She Did It Her Way

Katy Lynch is the CEO of Techweek and founder of SocialKaty (now ManifestDigital) a social media marketing firm.

Techweek is a weeklong technology conference and festival that currently happens in 7 cities around the U.S. and one international city. Everything from a conference, expo, hackathon, grand tour, hiring fair – a weeklong celebration for entrepreneurs and people within the community like startup funders, VCs, press, aspiring CTOs and everything more.

We Talk About:

·         Her beginning in startups – first community manager

·         Starting her own company that helped other entrepreneurs get their footing with social media marketing – SocialKaty (sold to ManifestDigital)

·         Building her business, adding team members, and how it was so successful

·         Starting another company and the introduction of Techweek

·         Growing with her business, knowing when to grow the team and put processes in place

·         Favorite thing about running the company and biggest challenge

·         Setting expectations with clients when writing proposals

·         Transitioning from SocialKaty to Techweek

·         Katy’s typical day at Techweek

Notable Quotes:

“It was really just me being incredibly scrappy and banging on the doors of entrepreneurs.”

“One of the reasons why we were so successful was because we specialized in just that one thing. – We really just did one thing and did it well.”

“As all entrepreneurs do, once you’ve started a business, and you’ve raised money for a business, and you’ve sold the business, you want to do it all over again.”

“One of my strengths was always thinking one step ahead.”

“Hiring the right people creates happy clients, but it also creates an awesome culture.”

“You have to just be really diligent about your day.”

“Trust your gut.”

“99% of the time your intuition is right. If your intuition is telling you to do something and you feel really good about that thing, do it.”

“Take more risks.”

[Connect with Katy & Techweek: Twitter (@thekatylynch, @TechweekCHI), Instagram (@techweekinc), e-mail: [email protected]]

Resources:

Google Calendar

Wunderlist.com

LinkedIn Influencers

Lea is a correspondent at the Fox Business Network, fills in as an anchor and comes on as a national security and aviation expert. Her background is in the military starting out at the Naval Academy and on active duty for 12 years, leaving as an Officer, Lieutenant Commander. After the Naval Academy she was selected to attend Navy Flight School and flew F/A-18s for the Navy.

• Lea’s background in the Navy
• Her transition from a female fighter pilot into becoming a news reporter
• What it’s like flying a F/A-18 “Hornet” aircraft
• Her scariest experience and proudest moment in flying
• Training to become an aircraft carrier pilot
• Lea’s self-talk to get through every experience
• Being a woman in such a male-dominated arena, and how to be herself
• Lea’s advice to our listeners based on her life experience so far
• How she tests herself every day and our rapid fire questions.

Notable Quotes:

“It occurred to me that journalists are essentially the ones writing tomorrow’s history, today.”

“Flying an F/A-18, there’s just really no limits. To have that much power, right there at your fingertips is just incredible.”

“If I did it, anyone can. It’s just a mindset.”

“It’s almost a matter of forgetting what to look like, forgetting who you are, and just deciding you’re going to thrust yourself into that environment.”

“It’s being able to compartmentalize – take things moment-by-moment.”

“You do a lot of things that are going to scare you, and you just have to learn to push through your fear.”

“It taught me what it’s like to be a minority – it really helped me appreciate some of the challenges that other people face as they’re going through life.”

“Eventually you figure out that life is not going to be fun unless you can be who you are.”

“Don’t be afraid of failure, in fact, if you’re not failing in life, it means you’re probably leading a mediocre life.”

You should always reach for things that are out of your reach. You should go for things that you probably can’t quite do and go for it anyway. Sometimes you’re going to fall flat on your face, but those failures teach you.

“Trust yourself. Be bold.”

“You really need to do things in life that terrify you.”

“The most fulfilling life is one where you can both trust and love.”

“Know who you are, be your best, be a good person, and don’t waste time on the haters.”

My best advice when it comes to accomplishing goals is to figure out the way other people are doing it and find a different way. Because if you’re waiting in line behind everyone else, you’re going to get there about as fast as they do.

[Connect with Lea: Twitter (@LeaFOXNews)]

Resources:

Lea’s featured articles: Marie Claire | Allure | Northern Virginia Magazine

Create & Cultivate (a behind the scenes look)

Jaclyn is a master in the digital marketing space, as well as a marketing, branding, design, fashion, and lifestyle extraordinaire. Within the past 6 years she founded and established her company (NO SUBJECT) as one of the go-to marketing and events agencies in Los Angeles and works with some very powerful brands. She was recently named 30 under 30 in Forbes Magazine for marketing and advertising and has been featured in a multitude of popular publications.

(NO SUBJECT) – The “mother brand” started almost 6 years ago – is a creatively driven marketing, events, and influencer agency working primarily with fashion, beauty and lifestyle brands to do fun events, marketing campaigns, marketing brands and brokering deals.

Create & Cultivate – started 4 years ago – began as a conference partnership and has grown into a conference for female entrepreneurs in the digital space. (we dive in on this in the #pod)

On Holiday – an experiential pop-up space to work with different brands. Will be changing out the pop-up every month and launching a magazine.

We Talk About:

·         Jaclyn’s business ventures (no subject), Create & Cultivate, and On Holiday

·         Her backstory before the entrepreneurial world

·         Finding balance between her businesses and being aware of burnout

·         Diving into Create & Cultivate

·         Dealing with nerves and unexpected events

·         How she gets her inbox down to zero (from 500-700 emails a day!)

·         Some fun rapid fire questions!

·         Jaclyn’s advice for our listeners.

Notable Quotes:

“You kind of have to ride the wave”

“I think a huge part of what people do is they overthink it.”

“The answer really is imbalance. It’s about finding a space to find out what works for you. […] It doesn’t necessarily all even out.”

“It’s not easy, and you get better with experience.”

“Nothing is that big of a deal. Everything can be handled.”

“Things that you don’t expect will happen, and you just gotta roll with it.”

“I live and die by coffee in the morning.”

“Learn when to let go, and pick your battles when it comes to your emotions.”

“Get it in writing.”

[Connect with Jaclyn: [email protected], Twitter & Instagram (@JaclynRJohnson), LinkedIn, Create & Cultivate (coming to Chicago August 16!)]

Resources:

Spring App

Line Up for Create & Cultivate

Dropbox

Related Episodes:

• SDIHW 005: Drive Your Own Ship
• SDIHW 023: Meaningful Marketing
• SDIHW 026: Exiting the 9-to-5 and Living the Life She Desires