She Talks Business

Get Creative to Grow Your Brand

In this episode, learn how Ryan Beauchesne, the brilliant creator and owner of Crusoe the Celebrity Dachshund, turned a blog about his dog into a successful business and international brand. Listen in to hear Ryan tell the story of writing in his beloved Dachshund’s “voice” to amuse his friends and family and how it evolved into 4M+ followers, a New York Times bestseller, the Doggo Ramps business and turned Crusoe into one of the first-ever celebrity dog influencers. 

Although it may look like everything about owning a celebrity dog is funny out-takes, book deals and doggy cuddles, the truth is it’s a lot of hard work, a balancing act and sometimes it can be downright heartbreaking. 

Lisa and Ryan pull back the curtain on what it takes to create, grow and build a business. They also cover how to AVOID getting tripped up by your own impatience or a rigid business strategy and outline how to shift that strategy as your community and business grow.

Do you have a joyful obsession with your pet, a sport, or around a particular topic (like food trucks or fishing)? You’ll want to hear Ryan’s advice on taking that obsession from knowledge stuck in your head to actual products you can sell by creating content, building an engaged community and developing products to serve that community. He’ll also share the secret reward of becoming a household name. 

What’s in This Episode

• How to turn a joyful obsession into a profitable business
• Tips on building a community around something you love 
• Debunking the myth of becoming an “overnight” influencer
• The secret pay-off of bringing people joy
• How to tune into what your community wants  
• Advice on how to NOT have your brand take over your life

What To Do Next

1. Sign up to be notified when I run the next Roadmap Workshop. 
2. Subscribe to receive this podcast and regular weekly strategies to grow and shape your business. You’ll also be the first to know about upcoming courses, programs and exclusive LIVE training.
3. Connect on Instagram, Facebook or LinkedIn and share your insights from the show.
4. Join Thought Readers and connect with other like-minded entrepreneurs in this popular book club for business owners.

Up Next
The biggest challenge for business owners isn’t creating products, it’s getting clients! How do you find your ideal client when you’re a best-kept secret?
 

In episode 8, How To Think About Lead Generation, we’re going to delve into crafting a lead generation strategy to connect with your ideal buyer and I’m going to share with you how I turn leads into customers. 

Where to Find Ryan Beauchesne and Crusoe

• You can connect with Crusoe the Celebrity Dachshund on his website or Facebook. And, don’t forget to check out his Youtube channel!
• Join the Crusoe the Dachshund Fan Group.
• Find Crusoe's sister, Daphne, here.
• Check out the DoggoRamps website and on Instagram!

Episode Transcript
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Dig Deep to Figure Out Who Your Ideal Buyer Is 

Knowing who your buyer is and understanding intimately what problems they face is not just a start-up problem. The truth is that not being clear on your ideal buyer can haunt your business at every level—start-up, mid-size and huge corporation! 

In today’s episode, we’re going to blow up the myth that your business strategy should serve YOU (don’t get upset with me, just yet!) and get to the bottom of who your ideal buyer is.

We will also dive into these frequently asked questions: 

• Shouldn’t my strategy serve me and my dreams?
• How do I get more clients I love?
• What if I’m just starting out? How do I figure out who I want to serve?
• Can you fire a client? 
• I have too many clients! How do I do a good job serving them all?  

We’re going to cover some common pitfalls you might be facing right now in regards to not being clear on your buyer and how to fix these common mistakes.  

Are you a best-kept secret? Once you know who your buyer is, what is the best way to show up in front of them, offer value AND bring them on as a new client? In this episode, we’re going to talk about that, too.

Let’s get started!  

After hearing this episode, you may decide you want to drill down and figure out exactly who the ideal buyer is for your business. Great! You can download this free Getting Clear on my Buyer Worksheet. 

You may also decide you’d like to join me for the next Roadmap Workshop where we flush out our ideal buyer as one of the stops on our road trip to creating a comprehensive strategy for your business! Simply click here to be notified. 

What’s In This Episode

• Tips on finding your ideal buyer 
• What to do if you’re miserable working with certain clients
• How to get clear on your ideal client
• What common pitfalls can haunt your business
• How to avoid or fix these pitfalls 
• 5 Ways to show up for your buyer

What To Do Next

• Sign up to be notified when I run the next Roadmap Workshop. 
• Subscribe to receive this podcast and regular weekly strategies to grow and shape your business. You’ll also be the first to know about upcoming courses, programs and exclusive LIVE training.
• Connect on Instagram, Facebook or LinkedIn and share your insights from the show.
• Join Thought Readers and connect with other like-minded entrepreneurs in this popular book club for business owners.

Up Next

• In the next episode, Shift Your Strategy as Your Business Grows with Ryan Beauchesne, hear how Ryan built a brand and a business around his much-loved Dachshund, Crusoe. Think a blog and a dog isn’t a real business? Think again! And listen in on how he did it. 

Resources & Links From the Show: TALK the TALK & WALK the WALK:

1. Download the free Getting Clear on my Buyer Worksheet.
2. Carve out 20 minutes one day this week to get clear on who your ideal buyer is. No matter the size of your business, this deep thinking about who this person is and what results you can (or already do!) offer them will change the way you see and show up for your clients going forward! It will also crystalize what to say to potential clients and give you ideas on how to talk about your work in terms of the transformation you offer. 

Books Mentioned in This Episode

• Who Not How by Dan Sulivan

Episode Transcript
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Get Clear On Who You Serve

In this episode, learn how Steve Dotto’s epiphany about what makes him unique and figuring out who his ideal client was, skyrocketed his business and brought a deeper meaning and sense of purpose to his life.

In the 1990s and early 2000’s Steve Dotto had his very own tv show and when that wrapped up everyone thought he would retire, but instead this grey-beard dove head-first into the digital world and started a Youtube channel that now has over 3M+ subscribers, an online community with 36,000+ paid members and a business he loves.  

Listen in on our rich conversation to hear Steve talk about how NOT having a business strategy when he started out taught him a valuable lesson. You’ll also learn how to connect with your buyer to make your business better, how to have a real impact on people’s lives, how to develop products your customers NEED and WANT and how to change up your marketing message for different generations (Baby Boomers, gen X, Millennials..etc).  

What’s in This Episode

• How to go from creating content to building a profitable business
• Tips on starting an online business 
• How to take something you love to do and start an online business 
• Why invitation marketing works
• Why creating high quality content and being generous pays off
• Finding out how knowing your uniqueness is your greatest asset 
•  Advice on how to talk to a Baby Boomer or Gen Xer 

What To Do Next

1. Subscribe to receive this podcast and regular weekly strategies to grow and shape your business. You’ll also be the first to know about upcoming courses, programs and exclusive LIVE training.
2. Connect on Instagram, Facebook or LinkedIn and share your insights from the show.
3. Join Thought Readers and connect with other like-minded entrepreneurs in this popular book club for business owners.

Up Next

NOT being clear on who your buyer is can haunt your business at every level - start-up, mid-size and huge corporation! 

In episode 6, we’re going to delve into what can go wrong when you’re unclear on who your ideal client is and how to fix it no matter the size of your business.

We’re also going to cover how to get clear on your buyer and how to show up to serve them.

• Who Does Your Strategy Serve? Who is Your Buyer? – EP. 6

Resources & Links From the Show

TALK THE TALK & WALK THE WALK:

1. Download the free Getting Clear on My Buyer Worksheet pdf.
2. Carve out 5-10 minutes every day this week to delve into who your ideal client is and answer the probing questions. Let this deep thinking time be an honest evaluation of who you like working with, how you solve their problems and the results your clients are getting. Hint: Once you’re clear on who you serve, create content consistently that helps solve their problems. Offer value. Be generous. Build your business. 

Where to Find Steve Dotto

• You can connect with Steve on his website or Facebook
• And, be sure to check out his Youtube channel, Dotto Tech

Episode Transcript
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Map Out a Plan for Your Business

It’s SO easy to get lost down a side road if you don’t have a clear plan mapped out for your business. It’s also tempting to keep your plan all up in your head, rather than get it down on paper, but the truth is there is NO SUBSTITUTE for a well mapped out, doable strategy on paper. Everyone needs a solid Roadmap for their business. 

So, fasten your seatbelt, get ready to set that GPS, and prepare to plan your route to the place you’ve always wanted to go with your business because in this episode you are going to hear how I take private clients through the process of mapping out a business strategy, something I call Roadmap. 

The truth is this process didn’t always have a name, it used to be just an innate process I used to help business owners dig deep and figure out where they were stuck and come up with a plan to get them moving again, but after so many years of clients asking me “How do you do that?!” I finally sat down and created the 10 step system you’re about to learn. 

You’ll also get to hear from one of my former private clients, Stephanie Rainey who started, built and sold her business. As we walk through the Roadmap process, she weighs in on the impact a sound business strategy had on scaling her private swim school. 

After hearing this episode, you may decide you need a Roadmap for your business! We’ve got you covered. Simply click here to be notified of when I will be holding our next Roadmap Workshop. 

What’s In This Episode

• The Roadmap 10 step process to map out a strategy
• What it takes to fix your business
• Tips on how to connect to the dream you have for your business
• What are KPIs and why you need them

What To Do Next

• Sign up to be notified when I run the next Roadmap Workshop. 
• Subscribe to receive this podcast and regular weekly strategies to grow and shape your business. You’ll also be the first to know about upcoming courses, programs and exclusive LIVE training.
• Connect on Instagram, Facebook or LinkedIn and share your insights from the show.
• Join Thought Readers and connect with other like-minded entrepreneurs in this popular book club for business owners.

Up Next

Get Clear on Who You Serve with Steve Dotto - Ep.5

• In the next episode, hear how Steve Dotto drifted without a business strategy for years and how, when he got really clear on who he wanted to serve, everything changed.                                                               

Christine Kane bootstrapped her music career by becoming her own agent and starting a music label. Thousands of shows, 7 CDs and an award-winning DVD later, she took the business and entrepreneurial skills she’d learned through ‘trial by fire’ and built a crazy successful, million-dollar coaching business. 

In this episode, learn how she helps other highly creative, secretly sensitive and wildly ambitious entrepreneurs grow their businesses. Which is, by the way, also in the title of her new book!

As you know, this quarter’s theme is all about strategy. What I love about having Christine Kane as our first guest on this topic is that you will hear how someone who is all about following your intuition and fostering your creativity has set up her business to both make money and give her the freedom to create. Instead of making her business fit a traditional business strategy, she tweaked her strategy to suit who she is and what she needs from her business.

• Why sitting in discomfort is the reason Christine has a million-dollar business
• How to look inward to fix your business
• Tools to figure out who you are and how you work
• How your sensitivity can help you build a team
• Advice on how to make money and feed your soul
• Tips on how to use your creativity and intuition in business

1. Subscribe to receive this podcast and regular weekly strategies to grow and shape your business. You’ll also be the first to know about upcoming courses, programs and exclusive LIVE training.
2. Connect on Instagram, Facebook or LinkedIn and share your insights from the show.
3. Join Thought Readers and connect with other like-minded entrepreneurs in this popular book club for business owners.

The Roadmap Strategy – EP. 4

TALK THE TALK, WALK THE WALK:

1. Get to know yourself and how you work a little better! Check out this free version of the Enneagram test. 
2. Want to get a little more in-depth? There is the Kolbe assessment (which Christine uses and we mention in this episode) and my personal favourite, the one I use to build my team, the Clifton Strengths Finder test. 

• The Soul Sourced Entrepreneur by Christine Kane

• You can connect with Christine on her website or Facebook
• And, be sure to order her latest book, The Soul Sourced Entrepreneur

Do you have gaps in your business? Places you’re losing revenue? Cogs in your business processes that aren’t turning? Of course you do! Every business has them. But how do you identify those gaps so that you can fix them?

In today’s episode, we are going to look at how a business strategy and a little deep thinking can uncover where your business is getting tripped up and where it’s leaking profit.

As well, having a clear strategy for your business is a psychological and competitive advantage! Find out why.

Then, to get you started on your own business strategy, I’ve got a few questions you can journal on to figure out ‘where you’re at’ and ‘where you want to get to’ in your business. Because investing in a solid strategy for your business is a lot like taking the time to visit the eye doctor to get the right prescription eyeglasses – it allows you to see exactly where you’re going and it helps you avoid tripping over the gaps in the road.

• Why having a solid business strategy is a psychological edge
• Where to look to find the gaps in your business
• What is a systems gap and why can it be deadly?
• Questions to ask yourself to determine ‘where you’re starting from’
• Tips on how to set big business goals that are meaningful to you

• Subscribe to receive this podcast and regular weekly strategies to grow and shape your business. You’ll also be the first to know about upcoming courses, programs and exclusive LIVE training.
• Connect on Instagram, Facebook or LinkedIn and share your insights from the show.
• Join Thought Readers and connect with other like-minded entrepreneurs in this popular book club for business owners.

• Make Your Strategy Fit Who You Are with Christine Kane – Ep.3

1. Download the free Strategy Starting Point & Destination Journaling Questions pdf.
2. Carve out 5-10 minutes every day this week to journal about 3 of the Starting Point Questions. This deep thinking about ‘where you’re starting from’ and ‘where you want to get to’ in your business will start to shape and clarify your own business strategy and create psychological tension (like the stretched rubber band) to get you moving in the direction of your goals. Hint: Write freely. There is nothing set in stone here. Your business is evolving and so are you.

• The Path of Least Resistance for Managers by Robert Fritz
• Who Not How by Dan Sullivan
• The Road Less Stupid by Keith Cunningham

Are you so busy putting out fires in your business that you’ve put creating a business strategy on the back burner? In today’s episode, we are going to demystify strategy. That’s right, we’re going to strip away all the complications and fancy corporate jargon and get down to what strategy is at its core.

We’ll also dive into the components of a strategic framework and the key elements that you will consider as you build out your own business strategy.

Get ready to find out why creating a business strategy may be the most important thing you do to grow your business!

• Strategy uncomplicated
• The 4 key components of a business strategy framework
• How to use a strategic framework to grow your business
• The 6 elements to include in your strategy
• Tips on what to ask yourself when you create your business strategy

• Subscribe to receive this podcast and regular weekly strategies to grow and shape your business. You’ll also be the first to know about upcoming courses, programs and exclusive LIVE training.
• Connect on Instagram,  Facebook or  LinkedIn and share your insights from the show.
• Join Thought Readers and connect with other like-minded entrepreneurs in this popular book club for business owners.

• How Strategy can Expose the Gap in Your Business  – EP. 2

• Pilot to Profit by Lisa Larter
• Good to Great by Jim Collins

TALK the TALK & WALK the WALK:

1. Download the free Jump-Start Your Strategic Planning pdf.
2. Carve out 5-10 minutes every day this week to dive into two key questions. This deep thinking about your business will start to shape and clarify where you’re headed! Hint: There is nothing set in stone here. Your business is evolving and so are you.

Welcome! I’m your host, Lisa Larter, a serial entrepreneur who has built a 7-figure business from the ground up (twice). In this trailer, I’m going to let you in on what I have in store for this podcast. 

Building a successful business is hard work and all-encompassing. There’s no one size fits all solution and no perfect way of doing things.

Many entrepreneurs fantasize about building a 7-figure business, but reaching that elusive milestone of success can seem unattainable. She Talks Business is a podcast that shares the strategies that are necessary to start and scale your business beyond 7 figures…and keep it there!

Are you ready to dive into all aspects of what makes a business work—strategy, marketing, finance, operations and more?

Stick with me and you’ll hear why so much of the business advice out there today makes me shake my head. In this podcast, you and I are going to blow away the “smoke and mirrors” to get down to the truth about what it takes to build a profitable business!  

You’ll also learn how I went from being a high school dropout working as a sales associate, to climbing the corporate ladder, to being headhunted by a wireless company where I went on to support a team of 1,000 people and was responsible for over $100,000,000 a year in sales. 

Most importantly, you’re going to see how going on to build two profitable businesses from the ground up makes me the perfect, no-nonsense guide for the journey you’re on to build and scale your business!

• REAL talk about business!
• Why 6 and 7 figure businesses don’t impress me much
• Who is Lisa Larter?
• Why I can’t wait to get down in the dirt about finances, marketing and more
• Where we’re starting this journey together – Strategy

• Subscribe to receive this podcast and regular weekly strategies to grow and shape your business. You’ll also be the first to know about upcoming courses, programs and exclusive LIVE training.
• Connect on Instagram, Facebook or LinkedIn and share your insights from the show.
• Join Thought Readers and connect with other like-minded entrepreneurs in this popular book club for business owners.

What is a Business Strategy? Why do You Need One? – Ep.1