of highs [and] lows, but unless you're so passionate about what you're constructing, it's not worth it. It's that passion that drives you every single day.If you don't have that long term conviction and interest, I don't think it's worth starting a company." -Katerina Schneider
    RESOURCES
    Ritual Website
    Ritual Facebook
    Ritual Instagram
    Ritual Twitter
    Katerina Schneider LinkedIn
    Katerina Schneider Twitter
    The Hard Thing about Hard Things by Ben Horowitz
    37 min
  • SDH158: Risking It All & Going For It with Co-founders Claudia Wagner & Diana Gaertner of UBooker
    What is stopping you from going after your business idea? Is it the people around you? Lack of knowledge? Or your own fear?
    The co-founders of UBooker, Claudia Wagner and Diana Gaertner, mulled over the idea of streamlining the model booking process for 7-8 years. Being models themselves, they had even been conducting unofficial market research over the span of their careers, which was about 20 years. They found that a lot of models were frustrated with the tedious process of booking jobs, as well as clients with finding models for their project.
    After seeing that the modeling industry wasn't going to adapt the process to the fast-paced, technological times, Diana and Claudia made the decision to finally go for it. With the help of their two other co-founders, Andrea Losso and Nicola Scagnolari, they took their idea and translated it to a well-thought out business plan, and created a website.
    46 min
  • SDH158: Risking It All & Going For It with Co-founders Claudia Wagner & Diana Gaertner of UBooker
    What is stopping you from going after your business idea? Is it the people around you? Lack of knowledge? Or your own fear?
    The co-founders of UBooker, Claudia Wagner and Diana Gaertner, mulled over the idea of streamlining the model booking process for 7-8 years. Being models themselves, they had even been conducting unofficial market research over the span of their careers, which was about 20 years. They found that a lot of models were frustrated with the tedious process of booking jobs, as well as clients with finding models for their project.
    After seeing that the modeling industry wasn't going to adapt the process to the fast-paced, technological times, Diana and Claudia made the decision to finally go for it. With the help of their two other co-founders, Andrea Losso and Nicola Scagnolari, they took their idea and translated it to a well-thought out business plan, and created a website.
    With UBooker launching Februrary of 2017, Claudia and Diana were able to take a process that typically lasted a couple days and shorten it to around 10 minutes.
    Check out how UBooker achieved this great task, and how they maneuver the hectic, but exciting life as lady bosses!
    In this episode you will...
    Know how to streamline a tedious process with your business
    Learn to create a well-balanced leadership team with contrasting personalities
    Understand how to work with a team that is located around the world
    Gain the courage to go after your business idea
    Figure out how to attract audiences across different demographics
    Begin to encourage others who want to start their own business and not put them down
    INSIGHTS
    "To think about all the possibilities that could come up for the booking process...what could the client want, what could the model want, and how can we make things even better and more comfortable...more efficient...it was very complex, but also very exciting. It's a great thing for me to learn, it's wonderful." -Diana Gaertner
    "The first hurdle a lot of people have when [you] start a business is to gather the courage to do it; because we had this idea to do something for seven-eight years [and] we started to say there's something to be done here." -Claudia Wagner
    "There is a fear there. There is a fear of change...I believed so strongly that this [could] be done successfully...every time I hear this can't be done it [gives] me the motivation to work even harder." -Claudia Wagner
    "I still can't always see the dimension of our project, it's growing literally every day. It's getting more an more complex...but deep inside I knew this was going to be a project that was going to work and I believed in it 100% and it is working...no one needs to tell us anymore that it's not going to work because it actually is." -Diana Gaertner
    RESOURCES
    Toolsberry
    You Are a Badass by Jen Sincero
    The Tibetan Book of Living and Dying by Sogyal Rinpoche
    46 min
  • SDH157: Learn How to Be Comfortable with the Discomfort of Being an Entrepreneur with Erin Bagwell, Founder of Dream Girl
    What has brought you courage and strength? Have you ever thought of blending it with your personal brand? What would that manifest into? A product, a business, a space?
    After dealing with sexual harassment in her workplace, feminism erased Erin Bagwell’s insecurities and feelings of invisibility. She started reading feminist journals and blogs and decided to create her own, Feminist Wednesday, that provides women like her a forum to share their stories; as well as a platform for women who have overcome those situations and regained their confidence and found success. She became so obsessed and empowered by these women, that she quit her job at the ad agency, and started a kick starter to produce the documentary, Dream Girl, that tackled gender issues in the corporate world and acted as a visual medium for some of the women of Feminist Wednesday.
    37 min
  • SDH157: Learn How to Be Comfortable with the Discomfort of Being an Entrepreneur with Erin Bagwell, Founder of Dream Girl
    What has brought you courage and strength? Have you ever thought of blending it with your personal brand? What would that manifest into? A product, a business, a space?
    After dealing with sexual harassment in her workplace, feminism erased Erin Bagwell’s insecurities and feelings of invisibility. She started reading feminist journals and blogs and decided to create her own, Feminist Wednesday, that provides women like her a forum to share their stories; as well as a platform for women who have overcome those situations and regained their confidence and found success. She became so obsessed and empowered by these women, that she quit her job at the ad agency, and started a kick starter to produce the documentary, Dream Girl, that tackled gender issues in the corporate world and acted as a visual medium for some of the women of Feminist Wednesday.
    It took her 6 months to get her kick starter off the ground, but within 30 days she had reached her goal of $100,000.
    Originally, she thought that it would resonate with strong females in Fortune 500 companies, but found that her documentary scared them. She said they weren’t ready to discuss gender issues in the workplace and thought it would turn off incoming and existing Millennial employees. However, she took pride in the fact that her film was so powerful, that it created discomfort in that very ecosystem.
    Her documentary was embraced by Influencers, people who were active in their community, such as mentors, and women in charge of uplifting women organizations.
    Dream Girl premiered at the White House in May of 2016, and since its release to the public that following June, it has been seen in 81 different countries.
    Stick around and hear more about how Erin turned a soul-sucking situation into motivation to challenge societal norms with art!
    In this episode you will…
    Know what avenues of fundraising and investing to take when building a business, product, or kick starter
    Understand how to stretch and work within your budget
    Figure out how to disassociate yourself with your product enough so you can monetize it
    Learn to be comfortable with the discomfort of being an entrepreneur
    Find the best way of distributing your product
    Know how to shift your product and business model in accordance to a target audience change
    INSIGHTS
    “Sometimes the cards are stacked against you, when you have all old white male, suit wearing superiors. Feminism kind of gave me the tools to dissect that and understand that just because I’m a young woman, doesn’t mean I’m not of value or worth to a company.” –Erin Bagwell
    “I became so obsessed with the women I was meeting on Feminist Wednesday. The entrepreneur’s journeys about quitting their jobs and running a company and being successful seemed so romantic to me…I was at such a cross road in my life where I was really open and ready to receive a big idea...I had been so creatively stifled at work, so I was ready to dive all in, and do a kick starter.” –Erin Bagwell
    “As artists, we feel this shame and this guilt around selling something we’ve poured our heart and souls into. And in the beginning I felt a lot of discomfort around money and charging for it, because it felt so close to me…it took a couple of months for me to get over and for me to view the film as a product, and as something we need to monetize.” –Erin Bagwell.
    “I have no idea what I’m walking into day-to-day, or what’s going to happen, who’s going to need me…actually letting go has been something I continue to work on and think about and try to get better at.” –Erin Bagwell
    RESOURCES
    Erin Bagwell LinkedIn
    Erin Bagwell Facebook
    Erin Bagwell Twitter
    Dream Girl Film Website
    Dream Girl Facebook
    Dream Girl Instagram
    Dream Girl Twitter
    Feminist Wednesday
    Big Magic by Elizabeth Gilbert
    A Gal’s Guide to Making a Movie by Erin Bagwell
    The Brooklyn Mermaid by Amy Shearn
    37 min
  • SDH156: How to be Strategic When Scaling Your Business with Rosalyn Arntzen
    Did you start your own business and realize you never wanted to be an entrepreneur again? However, did you find yourself in those same shoes?
    Rosalyn Arntzen, founder and CEO of Amaxra, Inc., a computer support and services company, originally founded a training business in the 90's; but the stress and pressure of being her own boss was overwhelming at the time. So she went to the corporate world, and started working for Unisys UK, a global technology company. She was then transferred to Microsoft, and was apart of the Windows XP launch in the US in 2001.
    By the mid-2000's, she had become the Executive Speech Writer for the VP. The role itself was intense and she found herself burnt out and decided to take a break.
    33 min
  • SDH156: How to be Strategic When Scaling Your Business with Rosalyn Arntzen
    listen via itunes
    listen via stitcher

     

    Did you start your own business and realize you never wanted to be an entrepreneur again? However, did you find yourself in those same shoes?

    Rosalyn Arntzen, founder and CEO of Amaxra, Inc., a computer support and services company, originally founded a training business in the 90's; but the stress and pressure of being her own boss was overwhelming at the time. So she went to the corporate world, and started working for Unisys UK, a global technology company. She was then transferred to Microsoft, and was apart of the Windows XP launch in the US in 2001.

    By the mid-2000's, she had become the Executive Speech Writer for the VP. The role itself was intense and she found herself burnt out and decided to take a break.

    She went back to Microsoft as a vendor, but found herself as the head of her own business, once more in 2007. Amaxra focuses on helping other companies decide what technologies to invest in, and make sure that their staff is fully utilizing them. Another aspect of the company is business management, and providing other companies with staffing solutions.

    As Amaxra has grown, Rosalyn has had to resolve her own staffing solutions, as well. Like all entrepreneurs, when Amaxra first started, she fulfilled all the roles and handled all the tasks associated with running a business. Within a year, she realized that it was too much to handle, but instead of backing out of the business, she passed the duties to people she felt could handle them better.

    But this proved easier said than done, and she still wanted to have control of a lot of the projects, and departments. She soon realized that she had to let some of it go, because she wasn't taking care of herself and was surviving off of 4-5 hours of sleep.

    In order to be the most effective leader, she had to improve her health, relinquish some of her control, and allow her leaders to be just that.

    She soon learned she had to be strategic with who she hired. Not only did she want someone who could do their job effectively and productively, she wanted them to be align with the morals and values of the company, and be respectful to employees. An employee's personal attribution and attitude proved to be the key to a successful and growing company, and she began to choose quality over quantity in order to steer Amaxra in the right direction.

    Tune in as we hear more about how Rosalyn developed her team!

    In this episode you will...

    • Know what leadership style works best for you and your team based off of previous experiences
    • Understand when to pass a portion of your company to someone else because they have better knowledge of it
    • Know how to take care of yourself so you can be a productive and effective boss/leader, as well as a healthy human being
    • Figure out how to deal with people and employees who aren't aligned with your business objectives and assess what your ideal employee is
    • Not be in a rush to hire a staff, and choose employees who will be productive and healthy fits for your business
    • Find out how to take your business to market and develop the services your business will provide

    INSIGHTS

    "When you don't know what to do, go start a company in the middle of a recession." -Rosalyn Arntzen

    "Running a business [is] exhausting...when it's a small business...it's really nice to know that I've hired a couple of really great people who can do this better than I can." -Rosalyn Arntzen

    "I can survive quite nicely off of 4-5 hours of sleep a night...but surviving is not going to lead to health and all the other things that are important as a leader." -Rosalyn Arntzen

    "I want to be the manager I would have wanted...I want to be approachable...I want to make sure [leaders are] empowered to deal with their teams"- Rosalyn Arntzen

    "When we hire there is [a] double test: Can they do the job we want them to do, but more importantly, are they a fit for the company? Will they follow our values...making sure there is that respect at a minimum level." - Rosalyn Arntzen

    "Sometimes you get the right people on the team and they will think of things you would of never thought of...the entrepreneur doesn't have to be thinking of everything...I can contribute my perspective to it." -Rosalyn Artzen

    RESOUCRES

    Amaxra Website

    Amaxra Facebook

    Amaxra Twitter

    Rosalyn Arntzen LinkedIn

    Rosalyn Arntzen Twitter

    Good to Great by Jim Collins

    33 min
  • SDH155: The Power of Your Intuition + Cycle Syncing + Past 10 Months with Amanda Boleyn
    Hi guys! Happy Thursday! I’m so excited to dive into today’s solocast with you. I’m sharing how incredibly powerful the female intuition is, cycle syncing and diving deeper into the past 10 months of life. 
    As I’ve shared in previous solocasts, the past year has been one for growth, pivoting and not feeling like myself. Up until a month and a half ago I found myself in this fog like state, I was emotionally all over, felt lost, found it a struggle to chose happiness (because it truly is a choice), found myself being envious of others, lack of motivation or desire to do anything. I stopped reading, I barely listened to podcasts and didn’t have a strong appetite for personal development. THIS was when I knew something was extremely off. I’ve always been hungry for growth and at that point I didn’t care. Some periods of time were better (and easier) than others but still I knew I wasn’t myself. 
    With the help of WomanCode (thanks to @leeFromamerica), it was the first book I read and it made me realize just HOW powerful our bodies are as women from leveraging the power of our intuition, cycle syncing (coordinating activities and workouts with the phases of our cycle for maximum performance) and just how important it is to stabilize our blood sugar for consistent energy. 
    Also, every time I record a solocast I always get a little self conscious that I’m all over the place with my thoughts so A) I’m working on getting better B) Thanks for still tuning in :)
    Lastly, I’m working on a project and need your help! If you have taken the LEAP, left your corporate job to pursue entrepreneurship or if the podcast has inspired you in some way, I want to hear from you!
    25 min

About She Did It Her Way

From the publisher's feed

Welcome to the She Did It Her Way Podcast where we dive into all of your most important questions about starting a business and when to make the leap of going full-time as an entrepreneur. Every week, host, Amanda Boleyn delivers fresh content on productivity hacks, different business strategies, how to confidently transition out of your 9-5 and become a full-time business owner. Along with sharing her business savvy tips, she interviews women who have also gone out and done it their way (Amy Porterfield, Jenna Kutcher, Julie Solomon, Lori Harder and many more).