She Talks Business

How to master your book launch

After many weeks of writing, months of planning, and a masterful marketing strategy, we finally made it to the official launch of Masterful Marketing. 

In the last season of She Talks Business, Alan and I discussed the art of writing a book, and now that we have launched Masterful Marketing, I think it is time to share with everyone the art behind marketing a book.

If you are thinking about writing a book, but don't know where to start with your marketing, this week's episode of She Talks Business is what you need to find the motivation for your strategy.

What’s in This Episode

1. When to start planning your marketing. 

2. The problem with a self published book

3. How to successfully market a book 

4. Marketing after the launch

What To Do Next

Visit lisalarter.com/e77 for all resources from this episode.

How to stop doubting yourself as a business owner.

Another week closer to the hard-copy launch of Masterful Marketing and another episode of “We Talk Business”! 

Have you fallen victim to imposter syndrome and doubted your ability to create something of value?  

It’s human to make mistakes, even as a business owner, but what will set you apart from others is your vulnerability and how you use it to grow. By vulnerable, I mean being able to admit you made a mistake and see it as an opportunity to receive feedback and grow. 

This week Alan and I discuss how to stop doubting your abilities and how to start creating value. Let’s get started. 

What’s in This Episode

1. Charging by the value and not by the hour 

2. Understanding someone’s business

3. How to fight perfectionism 

4. The 80% rule

5. The lobster principle 

What To Do Next

Visit lisalarter.com/e76 for all resources from this episode.

Becoming consciously competent

Being aware of the value you can provide your customers is vital to the success of your business. You're most likely wondering why knowing the value and not just providing the value is important. When you fail to recognize the value you create, you will gloss over it and forget the significance of the results.

Alan Weiss is back for another episode as we discuss how being consciously competent can be used to create marketing that will grow your business. Grab your headphones, and let’s get started!

What’s in This Episode

1. How our beliefs form our behaviour

2. Imposter Syndrome

3. How to recognize the value you are providing 

4. Tangible vs. Intangible value 

5. How to be consciously competent

6. The supermarket principle

7. The importance of options

What To Do Next

Visit lisalarter.com/e75 for all resources from this episode.

Knowing the right questions to ask 

Not all business is good business. 

This is something every business owner has to figure out for themselves. It can be easy to fall into the trap of thinking that you need to be everything for everybody. It’s time to take a step back and ask yourself, “who is going to benefit the most from the value I can provide?” Once you can ask yourself that question and know the answer, you will know who the right buyer is and how to discern who is the wrong buyer for your business. 

This week Alan joins us again as we discuss how to attract the right buyer for you. Let's get started!

What’s in This Episode

1. How to choose the right buyer 

2. Moving to a new market

3. Knowing what questions to ask 

4. How not to be all things to all people 

5. Knowing who is the wrong buyer

What To Do Next

Visit lisalarter.com/e74 for all resources from this episode.

How to attract the outcome you are looking for.

The basics of gravity are that it’s all about the pull and the law of attraction but how does this link back to marketing and your business? This was a question one of the participants from the last fireside chat had for Alan, so we thought we’d share his views behind his infamous saying. 

You can’t just be one in a school of fish—you have to be different if you really want to see results. In this week’s episode, we dive deep and speak about how you can use marketing gravity to attract people with the value you can provide. 

What’s in This Episode

1. Passive vs assertive marketing

2. How being assertive can get you what you want

3. Gaining confidence in the art of creation 

4. How do you use what you are learning 

5. Becoming immune to criticism 

6. Beating the barrier 

Visit lisalarter.com/e73 for all resources from this episode.

How The Three R’s Play Into Your Marketing Strategy

I am going to be honest, I have never asked for a referral. I have received referrals and recommendations from amazing clients but I have never gone and asked for one. This is why Alan Weiss returns again this week to give us the rundown on how referrals are the platinum standard for getting short-term business. 

We are in a world now of economic uncertainty but that doesn't mean it's time to slow down your marketing or any of your strategies. It's time to buckle down and get your marketing strategy ready to really move your business forward, and the 3 R's is a way you can find that new business you need to keep moving. 

Grab your earphones, pens, and paper. Alan will be sharing with us just how to get those referrals and we will tell you why they are the best way to keep your business going. 

What’s in This Episode

1. Referrals as a free business strategy

2. The mindset behind asking for a referral 

3. Having the attitude to get through economic uncertainty

4. The importance of online testimonials 

5. Closing the loop after a referral

6. The “win, win, win” behind a referral.

What To Do Next

1. Join The Strategy Lab, Lisa’s insider entrepreneurial community that is learning, tackling, and coming together to support and challenge each other on all things business. Click here to get on the waitlist.

2. Join Thought Readers and connect with other like-minded entrepreneurs in this popular book club for business owners.

3. Subscribe to receive this podcast and regular weekly strategies to grow and shape your business. You’ll also be the first to know about upcoming courses, programs and exclusive LIVE training.

4. Join the conversation on Instagram, Facebook or LinkedIn and share your insights from the show.

Up Next

Next week for episode 73, Alan Weiss returns as we continue to discuss some of our favourite topics from Masterful Marketing.

Visit lisalarter.com/e72 for all resources from this episode.

Trends Versus the Tried and True 

Every time you sign onto social media, there is some sort of new trend to chase. But, before you dive into the next trend, ask yourself, “Is this really something that will benefit me and my brand?” How do you discern what marketing trends will be a waste of time and what tried and true practices will serve you well in the long run?

In this episode, Alan Weiss joins me as we prepare for the launch of Masterful Marketing. We’re talking all about where you should spend your time, marketing best practices, and the habits that are more effective than any passing trend.

You have a set amount of time and resources that you have available for marketing—don’t waste it on trends that won’t benefit your business. 

What’s in This Episode

1. The irony of marketing 

2. Your marketing and your behaviour 

3. The importance of consistency 

4. Cognitive dissonance

5. Creating valuable content

6. Building your brand 

What To Do Next

Visit lisalarter.com/e71 for all resources from this episode.

The Art of Writing Books

And just like that, we have finished the second season of a Summer of Reading! In this final episode, you will be eavesdropping on a candid conversation between Alan Weiss and I about the art of writing books. (Care to guess just how many this incredible author has published? Listen to find out—I bet it’s more than you think!) 

Not only has he written more books than anyone I know, but we are also about to launch our co-authored book, Masterful Marketing. 

Alan has mastered the art of writing books and in this instalment, he shares some of his best strategies with us.

What’s in This Episode

1. Why men finish more books than women 

2. How to avoid analysis paralysis 

3. The thoughts behind writing a book

4. How to know if you should write a book with someone

5. The strategy and tactics behind writing a book

6. The importance of finding time to read 

What To Do Next

Visit lisalarter.com/e70 for all resources from this episode.

Solid Strategies for An Uncertain Economy 

The timing of this week’s book, Right On the Money, was perfect. We are looking at yet another phase of economic uncertainty with inflation, the pending recession, and the fear that comes with it. This is the time to really understand how your strategy can help you not only weather the storm but how it can be the path leading you to the money.  

When I first read this book, I referred to it as the “leaving money on the table book” because every page I read uncovered one more thing I'm doing to leave money on the table. 

If you’re ready to pick up the money you’ve been unknowingly leaving behind, grab your headphones and let’s get strategizing. 

What’s in This Episode

1. How to be an object of interest 

2. Asking the right questions 

3. Best practices for your CRM and pipeline

4. Planting seeds that will continue to blossom over and over

5. Knowing what you need to measure

6. Pricing right and not cutting yourself short

What To Do Next

Visit lisalarter.com/e69 for all resources from this episode.

Increase profits with the right onboarding.

When I picked up Donna Weber’s book I knew I was in for a good one,  but I did not imagine it would be this good. Honestly, if I were to take the time and implement 100% of the onboarding processes she mentions in her book,Onboarding Matters, I could probably make another 500k a year in profits. 

How?!

Well Donna mentions pretty early in the book that studies have shown that 53% of new clients will leave within the first three months… THREE MONTHS! That’s more than half of a company's new clientele… gone! But the question is why? And the answer is in Donna’s book. 

If you're sitting there counting how many clients you may have lost in the first three months, this episode is for you. Donna shares some amazing insight on how slowing down and really digging deep could bring new life to your business. 

Donna’s book is a must read and you cannot lose by listening to this week’s episode as she shares some amazing insights about onboarding the right way. Let’s dive in! 

What’s in This Episode

1. Slowing down your onboarding

2. Building a relationships 

3. Helping your clients see the path ahead 

4. Your a la carte menu for your business services 

5. Special snowflake syndrome and how to comeback from it

6. Tailored vs. Customized roadmaps 

7. Admitting to your mistakes 

What To Do Next

Visit lisalarter.com/e68 for all resources from this episode.