She Talks Business

Why you might be sleeping on TikTok!

Cass and Adan are back again this week for another team takeover episode and they are discussing the 6 letter word that so many business owners have been avoiding… TikTok! (What did you think I was going to say?)

In this episode, they answer the questions that real business owners are asking about the platform. Is your audience actually hanging out on TikTok? How is it different from Instagram Reels? How do you know if it’s the right platform for you?

Cass and Adan go into detail as to how TikTok can be a valuable marketing tool and explain how it isn't just for people who like cat videos or dancing trends. They discuss the platform's powerful algorithm and how it can help you expand your reach when it comes to your audience.

There is so much more to this platform than meets the eye. To get a better idea of what you are potentially missing out on, this is the episode you need to hear!

What’s in This Episode

1. How TikTok can benefit your business and brand
2. The importance of being on multiple social media platforms
3. The stigma and embarrassment of being on TikTok
4. Reels vs  TikTok, what’s the difference?
5. Social media algorithms
6. The value of being the first in your industry

What To Do Next

Visit lisalarter.com/e47 for the transcript and all resources from this episode.

Do you ever wonder what happens behind the scenes of a marketing agency?

By now you’ve gotten to know Cass and Adan, but in this week’s team takeover episode, you get to meet one more member of my team!

Adrian Russell, the Assistant Marketing Team Manager of the Lisa Larter Group is joining the conversation to shed some light on what exactly happens when you hire a marketing agency and what to look for in a marketer.

These three begin by highlighting the different avenues for marketing your business and some of the pros and cons of each of them. They walk you through what a typical onboarding process looks like and they discuss what makes LLG different.

If you’ve ever wondered exactly what goes on behind the scenes when you hire an agency or what you should be expecting from your marketer, this episode will tell you all of that and more.

What’s in This Episode

1. Three Types of Marketing Agents/Agencies for Social Media

2. An Overview  of the Onboarding Process of a Marketing Team

3. What is SEO?

4. How to Choose the Right Marketing Team for You

5. Why Your Current Marketing Plan isn’t Working

6. The Importance of Roadmaps

What To Do Next

Visit lisalarter.com/e46 for the transcript and all resources from this episode.

A Leader’s Lasting Impact

Cass and Adan are back again this week for another Team Takeover episode!

When it comes to leadership, it’s so valuable to hear the employee’s perspective on it and that’s what these women are sharing in episode 45. As a business owner, I want you to listen very carefully to what they have to say because it is the feelings of those who look up to you as a leader that actually matter.

It is true that people don’t quit their jobs, they quit their bosses. Are you the type of leader people want to work for?

Cass and Adan are talking about what it means to be a Millennial, Zillennial, and Generation Z-er in the workplace and the challenges that come with being young. They share their experiences of being overlooked and underestimated because of their age, as well as the stereotypes that exist about their generation of employees.

They also open up about mental health in a professional setting and the lasting impact a leader can have, both positively and negatively. 

If you find yourself looking at younger generations with frustration over their “job-hopping,” Cass and Adan discuss why they actually perceive this to be a positive thing.

You will not want to miss this episode, including what they have to say about the best and worst leaders they have ever worked with!

What’s in This Episode

1. Mental health in the workplace

2. Leadership styles from an employee perspective

3. How to become a leader others want to follow

4. Challenges that Millennials, Zilennials, and Gen Z-ers face in the workplace

5. The myth around job hopping

What To Do Next

Visit lisalarter.com/e45 for the transcript and all resources from this episode.

Team Takeover with Cassandra Bald & Adan Kovinich

Tune in this week for a very special Team Takeover episode of She Talks Business as two members of Lisa’s team, Cass Bald and Adan Kovinich, share their favourite lessons from Lisa.

In this episode, you’ll learn how common it is for employees to not feel confident or comfortable until they have the right person in their corner. With Lisa’s guidance, both Cass and Adan are leading and inspiring their team to produce exceptional work and provide a stellar client experience.

If you’re an employee and have ever had a shred of scepticism about what you’re capable of, listen in to find out what fruitful advice these young women have received to dramatically transform their careers.

If you’re an employer, let this episode be a lesson in the power you have to positively impact the people who work for you.

What’s in This Episode

1. Why you cannot please everyone and that’s a good thing!

2. How to borrow courage, and what that even means

3. Becoming great at the things you’re not already great at doing

4. Why you should break the rules and question everything

5. The myth of the “early bird” and productivity 

6. The untold impact mentors can on their team

What To Do Next

Visit lisalarter.com/e44 for the transcript and all resources from this episode.

Stop setting yourself up for failure!

How many times have you made a New Year’s resolution and then actually achieved it? We start each year with the best intentions, but if you’re like me, you’ll notice that within the first month you’re already falling off track with your goals. This can cause you to question your worth, ability, and confidence, but what if you did it differently?

It’s time to hit the reset button because there is hope! By listening to this episode, I’ll share with you why making minor adjustments to your strategy will help you achieve aspirations that would have otherwise been just out of reach. 

There are three questions you should ask yourself (and you might need to dig deep here!) when it comes to your business. Sometimes the challenges we face are hurdles in the first place because we are not happy with our current situation. Grab a cup of your favorite beverage, press play, and let’s start the conversation! 

What’s in This Episode

1. How to set goals and actually achieve them

2. 3 questions to ask yourself about your relationship with your business

3. The internal dialogue women have that prevent their own happiness

4. Why setting too many goals is a problem

5. Progress measurements to keep you motivated

6. The importance of changing your finish line from perfection to finished

What To Do Next

Visit lisalarter.com/e43 for the transcript and all resources from this episode.

Prioritize Your Health, Or You Won’t Have a Business!

Have you ever caught yourself saying, “I don’t have time”? Lauren Parsons is an award-winning Wellbeing Specialist who has helped thousands of businesses transform their work culture, and in this episode, she stresses how crucial it is to find the balance between your health and productivity. How often do you find yourself going home at the end of the day feeling satisfied because you kept goals and remained focused?

Do you ever wake up knowing that you have a busy day ahead, so you skip your morning routines to get a head start? If showing up each day is essential for your business, then your health is more critical than you realize. Lauren and Lisa share their own routines, the consequences of skipping them, and how this caused them to feel resentment towards their work.

Lauren shares 3 things that every small business owner should do to inspire their team to bring their A-game. She recounts an experience in her past when she wasn’t starting her day on the right foot—directly creating a negative impact on her relationships, business, and overall mental health. By listening to this episode, you’ll learn how this moment of clarity became one of the many tools she’s shared with businesses, of all sizes, so they can perform their best.

It’s one thing to state that you want change, and another to make it happen. Lauren will tell you exactly how to make effective changes so that you can start achieving those goals. Press the pause button on your surroundings, press play on this episode and let’s get started!

What’s in This Episode

1. 3 things that every small business should do to increase productivity

2. 5 Live Well Principles

3. The 3 red flags of burnout

4. 2 Guaranteed ways to create habits that stick

5. How to achieve a balance between wellbeing and productivity  

6. Warning signs that you have unhealthy habits in your virtual office

What To Do Next

Visit lisalarter.com/e42 for the transcript and all resources from this episode.

Pick up the phone and have that tough talk

Roberta Matuson, the author of Can We Talk: 7 Principles for Managing Difficult Conversations at Work, joins me this week to discuss how to take on tough conversations with your team and your clients. You know, those conversations that we’d rather not have and often avoid, mess up or deflect because they make us uncomfortable. 

What is putting off difficult conversations costing you and your business? What about the tough talks you’ve had with team members that didn’t go so well? When you avoid difficult conversations there is a financial, psychological, emotional, and energetic cost to you and your team.  There can be an even greater cost if a discussion becomes heated or goes off course with an employee. Listen in to hear how you can apply Roberta’s strategies to engage in productive and effective conversations that clarify your expectations, foster discussion and build a team. 

Do you need to raise your prices? Do any of your clients owe you money? It can be uncomfortable to reach out to a client to collect overdue payments or let them know that you are raising your prices. Do it the wrong way and you may find your clients leaving you. Tune in to hear our ideas on how to broach these touchy subjects with clients and actually build mutual respect in the process. It's all in the way you say it! 

As much as we as business owners need to find a way to engage in difficult talks with our team members, it’s equally important that our employees feel they can talk to us and give us valuable feedback. Listen to hear Roberta and I recount stories about toxic work environments we found ourselves in early in our careers and how we each navigated these dangerous waters, bettered our careers and used these “wrong ways” to shape how we lead conversations and encourage feedback in each of our businesses today. 

What’s in This Episode

1. How to initiate a difficult discussion with a client, employee, or employer

2. Getting what you want by changing your approach

3. Why you need your employees to give you tough feedback

4. The secret to turning your biggest critic into your biggest ally

5. “You’re in trouble”, provide feedback without sounding an alarm

6. How to navigate a toxic work situation

7. What is default management, and how to make it work for you

What To Do Next

Visit lisalarter.com/e41 for the transcript and all resources from this episode.

Get Those Financials in Good Shape

Get ready to hear me answer your burning questions as we wrap up this season on money, metrics and measurement! Stephanie Rainey is here again and she’s got the questions you’ve been sending in all queued up and ready to go. 

When it comes to business finances there are a lot of variables that can affect your bottom line, like who is managing your money and how much money you have available to risk in order to grow your revenue. It can leave you with questions like, is my accountant the one who should be managing the books? What is the best software to track our expenses? 

Listen in to hear why you need to take charge of how your finances are reported, not by doing your books yourself necessarily, but by taking the lead on how you want your bookkeeper and accountant to prepare your reports (like your profit and loss statement). If you’ve been letting your accountant run the show, this is a great opportunity to hear how you can empower yourself and become intimate with your financial statements to exponentially grow your business and avoid end-of-the-year tax surprises.

Are you considering working with a co-production company for your digital products? A co-producer is basically a company that will create a strategy for you, the expert and then build sales funnels, copy, ads and design to help you sell your digital products. In this episode I share what I think of co-production and tell you the story of what happened when I put another person in charge of my marketing. 

What’s in This Episode   

1. Who should manage your bookkeeping - a bookkeeper or accountant 

2. How to repay Covid relief funding without penalty

3. How to tell if your bookkeeper is right for you 

4. Different levels in profitability and how this affects your taxes

5. Why I’m not using Freshbooks as my accounting software

6. Bookkeeping with different currencies 

7. Protecting the money that you have vs. risking for revenue growth

What To Do Next

Visit lisalarter.com/e40 for the transcript and all resources from this episode.

Choose to Rise to Success

Myoshia Boykin-Anderson, CEO of AndTech Solutions is, to me, the definition of resilience. Although she is now the CEO of a major multi-7-figure tech strategy and consulting company, she rose from a difficult childhood with a mother addicted to drugs, became a single mother herself at a young age, and just when she thought she’d made it, unexpectedly lost her dream job. This is her story. 

If you’ve ever been side-swiped by tragedy, lost everything, or found yourself at the mercy of your circumstances, you are going to find  inspiration from Myoshia’s journey. In this episode, you’ll hear what it feels like to hit rock bottom and discover what tiny secret opportunity might be hidden in what feels like an impossible situation. 

What can you do to get yourself out of a rut and bounce back stronger?  Who do you turn to when everyone you’ve relied on is gone? Would you have what it takes to build a new life for yourself one phone call at a time? Let Myoshia inspire that resilient part of you and help you see what is possible if only you take matters into your own hands. 

How do you get comfortable with success? You’d think after being through so much it would be easy to embrace having money and security, but that is not always the case, especially when you come from humble beginnings. Tune in to hear Myoshia and I talk about the guilt, the struggle with worthiness and how she’s come to peace with both. 

What’s in This Episode

1. How to overcome situations beyond your control 

2. The tool Myoshia used to start her new business

3. How to self-motivate by talking to yourself

4. The importance of finding something that keeps you grounded 

5. Why your client list is everything

6. 3 things to do to remain calm and focused 

7. How to overcome guilt of success

What To Do Next

Visit lisalarter.com/e39 for the transcript and all resources from this episode.

Fail and Scale

Jane Atkinson is one of the most sought-after speaker coaches in the world. She is also the author of The Wealthy Speaker 2.0 and she joins me this week to demystify how to make great money speaking. Whether you’re a professional speaker and want to know how to increase your revenue or you are a leader in your field looking to make a name for yourself talking about your area of expertise, you are going to love Jane’s practical advice. 

Listen in to hear what Jane means by, “If you’re not willing to fail, you’re not ready to scale.” She also shares the story of her journey from a little-known speaker to making over a million dollars a year and gives us a look into how her clients have scaled their speaking businesses—one of them doubling their revenue year over year—to make speaking a career. 

Jane gives some fantastic advice on how to price your speaking fees, how to know when to increase your fee, and how to scale your yearly revenue from $0 to $50K to $100K to $1M+. You’re going to want to hear her trick on how to leverage your free speaking engagements to move on to bigger engagements and ones that pay!

What’s in This Episode

1. How to make a million dollars speaking

2. Why speaking for free CAN grow your business

3. How to set your room up for virtual speaking

4. 3 ways to adapt your in-person speaking to an online platform like Zoom

5. How to price your speaking fees

6. What systems do you need to scale your speaking business 

7. The tools Jane has invested in for speaking on video

8. How to leverage free talks to get paid ones

What To Do Next

Visit lisalarter.com/e38 for the transcript and all resources from this episode.