It is shocking that to date, most research in regards to health and remedies has been conducted on predominately male subjects. I guess our reproductive systems really make it complicated. But now research is starting to look at women and the positive benefits cannabis can have on their health. Sabrina shares some of these results with me today.

Today cannabis officially (in some forms) becomes legal in Canada and I know there are some very happy users and potential users who are celebrating this victory. But will the stigma go away with legalization? For women, who are a large part of the audience, we are no strangers to stigma. Here's why you shouldn't add cannabis to your list of stigmas but should add it to your list of things to consider for a balanced lifestyle and your own well-being. Tune in and let me know what you think of the podcast!

It is predicted that women will dominate the cannabis industry but we're not seeing it yet. However, marketers recognize women as a large part of their audience and are using creative ways to reach women as consumers because they know that women consume content differently and make choices based on word of mouth and educational and informational messaging and resources. Irie talks about the future of the Green Tent and I think it might actually change your mind about camping!

Alison Gordon and I pick up where we left off in our discussion on women and weed. It turns out that (and no surprise) women rely on other women’s experiences to guide them in their decisions about choosing a strain or even considering cannabis as a choice. With their incredibly helpful site, “Latitude”, 48 North is helping women to understand how cannabis can be a benefit to their health and well-being through resources, tips and shared stories.

If we're trying to get a hold of some cannabis or even want to store our stash - our options were pretty limited and pretty unsightly. Until recently, cannabis paraphernalia came from a 'head shop' and we were made to feel like we were part of the seedy underbelly of society when we wanted to purchase or store our stash. It shouldn't be that way and it's no longer that way and thanks to makers and designers like Emma Baron of Milkweed - it's time to celebrate our stash!

In my attempt to relax and ‘unwine’ I’m trying to find out what strain will replace my sacred cabernet sauvignon. While strains have no correlation to different varietals of wine, I still believe that I can draw a loose comparison. Today I’m talking with Zoe Brownstone, Cannabis Designer and all around funny lady. I put Zoe’s knowledge of the different buds to the test by throwing some common life situations for her to see if she can recommend a strain for that.

Alison Gordon, CEO of 48 North and one of Canada's top female marketers sits down to talk to me about the legalization of cannabis and why women, specifically are being targeted by marketers.