Cake is hitting different. A hockey stick chart is every founder's dream—but what looks like overnight success often hides expertise built years behind the scenes.

Thriving in California's intense, competitive cannabis market? That’s a different beast altogether.

Pink, chrome, fur—Cake's branding immediately resonates with its target audience. A masterclass in brand authenticity.

This week, we sit down with Chloe Kaleiokalani to discuss the following:

• How Chloe's vision for Cake became the top vape brand in the country.
• What is Designer Distillate 
• Playbook for expanding their brand 
• And so much more.

 

Key Topics Discussed

• CAKE's Origin Story (00:02:55)

• Started as cannabis growers

• Transitioned to extraction and vape production

• Launched brand in 2020

• Branding and Marketing Strategy (00:08:05)

• Unique pink branding

• Targeting festival and EDM culture

• Creating an approachable, fun cannabis experience

• Product Line Expansion (00:14:59)

• Designer Distillate vapes

• Chrome Live Resin

• Upcoming Dab Device  

• Plans for flower and pre-roll lines

• Market Expansion (00:28:49)

• Currently in California, Arizona, and soon Nevada

• Careful approach to state-by-state expansion

• Adapting products to local market needs

Guest Links:

• https://www.linkedin.com/in/chloe-kaleiokalani-b380a3299/
• https://www.linkedin.com/company/cake-she-hits-different/
• https://www.instagram.com/cakehitsdifferent/
• https://shehitsdifferent.com/
• https://www.youtube.com/@shehitsdifferent

Our Links:

Bryan Fields on Twitter 

Kellan Finney on Twitter 

The Dime on Twitter 

At Eighth Revolution (8th Rev), we provide services from capital to cannabinoid and everything in between in the cannabinoid industry.

8th Revolution Cannabinoid Playbook is an Industry-leading report covering the entire cannabis supply chain 

The Dime is a top 5% most shared  global podcast 

The Dime has a New Website. Shhhh its not finished. 

The Dime is a top 50 Cannabis Podcast 

Sign up for our playbook here:

🎥 YouTube:  The Dime

📸 Instagram:  The Dime

Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.