Uncage your epic credential with Caroline Mays, writer and founder of Switchblade Lemonade, an image crafting and bio writing salon.
About Caroline Mays
Full Disclosure: Caroline is the genius behind the "Shed The Formality" message, about and services pages - for companies and women - on this website. She's also an all around incredible human being.
Caroline insists that the average “this is me” paragraph is a personality killer and creative wasteland. But the stories that made us are robust, complicated and deserving of our attention, containing all the necessary materials for a bold personal brand.
Clients rely on her genius to unleash true, focused, compelling biographical art that sells their work, instead of uninspired and predictable content that sells them short.
I mean, are you hooked yet?
Reach out to Caroline
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On this episode Stacey and Caroline talk about...
- What Caroline wanted to be when she grew up (2:45)
- Starting Switchblade Lemonade (6:40)
- Shedding "corporate" formality and working with clients of that mindset (11:49)
- The birth of the Epic Credential (19:22)
- Stand out in a crowded industry (26:00)
- Imposter syndrome and being an expert (33:00)