She Did It Her Way

She Did It Her Way

By Amanda BoleynBusinessEntrepreneurshipEducationSelf-ImprovementMarketing
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She Did It Her Way episodes

  • SDH164: Launching a Successful Business on $400 with Victoria Fantauzzi Co-Founder of La Bella Figura
    When you decided to become an entrepreneur, was your market nonexistent? Did you have to educate consumers on your market, then pitch your product? Did it ever occur to you to help other small businesses in your market flourish as well, and grow together?
    As the co-founders of La Bella Figura, Victoria Fantauzzi and Karen King, began their natural and organic skin care line, they found that their consumers didn't know that they needed simple and green ingredients in their cosmetics products. In fact, Victoria and Karen didn't know they needed these qualities in their cosmetics either, until Victoria took a trip to Spain.
    While there, she was exposed to an enormous amount of organic and handmade cosmetics that reminded her of the products her grandmother's and great-aunt's swore by.
    46 min
  • SDH164: Launching a Successful Business on $400 with Victoria Fantauzzi Co-Founder of La Bella Figura
    When you decided to become an entrepreneur, was your market nonexistent? Did you have to educate consumers on your market, then pitch your product? Did it ever occur to you to help other small businesses in your market flourish as well, and grow together?
    As the co-founders of La Bella Figura, Victoria Fantauzzi and Karen King, began their natural and organic skin care line, they found that their consumers didn't know that they needed simple and green ingredients in their cosmetics products. In fact, Victoria and Karen didn't know they needed these qualities in their cosmetics either, until Victoria took a trip to Spain.
    While there, she was exposed to an enormous amount of organic and handmade cosmeticsthat reminded her of the products her grandmother's and great-aunt's swore by.
    Upon returning home, she asked Karen, her fellow coworker as a teacher, if she wanted to start a skin care line. With Karen settling on the fact that Victoria was crazy because they knew nothing about the cosmetics industry, Victoria took the opportunity to educate herself on the market.
    After doing her research, she was shocked by the long list of horrible ingredients that brands were using in their cosmetics. After sharing her findings with Karen, the two decided to launch their first product with $400 and a single ingredient.
    However, they faced a couple of challenges. One being that a lot of women and men didn't see the need for their product at the time so they had to educate consumers about what was in other cosmetic brand's products,  and how it affected their skin. Only then could they introduce their product , and explain how they were different, and their product's health benefits.  With this process in line, they then needed to figure out how to present this information to their customer clearly and succinctly without overwhelming them.
    Their second problem was that their singular ingredient was extremely rare and expensive. With a limited budget, they decided to produce a small amount, and look for an effective platform to get the word about their new product to get their business rolling.
    By connecting with a writer for Refinery29 and landing a review in the online women's lifestyle publication , they were able to turn a profit so they could reinvest in their business and expand their product.
    As their La Bella Figura took off slowly but surely, Victoria had the idea of collaborating with other green cosmetic brands, so they could help one another promote their market. A lot of brands and retailers were hesitant about promoting their competitors, but Victoria convinced them that it was an opportunity to grow, and help their niche and other consumers live a healthier lives, and strengthen their market and get their foot in the mainstream cosmetic door.
    So they organized they started A Night for Green Beauty in New York in August of 2012. With the promotion efforts of their friends, they invited editors from green beauty magazines, like EcoSalon, beauty bloggers, and the public to highlight and showcase brands inthe organic beauty industry. The event was a hit and the following year, it was held in LA and was even more successful. The event ran annually for three years and during that time raised over $75,000 in donations for charities and nonprofits.
    Tune in to learn more about this wonderful company andtheir desire to educate!
    In this episode you will...
    Know how to create an edge for your brand by educating your audience about your market and explaining the benefits and difference of your product
    Figure out what business ventures are worth your company time and energy
    Find ways to grow your business based off of customer feedback
    Learn how to grow with your competitors that have the same values and cross promote each other
    Know how to create brand and market awareness for your business and other similar brands
    Discover whether connecting with your customer through a PR team or a directly to you is the most effective
    INSIGHTS
    "There's nothing more powerful than being in the process of knowledge. Just soaking it in and wanting more." - Victoria Fantauzzi
    "It's okay that you juggle so many things because you're the mom to your business...you're juggling a whole bunch of things... just breath and figure out today." -Victoria Fantauzzi
    "Sometimes I think I can do anything...it's a crazy thought, but the fun part about having that thought is actually trying to do these crazy things." -Victoria Fantauzzi
    RESOURCES
    La Bella Figura Website
    La Bella Figura Facebook
    La Bella Figura Instagram
    La Bella Figura Twitter
    Adventures of Huckleberry Finn by Mark Twain
    46 min
  • SDH163: How to Leave Your Job and Chase Entrepreneurship with Joanna Alberti
    How do you reflect yourself and your life through a product? Have you thought of doing so through a character? If so, how do you keep it relevant?
    Joanna Alberti, founder of philoSophie's Stationary, uses the character Sophie in stationary and gift sets along with positive quotes and sassy sayings based off of the events of her and her friend's lives. With her business being 10 years old and Sophie being a few years older than that, she keeps her character relevant by branding her as an "everyday girl", making her relatable and timeless to all women.
    40 min
  • SDH163: How to Leave Your Job and Chase Entrepreneurship with Joanna Alberti
    How do you reflect yourself and your life through a product? Have you thought of doing so through a character? If so, how do you keep it relevant?
    Joanna Alberti, founder of philoSophie's Stationary, uses the character Sophie in stationary and gift sets along with positive quotes and sassy sayings based off of the events of her and her friend's lives. With her business being 10 years old and Sophie being a few years older than that, she keeps her character relevant by branding her as an "everyday girl", making her relatable and timeless to all women.
    Sophie was hatched when Joanna worked at an advertising agency in the mid 2000's. Wanting to get more into the creative side of the media department, she began making greeting cards for her company's arts and crafts fair, and Sophie was born. People loved the simplistic and cute character, and she decided to make greeting cards as a hobby.
    She soon got two other jobs as a birthday party planner and a spa receptionist to nurture her budding business. As a birthday party planner, she was able create a clientele for customizable greeting cards.  Working as a receptionist, she distributed her greeting cards at the front desk to get her product out to the public.
    Joanna finally left her advertising job in 2005, and started taking her newfound hobby seriously in 2007. After creating a business plan, doing her market research, and seeing how much it would cost to print her designs, she moved to Rochester, NY to open up a small store front.
    With her new space and growing business, she began licensing her artwork onto gift products, and to other greeting card companies like Recycled Paper Greetings, and Pavillion Gift. Those companies put her designs onto 3D ornaments, little trinket boxes, statues, and mugs among knick knacks
    Listen in as we learn more about how Joanna has carried Sopjie through the years and has developed a company with a loyal following and at her own pace!
    In this episode you will...
    Find out how to leave the corporate world and chase your entrepreneurial dreams while still keeping that door open as a back-up plan
    Appreciate how far you've come with your business and not get stressed by the day-to-day
    Learn how to build your business off of what you have and can produce at the time
    Figure out what your strengths are and how to delegate different aspects of your business to others
    Know how to stop and analyze opportunities when they are presented to you, instead of jumping at every proposal
    Learn how to customize a consumer's experience with your product and brand
    INSIGHTS
    "I have a core group of women and familiesthat I've worked with over the years that have allowed me to really do what I love and it's growing and it's crazy to say that it's been 10 years in the making. I don't think I'd still be in business if I didn't grow the way that I did." -Joanna Alberti
    "I think people see me first as an artist, I think I see myself that way too, but I am a business owner. So I have to be mindful [of] my spending, my growth, and how am I going to evolve." -Joanna Alberti
    "If you stay true to what you're set out to do there will always be a core audience of people who will support you because they see the love you've put behind something." -Joanna Alberti
    RESOURCES
    Essentialism: the Discipline Pursuit of Less by Greg McKeown
    39 min
  • SDH162: Finding What Lights You Up with Arabelle Yee
    What ignites you? Is it helping others? Is it your kids? Career? Giving guidance? Wine?
    Arabelle Yee, a Life Strategist and High Performance Coach, thought her passions lay in the corporate world. However, as she looked around at the excitement and joy of her coworkers at a celebration for their company's newest business venture, she found it hard to match their happiness. After spending 10 years with them, she knew nothing was wrong with the company. It was just the fact that her values were no longer in alignment with them, and she had to find something that "lit her up".
    48 min
  • SDH162: Finding What Lights You Up with Arabelle Yee
    What ignites you? Is it helping others? Is it your kids? Career? Giving guidance? Wine?
    Arabelle Yee, a Life Strategist and High Performance Coach, thought her passions lay in the corporate world. However, as she looked around at the excitement and joy of her coworkers at a celebration for their company's newest business venture, she found it hard to match their happiness. After spending 10 years with them, she knew nothing was wrong with the company. It was just the fact that her values were no longer in alignment with them, and she had to find something that "lit her up".
    She knew that whatever she decided to do, she had to work with a lot of people and provide support for them. Two years later she opened her practice as a clinical psychotherapist, and helped people with anxiety, depression, and confidence. But she quickly realized that she was taking on their problems as she worked with them, and became drained.
    After reevaluating her clientele she wished to have, and the type of life she wanted to live, she decided that she wanted to help people, but not at the expense of her own mental health. She also wanted freedom and flexibility in the work place.
    She then moved her business entirely online and wanted to help people change their mindsets. She began coaching people on improving themselves, how to live their life to the fullest, and developing confidence, among other things. With the success of her business change, people also started coming to her for entrepreneurial advice as well.
    Through her new clientele, she found that a lot of them shared common problems: they hadn't found their passion, didn't know their true values, and were being controlled by their fears.
    First she helped them become aware of a disconnect between their values and their actions and habits by asking three questions: where do you spend your money most? Time? And energy?
    Arabelle feels values consist of the things that are the most important in a person's life and change as they get older. She also feels that a lot of people carry "borrowed values" that they adopt from influential people in their lives and society. Her goal with her clients is to demolish the idea that values are stagnant, and find what values are true to them, and are reflected in their actions. Once she's gotten her clients to this space, she begins to help them find their purpose
    Come and learn more about how Arabelle helps people be the best versions of themselves and reap the benefits of a positive mindset and life!
    In this episode you will...
    Find a career path that you truly love
    Know how to find your own values and not adopt someone else's
    Understand how to go about changing the course of your life once you find your values
    Be aware of your thought process and how it is affecting your mood and mindset
    Figure out what your mindset is in accordance to money and where it came from, and if they are aligned with your values
    Learn how to speak and think things into existence
    INSIGHTS
    "Become aware of your money stories. What thoughts are you thinking about money and what energetic instructions are you giving out to the world. How are you blocking money? Just become aware of the things you are receiving already." - Arabelle Yee
    "We can sit down and complain about our situation. Or we can look at our situation and really understand where we are, because that situation is really inviting us to shift our thoughts and change our behaviors if we want different results in our lives." -Arabelle Yee
    "You have to meet life halfway...the other half where life comes in...we don't have control over it, but it will respond to where we are. We still need to set goals. If you don't set goals you're just going to go with the winds...so set budgets...it's about being smart...and knowing my numbers...knowing exactly what I'm doing with my money...but at the same time feel like a millionaire." -Arabelle Yee
    RESOURCES
    Arabelle Yee's Website
    Arabelle Yee LinkedIn
    Arabelle Yee Facebook
    Arabelle Yee Instagram
    Arabelle Yee Twitter
    Dr. John Martini's Website
    Millionaire Messenger by Brendon Burchard
    48 min
  • SDH161: Is the Universe Testing You + Rewire Your Thoughts to Achieve What You Want with Host, Amanda Boleyn
    Hey friends! It is me again, Amanda :) Happy Thursday and thank you so much for tuning in. I'm pretty excited about today's episode!
    Today I'm talking about ways the universe may be testing you and how to rewire your thoughts to achieve what you want - including a set of questions to ask yourself to achieve more of what you want and let go of what you don't want.
    Also, don't forget to enter Monday's giveaway! Sign up for our newsletter to enter!
    24 min
  • SDH161: Is the Universe Testing You + Rewire Your Thoughts to Achieve What You Want with Host, Amanda Boleyn
    The universe will test you anytime you're attempting to ascend to a high level of consciousness. Experiences I'm sharing how the universe has tested me over the years:
    - May 2011 - tempting me with a $1,000 gift card if I would had stayed with Target for another month vs leaving when I did
    - March 2012 - injured my knee in indoor soccer and need to replace a $1,000 shifter in my Jeep Liberty all within a week and 3 weeks before leaving for Europe for the first time ever
    - April 2012 - Being offered a full-time position with Wells Fargo as a recruiter and passing on the opportunity without knowing what was going to pan out with my relationship with Chad Carden at the time
    - May 2017 (heyyyy that's like now!) - Opting out of a consulting project that would have been a solid, steady gig for the next 6-8 months, lucrative income but would have pulled me away from She Did It Her Way and not aligned with what lights me up along with my true purpose.
    Faith is believing in the unseen and willing to act upon the unseen.
    The second part is talking about having the right attitude, understanding your thoughts and how to rewire them to serve you.
    With the right attitude we can accomplish anything we want in life. ANYTHING.
    Possessing the right attitude requires 4 phases.
    #1 - We have to see the NEED for ourselves. After every need, ask yourself, "Why?"
    *Knowing our WHY behind what we do will drive us to succeed and give purpose to what we do.
    For example:
    "I need to sleep more." Why? Because it will lower my stress, make me more alert, give me energy.
    #2 - We have to WANT to do something.
    "I WANT to sleep more."
    #3 - We CAN do something.
    *We thoroughly believe we can accomplish whatever it is that we want.
    "I CAN sleep more."
    #4 - I WILL do something.
    *The will is our commitment to ourself.
    "I WILL sleep more."
    If we can confidently say to ourselves, "I NEED to, I WANT to, I CAN and I WILL," we will have successfully created the right attitude to move forward and turn our goals into reality.
    Think of 1 thing that you've been wanting to accomplish yet can't figure out why you haven't been able to do so.
    Walk yourself through the 4 Phases of Attitude, identify where the breakdown is happening.
    Remember, "Your attitude, not your aptitude, will determine your altitude." - Zig Ziglar
    24 min
  • SDH160: Building a Business That Fulfills You with Tonya Dalton, founder of inkWELL Press
    What are the things in life that give you fulfillment? Passion? Could you meld this in to a business or a product? Where do you begin to connect these dots?
    For Tonya Dalton, she found that her passions in life were teaching, organizing, and empowering business owners and other women. And so, she created inkWELL Press, a company centered around productivity, and designed to help and educate women prioritize, and set up an organizational flow and system that works the best for their lives. inkWELL Press does so with products such as weekly planners, meal planners, organizational notepads, and other items. They even have videos on how to streamline customer's organizational process on their website.
    49 min
  • SDH160: Building a Business That Fulfills You with Tonya Dalton, founder of inkWELL Press
    What are the things in life that give you fulfillment? Passion? Could you meld this in to a business or a product? Where do you begin to connect these dots?
    For Tonya Dalton, she found that her passions in life were teaching, organizing, and empowering business owners and other women. And so, she created inkWELL Press, a company centered around productivity, and designed to help and educate women prioritize, and set up an organizational flow and system that works the best for their lives. inkWELL Press does so with products such as weekly planners, meal planners, organizational notepads, and other items. They even have videos on how to streamline customer's organizational process on their website.
    Tonya found that the majority of the time, the most organized people aren't actually productive, and use organization as a procrastination technique. With inkWELL Press, she hoped women and female business owners could reach productivity first, and have organization follow naturally.
    However, finding her passions didn't come easily. It took hours of Brain Dump and Mind Mapping exercises to narrow down the things that fulfilled her. She found that her greatest fulfillments came from her time as a former teacher and investment banker, and through her organizational exercises, she figured out how to link them to create a business and product, and create a mission statement for her brand.
    Once she was able to develop an overall message and direction for her brand, she created an entire roadmap of how she was going to get her business off the ground. She set up her business development plan in mini milestones, with each end goal representing hurdles that she would have to overcome,  and detailed how she would solve them, with a timeline for when they needed to be accomplished.
    One of her biggest milestones was how to budget her family's finances, and survive six months without an income as her and her husband shut down their jewelry business, and developed inkWELL Press. But because they knew that they were chasing her big dream and ultimate purpose, they found saying no to the little splurges in life were challenging, but easy when they took in the big picture.
    After whittling down her milestones, they developed a marketing and advertising strategy on Facebook and with lead magnets to find their target consumer and generate excitement around their brand. By giving out free downloads of the it productivity and organizational videos and programs in exchange for emails, as well as teasers on the product, they launched with 500 orders!
    Pop a squat and learn more about what made Tonya want to be an entrepreneur and her and her husband's journey in going into business for themselves!
    In this episode you will...
    Know how starting a business can help you gain control of your life and priorities
    Find out when and how to walk away from a business endeavor that you are no longer passionate about
    Figure out your action plan in getting your business off the ground
    Learn how to find your business's mission statement
    Understand how to budget your income while starting your business
    Begin to prioritize your hurdles and solve them one at a time
    INSIGHTS
    "When you're figuring out your end, that's where you start...because when I decided what my personal mission statement was, I built on that to create the mission behind Inkwell Press...I already knew it needed to be tied to something that made me feel fulfilled and that I would be passionate about" -Tonya Dalton
    "Every time you say 'yes' you're saying 'no' to something else...My 'yes' was starting this business, so my no's were so much were so much easier." -Tonya Dalton
    "It's not about being organized, it's about having a productive life. Productivity, to me, is not about doing more things faster, it's about having a life that you love and really focusing in on your priorities and getting those things done." -Tonya Dalton
    "Failing is the best way to learn...When everything is sunshine and lollipops you're not really growing... It's those things that were really kind of painful...but looking back at have made the biggest difference." -Tonya Dalton
    49 min

About She Did It Her Way

From the publisher's feed

Welcome to the She Did It Her Way Podcast where we dive into all of your most important questions about starting a business and when to make the leap of going full-time as an entrepreneur. Every week, host, Amanda Boleyn delivers fresh content on productivity hacks, different business strategies, how to confidently transition out of your 9-5 and become a full-time business owner. Along with sharing her business savvy tips, she interviews women who have also gone out and done it their way (Amy Porterfield, Jenna Kutcher, Julie Solomon, Lori Harder and many more).