Ever wondered why some people land on your page and buy immediately, while others lurk for years before finally reaching out? This week, I break down the types of buyers in your audience - and how to make sure you are selling to both of them.

I’ll share:
🔥 How someone joined my mastermind within 48 hours of finding me
🔥 But how I also sign clients who have been following me for years.
🔥 What this means for your brand, content, and lead generation strategy
🔥 The hidden power of long-term brand building (and why fun, unscripted moments matter!)

If you’ve ever felt like you’re shouting into the void or unsure if your content is actually converting - this episode is for you.

Book a free Business Audit call with me here

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I’m back on the She is the Moment podcast after a short break, and I’ve got a lot to share! In this episode, I dive into everything from business mastermind events to the power of proactive client outreach and why consistent engagement is a game-changer.

I’ll be reflecting on my recent mastermind experience, where I picked up some next-level strategies on AI tools, paid challenges, and ads. Plus, I’ll break down why waiting for clients to come to you is a mistake - and how taking the lead in conversations can seriously transform your business.

To join my membership and get money off in March CLICK HERE

00:00 Welcome Back to the Podcast

00:09 The Importance of Taking a Break

00:55 The Joy of Baths

02:18 Business Mastermind Insights

04:46 The Power of Ads

06:51 Adapting to Change in Business

08:41 Proactive Client Engagement

12:44 Mastering DM Sales

19:57 Liberation Lounge and Final Thoughts

Okay, honeys, I know - I disappeared for a hot minute. Life got busy, but I’m back, and we have so much to catch up on. This episode is a smorgasbord of "what's going on in the life of Shona"

First things first: I have a pup-date! We have a new Romanian Rescue who is as sweet as she is scared but fingers crossed she is settling in.

Next, me and Katie's event is here - ICON STATUS LIVE on the 26th April - you can get tickets HERE

Then I tell a story about ChatGPT and what it did to my short story (writing club were horrified)

And finally, I made an exciting investment in my Business and I talk about the emotional roller coaster that comes whenever you take the plunge!

Enjoy :)

00:00 Introduction and Apology

00:44 Adopting Myshka: A New Family Member

03:30 Icon Status Live: Upcoming Event Details

08:17 Writing Club and ChatGPT Experiment

15:19 Joining a New Mastermind: Personal Growth

19:40 Conclusion and Final Thoughts

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Ever feel like you are the biggest thing standing in your own way? Whether it’s undercharging, fear of success, or struggling to take action - your subconscious mind might be running the show without you even realising it.In this episode, I sit down with Katie Bambrick - NLP, Hypnotherapy & EFT Coach, to dive into how you can rewire your subconscious beliefs, ditch self-sabotage, and start making more money with ease.You can find Katie onInstagram here00:00 Welcome and Guest Introduction00:53 Katie's Background and Expertise02:14 The Importance of Mindset in Business04:13 Identifying and Overcoming Subconscious Blocks06:24 Effective Coaching Techniques12:04 Managing Group Coaching Dynamics18:58 Understanding the Subconscious Mind27:19 Rewiring the Subconscious for Success33:40 The Impact of Relationships on Business35:12 Navigating Relationships and Analyzing Behaviors36:30 Balancing Personal and Professional Life43:20 The Importance of Money Mindset44:25 Fun and Personal Insights with Katie45:04 Surprising Facts and Fun Questions50:42 Two Truths and a Lie01:00:20 Final Thoughts and Upcoming CollaborationsFollow me on instagram @unapologeticallyshonaStarting your Online Business from scratch?Join my membership

In this episode of the Unapologetically Shona podcast, I discuss the what to do when Personal Life challenges appear and how I managed coping with them while running my business.

Tune in for an intimate and empowering discussion on resilience, vulnerability, and thriving through life's toughest moments.

00:00 Welcome to the Unapologetically Shona Podcast

00:22 Navigating Grief and Personal Loss

01:36 Personal Stories of Loss

07:25 Balancing Personal Life and Business

08:02 The Importance of Strategy and Energy

10:31 Setting Boundaries and Managing Mental Health

15:47 Sharing Vulnerability with Clients

22:37 Taking Time Off and Protecting Your Energy

24:20 Conclusion

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Download my FREE 3 part roadmap to working less while earning more

Join me in this first podcast episode of 2025 as I ease back into the groove with some personal reflections and insights from the festive period.

I discuss my two weeks off, including an incredible trip to Belfast, quality family time, and the best gig of my life.

I share my thoughts on self-employment, the importance of taking breaks, and the mindset shift necessary to embrace abundance.

I also delve into my goals for the new year, such as scaling back on work to focus on life balance and volunteering.

Lastly, I talk about the value of meaningful friendships and the steps I'm taking to maintain a fulfilling life.

Tune in for tips on optimising your life and business while maintaining personal happiness.

00:00 Introduction and New Year Greetings

00:38 Holiday Recap and Personal Experiences

04:06 Reflections on Work-Life Balance

08:29 Business Goals and Strategies for 2025

11:45 Volunteering and Giving Back

13:33 Building Meaningful Friendships

18:28 Conclusion and Final Thoughts

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I have the AMAZING Meg Larner aka @mlcreative on the podcast today and we are chatting about what we have learned in 2024 and what we expect (and hope) to see in 2025.

00:00 Introduction to Meg Larner

02:00 Navigating Pregnancy & Business

06:09 Learnings from 2024

12:04 The importance of Recurring Income

16:05 Selling Strategies for Success

20:01 The Balance of Determination and Desperation

25:03 Refinement and Simplicity in Business

32:02 Trends & Predictions for 2025

36:03 Social Media is Dead?

37:12 Accountability in Health & Fitness content

40:15 The shift towards authentic marketing

44:29 The rise of personalised programmes

49:52 The importance of in person connections

53:31 Redefining work/life balance

01:00:02 Embracing diverse strategies for success

I literally got to live a childhood dream...

00:34 The Return of Gladiators: A New Beginning

00:55 Personal Struggles and a Turning Point

01:55 The Power of Mentorship and Therapy

03:11 Achieving Business Success

04:46 Overcoming Mum Guilt and Solo Travel

07:50 The Gladiators Audition Experience

10:51 Realizations and Reflections

13:51 Embracing Risks and Future Plans

15:25 Conclusion and Final Thoughts

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Song: Clarx & Shiah Maisel - Round n' Round [NCS Release]

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In this episode of She is the Moment, Shona spills the tea on why you’re sleeping on Instagram Stories - and it’s costing you clients. 💸

Coaches and personal trainers, listen up: your grid posts are cute and all, but Stories? That’s where the real magic happens. Think trust, connection, and cha-CHING-level conversions.

Shona breaks down why Stories are the unsung hero of social media and how to stop treating them like your digital diary. She’s talking strategic content, interactive features (hello, polls and quizzes!), and using storytelling to turn your followers into loyal clients.

Plus, she’s serving up a five-day Instagram Story challenge AND a masterclass to get your IG game in tip-top shape.

By the end, you’ll be saying, “Grid who? Stories are my new BFF.”

Timestamps:

00:00 Introduction to Instagram Stories as a Sales Tool

00:52 Building Relationships on Social Media

02:26 Common Mistakes in Instagram Stories

07:06 Engaging Your Audience with Interactive Features

08:23 Using Gamification and FOMO

11:42 Pre-Planning Your Instagram Story Content

12:44 Success Stories and Final Thoughts

14:23 Upcoming Instagram Story Bonanza

Get your next 5-10 online clients inside The Liberation Lounge here!

Unf*ckingstoppable - Business makeover, content/sales strategy & coaching collective Online Coaches & Personal Trainers  here.

Connect with Shona:

Instagram: @unapologeticallyshona

Download my FREE Roadmap to Consistent £5k Months: Roadmap

Email: [email protected]

Song: Clarx & Shiah Maisel - Round n' Round [NCS Release]

Music provided by NoCopyrightSounds

Free Download/Stream: http://ncs.io/RoundNRound

Watch: http://ncs.lnk.to/RoundNRoundAT/youtube

Big Deal Energy! That’s what we’re looking at in today’s episode—a term Shona uses to describe the confident, assertive energy that helps you set boundaries and lead effectively.

Shona is an extremely confident person, and this is something that comes naturally to her and many other extroverts. But one thing that even confident people can struggle with is assertiveness and setting boundaries.

If you’re one of these people, then this episode is for you because Shona will be taking you through the exact steps you can take to become more assertive in both your personal and professional life.

Timestamps:

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Or to get the VIP bundle for Unf*cking Stoppable for FREE, sign up here.

Connect with Shona:

Instagram: @unapologeticallyshona

Download my FREE Roadmap to Consistent £5k Months: Roadmap

Email: [email protected]

Song: Clarx & Shiah Maisel - Round n' Round [NCS Release]

Music provided by NoCopyrightSounds

Free Download/Stream: http://ncs.io/RoundNRound

Watch: http://ncs.lnk.to/RoundNRoundAT/youtube