Any brand entering the cannabis market can tell you how tricky it can be to build brand awareness with such heavy regulation and compliance. Today I’m talking to Carol Levine, CEO and Co-Founder, energi PR and a respected thought leader and contributor to the Canadian and global PR industry about howPR can be a valuable asset for brands trying to build trust and audience. Carol offers great insight into the challenges and opportunities for brands and marketers in the wild west of the cannabis world.

Today I’m chatting with Josée Duranleau, Founder of Foliée, a collection of premium handcrafted plant-based wellness and skincare products. These products are made in Canada from organic hemp-derived cannabis sativa seed oil. Josée and I are excited to be chatting not just about the anti-aging benefits but also the benefits in the bedroom! Yes, cannabis can spice up your sex life!

Mary Zilba, former reality television personality on the Real Housewives of Vancouver and serial entrepreneur, Natasha Raey are launching a new venture – the Canadian ‘Goop’ for cannabis. “Marz” will be an e-commerce and educational space with a focus on wellness, women and weed! Its mission is to empower women to learn more and become active in the cannabis space. Tune in to find out more about life on Marz!

Ally McIlwraith from Brnt joins me to talk about the opportunties and the pitfalls of marketing in the cannabis space. Ally is the new marketing genius behind BRNT designs. She's a psychology-based brand strategist with a background in communications and marketing. Her expertise lies in positioning and differentiating companies of all spectrums. And she's helping BRNT go international.Tune in to find out what brands can and cannot get away with in this new frontier of cannabis marketing.

If you're new to the investing game, investing in cannabis is a super tricky and uncertain area. Most of the companies are fairly new with no solid history to reference so how do you know where to put your money? I'm joined by Tonya Hoke, Founder and Managing Director of Galen Diligence to talk about some of the things you need to know before you even start to invest and some great tips on what to look for in a company or stock. Tune in!

With legalization back in October 2018, cannabis is now being taken seriously and even considered a big contender for pharma. As more and more physicians get on board to learn about the healing properties of plant-based medicine, patients will be given more options for a variety of medical conditions previously only treated with prescription drugs. Jennifer Mason, co-founder and co-producer of Cannabis Med Ed - a continuing education program for medical professionals joins me today.

Melani Chong who is the founder of MC2 Industries, a parent company to Melani Beauty – beauty branding and product development services. In this episode we're talking about CBD beauty and what it means for consumers and product development. We discuss the benefits of CBD as an ingredient and why we use cannabis extracts in beauty products.We'll also bust a few myths about cannabis in beauty in general and Melani shares some great information on how CBD is going to be revolutionary in skin care.

Today I try to keep it serious with Jackie and Amanda – a comedians and comedy writing duo and hosts of the fabulous Guilty Pleasure Podcast from sunny LA. We’re talking about how using cannabis can inspire creativity and sharing some epic edible fails! Important to note that we all agree that cannabis is great for silencing the inner critic but if you really need to get down to the executional details, you may want to lay off the weed. Consider it better for business.

Stay tuned next week when these funny ladies teach me (and you) how to get into the creative zone using cannabis. We also talk about some edible accidents - who hasn't had one?

Since legalization, cannabis has been a hot topic both for those who use it and those who are curious to learn more. But has the conversation really evolved or are we still up against the same fear and stigmas that existed pre-legalization? In this episode I am joined by Aliza Sherman, CEO of Ellementa Hear what women are saying and what's important to them when it comes to exploring cannabis as a lifestyle option.