She Talks Business

Steer clear of these million dollar mistakes! 

There is no perfect path from start to finish when it comes to building a 7-figure business. We often talk about mistakes, but we don’t always go into detail about exactly what it looks like. That’s why this week, I’m giving you a unique How To… but in reverse.

I’m going to share with you 9 things you should NOT do as you grow your business.

For example, how do you feel after you file your taxes? Relieved? Nervous? Anxious? If you haven’t planned or anticipated what you’ll owe the government after you’ve submitted your returns, you’re likely not prepared for their response. This is why your account or CPA needs to be your “financial wingman” so that you avoid digging yourself into a hole that is going to be difficult to climb back out of.

Another common mistake is being the only one “capable” of completing tasks in your business. You cannot grow without trust, and if you don’t trust your team, you need to ask yourself why that is. 

Press play as we dive in deeper to these million dollar mistakes and 7 more!

What’s in This Episode

1. Avoid becoming a “cash poor” business

2. Why throwing money at problems isn’t the answer 

3. The importance of delegating and following up

4. Are you too focused on top line sales? 

5. What it means to be busy, but not productive

6. Preparing for tax liabilities 

What To Do Next

Visit lisalarter.com/e57 for the transcript and all resources from this episode.

Accelerate Sales and Profit While Reducing Effort

Do you ever find yourself doubting your ability to succeed? It might take a while to “bloom” in business, it doesn’t mean you’ve failed. 

My very special guest this week, Colleen Francis, shares her 10 year journey in  business to become the leader that the “big guys” go to. Her track record speaks for itself! She has worked with clients such as John Deere, NCR, Royal Bank, and Experion, just to name a few.

In a world that is very technology-based, how do you compete online when your marketing messages are competing with consumer reviews? Colleen shares how crucial it is to not solely focus on the clientele you want to attract, but also the individuals your customers will interact with or listen to for recommendations.

Are you ready to step up your sales approach? Press play and let’s begin! 

What’s in This Episode

1. The selling template for larger businesses

2. Why B2B is going to be replaced by B2C

3. Understanding consumer shopping behavior 

4. Discover your confidence to charge what you’re worth

5. Competing with Online Reviews vs a Personal Reference

6. Stop relying your self-worth on “yes or no” answers

What To Do Next

Visit lisalarter.com/e56 for the transcript and all resources from this episode.

Growing From “Here” To “There” With Lisa Larter

We’re flipping the script in this episode! Stephanie Allen joins the podcast this week and turns the microphone on Lisa Larter. She’s a successful entrepreneur that is ready for the next milestone in her career and has sought out Lisa’s expertise to achieve that.  

Have you ever felt disconnected from your peers in business? When you compare everyone else’s highlight reel to your current position, it can make you question the belief you have of yourself as an entrepreneur. In this episode, Lisa shares how she overcame this perception and how she very intentionally closed the gap between where she was to where she is now. 

Are you burying your value in your marketing strategy? Let’s be honest, we live in a world of distractions, and if it takes time to “get to the point” you’re going to lose people. Lisa explains how leading with value and ending with a cliffhanger can improve your engagement, and the risks you take when you focus too much on “fluff” before revealing the nugget at the end.

Strap on your running shoes and tie up those laces because we are going to fast track your business with this episode! 

What’s in This Episode

1. How to “catch up” to business owners who are where you want to be

2. Why you should market yourself faster 

3. Lisa Larter’s Business Hindsight

4. Grandfathering services and how to shift out

5. Hiring people with “potential” vs hiring people with experience

6. Invest in your “Dream Team” to fast track your business

What To Do Next

Visit lisalarter.com/e55 for the transcript and all resources from this episode.

Stop Waiting for Opportunity, Interrupt the Bias!

Before you move forward, you have to first understand your past. This is one of the crucial takeaways I hope you will receive from this week’s special guest, Jennifer McClanahan-Flint. Whoever you are and whatever your race, gender identity, culture, etc. may be, you will experience roadblocks and it’s important to understand why if you hope to grow as a person and a business.  

How do you attract the right employees to your business when money is an issue? If you are a 7-figure business, that doesn’t always mean you have the ability to pay what you’d like to pay your future team members. Jennifer shares how she has navigated through this issue while still inspiring them to show up every day. 

In order to become equitable as a business, you need to invest in people. This means your staff,  accountant, and even yourself, should be made a priority. When you have the right people in place, you invest the time to get the systems and policies in place, you can remove a lot of avoidable conflicts. This is just as much for you as it is for your team.

When you tune in to this episode, you’ll realize that the opportunity for growth is knocking and the real question is, are you ready to answer the door? 

What’s in This Episode

1. What to do when you can’t meet salary expectations

2. Inherited roadblocks based on culture and ethnicity 

3. What are considered “normal challenges” in business

4. Understand your history so that you can understand your bias

5. Why does diversity matter to you in your business?

6. Types of bias to be aware of and how to respond

What To Do Next

Visit lisalarter.com/e54 for the transcript and all resources from this episode.

Examine the Floor Plan of a Family-Owned Business 

Grab your sledge hammer because we’re breaking down the wall of gender biases with Andrea Hood today! This week, our special guest shares her story of taking over her family business in a traditionally male-dominated industry. A life changing decision turned what was at one time intended to be just a summer job into the now President of Atkinson Carpet.

In this episode, hear Andrea share what her business owner superpower is (it’s probably not what you think it is), what it’s like to take the helm in a family-owned business, and the key tools that have led her to succeed.

My favourite takeaway from this conversation is the point we make about increasing your prices. Do you worry that if you increase your prices you’ll lose business? You’d be surprised how many business owners struggle with this subject. Trust your gut, be transparent with your clients, and stop allowing fear to dictate your decisions.

It’s time to tune out the distractions and tune into another fantastic episode. This one might just leave you “floored”! 

What’s in This Episode

1. Leading as a woman in a male dominated space 

2. “Lisa the Wireless Wonderwoman” (Sorry, were you expecting  a man?) 

3. Don’t ask permission to increase your prices 

4. Why Profitability Assessments are key 

5. Navigating through disputes in a family-owned business 

6. Inflation and supply chain challenges in 2022

What To Do Next

Visit lisalarter.com/e53 for the transcript and all resources from this episode.

Surpass 7-Figures and Beyond with these 5 Principles 

Are you a business owner dreaming of reaching the next big financial milestone in your business, but it feels like it’s so far away? I’m here to tell you that the story you’re telling yourself can be flipped from fantasy to reality with five principles any business owner can utilize. 

One mistake a lot of businesses make is looking at customers from a transactional lens, instead of focusing on the lifetime value they provide.  

Everyone wants to attract new customers, but it is equally important to maintain a relationship with the ones you have already acquired. 

Do you know if you’re spending too much energy on the wrong things in your business? If you spent the same amount of energy on a higher priced offer inside of your business, you would grow your business faster. 

Grab your running shoes, because we’re about to fast track your business with this episode! 

What’s in This Episode

1. 5 principles to help your business reach 7-figures, or more 

2. Recurring revenue vs. transactional

3. How to preserve the profitability of your business

4. View through the lens of lifetime value instead of monthly

5. Don’t generate new leads when you need a buyer

6. The Mason Jar Metaphor 

7. Are you spending energy  in the wrong areas of your business?  

What To Do Next

Visit lisalarter.com/e52 for the transcript and all resources from this episode.

Dream big, achieve bigger! 

We are all capable of greatness, but unfortunately, not everyone realizes it or achieves it. My guest this week, Emily Countryman, didn’t start out knowing she would one day help thousands of people lose over 100,000 pounds collectively or own six locations. This is her story. 

Have you or someone you know operated a business through the pandemic? While some found ways to pivot or move things virtually, others were less fortunate. Listen in to hear how this actually gave Emily and her husband the push they needed to achieve more than they initially imagined. 

It’s not always sunshine and rainbows for every entrepreneur. There’s twists and turns, failures and achievements, and challenges you can’t predict. In this episode, we highlight the good, the bad, and the hindsight we wish we had. 

Listen in as we “weigh-in” on a journey of personal and business health! 

What’s in This Episode

1. How true the phrase, “No risk, no reward” is in business 

2. Why “eat less, move more” is wrong 

3. Growing a business from a side-gig to 6 locations across the country

4. What to expect when you add a virtual aspect to your business

5. Why you need to invest in a business coach/mentor

6. Work on your business, not in it, to achieve growth 

What To Do Next

Visit lisalarter.com/e51 for the transcript and all resources from this episode.

Prepare For Your Next Business Milestone  

Do you know what it takes to get to a million dollars in your business? Did you know that only 2% of women-owned businesses ever reach the seven-figure mark?

This season, I will be joined by some incredible guests to discuss exactly what it takes to make this happen and to share some of the lessons learned, the obstacles, the mindset challenges, and even some of the discomfort that they face when it comes to building a successful business. We are going to share the mindsets and the ways of thinking of different women and different types of businesses to inspire others and increase that 2% statistic to be a larger number.

To start the conversation in episode 50, I’m talking about the importance of finding models of success, having awareness of where you are at in your current business journey, paying attention to bottom-line profit, scarcity mindsets, knowing how much money is enough, and knowing your numbers in general.

Ready to dive in? Turn up the volume and let’s get started!  

What’s in This Episode

1. Why I despise income earnings marketing

2. The percentage of women who exceed the seven-figure mark

3. Know and understand your numbers if you want growth and success

4. Lisa Larter’s Revenue Ladder 

5. Stop playing it safe with business coaches

6. Why bigger sales won’t always mean bigger profits 

7. Avoid falling for someone's Top Line until you’ve heard their Bottom Line

What To Do Next

Visit lisalarter.com/e50 for the transcript and all resources from this episode.

The Social Media Don'ts You May Be Guilty Of And What You Should Do Instead

This week’s final Team Takeover episode with Cass and Adan is all about the most common mistakes you may be making on social media!

When it comes to social media, especially for business, there are so many do’s and don’ts to remember and it can get overwhelming. Not to mention, platforms and algorithms are constantly changing and so are the rules that come along with them.

As such, we see business owners making the same mistakes over and over again—mistakes that could be costing them customers and even damaging their reputation.

This week, come along as Cass and Adan take you through 7 of the top blunders they see time and time again and share exactly what you should be doing instead.

If you’re guilty of doing any of these social media “don’ts,” not to worry—we’ve all been there. Hit play on episode 49 and learn their best tips about Facebook, Instagram, LinkedIn and more, now!

What’s in This Episode

1. Applying the 80/20 Rule in your marketing strategy 
2. Effectively navigating through controversial topics
3. Business vs personal, and where to draw the line
4. The importance of “give and take” with your audience interaction 
5. The time and place for memes and gifs
6. Understanding social media algorithms

What To Do Next

Visit lisalarter.com/e49 for the transcript and all resources from this episode.

Embracing the Virtual Workspace.

It’s another exciting week in Podcast Land with Cass and Adan, as they have managed to hold onto the podcast yet again this week! Seriously, how many CEOs do you know that hand over their mic to their team like this? (That’s why Lisa is a legend!)

This week, they’re bringing their A-Game as they discuss how you can successfully lead an A-Team online and remain virtual with your business. As this is already something they are currently doing, there is no one better to address the pros and cons of digital business. 

COVID-19 might have been the driving force behind the “work-from-home” situation for a lot of companies, but the real question now is, “Do you even want to go back to an office?” 

It’s a big decision, but if this is something you are struggling with as a business owner or as an employee, this is the episode that can help you decide what you want your future to look like! 

What’s in This Episode

1. Pros & cons to working virtually

2. Online options to bridge  communication between clients and coworkers

3. How to lead a team effectively while remaining virtual

4. Effective communication tips when communicating through text formats.

5. The importance of company culture 

6. Popular Project Management Software that LLG recommends  

What To Do Next

Visit lisalarter.com/e48 for the transcript and all resources from this episode.