She's Off Script

In today’s episode, we meet Kierra Castleberry, a coach for aspiring Airbnb hosts. In our last episode, we heard about the inner workings of a short-term rental platform from Yaa Birago, the CEO of Femmebnb. In this episode, Kierra is sharing the blueprint she uses to help others host Airbnbs as a full-time business.

If you’ve ever wondered how people acquire a portfolio of 25 or 50 AirBnBs, listen up because Kierra is answering that question.  During our conversation, she also shared how she got started, the best way to market your property, how to get corporate clients, and much more.

Listen on Apple Podcasts

You’ll learn:

* How to host an Airbnb with no money down* The best ways to market your Airbnb* Systems to put in place for a 5-star listing* How to find and manage reliable cleaning partners

Mentioned in this episode:

* Business Instagram: @coachforthehost* Website: http://www.forthehost.com/

Ready to Launch Your Business?Join Our Membership Community

The She’s Off Script podcast has a membership community to help you launch and grow your business with resources, coaching, and collaboration with other founders. Join our Boss Off Script community today by going to serwaaadjeipelle.com/community

In today’s episode, we meet Yaa Birago, the founder & CEO of FemmeBnB, the first social networking vacation rental platform for women by women.

After being assaulted at a vacation rental, Yaa was shocked to hear her host brush off the experience as a normal occurrence. It was then, that she set off to create a platform that could facilitate travel rentals with the safety and comfort of women in mind.

This is one of the rawest and honest conversations you’ll probably hear on the show. Yaa shares how she has bounced back from the sort of disappointment that would probably force many others to give up. She gives us insights into her leadership style, her support system, how she’s gotten visibility for her platform and so much more.

Listen on Apple Podcasts

You’ll learn:

* Building relationships with app developers* Leading a team in difficult times* Gaining exposure for your new business* The benefits of getting plugged into an ecosystem

Mentioned in this episode:

* Business Instagram: @femmebnb* Personal Instagram: @yaabirago* Website: www.femmebnb.com

Ready to Launch Your Business?Join Our Membership Community

The She’s Off Script podcast has a membership community to help you launch and grow your business with resources, coaching, and collaboration with other founders. Join our Boss Off Script community today by going to serwaaadjeipelle.com/community

In today’s episode, we meet Fri Forjindam, co-owner, and chief development officer for Mycotoo. One day in college, Fri looked up and noticed that while she SHOULD have been studying for the MCATs with her peers, she was rehearsing lines for a spring musical.

Her lifelong love for theater landed her in a startup that builds theme parks and immersive experiences you may recognize from HBO’s West World or Prince’s Paisley Park.

Within their first two years in business, they landed a contract to build two theme parks in Dubai.

During our conversation, we talk about everything from her failed attempt at becoming an actor in New York to the tactics and mindset it takes to “play big” as a new business.

Listen on Apple Podcasts

You’ll learn:

* How to position your new business for large projects* Growing through adversity* Taking calculated risks * Getting creative with hiring a team

Mentioned in this episode:

* Business Instagram: @mycotoo* Personal Instagram: @friforjindam* Website: mycotoo.com

Ready to Launch Your Business?Join Our Membership Community

The She’s Off Script podcast has a membership community to help you launch and grow your business with resources, coaching, and collaboration with other founders. Join our Boss Off Script community today by going to serwaaadjeipelle.com/community

In today’s episode, we meet Kimberly Wilson, the founder, and CEO of HUED. Her platform links Black and Latinx patients to culturally competent doctors of color.

After personally receiving improper care for a diagnosis from 4 white male doctors (who dismissed her pain and recommended a hysterectomy), Kimberly had to travel over 200 miles to find a doctor who understood the cultural content of her medical needs.

During our conversation, Kimberly shares how she built her platform, the challenges she faced being a black woman in Tech, how she landed a national partnership with Vaseline and more.

Listen on Apple Podcasts

You’ll learn:

* Creative ways to work with software developers* How to form community partnerships for your business* How a social enterprise can generate revenue* How to thrive as a black woman in the Tech industry

Mentioned in this episode:

* Business Instagram: @HUED* Website: huedco.com

Join Our Membership Community

The She’s Off Script podcast has a membership community to help you launch and grow your business with resources, coaching, and collaboration with other founders. Join our Boss Off Script community today by going to serwaaadjeipelle.com/community

In today’s episode, we revisit our conversation with Alia Oneal. Alia is the founder and chief designer at The Product Place. Her full-service product development agency helps people get their product ideas out of their heads and into the hands of consumers.

During our conversation, Alia takes us through the business iterations that brought her to launching The Product Place.  Although she had landed her dream job at Neiman Marcus, she still felt the pull to get back to her product development roots. Today, she takes creators through a 4 step process that ultimately makes their products a reality.

Today’s episode was recorded at a live online event with some of our listeners. Just so you know what to expect, this episode is broken into 3 parts. First up is my interview with Alia followed by her product creation workshop. Then finally, we had a Q&A session where Alia answered your product creation questions.

Go Off Script as Alia Oneal shows us how to create the products we've been dreaming of creating.  

Listen on Apple Podcasts

You'll learn about:

* How to narrow down your product list in order to choose THE product* 4 Steps to product launch: Brand strategy, product development, Positioning, logistics/fulfillment* Opportunities to look forward to in the post-COVID-19 era* The value of pivoting your business

Mentioned in this episode:

* Business Instagram: @theproductplacehq* Website: theproductplace.com

In today's winter refresh episode, we revisit our conversation with Pauleanna Reid. When I first came across her online, it was her transparency that reeled me in. As a writer, speaker mentor, and master networker, she has made a business of helping politicians, senior executives, and celebrities tell their stories and build their platforms through her company Writers Blok.

Through her mentorship program, New Girl on the Block, she has also mentored over 200 women in 9 countries. As if that wasn’t enough, she is also a senior contributor at Forbes.

During our conversation, we talked about her journey to building not one but two successful businesses as well as her transition from the corporate world to entrepreneurship. To round out our conversation, she gives us a mini-workshop on brand building particularly from the perspective of side hustlers in the corporate space.

Listen on Apple Podcasts

You'll learn about:

* How to tell your story* Building a personal brand* How to find mentors and sponsors* Sharing your side hustle with your employer

Mentioned in this episode:

*  Personal Instagram: @pauleannareid*  Mentorship Website: newgirlontheblock.com* Ghost Writing Company: www.thewritersblok.com

This episode originally aired in July, 2020

If there is ever a time for community, it's while you're pregnant. During that time in my life, I Googled every sign and symptom and craved a community of other moms. At the time, it didn't dawn on me that the sites I visited weren't speaking to moms like me. When I recently came across SugaBerry, it clicked that this was the kind of community I had been searching for.

In today’s episode, we meet Actor, Tika Sumpter, and Business Executive, Thai Randolph. 3 1/2 years ago, while Tika was pregnant with her daughter Ella, she discovered there were no online communities that catered to black and brown moms.

She was determined to do something about that lack of representation and connected with Thai to bring her idea to life.

The founders plan on growing SugaBerry into a lifestyle brand and digital platform with a curated mix of editorial content, original audio, and video programming, a live event series, and product recommendations.

During our conversation, these ladies were so transparent about the challenges and unexpected upsides to launching during a pandemic. They also shared their experience with building a team, seeking funding, work-life balance and so much more!

Please subscribe, rate, and review our show on iTunes. This will help spread the word about our podcast so the amazing stories we share can continue to inspire women looking to launch their own Off Script journeys.

Listen on Apple Podcasts

You’ll learn about:

* Assessing a new business venture* Finding a business partner* Pivoting when faced with adversity* Navigating the fundraising process

Mentioned in this episode:

* Business Instagram: @thesugaberries* Personal Instagram:@tikasumpter and @thairandolph* Website: sugaberry.com

In today’s episode, we meet Jordan Gill. Jordan is the founder and CEO of Systems Saved Me. She helps overworked one-woman businesses create processes that save them time, streamline their workflows, and save their sanity.

When Jordan first launched her business, she decided the best way to land her dream clients was to attend conferences. In 2017, she attended over 30 events where she met referral partners that continue to send her clients to this day.

During our conversation, Jordan takes us on her journey through the 25 iterations it took to create the version of the company she runs today. She is a wealth of knowledge not only because she has experimented A LOT but because as a speed reader, she loves to read books that inform her business. In the second half of our conversation, Jordan shares all the tips she would recommend for new solopreneurs to streamline their businesses.

Go Off Script as Jordan Gill shares how solo-entrepreneurs can preserve their sanity as they launch their businesses.  

Listen on Apple Podcasts

You'll learn about:

* How to build genuine relationships that grow your business.* Selecting the right events and conferences to attend.* How to successfully pivot your business* The keys to setting up a streamlined business

Mentioned in this episode:

* Business Instagram: @systemssavedme* Website: systemssavedme.com

In today's episode, we learn how working with a virtual CFO can get your business to the next level. If you’re a business owner who would just rather not dig into your numbers or just dread tax season, listen to this.

After whipping one of her client companies into shape, Kendra boasts catapulting their revenue from $200,000 to 1 million dollars. As a virtual CFO, Kendra not only helps to organize her clients' finances but also helps them plan their money moves as they level up.

Even if you’re not ready to hire a virtual CFO, in this episode, Kendra shares tips you can use to organize your company for success.

Go off script with us as Kendra shares how we can level up our businesses by paying attention to the numbers.

Listen on Apple Podcasts

You'll learn about:

* Laying a financial foundation for tour business* Structuring your virtual business for growth* Figuring out cash flow issues in your business

Mentioned in this episode:

*  Instagram: @thefinancefemme*  Website: thefinancefemme.com*  Podcast: Level Up podcast

What a year 2020 has been! Are you ready for 2021? In this episode, I’m sharing 5 ways you can prepare your business for 2021.

No one knows exactly what the future holds but preparation will be key if our businesses are going to either continue to thrive or in some of your cases rebound from the 2020 slump.

Going into the new year, the key themes to keep in mind will be: 1.) Creating an expanded digital footprint2.) Enhancing your SEO for discoverability3.) Content, content, content

If you're ready to create a content strategy for your personal brand or business, set up a free consultation with Serwaa to see if a Content Strategy VIP Day is right for you, HERE.

Listen on Apple Podcasts

You’ll learn:

* 5 ways you can prepare your business to compete and thrive in 2021

Mentioned in this episode:

* Instagram: @shesoffscript* Website: serwaaadjeipelle.com/the-podcast/