She's Off Script

In today’s episode, we meet Freelancer and Digital Marketing strategist, Latasha James.Latasha started freelancing as a college student and kept it up through 2 jobs at fortune 500 companies. Today, she has turned her freelancing side hustle into an agency she runs full-time. To help others along in their freelancing journey, she hosts a podcast called Freelance Friday where she shares freelancing tips, tricks, and strategies.

If you have ever thought about becoming a freelancer, this episode will cover a few things about the business of freelancing.

Listen on Apple Podcasts

You’ll learn about:

* Setting up your systems and processes * Attracting clients* Setting your rates* How to approach time off and benefits as a freelancer* Avoiding burnout

Mentioned in this episode:

* Business Instagram: @thelatashajames* Website: latashajames.com

For this episode, I’m taking a deeper dive and sharing more about my transition out of corporate America.

We have quite a few new members in our podcast community and I thought this would be a great time to answer your questions about:- What my career on Wall Street was like.- Why I chose to leave corporate America- How I prepared for my transition- And how I decided on growing a digital strategy consulting business

Listen on Apple Podcasts

You’ll learn about:

* my transition into entrepreneurship

Mentioned in this episode:

* Instagram: @shesoffscript* Website: serwaaadjeipelle.com/the-podcast

For this episode, we're revisiting an episode we originally shared in October of 2018. Since her episode aired, Cynthia continues to have a thriving influencer career and has recently become a first-time mom to twins.

-- repost --Ever wonder how social media influencers earn a living? Whether you’re looking to become one yourself or just curious, this episode is for you. In Cynthia Andrew’s case, she balances a successful career as an attorney working in the compliance space with a very public role as an influencer. While many of us tend to keep our side hustles separate from our day jobs Cynthia, has always included her work as a blogger on her resume as she interviewed for legal jobs.

She started blogging almost a decade ago as a creative release. 5 years in she realized that if she took her role as an influencer more seriously, companies would be willing to pay her to share her opinion and people would be willing to follow her.

Go off script with us as Cynthia Andrew answers a lot of the questions you may have as you scroll down your Instagram feed. In this episode, she gives us insight into how she books paid partnerships and negotiates fees, how she manages the logistics of her influencer business, thinks about authenticity, and combats the pitfalls of working this space, including trolls.

Listen on Apple Podcasts

You’ll learn about:

* How to negotiate an offer. * How to select partnerships that align with your values.* Where to start if you're considering an influencer career right out of college.* The value of having a website of your own.

Mentioned in this episode:

* Business Instagram: @simplycyn* Website: simplycyn.com

Have you been thinking about launching a blog...for years? What's stopping you? In today’s episode, we meet Blogger and Influence marketer Anna Mae Groves. For 7 years, Anna talked about launching a blog but for some reason hesitated to launch it.

A year ago, she decided to just do it! If you have ever thought it’s too late to start blogging…know that Anna just celebrated her 45th birthday.

Fast forward to one year after she launched, she has over 50,000 followers on Instagram and is getting paid brand partnerships.

Now her growth isn’t typical and that fast growth has come with its own challenges. If you’ve been thinking about getting into blogging and influence marketing, Anna’s story might be the inspiration and push you need to get started.  

Listen on Apple Podcasts

You’ll learn about:

* Top reasons most people don't start* How to generate content ideas* Why you may not need to niche down* The value of building relationships with industry peers

Mentioned in this episode:

* Business Instagram: @annamaegroves* Website: annamaegroves.com

For this episode, we’re talking about what a content strategy is, why you need one, and how to create one for your brand. Every week I get asked some variation of the question, “Where do you get all your content ideas?” The short answer is, I have a content strategy. NOT a content calendar but a content STRATEGY. As a business owner, I’ve learned that I need to create content that not only attracts my ideal clients but also converts them. ⠀ So how do I figure out what to post and where? My approach to producing content is driven by my content strategy and ultimately by my business goals. Let's dive into a few steps you can take to create a content strategy of your own.Here are the cliff notes of what we discussed: What is a content strategy and Why does your business need one?

A content strategy is simply a plan for how you will use your assets --- such as pictures, graphics, blog posts, podcast episodes, videos, etc. to demonstrate your expertise to your ideal customer.

It takes A LOT of effort to create great content so you want to make sure you’re being thoughtful about WHY you’re creating it and WHAT ROI you hope to get from it.

We’ve talked on here about buyer personas and the journey potential customers take before they finally buy from you.

Part of creating a content strategy is being able to match the needs of potential customers at every point in their journey to purchasing from you.

For example, most people find me through my podcast when they are looking for inspiration and resources in the business or entrepreneurship lifestyle space.

* As they dig further into who I am as a host, they find me on Instagram, they get on my list and go on my site.* At this point, they are evaluating if they trust me enough to pay me to solve their problem.

So it’s important that I provide them with content that not only nurtures them but also provides them with enough receipts to take the next step with me.

Where to start with your content strategy?Know who your ideal customer is. You need to know who your ideal customer is in order to speak to their pain points.Map out their journey to purchasing from you and create content that will Attract > Convert > Close them.

If you’re not aware, This IG live is one of the ways I attract new clients. I also turn the live into a podcast episode which as I mentioned is another place people first come across me as they are searching for solutions.

* I’ve had topics such as:> 3 ways to land your first consulting clients> 5 Ways To Get Re-inspired> 3 Steps To Creating A Personal BrandThose lives often come with a call to action to learn more.

Listen on Apple Podcasts

You’ll learn about:

* How To Create A Content Strategy

Mentioned in this episode:

* Instagram: @shesoffscript* Website: serwaaadjeipelle.com/the-podcast

Want to launch a course but worry about how to juggle all the moving pieces? In today’s episode, we meet Tasha Booth.

Tasha is the CEO of the Launch Guild and is also a virtual Assistant and OBM Business Coach. Tasha’s agency, the Launch Guild, offers course & podcast Launch Support as well as systems set-Ups & migrations.

During our conversations, we talked all things launching – how much time a launch should take, how big of an audience you need, how to warm them up, and more!

If you’ve ever thought about launching a course but aren’t sure how to go about it successfully, get your notebooks because this is going to be a great one!

Please subscribe, rate, and review our show on iTunes. This will help spread the word about our podcast so the amazing stories we share can continue to inspire women looking to launch their own Off Script journeys.

Listen on Apple Podcasts

You’ll learn about:

* What a launch is* How much time you should give yourself for a launch* How big your audience needs to be * How to "warm-up" your audience* Advanced tricks for veteran launchers

Mentioned in this episode:

* Business Instagram: @thelaunchguild* Personal Instagram: @thetashabooth* Website: thelaunchguild.com

What does it take to make a great first impression on potential clients? It only takes 1/10th of a second for people to decide whether they trust your brand and within the first 7 seconds, they will have made decided on their first impression of you.  There are so many factors that can impact that first impression. While not all of these are in your control, there a few things you can do to communicate your value in both spoken and unspoken ways.

Here's the cliff notes version of what we cover: 

1.) Is Your online footprint a hot mess?Whenever I come across a new online boutique, if it looks suspicious or the reviews sound "off", I make a quick decision to pass.

When you walk into a Louis Vuitton store vs. a Chuck E. Cheese, you know what prices and aesthetics to expect.

If Chuckee cheese started selling $100 tokens and $50 pizzas, there would be a disconnect.

So what about the way your business is causing people to make the decision to pass? Start with the way you're showing up online. 

 2.) To make a great first impression, you need a clear value proposition. You can communicate that value proposition in one clear statement: Who Am I - How I feel- What they get

For example, I help new and aspiring consultants discover and monetize their expertise.

3.) Be yourself! People can smell a front even through their screens.

Listen on Apple Podcasts

You’ll learn about:

* 3 ways to make a great first impression on your

Mentioned in this episode:

* Instagram: @shesoffscript

* Website: serwaaadjeipelle.com/the-podcast

In today’s episode, we meet the CEO of Social Ink co, Ericka Dukes. 5 years ago, Ericka was unexpectedly laid off from her job. This turn of events freed her up to try her luck at becoming a social media manager. Today, she not only runs her own social media management agency but also teaches others how to launch and scale agencies of their own.

For some business owners, social media is a dreaded task. During our conversation, Ericka shares tips on how business owners can approach hiring their first social media manager. She also gives us insight into what it takes to run an agency.

Please subscribe, rate, and review our show on iTunes. This will help spread the word about our podcast so the amazing stories we share can continue to inspire women looking to launch their own Off Script journeys.

Listen on Apple Podcasts

You’ll learn about:

* What to look for when hiring a social media manager* Business goals your social media can help you achieve* How to grow your social media presence* Ways to scale your social media management business

Mentioned in this episode:

* Business Instagram: @socialinkco* Website: socialinkco.com

For our 100th episode, I'm revisiting some of the best gems shared by the boss women from your favorite episodes.

If you’re new to our show, these episodes are a great place to start. If you’re one of the show’s day ones, it never hurts to hear these gems again.

Mattie JamesOne of my favorite things about Mattie is that she knows her value and can communicate it well. My take away from her episode 37 was to get clear on my value first before others will see that value in me.Chloe CleavesAs a branding expert, she knows how to help brands stand out. You all seemed to love her down to earth and straight-up style. My take away from Chloe's episode 41 was to post with purpose in order to attract the right people.Pauleanna ReidFrom episode 59 is Pauleanna Reid. I love how unapologetically she goes after what she wants. Most of us probably have similar work ethic and drive but what first drew me to Pauleanna is she does not shy away from talking about her goals.

Jessica ChinyeluIn the entrepreneurial space, we hear so much about the hustle! What I love about Jessica Chinyelu is how she hustles with purpose.  In episode 69, Jessica shared how taking the time away to rest actually grew her business.Loraine DowdyAs the CEO of a makeup brand with a cult following, Loraine has a lot of lessons to share. In episode 27, she taught me that “getting NOs” can be a blessing that forces you to level up!

Alia OnealIn episode 66 we met Alia Oneal. What many of you loved about her was how clearly she outlined the product creation process. We recorded this episode with a live virtual audience so many of you got to ask her your questions in real time.Charlene McCraneyIn episode 65, we heard from the Queen of SEO herself, Charlene McCraney. For Charlene, refocusing her hustle in a new direction is actually led to her having a greater impact.

Xayli BarclayMany of us shy away from producing video content because we think we have to show up looking perfect every time. In episode77, we had a reminder from XayLi Barclay to just show up!

Listen on Apple Podcasts

Mentioned in this episode:

* Instagram: @themattiejames* Instagram: @thechloebrand* Instagram: @pauleannareid* Instagram: @jessicachinyelu* Instagram: @kyonathelawyer* Instagram:

When people ask me for advice on starting a podcast, I tell them that starting a podcast is relatively easy... You can Google almost anything. The hard part is remaining consistent, improving on your last episode, and marketing the episodes you’ve spent hours on producing.

For this episode, I’m sharing 3 Habits of consistent people. With our 100th episode being released next week, I wanted to share a few ways I’ve been able to stay consistent with producing this show.

During this episode, I shared the following habits:1.) Have a growth mindset2.) Always start with a clear goal in mind3.) Stick to a process until it becomes second nature

Listen on Apple Podcasts

You’ll learn about:

* 3 Habits of consistent people

Mentioned in this episode:

* Instagram: @shesoffscript

* Website: serwaaadjeipelle.com/the-podcast